Building a strategy

I’m sure I’m not teaching you anything, AI is everywhere. 🤖 New AI tools are coming to market and new…

13/12/2024

So, you’ve got your product or service all set, but now you need to get it into the hands of…

06/12/2024

You want to contact prospects, but you don’t have their email addresses… Therefore, you can’t contact them 😔. 📩 We’ve…

04/10/2024

UGC (short for « User Generated Content ») is a marketing term that refers to any content created by a…

15/10/2024

Looking to enhance customer engagement? You’re in the right place! 💡 Customer engagement is the driving force that powers your…

25/10/2024

Do you know how to calculate customer lifetime value or, simply, what is it? 🤔 Successful companies are not those…

05/09/2024

You’ve captured your prospects’ attention—they’ve even downloaded your e-book—but since then, crickets… 😅 Don’t worry, this is where remarketing comes…

25/10/2024

The 5W1H method is a tool that enables managers and salespeople to better understand situations and identify problems. In sales…

21/08/2024

A sales planning is a bit like the key that unlocks a treasure 🪙 it turns a simple vision into…

13/12/2024

These days, we tend to neglect and/or not focus enough on the value proposition. 🙄 🧠 We don’t realize that,…

03/07/2024

Competitive intelligence is essential for anticipating the movements of existing or future competitors. 🔮 In this article, you’ll find the…

15/07/2024

Are you unable to reduce your Customer Effort Score? 😟 Or WORSE, you’re not evaluating your customers’ interactions with your…

24/06/2024

Today, using social media management tools is essential for deploying a social media marketing strategy and achieving set objectives. 🚀…

24/06/2024

Discover how to use the SPIN Selling method in this article! By learning these spin questions, you will be able…

29/08/2024

What is a sales marketing policy? In this article, I’ll explain all its aspects, why it’s necessary for your business,…

06/09/2024

This article aims to help you discover and master the art of agile project management so you can turn your…

04/11/2024

Do you know how to calculate churn, or don’t understand why you’re losing more customers than you’re gaining? Maybe because…

07/05/2024

The term FOMO (or “Fear Of Missing Out”) describes the anxiety you feel when you’re left out of a social…

12/04/2024

If you’re here, it’s because you’ve already heard of the 5 steps marketing approach and want to know more. Or…

07/03/2024

These days, there’s one key indicator that can make all the difference between success and stagnation, and here, we’ll tell…

07/03/2024

You’ve heard of Google Ads, but have you heard of Google AdSense? It’s not quite the same thing and I’m…

24/07/2024

A company’s operational quality is measured not only by its products or services, but also by the way it interacts…

07/03/2024

A customer commitment is a company’s promise to find its consumers. 🤝 This can include promises about quality, anticipating customer…

07/03/2024

What is international marketing? How to approach foreign markets and the marketing products or services? What are the 10 tips…

07/03/2024

How to create a Marketing Plan? It’s the culmination of a company’s strategic analysis. 💥 You can program various actions…

06/09/2024

In this article, we’re going to explore 🫧 the delicate art of the thank you note to client. They arrive…

02/05/2024

Content plan is a tool for organizing content creation to achieve specific objectives. 🎯 These include identifying your target audience,…

02/05/2024

Pricing strategies need careful consideration. 🧐 In fact, it’s a strategic decision that goes beyond profitability and directly affects the…

07/03/2024

One of the most effective approaches to reaching and engaging a target audience is the sms marketing campaign. They have…

12/03/2024

Today we’re going to talk about marketing, but not just any marketing community marketing. Marketing is like a big party,…

21/06/2024

Find out more about neuromarketing and discover how marketing draws on the science of the brain to make consumers want…

07/03/2024

Client retention through marketing is an essential element of the loyalty process. 🤝 Although a distinction should be made between…

04/09/2024

Before we start this article and give you our secret Waalaxy lead magnet recipe 🤫, you may not be aware…

15/11/2024

Today, we’re going to find out how young companies raise the capital they need to write their financial success. You’ve…

19/04/2024

What is the real influence of colors in marketing? What are they and what purpose do they serve? These are…

19/09/2024

Want to find out how to create a white paper to promote your company? Then you’ve come to the right…

07/03/2024

In today’s world, how to buy a domain name is much more than just defining a web address. It’s the…

07/03/2024

In the mystique world 🌚 of digital marketing, the lead magnet is an indispensable tool for generating qualified leads. It’s…

12/03/2024

Are you familiar with Google Ads 🤔? Would you like to use it to launch campaigns to promote your site?…

04/07/2024

Programmatic advertising is the automatic purchase of advertising space. 💲 It’s a highly effective method and, if you choose the…

16/10/2024