How do I optimize my LinkedIn profile?
Here’s how to optimize your LinkedIn profile in 8 steps :
- Decorate your profile picture.
Right now, the trend is to surround it with a circle of color, often the color of your company!
- Customize your job title.
A short and visible title to make you stand out.
- Use an emoji in your title.
An emoji is visual, it brings color. You will not go unnoticed.
- Create your cover picture.
Your cover picture is your personal landing page. Personalize it and be original.
- Tell your story.
Use the About section to tell your story. Use storytelling!
- Use the Featured section.
A new section recently added where you can highlight your greatest successes.
- Complete your experience and training.
The truth. And nothing but the truth!
- Translate your LinkedIn profile.
Don’t forget to translate your LinkedIn profile if your business is international.
To start prospecting new clients or to find a new job on LinkedIn, you must first define your persona. Once the persona is well defined, it is advisable to optimize your LinkedIn profile in order to maximize its conversion rate. In this article, we will take you through several need-to-know tactics.
Think of 3 people that you only know on LinkedIn. What comes to mind?
For 80% of you, that would be the profile picture. That’s what everyone sees, all the time, on the network. Messages, posts, comments and… your profile.
Don’t overlook this point: a professional picture is a must if LinkedIn is an important channel for you. For exemple, it’s important when a recruiter is finding the best person in the job-seekers list.
If you want to test your photos, there is a great site to get an average score on different criteria to ensure you choose the best photo.
A common trend is to surround your profile image with a colored circle, with a simple montage, to make the photo stand out. However, optimizing your LinkedIn profile doesn’t stop there!
A clear headline and a short message for a snapshot of your profile
The headline, along with the profile picture, is the very first thing people will see on LinkedIn, without even having to go to your profile; your title is visible when you publish a post or comment.
It must therefore be clear and concise. There is no need to put an extended sentence as it will not be fully visible. If you want to describe what you do in more detail, save it for the “About” section.
It is up to you to define what message you want to convey. An emoji brings a touch of color to your profile and makes it more visible. But if you are quite formal or are dealing with very serious topics, maybe it is better to avoid it. You are the only person who can make this decision.
The cover photo: your personal landing page
Your LinkedIn profile is your personal website. When you are searched on Google it’s one of the first results. And when you’re active on LinkedIn, it’s the first place you go.
So a cover photo is ESSENTIAL on your LinkedIn profile. It’s visual, so unlike the rest of your profile, how you choose to format is is completely up to you. It’s your differentiation vector, your personal branding.
This banner should visually explain what you’re doing. Your value proposition. Be creative. Like the profile picture, don’t under-estimate the value of this banner, because it can help you to connect with your target audience. Are you beginning to understand the importance of optimizing your LinkedIn profile? Let’s continue. 😉
Experience has shown that the About section is not often looked at. That’s because the overview is only two lines long, which doesn’t really encourage action. Additionally the section is very small and not very visual compared to the rest of the profile (hence the importance of the other sections).
But this is the part of your profile where you can give more details. It provides more context to someone who really wants to know more. As with any editorial passage, use storytelling. Tell a story. Your story. While staying focused on your call to action.
Also, avoid the “10 years of experience” and all that is found in cover letters and resumes. Unless your goal is to look like other profiles, of course. 😇
Recently LinkedIn added a feature which allows you to create a selection of posts so as to highlight certain content.
Before you had to put this in your summary and accessing the outbound links required 3 clicks. Today they are accessible in just one click. Take advantage of it!
Give the visitor something to write about: your best blog articles, your own website, your customer testimonials, etc… But above all, choose well the first 2-3: they are the most visible.
Work experience, education and training: be specific, be honest
Unless your employer has recruited you based on a fake CV, our 1st advice is: be honest.
After that, everything depends on your objective with your profile. With us, we are less interested in recruitment than we are in prospecting profiles and profiles who want to have a strong communication presence on LinkedIn.
For candidates who want to be recruited, present all your professional and voluntary experiences. Be exhaustive.
On the other hand, if your objective is to maximize “conversion rates” (this means people getting in touch with you, or/and going to your site or/and becoming more known), we recommend you only list relevant experiences, but are precise when describing them.
What do I mean by relevant?
An example: “I was a lifeguard for several summers”. This doesn’t bring much to my visitors. Much like, “I graduated high school with A+’s”. Nobody cares about that.
Highlight experiences that reinforce your expertise, support your proposition, or/and tells a story. Don’t make a resume that describes all the work you’ve done. Create a story, sell your expertise. Be original.
And the other sections?
They are not necessary for an optimized profile. The recommendations section and your interests section do not bring much to the visitor. This is my personal opinion on a recurring topic. But simply put, the rest doesn’t change much.
Think about translating your profile in order to show up on more searches
You have the possibility to translate your LinkedIn profile. You will appear more easily in certain search results if you choose this option. Having a profile in English is essential if your activity is international.
The brain retains original information better. Information that is different. So be creative. Stand out from the crowd. Don’t be like everyone else. Respect basic principles to optimize your LinkedIn profile while trying to stand out! 😁