All about LinkedIn Automation & Top +34 Tools

🤖 LinkedIn Automation has become increasingly important on the social network recently.

Hundreds of marketing automation tools and software have been created to save you time and make prospecting on LinkedIn easier. ✅

And for good reason, with LinkedIn action automation, it’s possible to: boost campaign performance and ROI, as well as considerably increase the number of leads! 🔥

We’ll show you how. ➡️ On the program:

• Definition of LinkedIn Automation.
• The benefits of LinkedIn Automation.
• 5 steps to LinkedIn Automation.
• +34 Best LinkedIn Automation Tools.
• 6 types of LinkedIn Automation and how to launch them.

Let’s get started! 🚀

What is LinkedIn Automation?

LinkedIn Automation is a form of marketing automation on LinkedIn, through the use of tools and software. ⚙️

These rely on algorithms to execute large-scale actions, often within defined parameters (search, segmentation or marketing targeting criteria).

Applied to LinkedIn, they replicate human behavior to help you contact new prospects in a fully automated way. 🦾

LinkedIn automation can come into play at every stage of your sales funnel on LinkedIn with the following actions: adding contact, delivering personalized messages, managing follow-ups, sharing content and engagement (likes, comments) or collecting data… 📣

It’s up to you to choose from them, according to your needs and strategy, and create your own campaigns and sequences of automated actions to launch on LinkedIn!

In a nutshell, LinkedIn automation, should allow you to develop your network quickly, position yourself as an expert in your field, generate leads faster and save you time. ⏲️ 🎯

Why use LinkedIn Automation?

With no less than 1 billion users, LinkedIn is currently the largest free b2b prospecting database in the world! With so many people, I am sure you will find your potential customers! ❤️

LinkedIn automation saves time by automating repetitive tasks on LinkedIn while increasing the efficiency of large-scale prospecting, recruitment or marketing efforts. 🪜

It helps boost the performance of your campaigns, and thus reach a greater number of prospects or partners, while maintaining a quality, structured and consistent strategy.

LinkedIn automation offers many benefits, let’s analyze 3 of these more closely! 👀

#1 Save time with LinkedIn Automation

🥇 The first reason to use LinkedIn Automation is to save time (time is money).

LinkedIn automation will free your mind from constraints by automating your repetitive marketing actions, so you can focus on higher value-added activities, such as marketing strategy or results analysis. 💎

Automation tools execute these actions, sometimes in a matter of hours, where you would need several days (manually). 🤩 This gain in productivity is essential for managing large volumes while guaranteeing performance as well as meeting deadlines and priorities.

All you have to do is identify the most time-consuming actions, or those that can be easily automated, and set them up (thanks to data found on your prospects) in your automated campaigns :

• Visiting profiles, 👀
• The research of potential prospects, 🔎
• The sending of messages, 📱
• Personalizing your messages and sales email, 💟
• The analysis of the results of your prospecting. 📊

Afterward, your LinkedIn automation tool will take care of these assignments to adapt and send, while you will be busy with more strategic things to increase your growth. ❤️

#2 Improve your prospecting on LinkedIn

The ultimate goal of LinkedIn automation is to increase your performance. Get more leads, find more potential prospects, and sell your product/service. 🤑

By automating your approaches while precisely targeting the right audiences, you maximize your chances of capturing prospects’ attention and starting relevant conversations.

Thanks to personalized scenarios and tailored messages, you can improve your response rate and optimize your sales pipeline with more and more customers.

The result? 💥 More effective LinkedIn prospecting, higher conversion rates and sales opportunities that go through the roof, while guaranteeing measurable results.

In short, LinkedIn automation transforms your prospecting campaigns into high-performance tools for generating more qualified leads. 🏆

#3 Focus on relationships

LinkedIn automation frees up your time and boosts your performance, so you have time to focus on what’s important: building authentic, solid and lasting relationships with your contacts. 🤝

By automating LinkedIn actions, you reduce the burden of prospecting. This allows you to be present where it really counts and refocus your efforts on human interactions to cultivate trust 🍀 :

• Respond to messages,
• Deepen conversations,
• Listen to your prospects’ needs,
• Added-value to your content,
• Build partnerships,
• Generate business opportunities…

That’s it, we’ve covered all the benefits of LinkedIn Automation. Now let’s take a look at the steps involved in launching a successful LinkedIn Automation campaign. 👇🏼

5 steps to launch LinkedIn automation

There are five main steps in a good LinkedIn automation campaign: optimize, find, configure, test. ✨

#1. Optimize your LinkedIn profile

If you’re getting into LinkedIn automation, your LinkedIn profile is bound to be visited by many people. 👀

It’s therefore essential to optimize your LinkedIn profile, which is your professional shop window and often the first point of contact for your prospects.📍 It must clearly reflect your expertise and the value you can bring to your audience.

The most important elements of your profile are your profile photo, your banner and finally your title. It should be optimized with relevant keywords, accurately describing your business or value proposition.

You can add detailed experience, recommendations and certifications to enhance your credibility. 🌟

Finally, make sure your profile is aligned with your automation strategy: it needs to attract and hold the attention of the people you’re targeting, while building trust from the first glance.

#2. Find the best LinkedIn automation tool

There are many types of LinkedIn automation tools on the market. They don’t have the same features or options, so you need to compare them to choose the right one.

Must-have features to search for

✅ Here are some features to consider when selecting tools to run automation campaigns on LinkedIn:

• Cloud-based infrastructure,
• User-friendliness,
• Reliability & Security for your LinkedIn account,
• Importing, cleaning and sorting prospect lists,
• Visiting profiles and automatically sending connection requests,
• Hyper-Personalization and automatic message delivery,
• Automated multichannel sequence & campaign with automatic stop feature when prospects reply,
• Compatibility and integration with third-party tools (like CRM),
• Integrated inbox to communicate with prospects,
• Advanced LinkedIn reporting capabilities,
• Analyses and statistics of your different campaigns.
• Customer resources and support,
• A/B Testing,
• Data enrichment (with email, phone number…),
• Powered by AI.

Top 34 Best LinkedIn Automation tools

If you’re not familiar with the best LinkedIn Automation tools on the market, here’s a table listing the main ones that can help you with your LinkedIn automation and with their subscription range. ⬇️

No.	LinkedIn Automation Tools	Pricing
1	Waalaxy	$15-$80/month
2	UseArtemis	$29-$199/month
3	LinkedRadar	$19-$59/month
4	PhantomBuster	$30-$400/month
5	Linked Helper	$15-$99/month
6	Zopto	$215-$895/month
7	Expandi	$99-$499/month
8	MeetAlfred	$29-$49/month
9	Octopus CRM	$9.99-$39.99/month
10	Salesloop	$99-$299/month
11	LeadFuze	$147-$397/month
12	Kaspr	$39-$99/month
13	Makerz	$49/month
14	La Growth Machine	$19-$69/month
15	Evaboot	$29-$99/month
16	Lempod	$5-$25/month
17	Lemlist	$59-$99/month
18	LeadConnect	$25-$79/month
19	Uplead	$74-$299/month
20	Snov	$39-$199/month
21	UpLead	$74-$299/month
22	Skylead	$100-$499/month
23	Crystal	$29-$97/month
24	LinkedIn Sales Nav	$79.99/month
25	Apollo	$39-$99/month
26	DuxSoup	$14.99-$55/month
27	LinkedFusion	$39-$99/month
28	Lead Connect	$15-$49/month
29	Salesflow	$99-$499/month
30	We-Connect.io	$49-$199/month
31	TexAu	$29-$199/month
32	Zoho CRM	$14-$52/month
33	Overloop	$39-$99/month
34	Lusha	$29-$99/month

Of all the tools in this table, we’ve selected the 3 best-known ones that we think you should know about.

Kaspr

This LinkedIn automation software allows you to find a prospect’s contact information by browsing their LinkedIn Sales Navigator profile. 🌐

Kaspr offers the following features:

• LinkedIn extension: find contact information for your prospects,
• Sales Automation to boost your customer acquisition,
• API for developers: massively enrich your data (works on a per-credit basis),
• Identity Verification: verify the identity of your customers with real data.

Kaspr can be used in addition to Waalaxy, to be the Batman and Robin of LinkedIn automation.🦇 Kaspr boosts the use of Waalaxy, to create a more immersive prospecting experience! 🚀

Once you want to acquire leads and convert them into customers, you can :

• Export leads from LinkedIn to Waalaxy CRM, 👽
• Enrich those leads with Kaspr, 💰
• Create cross-channel sequences (LinkedIn + emailing) with Waalaxy. 🪐

To summarize, Kaspr = email and phone scrapping & Waalaxy = automation of prospecting actions. ❤️

Finally, Kaspr offers 4 different plans, including a freemium version with no time limit, free credits every month and unlimited access to B2B e-mail addresses.

PhantomBuster

PhantomBuster is a cloud-based data mining software designed to help companies automate their sales and marketing processes. 😊

Here are the features that this LinkedIn automation tool offers:

• 🎯 Lead List Extraction: find qualified leads from anywhere on the web and export them to a simple spreadsheet, so you can reach your revenue and growth goals on autopilot,
• ☁️ Data and email enrichment: create an accurate picture of your targets, with verified phone numbers and email addresses you can rely on,
• 🖥️ Sending & automate large-scale LinkedIn outreach marketing campaigns, warm up your prospects on social media, and showcase your business.

PhantomBuster offers 3 different plans suitable with 14 days of free trial, providing you with access to 5 ghost slots (action taken) of your choice, which you can use within 2 hours of execution.

SalesFlow

With SalesFlow, you’ll be able to quickly develop a qualified sales pipeline! 😊

This automation tool is designed for agencies, sales team, or even startups and offers the following features:

• Add your branding to the white-label dashboard and give your customers direct access to a private inbox and detailed reports. 📚
• One tool to manage it all: access your customers’ LinkedIn accounts and sync them with SalesFlow. ☁️
• Advanced reporting: integrate the metrics your customer wants to see into your preferred CRM, like Zapier or other native integrations. 📊
• Powerful automation tool: you can define the criteria for your ideal prospects and the tool takes care of finding them. 🔎

Salesflow offers 3 different packages (price per users) and 14 days of free trial with access to all the features of the tool!

Zopto

Zopto is a cloud-based LinkedIn automation tool that automates your LinkedIn prospecting campaigns. 🤖 It offers the next features :

• Integration system: works with marketing automation and CRM tools. 💻
• Automated campaigns: designed for different audiences and market segmentation, 📊
• Prospect research: find, identify and grow your network, 🔍

Zopto offers 3 different packages (that provide the same features) and doesn’t offer a free trial period. 🤷🏻‍♀️

Waalaxy

Now let’s talk about our little nugget, we know just one tool with all must-have features mentioned above : it’s Waalaxy, the easiest-to-use LinkedIn Automation (and email) tool on the market. 👽

It’s a Chrome extension that connect your LinkedIn account directly and allows you to automate searches for your potential leads by using multichannel campaigns (LinkedIn and email).

No tool has never been easier or more accessible! 🥰 To use Waalaxy, no need for technical skills, you first need to define your target audience, then :

• Log in to your LinkedIn account.
• Open the Waalaxy Chrome extension.
• Import your prospect list from LinkedIn or from actions taken on your profile.
• Go to the “Campaign” tab and “Create a campaign”.
• Search for the appropriate Waalaxy sequence among the suggested templates (for example, combine connection requests with other actions such as messages and email).
• Create your invitation note, message or email template.
• Launch your campaign.

And that’s it! 🤩 All you have to do is wait for the first results, which won’t be long, and manage the responses to your messages – Waalaxy will take care of the rest!

Still not convinced it’s the easiest and safest LinkedIn Automation tool?

In the rest of this article, we’ll show you just how powerful Waalaxy is to find customers easily on LinkedIn and grow your network to generate opportunities.

#3 Set up your LinkedIn automation campaigns

On most tools on the market, you need to create automated scenarios to set up your LinkedIn automation campaigns. 😬

This is the most important step: the more detailed and specific they are, the better your campaigns will perform. The problem is that this manipulation is difficult to do, and developing automated sequence scripts is a rather rare skill ❌ :

• Evaluation based on collected data.
• Import LinkedIn leads to associating them with a scenario.
• Create the scenario to trigger and connect all actions.
• Define delays between all actions, as well as quotas for each one.
• Determine all possibilities based on target behavior.
• Determine an appropriate response accordingly.
• Check that it works and is effective.
• …

🚨 That’s why Waalaxy offers you hundreds of automated scenarios (or sequences) to choose from (with every possible combination of multichannel actions).

The only thing you have to do to set up your campaigns with our tool is to define deadlines and write the message (s) that will be sent to your prospect list. 👌

#4 Optimize your messages to increase engagement

The key to maximizing engagement is to optimize your messages. ✍🏼 Every message must be relevant, personalized and focused on the prospect’s needs:

• Start with an engaging introduction: use the recipient’s name and, if possible, a specific reference to their background, company or recent news.
• Be brief and to the point. Prospect receive many messages, so a concise, targeted communication is more likely to catch their attention.
• Focus on your value proposition: how can you meet their needs or solve their problems?
• Include a clear call to action, such as an open-ended question or an invitation to talk quickly.

You can test different messages across campaigns to analyze what generates the most customer engagement, and adjust your strategy accordingly. 🔑 The key is to create authentic interactions, even in an automated setting.

#5 Test, measure and improve your LinkedIn automation

🧪 Testing, measuring and learning are essential to improving the effectiveness of your LinkedIn automation.

Start by regularly analyzing the data from LinkedIn and results of your campaigns: connection acceptance rates, message response rates and overall customer engagement. 📊

All LinkedIn automation tools will provide you with the data you need to make these strategic decisions and identify areas for improvement.

Then, experiment with different A/B testing to compare different approaches, as well as to understand what generates the most results (message sequences, content, personalization type and variables, timing, targeting criteria…), and refine your strategy for optimal performance. ⚡️

Now that you know the main steps to launch LinkedIn automation. Let’s take a look at the 6 types of LinkedIn automation and how to launch them with Waalaxy (auto-import, connection requests and invitations, messages, Email finder, IA prospect Finder, Inbox…).

6 types of LinkedIn automation to launch

1. LinkedIn search results and data scraping.
2. Publishing and engagement.
3. Connection requests.
4. Automate LinkedIn lead generation & prospecting.
5. Tracking, reporting and analyzing results.
6. Interaction.

#1 Automate search and scraping

🔎 From a lead search on LinkedIn, you can automate the import of lead lists directly into your LinkedIn automation tool for inclusion in your campaigns.

In the same way as for prospecting tools, thanks to the data collected during import, you can :

• Segment your search,
• Send invitation requests,
• Send personalized messages.

🤖 Some tools, like Waalaxy, even give you the option of doing an auto-import without going through the LinkedIn search, to retrieve :

• All your connections on LinkedIn,
• Members of a LinkedIn group,
• Participants in an event,
• People who react to your posts…

This last option works very well to create spontaneity in the exchange and, indeed, is recommended to automate and transform LinkedIn engagement around your LinkedIn content strategy. 📣

#2 Automate prospect data enrichment

In reality, to find prospects, you simply need to know how to do a good LinkedIn search. But, sometimes, the data gathered from your search import isn’t enough.

❌ For example:

• You won’t find your prospects’ email or phone numbers (which require a different type of search).
• You may not find enough profiles similar to your target (by searching with job title only).

✅ With Waalaxy, you can find both by integrating the following scraping actions into your AI-powered campaigns:

• Waalaxy Email Finder, which finds your prospects’ email and lets you run multichannel prospecting campaigns.

• IA Prospect Finder, which enables you to find similar prospects in relation to a pre-existing prospect or target list.

#3 Automate connection requests on LinkedIn

Before prospecting, you need to start by building a network on LinkedIn, this involves creating content, but also, and above all, sending LinkedIn connection requests. 🔗

Adding members to your network will help you gain the trust of LinkedIn and LinkedIn users. With 1 LinkedIn automation, you can create a campaign that will automatically send a personalized invitation to your list, i.e. accompanied by an (optional) note. 📩

To personalize it, you can use variables with public information from their LinkedIn profile (name, position, company…). It’s a much better way to engage your lead. 🔥

Here’s an example of personalized notes for your connection requests and invitations to group members:

If you sent an invitation to a prospect a few days ago, and you still haven’t heard back… 😔 LinkedIn automation, lets you schedule a personalized automated follow-up messages to anyone who hasn’t accepted your invitation after a few days.

#4 Automate the sending of personalized messages

When you have dozens of prospects (who are part of your network) to contact per day, writing specific messages on LinkedIn to each one is too time-consuming and doesn’t optimize your conversion rate. ❌

✅ With LinkedIn Automation, you send a message to your prospects as you would in a real conversation and increase engagement, using variables intelligently. 🔥

They enable you to adapt each message automatically according to the information available on your prospect’s profile (first name, position, company, location…).

This personalization gives the impression that the automated LinkedIn messaging has been written especially for the recipient (and is not automatic), thus increasing the chances of getting a positive response. 👌 But you mustn’t overdo it, and combine it with relevant content.

In this type of automated message, the possibilities are multiple, you can stay in touch with your prospects by working on customer loyalty, sharing and repurposing content (newsletter, e-book,…), evolving your offers, etc.

The secret to guaranteeing effective, natural interactions? 🤫 A balanced approach between automation and personalization. Your prospect is going to prefer to receive a message and speak to a person directly, rather than a bot sending a raw message, without any personalization.

To help you write your messages, Waalaxy offers an AI-driven copywriting assistant: Waami. With little information about the target and the value proposition, it will help you write the perfect message. 🌟

#5 Automate interactions

Messaging within LinkedIn does not allow you to send automatic personalized mass messages (only grouped conversations), nor to manage large volumes of responses to messages sent during your campaigns… ❌

Lucky for you, there are tools you can use to automate your messages! 🤩 Waalaxy offers Inbox, LinkedIn’s messaging, only better. ✅ It allows you to:

• Schedule reminders 🔄 and synchronize with +2,000 applications.
• Personalize your messages and exchanges with variables, pre-recorded messages, tags and notes.
• Reply 💬 and manage your conversations in 10 times less time than with classic messaging.
• Increase your response and conversion rates.
• Filter conversations.

You really can’t miss it! 👇🏼

#6 Automate tracking, reporting and results analysis

📊 To analyze the results of your LinkedIn automation campaign, you’ll need to know:

1. Where you are in your Waalaxy campaigns,
2. The number of people contacted per campaign,
3. Message open rate,
4. The number of refusals (in the case of invitations).
5. Number of people who responded,

The Waalaxy dashboard shows you performance scores directly, helping you to improve your results! ⚡️

For the rest, it’s up to you to calculate your marketing ROI according to your objectives.

#7 Automate publishing and engagement on LinkedIn

Finally, if you’d like to develop your LinkedIn content strategy, thanks to automation and for prospecting purposes, you can:

1. 🗓️ Schedule your LinkedIn posts in advance and automate publication.
2. Automatically add all the people who interact with your posts to a marketing campaign (thanks to auto-import) to offer them further content.
3. Join LinkedIn pods, to get automatic reactions and views to boost engagement on your publications, and therefore your visibility on the network. We recommend Podawaa 🪶.

Podawaa is a great tool to generate more engagement around your content and automate your reactions and comments! 🥰

🤔 You can embed or create pods (engagement groups) that look like you, and you have 15 criteria to choose from to target your audience. One of the biggest advantages is its “Podawaan social index“.

It’s a feature that assigns a score to each user. We can blacklist users who don’t engage much, or have a history of what our account has commented and liked! ❤️

We’ve shown you all the possible types of LinkedIn automation, now all you have to do is choose the actions that interest you and include them in a Waalaxy campaign!

Conclusion – LinkedIn Automation

We’re done, and we hope you understand a little more about what automation is and why you should use it. 😊 As a reminder, automation allows you to:

• Save time,
• Personalize your automatic messages,
• Launch follow-up campaigns,
• View profiles.

Furthermore, there are 6 ways to do LinkedIn automation:

• #1 Automate search & scraping.
• #2. Automate prospect data enrichment.
• #3. Automate connection requests.
• #4. Automate the sending of personalized LinkedIn messages.
• #5. Automate interactions.
• #6. Automate tracking, reporting and results analysis.
• #7. Automate publishing and engagement on LinkedIn.

Each of these tasks is simple to implement and explained in more detail in the article. 😁

With LinkedIn Automation, automate your prospecting and reach a wider B2b audience! 🔥

Frequently Asked Questions (FAQ)

🏁 Here are the answers to the most frequently asked questions on this topic. 👇🏼

Automated invitations on LinkedIn: with or without a note?

Whether or not to attach a note to your automated invitations on LinkedIn is a question that often comes up. 😬

In practical terms, it depends on your LinkedIn audience and your message. Invitations without a note are often perceived as less intrusive and may show a better acceptance rate in some cases (such as in prospecting).

However, a well-written note can make all the difference, especially if it shows genuine interest in the recipient. 📩 The secret lies in copywriting: your message should focus on your target’s needs or interests, not on you.

💭 Ask yourself this question before adding a note:« How can this connection bring value to my interlocutor? ». If you can formulate a clear, engaging answer, a note can reinforce your invitation request. If not, keep it simple and let your profile speak for itself.

Best practices for avoiding LinkedIn sanctions

LinkedIn automation isn’t illegal, but LinkedIn imposes strict rules on the use of automation to preserve the integrity of its platform.

It is therefore crucial to respect the tool’s limitations and the platform’s policies to avoid any risk to your LinkedIn account (LinkedIn restrictions or ban) and preserve the safety of your LinkedIn account. 🚨

For example:

• Don’t exceed daily action quotas: limit the number of invitations, messages and interactions to stay within «human» behaviors.
• Choose tools that comply with LinkedIn rules, and avoid solutions that operate intrusively.
• Make sure your messages are personalized and not perceived as spam.
• Avoid sending invitations to profiles outside your target audience, which could lead to reports.
• Regularly monitor your performance indicators (acceptance rates, responses) to adjust your strategy and stay in line with best practice.

There you go, now you know all about LinkedIn Automation and have all the keys in hand to choose the best one among LinkedIn automation tool. See you soon! 👽