In B2B, attracting the attention of your prospects is no longer enough: you need to create real demand around your…
Sales Intelligence is the new secret weapon for B2B sales professionals. 🕵🏼♂️ It allows you to spot the right opportunities,…
Customer segmentation. That’s the keyword that can transform your entire marketing strategy. 👀 Talk the same way to a CEO,…
Having a LinkedIn profile is great. But if it’s not visible, it’s not much use.LinkedIn is a search engine: people…
Persuasive marketing is what makes you click, without really knowing why. A LinkedIn post that piques your curiosity, a landing…
Cross selling. I first came across this word when ordering a pizza 🍕 Just before paying, a pop-up offered me…
To stand out from your competitors, you’ll need to research them and compare your company with theirs. So you see,…
Customer data is everywhere, but how do you harness it effectively? Between CRM, analytics and marketing campaigns, it’s often chaos…
Sending a single message to all your leads is like throwing a bottle into the sea and hoping for a…
Feel like you’re wasting your resources on unqualified prospects? 😰 In B2B, attracting leads and doing volume en masse isn’t…
Network marketing is a strategy that divides as much as it intrigues. Often associated with MLM, it’s a strategy that…
What if you could talk to your customers at the exact moment they’re ready to act, thanks to trigger marketing?…
I’m sure I’m not teaching you anything, AI is everywhere. 🤖 New AI tools are coming to market and new…
So, you’ve got your product or service all set, but now you need to know how to generate sales leads….
You want to contact prospects, but you don’t have their email addresses… Therefore, you can’t contact them 😔. 📩 We’ve…
UGC (short for « User Generated Content ») is a marketing term that refers to any content created by a…
Looking to enhance customer engagement? You’re in the right place! 💡 Customer engagement is the driving force that powers your…
Do you know how to calculate customer lifetime value or, simply, what is it? 🤔 Successful companies are not those…
You’ve captured your prospects’ attention—they’ve even downloaded your e-book—but since then, crickets… 😅 Don’t worry, this is where remarketing comes…
The 5W1H method is a tool that enables managers and salespeople to better understand situations and identify problems. In sales…
A sales planning is a bit like the key that unlocks a treasure 🪙 it turns a simple vision into…
These days, we tend to neglect and/or not focus enough on the value proposition. 🙄 🧠 We don’t realize that,…
Competitive intelligence is essential for anticipating the movements of existing or future competitors. 🔮 In this article, you’ll find the…
Are you unable to reduce your Customer Effort Score? 😟 Or WORSE, you’re not evaluating your customers’ interactions with your…
Today, using social media management tools is essential for deploying a social media marketing strategy and achieving set objectives. 🚀…
Discover how to use the SPIN Selling method in this article! By learning these spin questions, you will be able…
What is a sales marketing policy? In this article, I’ll explain all its aspects, why it’s necessary for your business,…
This article aims to help you discover and master the art of agile project management so you can turn your…
Do you know how to calculate churn, or don’t understand why you’re losing more customers than you’re gaining? Maybe because…
The term FOMO (or “Fear Of Missing Out”) describes the anxiety you feel when you’re left out of a social…
If you’re here, it’s because you’ve already heard of the 5 steps marketing approach and want to know more. Or…
These days, there’s one key indicator that can make all the difference between success and stagnation, and here, we’ll tell…
You’ve heard of Google Ads, but have you heard of Google AdSense? It’s not quite the same thing and I’m…
A company’s operational quality is measured not only by its products or services, but also by the way it interacts…
A customer commitment is a company’s promise to find its consumers. 🤝 This can include promises about quality, anticipating customer…
What is international marketing? How to approach foreign markets and the marketing products or services? What are the 10 tips…
How to create a Marketing Plan? It’s the culmination of a company’s strategic analysis. 💥 You can program various actions…
In this article, we’re going to explore 🫧 the delicate art of the thank you note to client. They arrive…
Content plan is a tool for organizing content creation to achieve specific objectives. 🎯 These include identifying your target audience,…
Pricing strategies need careful consideration. 🧐 In fact, it’s a strategic decision that goes beyond profitability and directly affects the…
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