How to create an event on Facebook business page?

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How to create an event on Facebook business page? In this article, we will learn how to create an event on Facebook with easy steps. 👇

Also, we reveal tips and examples for successful Facebook events!

How to create an event on Facebook business page? Easy Steps

Firstly, all events hosted by Facebook Business Pages are public. 🌎

To create an event on your page, follow these steps:

  1. Log in to Facebook and click your profile picture in the top-right corner.
  2. Click “See all profiles” and select the page you want to go to.
  3. In your feed, click “Events” in the left menu. You may need to click “See more” first.
  4. Click “+Create new event” on the left.
  5. Select the event name, date and time, and whether the event will be in-person or virtual.
  6. Please enter your event information below, “What are the details?”.
  7. Click “Create Event” and you’re done. 👏

In the next step, we will learn how to edit events on Facebook. 🤓

How to edit an event on Facebook?

To edit an event on your Facebook Business page, you need to: ⏬

  1. Go to your feed and click “Events” in the left menu. You may need to click “See more” first.
  2. Click “Events”, then “Hosting”.
  3. Click the event you want to update, then click “Edit”.
  4. Make the changes and click “Update” to save. 🙏

Unfortunately, there are limitations to how you can edit Facebook events. 🙈 If you need to edit something that cannot be changed, you will have to cancel the event and create it again.

How to create an event on Facebook business page

Here’s what can’t be edited: 🚫

  • Event privacy.
  • Guests can invite friends.
  • Ticket cost. Paid events are only available to Page accounts.

How to make a private Facebook event?

Secondly, if you want to make a private Facebook event. 🔍 Here’s what you should know.

After you create an event, you can’t change the event’s privacy settings. 🗝️ For example: You cannot turn a public event to a private event.

Private events are visible only to those who are invited. 👀 They can view the event descriptions, photos, posts, and videos. You can allow guests to invite friends, too.

To make a private Facebook event:

  1. In your feed, click “Events” in the left menu. You may need to click “See more” first.
  2. Click “+Create new event” and select In-Person or Online.
  3. Add event details on the left. If this is a recurring event, click “Recurring Event”.
  4. Add your details and click “Save”.
  5. Click Privacy and select “Private”. 🤫 Note that this setting cannot be changed after the event is created.
  6. Follow the instructions to finish creating your event. That’s it!

Learn more about the Facebook Business manager in this guide. 👈

In the next step, we will learn how to invite people to your event. 🥳

How to invite people to an event on Facebook?

If you’re hosting an event, you can invite your friends to the event. 🪶 As an event organizer, you can choose different privacy settings for who can view, join, or invite guests to your event.

Here’s how to invite people to private or public events: 👇

  1. Click “Events” on the left side of the home page. You may need to click “See More”.
  2. Go to the event you created.
  3. Click “Invite” below the cover photo. You can search for people by name, email address, or phone number. 📞
  4. Click on a friend’s name to invite them individually. You can also filter by group, location, or past events in the menu on the left.
  5. Click “Send Invites” and that’s all.

Furthermore, you can invite up to 500 people to your event. That’s quite a big party! 🎉

For more information, click here. 😉

How to create an event on a Facebook business page? Best Tips

After you create event on Facebook business page, you need to share it and promote it in order to have more attendees. 🤗

These tips will improve your social media strategy! ⚡

How to share an event on Facebook?

To share an event on Facebook, follow these steps: 👇

  1. Click the “Events” tab on the left side of your profile or page.
  2. Select “Hosting” from the left menu. You’ll see all your events under “Events you’re hosting”.
  3. If you don’t know how to invite people to your Facebook event, just select “Share”. 🤲 There is also an option to share via Messenger or News Feed.
  4. To share the link outside of Facebook, open the event and copy the URL in your browser.

Lastly, keep in mind that private events are by invite-only and cannot be viewed by the public. 👁️

You can also share your Event in a special post. ✍️ Read these Facebook post examples to get inspired!

How to promote an event on Facebook?

Creating an event on Facebook business page can seem tricky because you don’t know whether it’s going to reach your audience or not. 📣

Therefore, promoting your event effectively can improve your event’s reach and attendance. 👏 Here are some tips and examples on how to do that:

  • Create an engaging event page: Your event page is the first impression you make on potential attendees. 🤩 Make sure you include a clear and attractive description, high-quality images, and all the necessary details such as date, time, location, guest speakers and hosts.
  • Use Facebook Ads: Invest in Facebook Ads to reach a wider audience beyond your current followers. 📍 You can target ads based on interests, location, age, and more to ensure your event is shown to the people most likely to attend.
  • Interact with your audience: Publish regular updates, behind-the-scenes content, or interactive posts like surveys to keep potential participants interested and engaged. 🤝 You can also create a sense of community and excitement at your event by replying to comments and messages.
  • Collaboration with partners or influencers: If your event has sponsors, partners, or influencers, encourage them to share your event with their networks. 🗣️ You can also expand your reach by collaborating with local influencers and community groups related to your event’s theme.
  • Use cross-promotion: Share your event on relevant Facebook groups or pages and encourage your followers to do the same. 🔗 You can also link your event to related events and personally invite your Facebook friends using the “Invite Friends” feature.
  • Offer early bird discounts and incentives: Create early bird tickets and special promotions for people who register early or share your event. 🏷️ This not only increases early interest, but also helps spread the word about your event.

By following these strategies, you can significantly increase the visibility and attendance of your Facebook event, creating a successful and memorable customer experience. 🥰

Analyze the success of your Facebook event

Analyzing the success of your Facebook event is critical to understanding its impact and planning future events. 🚀 The most important tips for effective analysis are:

  • View Event Insights: Facebook provides insights about your event, showing metrics like reach, engagement, and ticket clicks. 🖱️ Analyze these to understand what worked.
  • Check your engagement rate: View likes, shares, comments, and RSVPs. 📈 High engagement often results in higher attendance and interest.
  • Attendee Survey: Post-event customer satisfaction surveys give attendees direct feedback on what they liked and what needs improvement. 🧐
  • Compare Goals and Results: Measure your success by comparing your results to actual attendance, engagement, and specific goals you set.
  • Analyze audience demographics: Knowing who attended helps you tailor future events to your audience.

Moreover, if you want to improve your Facebook marketing, follow this link! 💡

Examples of Successful Facebook Events

A notable example of a festival that sees a lot of attendance and engagement on Facebook is the Coachella Valley Music and Arts Festival. 🌈

Coachella uses its Facebook event page to generate buzz, share lineup announcements, and post engaging content leading up to and during the festival. ✨

Facebook live streams of their performances also attract viewers from around the world, greatly extending their reach beyond physical attendees. 🎤

The festival’s success in leveraging Facebook to promote the event and engage with audiences is an example of the power of social media to drive event attendance and global participation. 😀

Similarly, at Waalaxy we have created Facebook Live events as well. 👽

They were created simultaneously on LinkedIn events, to bring in more participants to our free webinars.

We often interview experts in marketing and prospecting techniques and share their knowledge with our beloved community, aka you! 💘

If you want to follow along, you can join our Facebook group. 😘

Conclusion: How to create event on Facebook business page?

Reach a larger audience by creating a Facebook event page. 📆 However, to truly engage your site’s potential visitors and increase ticket sales, you need to leverage “call-to-actions”, hashtags, live video, and more. 📣 Also, you can use Facebook ads to drive more attendees to your event page.

Creating an event business page on Facebook is not that complicated. 😇 Remember, you can stay one step ahead of other companies when it comes to promoting your business or services through events.

FAQ: Create Facebook Event

Why can’t I add an event to my Facebook Business page?

There are several reasons why you can’t add an event on Facebook business page: ⏬

  1. Insufficient permissions: Only administrators and editors can create events. 🔑 Make sure you have the right role.
  2. Page Restrictions: Pages may have location and age restrictions, and certain features such as events may be restricted. 😬
  3. Technical Issues: An issue or update within Facebook may temporarily impact your ability to create events. 🙊 Try clearing your browser cache or using a different device.

How to find Facebook events near me?

To find a Facebook event near you, follow these steps: 👇

  1. Open Facebook and go to the “Events” section.
  2. Use the “Discover” tab. 🧭 This tab automatically suggests events based on your location, interests, and networks.
  3. Filter your results by clicking “Categories” and “Location” to narrow your search to events near you.
  4. Explore recommended events to learn more, register, and see which friends are attending. 🤗

How to delete a Facebook event?

Here’s how to delete a Facebook event you own: 👇

  1. First, go to your “Events” section from the left menu of your feed or the “See More” section.
  2. Go to the event page.
  3. Find the three dots next to “Edit” and select “Delete Event”.
  4. Click “Confirm” to save. ✔️

How to use Facebook Live for events?

Facebook Live is a real-time video stream that anyone currently using the Facebook app can watch. 🤓

When you broadcast, people watch you and interact with you through comments and likes. 👍 This is an easily accessible way to broadcast any event and can also lead to increased attendance.

Here are some tips on how to use it: ⏬

  1. Build anticipation by letting your viewers know you’ll be live. ⚡ Facebook says a 24-hour notice will give you the best results.
  2. Use the Facebook app on your smartphone to navigate to the page, group, or event you’re streaming from. 📱
  3. Select the “Live” button and add a description. Check if the signal is strong before clicking “Live Stream” to avoid any bad surprises. 😱
  4. Try to stay live for at least 10 minutes, so people have enough time to watch, and don’t forget to engage with the commentators afterward. ☄️

Probably in the future, the events will be held in the Facebook metaverse! Who knows? 🤖

Great, now you know how to create an event on Facebook business page. 📆

Camila

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