50 content creation ideas and tips for finding them

Creating content on a regular basis is essential for developing your visibility, attracting customers and establishing your expertise. But let’s be honest: coming up with fresh, original ideas that are consistent with your business objectives isn’t always easy.

Here’s the good news: we’ve compiled +50 content creation ideas for you, sorted by theme 🧠 Whether you’re a freelancer, marketer, coach, trainer or content creator, you’ll find something to feed your strategy over several weeks without ever tiring your audience.

Ready to fill up on inspiration? Here we go 👇

Content creation ideas for educational content

This type of content is ideal for proving that you’ve mastered your subject, helping your audience to progress, and positioning your personal brand or offering as a reference.
Bonus: these posts are very often recorded, commented on and shared… and therefore very useful for the algorithm 😉

Here are 15 interesting content creation ideas, tried and tested:

1. Simple tutorial on a tool you use (Canva, Notion, Trello…)

Do you spend all day on Canva, Notion, Trello or Zapier ? Your customers or your network may not know anything about it.
Here’s your chance to share a mini-tutorial:

• How to create a content planning template in Notion?
• How to make an impactful carousel post with Canva?
• How to automate your welcome emails with Zapier?

🧠 The idea is to democratize the tool, simply by talking about it.

🎯 Effective formats: carousel (1 slide = 1 step), videos (split screen or face cam) or post text with captures.

2. Word of the day” series: a marketing concept explained in one slide.

An excellent way to create a regular appointment. For example: every Monday, you explain a marketing concept in one simple sentence:

• “Conversion rate”.
• “Dwell time”.
• “FOMO”.
• “Call to Action”…

It’s short, it’s instructive, and it positions your profile as a useful resource.

3. Your 3 most memorable pro books

A simple post that often hits the nail on the head. Talk about :

• What you learned from each book.
• How it has helped you in your career.
• A powerful quote to remember.

📚 You can even make one slide per book if you opt for a carousel, or make a video like « top 3 read of the month ».

👉 It’s a great way to convey your sources of inspiration while humanizing your approach.

4. Infographic on a trend (AI, social ads, SEO…)

Have you spotted a striking development in your field (AI, emailing, content creation…)?

Turn it into a clear, easy-to-read visual:

• A graph with key figures
• A timeline
• Cartography (tools, typologies, etc.).

The aim is to save time for those who don’t have the time to read long studies, while showing that you’re on the lookout.

5. What an A/B test has taught you

Even more powerful than giving advice is proving yourself through your experience.

You show that 👇🏻 :

• You test.
• You draw conclusions.
• You adapt.

6. “5 mistakes to avoid in (discipline)”.

This is THE evergreen format that always works. ✨

➡️ Why?

• Because we learn as much (if not more) from our mistakes as we do from our successes.
• Because it’s reassuring to know that you’re not alone in your mistakes.

7. Describe a customer case with numbers

Like a mini success story.

➡️ Tell us about it:

• Customer context.
• Actions implemented.
• Results obtained (commitment, sales, traffic, etc.).

📈 Nothing beats numbers and a before-and-after to create social proof and generate trust.

8. Carry out a mini-survey or security watch

You’ve read 3 or 4 articles on the same subject? Summarize them in a single post.

➡️ Examples:

• “What 3 SEO experts say about Google’s Core Updates”.
• “Summary of the 5 tips for prospecting 2025 seen in the latest Waalaxy e-book”.

📊 You become a source of analysis.

9. Summarize a marketing podcast and give your opinion

Listened to an inspiring episode? Instead of keeping it to yourself, share it :

• The 3 points that stood out for you.
• A powerful quote from the guest.
• What you’ve done since.

🎧 Summarize = convey. Thinking = added value.

10. Create an X-step guide

People want to know how. Give them a clear method.

➡️ Examples:

• “6 steps to organizing your LinkedIn posts 1 month in advance”.
• “7 steps to creating your sales cycle”.

📋 This type of content converts very well into subscriptions, downloads or shares.

11. Turn an article into a carousel

Instead of writing a new post, take an old article 👇🏻 :

• Summarize it in 5 or 6 slides.
• Illustrate each point with an image or figure.
• Add a link to the original article.

📣 Ideal for giving a second life to content you’ve already produced.

12. Share a little-known quick tip

A mini “tips and tricks” that surprise or save time.

➡️ Examples:

• “Did you know that you can change the thumbnail of a LinkedIn post by editing the preview URL?”.
• “Type /today in Notion to insert today’s date automatically.”

13. Educational mini-quiz (Stories or interactive post)

Interactive, fun and instructive.

Possible formats 👇🏻 :

• Quiz in an Instagram story.
• Carousel with a question and answer at the end.
• Text post with a poll to engage your network.

Example:
👉 “What do you think is a good open rate for a B2B newsletter?”

14. List of KPIs to track in content or on networks

Many people create content without knowing what to measure. 🤓

➡️ Give a simple list:

• Engagement KPIs.
• Conversion KPIs.
• Brand awareness KPIs.
• Emailing KPIs.

📊 This is a great starting point to support those who want to take their business to the next level.

15. How you use AI in your content creation

Has AI become part of your daily business life? Tell us about it.

Talk about :

• The tool you’re using (GPT, Jasper, Kawaak…).
• At what stage you integrate it.
• What you delegate VS what you keep human.

Personal content creation ideas & storytelling

Creating content isn’t just about informing or selling: it’s also about creating a bond. And there’s nothing more powerful for this than personal storytelling. This type of content humanizes your image, fosters identification and reinforces closeness with your audience.

👉 Here are some ideas for telling your story, without ego, but with impact.

16. A day in the life of a designer or marketer

🎯 Take a look behind the scenes of your daily professional life.

Examples:

• What you do between 8am and 6pm (with or without coffee ☕️).
• What you plan every Monday.
• Which tools you open first.
• Your deep work or content batching routines.

👉 It’s perfect for breaking clichés or demystifying your business.

17. The failure that transformed you

A failed post?
A collab gone wrong?
A launch that falls flat despite weeks of work? 💥

Talk about it.
But not to complain: to share what it taught you.
And spoiler: it shows a lot more of your expertise than a simple success story. 🌟

18. The preconceived idea you deconstructed

There are bound to be preconceived ideas you’ve believed… until reality changed your mind 🤯. Share this journey, it’s rich in lessons for others.

19. Behind the scenes of your work (office, shooting, brainstorm…)

A crossed-out post-it note. A messy desk. A scribbled notebook.
A phrase you heard in a meeting that inspired you ✍️

🖼️ This kind of unsmoothed content “” is reassuring. It shows your process, not just your result.
And that’s where the magic happens: you become human.

20. Your career path in 5 key steps

You don’t need 20 years of career to inspire.

• 🎬 1st client signed.
• 🚧 1ère erreur pro.
• 💡 1er déclic.
• 📈 1ère montée en compétence.
• 🎯 1st moment when you said to yourself “I belong”.

This format works every time. And it’s easy to make into a carousel.

21. Why did you choose this profession?

• Why did you choose this job over another?
• What drives you every day 🧠 ?
• What made you say: “OK, this is what I want to do”?

➡️ Spoiler: your answer is probably unique. And that’s what makes it valuable to share.

22. Your values and how they guide your projects

🎯 This is what gives meaning to your business.

Examples:

• Why you refuse certain customers.
• What you’ll never do (even if it pays well).
• What you demand in your collaborations.

🧭 You show that you’re not just there to sell: you have a vision.

23. Looking back on your first customer or viral post

We sometimes forget it, but the “first” always has a special taste.

• 👉 The first customer who trusted you.
• 👉 The first post that surpassed 100 likes.
• 👉 The first post “thank you, thanks to your content…”.

Keep coming back. You’ll see, your audience will love this return to basics ✨

24. “If I had to start from scratch today…”

This is one of the most effective formats.

Ask yourself this question:

• 🎯 What would I do again?
• 💥 What would I avoid?
• 📚 What would I do faster?

You’re offering a shortcut to those who read you. And that’s ultra valuable.

25. The moment when something clicks

The moment when you said to yourself:

“Okay, this is it. This can really work.”

A message received. A contract signed. A look at your stats. Sometimes, it’s a simple thing… but it stays with you.

Ideas for content focused on your services/products

This is the “business” part of your content, but it should never sound like a sales brochure.
The aim here? To highlight what you offer, yes, but in a human, concrete and useful way.
Prove by example. Tell the story. Show rather than tell.

26. Quickly present your offer without selling it

How about talking about your offer… but focusing only on the concrete benefits it brings? 🤝
Instead of saying “I offer SEO support”, say:

💡

“I’ll help you appear in the top 3 Google results… without blowing your budget.”

🎯 The idea is to speak your customer’s language, not yours.

27. Share an inspiring customer testimonial

A before/after, a powerful phrase heard over a video, an unexpected message received in DM 💬…
These words carry more weight than any sales pitch. Add a capture (blurred if need be), or rephrase with sincerity. It’s not “social proof”, it’s shared recognition. 🩷

28. Make a short product demo (reel, story, short video).

If you have a tool, training course, template or resource to sell: show it off. 🎥

A short video that flies over the interface, a carousel that explains a feature, a before/after animation… The more visual, the clearer, the more convincing.

29. Highlight a little-known feature

We all have a “hidden function” or a little detail that few people take advantage of.
Now’s the time to make the most of it:

As a bonus, this positions your solution as rich and well thought-out.👀

30. Tell a customer case study

The format “customer + context + solution + results” is a classic… and for good reason.
It’s simple, structured and credible. And if you add a quantified visual or a quote from the customer, it’s even stronger. 📈
No need for 3 pages, a well put together Linkedin carousel is more than enough. ✨

31. How and why you designed a feature

Bring the intention back into focus. Why did you launch this formula? What need does it meet?
Go behind the scenes of its creation 💡.

32. Explain your commitments (ecology, transparency, inclusion…)

Your solution isn’t just about functionality. It also embodies strong values: transparency, digital sobriety, accessibility… 🌍

In a business context, this kind of positioning sets us apart.
It attracts customers who share your vision, and builds lasting trust.

33. Webinar replay or highlight clip

A punchy passage, a key slide, a powerful quote from a live performance…
It’s both a valuable extract and a showcase for what you have to offer. And it’s also a great way to extend the lifespan of your events. 🤓

34. Before/after of a customer project (visual or costed)

This is one of the most telling formats: it doesn’t tell, it shows.
A visual comparison, an evolution statistic, or an excerpt from a customer message are all that’s needed.

This type of content grabs attention immediately 👀 And above all, it proves your value without argument.
🎯 The before/after is concrete proof that you’re delivering results.

35. Honest comparison with a known competitor

You don’t need to criticize to stand out from the crowd. On the contrary: an honest comparison shows that you know your market.

Position yourself clearly: “If you’re looking for X, go to them. If you’re looking for Y, we’ve got you covered.”

This type of message is reassuring, because it proves that you’re not trying to please everyone.
And that’s exactly what makes you credible 💬

👉 Honesty is a formidably effective strategy in B2B.

Recycled or remixed content creation ideas

You don’t have to keep creating fresh “” content to stay visible. The key is to know how to intelligently recycle what you’ve already produced: make it more readable, more interactive, or simply more up-to-date. That’s what we call evergreen.

Here are 6 simple ways to extend the life of your content 👇

36. Turn an article into a carousel or story

A detailed blog post can easily become more “snackable content”.
Summarize it as a LinkedIn carousel or a series of stories.
🎯 Why it works:

• Faster to consume.
• Ideal for expanding your reach.
• Easily shared in B2B and B2C.

37. Extract punchlines from a podcast or live show

If you’ve recorded a podcast episode or done a live show, you’ve probably said a strong line or two 💥
Spot those punchlines, extract them, and create a post around them. An impactful quote + a mini-development is enough. It’s also a great way to tease out longer content.

38. Make a best-of of your old content

Have you posted lots of tips in recent weeks? Group them together.
Make a top 3, top 5 or even a “series special recap of the quarter” 🔁

📌 Ideas to try:

• “My 5 most useful posts this month”.
• “3 pieces of content you may have missed in May”.
• “The 4 tips my community recorded the most”.

It also gives new subscribers a chance to catch up with your top content.

39. Republish a successful post with a new tagline

This isn’t cheating, it’s optimizing. Take a successful post, change the way you introduce it, vary the angle, or add a question.

You can also try out another format (video → text, carousel → image post…). As your audience evolves, so do your ideas. ✨

💬 And those who’ve already read it won’t get any less value from it a second time.

40. Share a reflection on an old post

Changed your mind since last time? Good for you.
Take an old post, quote it or embed a capture, and add your evolution of thought.

This type of content shows that you’re in a continuous learning process. 🤓

41. Make a monthly summary of your best tips or actus

Every month-end is a great opportunity to condense your value.

📦 Example formats:

• “The top 5 tips I shared in June”.
• “My 3 marketing discoveries of the month”.
• “Summary of my most useful content this quarter”.

🎯 You show that you’re consistent, and you make it easy to get to the point.

Ideas for engaging content & co-creation

Your audience doesn’t just want to “consume” your content. They want to interact, participate and get involved. 🌟
Creating engagement isn’t necessarily about “buzz”, but rather about opening up a conversation and building a strong bond.👀

42. Launch a survey

A simple question can generate a huge number of responses (and algorithms).

💡 Survey ideas:

• “Which tool do you use most for your B2B prospecting strategy?” 🛠️.
• “How much time do you spend on LinkedIn each week?”.
• “What’s your biggest bottleneck in content creation?”.

🎯 The goal: to gather info, elicit reactions and show that you’re listening to your community.

43. Ask what your audience wants to see this week

Instead of guessing what will work… ask for it directly!
It’s simple, but terribly effective.

📌 Result: your audience feels heard, and you publish content that meets a real expectation.

44. Invite your audience to share their methods

A post like “And you?” opens the door to exchange and mutual support.

💬 Formula to test:

• “Me, I organize my content schedule on Friday mornings. What’s your routine?”
• “I’m still struggling to manage customer follow-ups. Any tips to share?”

This format makes your content more human, more horizontal, more collaborative 🤝

45. Reply to a public comment or question

A question as a comment, a private message, a live comment… 🎤
Use it to create a post!

👉 It’s simple ultra engaging. You show you’re listening and that builds trust.

46. Organize a contest

Want to add a little fun to your strategy? 🎉
Launch a mini-contest! No need for a huge budget: what counts is participation.

Invite your community to create something: a catchy tagline, a visual, a post on a given theme…
The reward? Visibility, a share, a call for advice or just the fun of the game 💡

Analysis & opinion content creation ideas

Sharing your point of view is what sets you apart. In a news feed filled with tutorials, quotes and carousels, your ideas, analysis and convictions make the difference. 🌟

47. “Everyone says that… I think that…”

A simple but powerful format.
Take a received idea in your sector and state your disagreement. 💬

🎯 This content makes people react, while showing that you have a personal reflection.

48. Analyzing a viral post: why it worked

Has a piece of content exploded on your feed? Take the time to analyze it in depth 🔍
It’s a great format to help your audience understand what creates engagement.

💡 Decipher:

• The visual or structure used (hook, storytelling, appeal to emotion).
• The subject or timing (topicality, trend, latent need).
• The tone adopted: sincerity, humor, vulnerability…

👉 You show that you don’t just post: you understand the codes.

49. Predictions for the coming year or quarter

A perfect format to show your foresight and vision. 📈
List the trends (3 or 4) that you see coming or being confirmed in your sector. Add your arguments, your sources, or simply your intuition.

50. Deciphering a social network or business trend

Go beyond monitoring: offer a real analytical perspective 👓
Choose an emerging (or evolving) trend in your sector and explain its implications.

🧠 Include:

• Where did this trend come from (ex: The rise of B2BUGC ).
• Why is it developing now?
• How can it be concretely exploited in your strategy?

🎯 High-value-added content that positions you as a pro with hindsight.

51. Taking a stand on a divisive subject

You don’t have to be polemical… but you can have a strong opinion.
Take a divisive issue in your ecosystem, and explain your position 💥
The important thing is to be educational, argumentative and respectful.

👉 This format creates a lot of interaction and anchors you as a voice that counts.

52. Selection of newsletters, accounts or blogs to follow

Simple content to create… and much appreciated 📚
Share your 3 or 5 favorite resources of the moment, with a sentence about why you follow them.

➡️ Example:

• “The Dense newsletter: a nugget on content marketing”
• “The @nom account: for business vision without bullshit”

🎯 You value other creators while sharing your influences.

Fun, creative or inspirational content creation ideas

Because not everything has to be serious or algorithmically optimized. Sometimes, a little humor, creativity or light-heartedness is enough to capture attention and leave a lasting impression.

This content is perfect for creating closeness, standing out from the crowd and giving a more personal insight into your world 👇

53. A meme about a situation you often experience

A good, heartfelt meme is content that makes people laugh because it rings true 😅
You can start with a customer problem, a classic bug or a cliché in your business.
Add an image(GIF, meme format or custom visual) and a snappy phrase.

🎯 The winning combo:

• A highly identifiable situation.
• A light tone.
• A well-chosen visual.

👉 This type of post creates connivance and boosts virality.

54. Work or inspiration playlist + associated visual

Do you work to music? Share what gets you going 🎧
A Spotify playlist, a Lo-Fi vibe, a track that motivates you all the way…

💡 Format ideas:

• Screenshot of your playlist with a personal caption.
• Post: “5 tracks I listen to when writing content”.
• Interactive story: “Music of the day, how about you?”

It’s simple, human, and shows your creative vibe.🎶

55. “This customer said this… True or false?” mini-game.

Games are a great engagement lever (even in B2B).
Create an interactive format around customer anecdotes, absurd phrases or real-life situations.

This type of content amuses, surprises and makes you want to comment. 👀

How about a recap of content creation ideas?

Creating new content doesn’t mean having to reinvent the wheel with every publication.
With over 50 concrete content creation ideas, tested and organized by theme, you now have a real toolbox to feed your strategy, week after week, without ever tiring your audience.

Whether you want to convey your expertise, humanize your communication, highlight your offers or simply stimulate interaction with your community, there’s bound to be an idea for you.

All you have to do is pick, adapt and publish.
🎯 Your next high-impact content is probably already in the list above.

Frequently asked questions

Which tool should I use to create my content?

Do you want to publish on LinkedIn, but don’t know where to start?
Are you short of ideas, or afraid of not being read?
Then Kawaak is for you.

It’s a tool designed by top LinkedIn creators, for those who want to post better, faster… and with pleasure.

It helps you generate attention-grabbing hooks (80% of a post’s views depend on them), choose from the best LinkedIn formats (inspiring story, value bomb, lead magnet…), and even add a visual automatically thanks to a quote card.👀

What also makes the difference is personalization. Kawaak doesn’t offer you generic posts, but ideas and content based on your profile, expertise, and soon your writing style. 🔥

• Topics are generated from your information.💬
• Posts are tailored to what you know how to do, not what everyone else is saying.😉

In summary, Kawaak is the perfect tool if you’re just starting out on LinkedIn or want to publish more regularly without wasting time or authenticity. You stay in control, save time, and finally enjoy publishing. ✨

How do you get good content?

The key to creating quality content is to provide value.Users want to learn something. 💎 First, make sure your content is informative, engaging and relevant.

Start with thorough research to ensure that the information you share is accurate and relevant. 🔍 Tailor your LinkedIn message to resonate with your target audience with a tone and style that resonates with them.

Use engaging visuals like images, videos and infographics to make your content more interesting and easier to consume. 🍝 Consider optimizing your content with an SEO strategy to increase your visibility in search engines.

Finally, encourage interaction by asking questions and replying to comments to create a close-knit community. 🤝 Also, publish regularly and analyze performance to continuously improve.

Now you won’t be able to say you have no content creation ideas! 🚀