10 reasons why you should develop your LinkedIn network
80% of BtoB social media leads are generated on LinkedIn. 80%! However, in many ways, many people neglect their activity and do not develop their LinkedIn network. Their reasons? “Too time-consuming”, “my prospects are not there”, “I’m not experienced with that network” …
1. It’s not that time-consuming
In reality, you can develop your network in only 20 minutes a day. 20 minutes with an incredible return on investment!
Because in these 20 minutes a day you can:
- Reach thousands of people with a few posts.
- Make yourself visible by posting relevant comments.
- Target 80 to 100 people a day.
All you need is a simple 20-minute daily routine, and a clear strategy, then you’ll be generating hundreds of qualified leads per month.
2. Developing your network does not necessarily have to involve sending invitations and automation
Yes we, ProspectIn, automation tool for LinkedIn, say that. Developing your network should not happen at any cost. Quality is as important as quantity. In reality, there are other ways to develop your network on LinkedIn than simply sending invitations:
- Post relevant comments on the posts that you find interesting.
- Follow and visit profiles related to your industry and/or potential prospects to draw their attention to your profile.
- Publish relevant content, talk about your activities, show some interest to the problems your prospects face.
3. Your professional showcase on the internet
In general, if we google you by your first and last name, the first result will correspond to your LinkedIn profile. It is your professional face on the internet.
Well, I’m not going to say that having “+500 relationships” on your profile makes THE difference. But it shows that you are professionally invested and it leads your visitors to believe that you can have some reach in your professional network.
In any case, the larger your LinkedIn network and the better your profile, the more your company name will be associated with your profile in Google searches (especially if you are in a company with small staff). An opportunity to gain visibility on your person.
I still remember when we started publishing on LinkedIn, my whole acquaintances and the entrepreneurial ecosystem that we met said to us “wow, I can see that your business is going great, I saw your posts on LinkedIn”. Yet nothing had changed, we were just making public elements that previously weren’t!
4. Test markets and strategies that you can re-use on other channels
What better network than LinkedIn if you’re in the B2B business and you want to test a market, an idea or a target? We use it daily for this purpose!
On LinkedIn, you can focus on a specific target by doing a qualified search, sending an invitation and a specific message.
Do you have an idea for a product you want to test? You just need to create a dedicated landing page to offer registration for a beta release, send an invitation campaign to the potential targets on LinkedIn and voila.
Want to test a new speech? A new target? In order to iterate on other channels (advertising, cold phoning, emailing)? Run a targeted campaign with an automation tool to measure your performance. You will get incredibly rich and qualified data. You will talk with your potential customers (rule # 1), who will give you qualified feedback on your strategy and your product.
5. Competition isn’t tough
Unlike social networks such as Facebook or Instagram, where competition is fierce for visibility, LinkedIn is a network that is still under-exploited in terms of content creation and posts. It is very easy, with a few tips and good content, to get thousands of views on posts. Thousands of views translates to hundreds of potential customers.
6. The algorithms are simple and lenient
In recent years social networks have toughened their algorithms to limit the organic reach of posts and promote advertising. This will probably happen soon enough with LinkedIn. But today it is very easy to get thousands of views using “pods” while still respecting best practices. “Pods” are engagements groups intended to make the algorithm believe that your post is very popular. By publishing 2 to 3 times a week, you can get maximum visibility for your activity and your product.
7. Generate Leads
At risk of sounding like a broken record, I have to repeat: LinkedIn is THE social network for generating BtoB leads. Today, LinkedIn has 600 million users, of which a very large percentage are decision-makers. There is a good chance that your customers are there!
To find YOUR prospects, all you need to do is perform a few searches using keywords, then start sending out your invitations and follow-up messages. Manually, if you are a bit masochistic, or with an automation tool like ProspectIn, if you want to save time.
8. If your customers are not on LinkedIn, your potential partners are
Of course, not every type of customer will be on LinkedIn. If you are looking for hairdressers or archaeologists, it is true that there are not many of them on the platform. However, there isn’t a shortage of investors, mentors, entrepreneurs, potential partners… And you also need to make yourself known in their circle.
Because we are all victims of the “exposure effect”, a persistent cognitive bias which shows that the more we are exposed to an element, the more likely we are to appreciate it. Maybe these people, if they don’t buy your product, will recommend it.
9. You can talk about anything
LinkedIn is a professional network. However, we can tackle all subjects there. Obviously, I’m not referring to posting that you have just met the woman of your dreams or to posting your Malaysian holiday photos.
But you can discuss political, cultural, economic, societal and even personal subjects (your motivations, your opinion on a debate, your issues…). There are so many topics to discuss, so many things to post about, and so many ways to make yourself known.
10. Humans like humans
Unlike on Facebook or Instagram where brands communicate in their brand name, LinkedIn is primarily a social network based on people.
The corporate and brand pages have little organic significance. The content is published and shared by “people” accounts. This is the strength of this social network. It allows you to develop a reputation around a particular profile and work on your “personal branding”. An opportunity to create real relationships with other users, who may soon be new customers or new ambassadors for your brand.
Chief (Positive) Energy Officer @ ProspectIn 😎