Boost your marketing strategy’s efficiency with our complete guides to target the right audience, define clear goals, and move through every stage of the marketing funnel smoothly.
In many B2B companies, you generate leads on the marketing side… but sales doesn’t process them as expected. Objectives differ,…
Sales Ops software is a bit like the strategic brain behind your sales teams. 🧠 Salespeople are usually out in…
Adopting a niche marketing strategy is often the best way to differentiate yourself as a freelancer, consultant or B2B startup….
You can feel it, and you don’t need numbers to prove it: marketing has become a question of vibe.Today’s successful…
You’ve probably heard of digital marketing, omnichannel strategy or 360° communication… But the term holistic marketing often remains vague 🤔….
In B2B, attracting the attention of your prospects is no longer enough: you need to create real demand around your…
Sales Intelligence is the new secret weapon for B2B sales professionals. 🕵🏼♂️ It allows you to spot the right opportunities,…
Customer segmentation. That’s the keyword that can transform your entire marketing strategy. 👀 Talk the same way to a CEO,…
Having a LinkedIn profile is great. But if it’s not visible, it’s not much use.LinkedIn is a search engine: people…
Persuasive marketing is what makes you click, without really knowing why. A LinkedIn post that piques your curiosity, a landing…
Cross selling. I first came across this word when ordering a pizza 🍕 Just before paying, a pop-up offered me…
To stand out from your competitors, you’ll need to research them and compare your company with theirs. So you see,…
Customer data is everywhere, but how do you harness it effectively? Between CRM, analytics and marketing campaigns, it’s often chaos…
Having a good product or service isn’t enough to sell effectively. What really makes the difference is how you lead…
Feel like you’re wasting your resources on unqualified prospects? 😰 In B2B, attracting leads and doing volume en masse isn’t…
Network marketing is a strategy that divides as much as it intrigues. Often associated with MLM, it’s a strategy that…
What if you could talk to your customers at the exact moment they’re ready to act, thanks to trigger marketing?…
There are different types of sales force, and here, it’s the team that leads the company to success. 🏆However, its…
So, you’ve got your product or service all set, but now you need to know how to generate sales leads….
Black Friday is here again! Whether you’re a professional looking for quality tools, or just want to grab a bargain…
UGC (short for « User Generated Content ») is a marketing term that refers to any content created by a…
Looking to enhance customer engagement? You’re in the right place! 💡 Customer engagement is the driving force that powers your…
Do you know how to calculate customer lifetime value or, simply, what is it? 🤔 Successful companies are not those…
You’ve captured your prospects’ attention—they’ve even downloaded your e-book—but since then, crickets… 😅 Don’t worry, this is where remarketing comes…
In the start-up world, ambition runs high, dreams are big, and when it comes to growth—well, it has to be…
The 5W1H method is a tool that enables managers and salespeople to better understand situations and identify problems. In sales…
A sales planning is a bit like the key that unlocks a treasure 🪙 it turns a simple vision into…
SEO is the invisible pillar of a company. Underestimated and often neglected, it is in fact the essential backbone on…
These days, we tend to neglect and/or not focus enough on the value proposition. 🙄 🧠 We don’t realize that,…
Competitive intelligence is essential for anticipating the movements of existing or future competitors. 🔮 In this article, you’ll find the…
Are you unable to reduce your Customer Effort Score? 😟 Or WORSE, you’re not evaluating your customers’ interactions with your…
Today, using social media management tools is essential for deploying a social media marketing strategy and achieving set objectives. 🚀…
Discover how to use the SPIN Selling method in this article! By learning these spin questions, you will be able…
What is a sales marketing policy? In this article, I’ll explain all its aspects, why it’s necessary for your business,…
This article aims to help you discover and master the art of agile project management so you can turn your…
Today, being equipped with digital marketing and automation tools is essential for deploying a strategy and achieving set objectives. 🚀…
Do you know how to calculate churn, or don’t understand why you’re losing more customers than you’re gaining? Maybe because…
Would you like to quickly add an Auto Subtitle Generator to your videos? 🧐 You can use an online tool…
How to create an event on Facebook business page? In this article, we will learn how to create an event…
Is Facebook going to start charging? In this article, we will discuss paid Facebook accounts and everything you need to…
