The best ideas for LinkedIn posts

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Creating content for social networks is not always easy, especially when it comes to being regular and having ideas. In this article, we give you some examples of posts that work on LinkedIn that you can adapt to your industry or personality!

How to make a post on LinkedIn?

We will see together how to start writing your post and what technique to use.

First, you will have to go to your profile, then go to “comment on a post“.

Once the pop-up opens, you have several options, focus on these:

  • Write text,
  • Upload an image,
  • Upload a video,
  • Upload a document.

faire un post sur LinkedIn

Prefer one of these configurations:

  • Short text (300 characters) + image.
  • Short text (300 characters) + video.
  • Medium text without visuals. (The limit is 3,000 characters, but limit yourself to 1,300 max).

How to structure LinkedIn posts?

Several options and methods are available to you. Let’s see together the most efficient of them and how to implement them easily.

The VS4C framework

These are the 6 points that must absolutely be reflected in your post.

  • V for Value = What you will bring to the market. (advice, expertise, experience).
  • S is for Sincerity = Put forward your personality and your authenticity.
  • C is for Clarity = We need to understand in a few powerful words what you do.
  • C is for Concision = Don’t make your message too long.
  • It’s for Targeting = Speak your target’s language, don’t try to talk to everyone. Ask yourself: who do I want to reach on social media?
  • C is for Confidence = Inspire confidence by taking care of your profile and your storytelling.

The AIDA method

The AIDA method can clearly be part of your content strategy. Even though it is usually talked about in the context of prospecting, you can adapt the 4 elements to create a strong storytelling or value-added content.

  • A for Attention = How will you, in 120 characters, entice the reader to click read more?
  • I for Interest = What will your post bring to your target? In the case of a LinkedIn post, it can be information, but also an emotion.
  • D for Desire = You should always ask yourself: what is your prospect’s goal and how can you fulfill his expectations?
    • Example: If the goal is to gain the trust of your prospects, what do they want to give you that trust? Adapt your content to their needs (to be reassured, to be convinced…). Then, ask yourself how you are going to incite that desire. Why you/your product/advice and not someone else?
  • A for Action = Call-to-Action.
    • Example: The goal of your post is to create visits to your website. Creating curiosity is an option that works well. We just changed our design Chez @ (2 qualitative visuals on the post) + Call-to-action: I add the link in comment for the curious! 👀

Your own recipe works too

At Waalaxy, we’ve been working on a content strategy for 6 months now. Through our successes and failures, we’ve found that there is no magic formula. You can follow these tips, but not break through, you can follow nothing, and make the buzz. In any case, your text will need two essential things:

  • A structure – what is the trigger (reason) for your post.

Example:

Today I realized something on my way to work! 

Today I had an encounter that turned me upside down!

Today is the day we finally release our first tool on the market! 

  • Emotion – The stronger it is, the more engaging your post is. Even if you’re talking about a basic topic, make it exciting.

Example :

I’m tired of stress. Aren’t you?

Did you know that 57% of B2B marketers say they lack time in their thought process because of the constant Rush?

With @Waalaxy we hate this feeling of always being rushed and uptight.

We’ve found an automation solution to give you time to breathe and enjoy your creativity while still meeting your goals. 

  • An open door – When you “close” the post, i.e. you close your story, remember to leave the door open: Call-to-action, incentive to reply by comment or to leave a comment to get a document.

For the rest, test, try, have fun and above all: write about a subject you are passionate about, with strong and compelling words.

How often should you publish LinkedIn posts?

Want to publish content but not sure when you should? Well, let’s get right to it. There is no ideal frequency to publish on LinkedIn. However, you should definitely post more than twice 💡 a week for several reasons:

  • To keep your visibility with your readers.
  • To make the algorithm highlight your posts in the news feed.
  • To show your legitimacy in your field (the more posts you make, the more you show your knowledge, and therefore, you are more trusted).

To start with, we advise you to make 3 posts per week with different topics, what we will call the TOFU, MOFU and BOFU but we will come back to it later in this article.

At least, you will have to post twice a week and if you wish to post every day, nothing prevents you from doing so.

Be careful though, if what you write doesn’t interest your audience, you risk seeing your reach drop drastically. Yes, the network is likely to hide your publications if you are too present or if what you write does not interest them. Keep in mind that you need to make relevant content.

Develop your personal branding on LinkedIn

Personal branding is an element that you must include in your communication. For example, you can talk about :

  • Your failures: we talk too often about successes to show myself at my best, but failures are also part of our daily life,
  • Your successes: a record number of visitors to your site? A successful training? An interview that made a particular impression on you?
  • Anecdotes from your professional career: you can explain how you handled a particular situation, your best professional challenge,
  • What inspires and motivates you.

This kind of content will bring you closer to your community and show your values, your personality, your background. Of course the idea is to stay authentic and not to overdo it!

The vocabulary of copywriting

Words to avoid ❌

  • Don’t say “I’m not sure” but say “that’s my opinion, what’s yours?”
  • Don’t say “Am I the only one who thinks that” but say “Are you too, fed up with/offended by?”
  • Don’t say “That person was unpleasant” but say “I can’t take the disrespect anymore, can you?”
  • Don’t say “I think maybe it should be” but say “it’s time for a change!”

Words to use. ✅

  • Prefer “I need your opinion” to “Do you have an opinion on this?”
  • Prefer “I’m sick of it” to “It bores me.”
  • Choose “Exceptional, Gargantuan, Monstrous, Unbelievable” over “Great, nice”.
  • Use “I’m thrilled” instead of “I’m thrilled”.
  • Use “relevant”, “effective”.

In general, forget about soft words and use hard-hitting words! You’re on a Ring, to stand out, your words must hit the screen! 💥

Content strategy

To define your guideline, you’ll have to rack your brain a bit 🧠… Indeed, you will have to use the famous funnel:

  • TOFU.
  • MOFU.
  • BOFU.

No, these terms are not meat substitutes, we assure you. But they will help you build your topics to shine on LinkedIn and reach your targets. There are three steps to this funnel. Perfect, you’ll be able to write about 3 posts for a week.

TOFU: Top of Funnel

This is the highest part 👆 of the funnel. That means you’re going to reach the most people with this topic. What topics speak to everyone the most?

  • Wellness at work.
  • Life in a start-up.
  • Telecommuting issues.

MOFU: Middle of Funnel

This is the stage below the TOFU. Your funnel narrows. You are talking to a smaller target audience. The topics will reach fewer people compared to what you have chosen for your TOFU.

You will certainly talk about topics that you like such as:

  • Copywriting
  • Your adventure on LinkedIn.
  • The market evolution according to a sector…

BOFU: Bottom of Funnel

This is where things get a little trickier. This is the last step in your funnel. You’re going to reach a smaller audience than the MOFU.

Sure, you’ll reach fewer people. However, you’re going to show your level of expertise 😀 in this category. The message you convey in your BOFU should be used to convince your reader.

Topics can be:

  • Learning in your trade.
  • The optimization of an article in SEO.
  • The benefits of starting your own business…

stratégie-de-contenu

Bring added value with your LinkedIn Posts

LinkedIn is the social network that many fear! Some people see it as too corporate, too serious and restrict or hide their personality by “fear of standing out” or by fearing the reaction of other members.

LinkedIn is however the network where it can be wise to adopt a tone that suits us to differentiate ourselves, show who we are and of course bring added value. To do this, you can address in your content topics such as :

  • Tips and tricks,
  • Advice,
  • Feedback: your audience will recognize themselves and identify with you even better,

By providing value-added content, you will attract a targeted audience and generate leads much faster than you could imagine! And if you tell yourself that all the topics have already been covered, it’s true! But others don’t have your personality, so dare!

And if you’re a little shy, start by already participating in discussions in groups of areas that interest you or by commenting on other members’ posts. It’s also a great way to bring a point of view, an expertise or an element of response to an issue being discussed!

Think about tracking your LinkedIn posts to adapt your content strategy

To know if your LinkedIn posts are working, there is no secret, you have to follow up on them through a few easy reflexes:

  • Take note of your audience’s reactions to your posts. Also test the time and day of posting,
  • Vary the format (videos, carousel, text and image) and watch what you like best,
  • The number of connections received over the course of publications
  • The number of qualified leads your content can generate

These indicators will allow you to adjust your strategy. To help you, we have developed ProspectIn and Podawaa. Podawaa allows you to integrate targeted pods, to schedule your content on LinkedIn. Ideal to save time!

ProspectIn allows you to create personalized campaigns by sending connection requests with personalized notes, to visit profiles, to get in touch with people who reacted to your last post… the possibilities are numerous and allow you to save time in your activity on LinkedIn.

On the other hand, do not copy and paste the posts you have just been presented with, otherwise the Copy Post account will be there to remind you. 😜

Try Waalaxy Now 👩‍🚀

LinkedIn Posts: Creator mode on LinkedIn

Creat-what? The creator mode. You don’t know what we’re talking about? No problem! We’ll explain it to you right now. In March 2021, the professional network LinkedIn launched the creator mode. What does it allow? Expand your audience:

  • By accessing creative tools.
  • By putting your content and posts higher on your profile.
  • By displaying the topics you speak about on LinkedIn.
  • By making LinkedIn Live available.
  • By allowing you to send newsletters.

Yes, this mode is really powerful. You will be able to define the hashtags of your editorial line. This will allow your audience to know what you are talking about.

FAQ about LinkedIn posts

Consider tracking your LinkedIn posts to adapt your content strategy

To know if your LinkedIn posts are working, there is no secret, you have to follow up with a few easy reflexes:

  • Take note of your audience’s reactions to your posts. Also test the time and day of publication,
  • Vary the format (videos, carousel, text and image) and see what appeals most,
  • Look at the number of hits you receive from your posts.
  • The number of qualified leads your content generates.

These indicators will allow you to adjust your strategy. To help you, we have developed ProspectIn and Podawaa. Podawaa allows in addition to integrate targeted pods, to schedule your content on LinkedIn. Ideal to save time!

Waalaxy allows you to create personalized campaigns by sending connection requests with personalized notes, to visit profiles, to contact people who reacted to your last post… the possibilities are numerous and allow you to save time in your activity on LinkedIn.

On the other hand, forbidden to copy and paste the posts you’ve just been presented, otherwise the Copy Post account will be there to remind you. 😜

 

Important : To increase a brand’s audience, it’s best not to mention it on your posts. Curious people can see where you work thanks to your profile.

How do I end a LinkedIn post?

There are “closing” techniques. It’s kind of like an email marketing or sales process, you need to get LinkedIn members to interact on your post.

To do. ✅

  • Recall the value proposition or “moral” of your post.
  • Consider adding 2 to 3 hashtags. (minimum one hashtag).
  • An emoji is easy to use and pretty. Add a few.
  • Ask an open question. The post must be interactive!
  • Ask for feedback from members.
  • Follow a framework, which will help you put together your copywriting. (We’ll get to that).
  • Encourage them to take action with a lead magnet.

What is a lead magnet?

The principle is simple, you publish a LinkedIn post in which you promise access to quality content: an article, a video tutorial. If the person comments on your post.

Your post will get more visibility thanks to the engagement generated.

The best thing is to make it easy for them, to tell them what to comment. Keep it short and easy to do.

Example: If you put in comment: “🎥” I give you the video tuto in private. 

Don’t. 📛

  • Put an external link to LinkedIn on your post.
  • Make your text too long and uncluttered.
  • End with a period without a question or opening.
  • Not following a framework.
Which first post to put on LinkedIn?

Your first post is the one that announces the color. It’s the post that allows you to introduce yourself.

Butterfly minute. 🦋 Don’t try to sell yourself or your services. No one knows you.

Instead, show off who you are.

Don’t expect crazy results, LinkedIn doesn’t know you either, so it’s not going to boost your first post.

Here’s an example of a post we all found very cool (post translated from English):

terminer un post LinkedIn

What format for a LinkedIn post?

format pour un post LinkedIn

Post Text:

  • Maximum post size: 3000 characters. (but we recommend 1300 max).
  • Introduction: 210 visible characters before the famous “See more”.

Publish a Carousel or an image:

  • Text: use few characters on your banners, around 200.
  • Introduction: Between 100 and 150 characters max.
  • Images: One image is enough. For a carousel, an average of 5 to 6 is recommended when you start.
  • File size: 10 Mb max > reduce the size of the images for free.
  • Recommended image format: 1200 x 1200 pixels.
  • Accepted image type: JPG, PNG.

Now, if you want to go further in your digital communication and become a content marketing influencer, there is a free training here 👉 Training Tuto.

The dimensions of a LinkedIn post

The recommended image size is 1200 x 1200 pixels.

You can use Canva to quickly create cool visuals. It’s free and very easy to get started.

Les dimensions d'un post LinkedIn

How to post an article on LinkedIn?

To post an article on the network, you must go to the LinkedIn home > click on Write an article.
Comment poster un article sur LinkedIn
You will then be able to customize this space: a cover photo, a title, titles 2 to organize your parts, quotes and links.
poster un article sur LinkedIn
Can’t wait to read one of your first LinkedIn posts! Let’s connect 😉
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