Email Marketing Strategy: Definition + 20 Tips for your Emails!

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In this article, you’ll discover how to do an effective Email Marketing Strategy; both from a technical point of view, going through the writing and finding along the way examples that we can review together. 😉

To avoid making you read 30 minutes of blah blah blah, I’ve condensed everything in 20 tips I’ve found for making good marketing emails.

It’s not just from me, but also from great marketers, creatives and sales geniuses.

  • 🧲 Step 1: Define your email marketing strategy.
  • 💌 Step 2: Find your message.
  • ✍ Step 3: Know how to write and deliver your message.

Along the way we’ll discover together:

  • List of 12 tools on the market to launch a marketing campaign (depending on your strategy).
  • Top 20 email writing tips to write better marketing emails.

Email Marketing Strategy: 20 effective tips

Email has been the source of many changes in the digital world, especially in terms of sales. But it has also become very intrusive in recent years, which is why some emails do not have the expected open rates.

Therefore, you have to do everything possible to make your customers want to open the emails you send them.

So, how do we do this? You guessed it, it’s thanks to copywriting (well also thanks to a good targeting, but we’ll focus on the email copy, thinking that you’ve already done the job before 😁). Let’s get going.

#1 Take Care of Your Email Subject Line

Don’t try to buzz 🐝 in your email subject line, or sell with a promotion (it doesn’t always work). Think about your target’s segmention, put yourself in their shoes and ask yourself, “What would make me open this email?”.

This is what you should think about when you put the title of your email. Don’t be aggressive and answer directly to your target’s need.

You can rely on :

  • Personalization to make your target feel special (you know your target so you can talk about their interests, preferences).
  • Curiosity (mention a significant event, unusual to make them want to click on your email).
  • Propose an offer. Everyone loves novelty, you could offer a promotion on a new range of new products you sell or even a sample.

#2 Be Concise

You have brilliantly met the challenge of the email subject, everything is not yet won since you will also have to interest your target 🎯 through your message. On the other hand, there is no question of going on and on with a long message.

If they can understand your message by reading it diagonally, then that’s fine. No one has time to stay on a long message and this applies even more if your target checks his messages on the phone.

#3 Personalization

The more data you have, the more you can personalize the messages in your emails. Be careful not to overuse it and don’t use everything you know about your prospects and customers in the same message (it can be terrifying). 😱

#4 Avoid Attacking Your Readers

What do we mean by this? Don’t capitalize words to draw their attention to a particular word. The same goes for the use of exclamation points. No one likes to be ordered around ❌ let alone by a stranger or a sign… And that’s exactly the impression one gets when you use too many capital letters or exclamation points.

#5 Speak Like You Normally Speak

When doing email copy, you try to write as much as possible like you speak. This adds lightness to a message and makes it easier to reach your target.

This will allow you to persuade through emotions 💗 and get your audience to take action.

Make your prospect feel close to you and your solution.

 

#6 Add an eye-catching Email Signature

Your emails will look more professional with an email signature, 🪶 which will help you establish credibility, engage your audience, and give subscribers a sense of your brand’s positioning.

When creating your email signature, keep these suggestions in mind:

  • Make it simple. ✅ Avoid adding too many sentences and objects to your signature. Remain focused on the essentials, such as your company name, email, website, etc.
  • Make sure branding remains constant. 🏹 Use the same logo and color scheme in your email signature as you do in your marketing materials.
  • Use links if necessary. 🔗 Include links to your site and social media accounts to entice subscribers to connect with you there.

 

#7 Do Segmentation on your Audience

Since your subscribers’ levels of conversion readiness vary, do your market segmentation based on their interests, distinctive qualities, etc., to deliver the right people the right type of content. 🤓

Additionally, identify your crucial categories of audience and direct pertinent campaigns at them. 🎯

👉 For example, in order to enhance your chances of conversion, send exclusive promotional emails to your current customers to encourage them back to your store.

Segment your email list by using lead generation tools like Waalaxy to filter your prospect by criteria.

Discover Waalaxy 🪐

 

#8 Automate your marketing efforts

Aligning your campaign’s components is necessary for small businesses to run effective email marketing campaigns, but doing so takes time and hard work. ⌚

To automate your campaigns, use email automation software. 🤖 This software should allow you to set up pre-defined conditions and triggers, such as specific times and subscriber actions.

For example, you could automate:

  • Newsletters. 🛎️ Automate your newsletters to efficiently distribute updates, deals, and other promotions to your audience on a regular basis.
  • Reminders. ⏰ Automate your reminders to efficiently send emails to your prospects or create cross-channel campaings.

Automate your email marketing campaigns to maximize productivity, achieve greater return on investment, and conversions!

 

#9 Make use of Social Media

Social networking platforms are effective tools for growing your email list and keeping your audience interested. 🤩

Make a plan for how you want to use social media in your marketing strategy by outlining your social media concepts.

Use social media to grow your email list and improve the efficacy of your email marketing: 👇

  • Make a landing page for Facebook or other social media.
  • Publish premium material on social media.
  • Give your email list subscribers a perk for joining.
  • To improve the effectiveness of email marketing, host webinars.
  • Try doing giveaways, contests, or sweepstakes.
  • Think about experimenting with social media advertising.

#10 Improve the Mobile Experience

According to statistics, 42.3% of consumers will trash emails that are not mobile-friendly, which represents substantial lost conversion and sales chances. 🙈

Make your email campaigns responsive to mobile devices to provide your users a great user experience and boost engagement! 💥

Here’s some advice to optimize your emails for mobile usage:

  • Keep it brief. ⚡ Use larger font sizes and write clear email subject lines, body copy, and pre-headers to ensure users can read your material on small displays.
  • Responsive design. 📲 Work with email campaign builders who have tools for producing emails that are mobile-friendly.
  • Try out different CTA (call to action).  📣 Avoid using too many email visuals that distract from your CTA or make it difficult to read or tap them on a mobile screen.
  • Finally, test different fonts, colors, visuals, text, etc. 🌈 And see which formats work best for your business.

#11 Improve CTAs

Why should your emails contain call to action (CTA)? 🔍

Various tests have discovered that CTAs that provide the recipient with high value at a low cost receive more clicks. 🖲️

Here are several straightforward methods to create efficient CTAs: 👇

  • Use good copywriting.
  • Highlight the advantages.
  • Avoid using words that can cause conflict.
  • Use button designs that stand out in the email and are the right size.
  • Utilize the white space in your email.
  • Check the CTA placement in your email.
Find out more 🔥

👆 (This is a CTA button, by the way!)

#12 Follow the Proper Metrics

Determine your metrics to evaluate the effectiveness of your email marketing efforts and identify potential areas for development. 🤔

Some of the email marketing metrics you should look are: 👇

  • Bounce rate. 🏀 Watch your bounce rate to learn more about issues that may be affecting your conversions, such as issues with your email list or content, delivery problems brought on by technical difficulties, and more.
  • Open rate. 📩 Keep track of the number of emails opened to gauge your reach and compare the effectiveness of campaigns sent to various audience niches.
  • Unsubscribe rate. 👋 Use this indicator to determine which material needs to be improved and whether your subscribers are responding favorably to your marketing.
  • Email register. ✍️ Examine your signup rate to see how well your email marketing are doing at bringing people to your landing pages.
  • Growth rate. In order to increase conversions, you must strengthen your lead generation and communication techniques if this statistic is poor.

Determine what you’re doing well or wrong by defining your KPIs based on the goals of your email marketing campaign, and then tweak your tactics to get better results! 💪

 

#13 Use A/B Testing

Before sending emails, split test them. 🧪 Make sure the email version you want to use is functional. Before choosing the final version, customers can test the landing pages and emails using A/B testing techniques offered by some email marketing products, like Waalaxy. 💫

Additionally, think about how you may gather information from campaigns to test elements and discover how to improve subsequent efforts by noting what works and what doesn’t. 🧠

A/B testing is crucial when evaluating different email components. Run experiments to determine the subject lines, calls to action, and content that engages your audience the most!

 

#14 Add images

In order to determine whether there was a link between the quantity of images in an email and audience engagement, several studies have discovered that emails with 3 or fewer graphics and roughly 20 lines of text generate the highest click-through rates. 💥

Here are some effective ways to use images in email marketing campaigns:

  • Use sightlines. 👀 That’s because we deliberately follow a person’s gaze when viewing a photograph of them.
  • Use small pictures to fasten the email’s loading time. ⚡
  • Avoid using images that are out of context or that don’t support the point you’re trying to make. 🎯
  • Visually showcase your brand’s personality. 🥰
  • Check Pinterest or other sources of inspiration for ideas. 🤗

#15 Contact Inactive Subscribers

According to research, an email list’s average inactive subscribers are 63%. 😥 In other words, they are less likely to respond to your follow-up emails. How can you get these subscribers back?

Make specific campaigns to re-engage customers! ❤️‍🔥

How can inactive subscribers be reactivated?

Identify the list’s inactive subscribers. 👈

Sending an email to your dormant subscribers can pique their interest once again. With a subject line that expresses just that, let them know they are missed and that you want them back. 🧲 Think of providing them with a unique deal or discount!

👉 People who react are moved to the active list. Inform people who don’t reply that you will remove them from your list if they don’t reply within a certain amount of time.

Check these actions as well:

  • Make sure your email’s subject line is clear and conveys the main points of the message. 👁️‍🗨️
  • Offer rewards, savings, competitions, and coupons frequently to entice recipients to check your emails. 📨
  • Choose the most effective email delivery interval for your subscribers. 📆
  • If your email marketing approach includes newsletters, make sure to keep the amount of promotional information to a minimum. 🤑
  • Asking people who unsubscribe will help you determine why they have lost interest. ❓ After that, alter your emailing campaigns using the facts you’ve learned.
  • On your emails, include a handy link for changing their addresses or unsubscribing. 😔
  • Consider requiring subscribers to renew their subscriptions annually in order to continue receiving your emails. ✅

 

#16 Host Giveaways and Contests

Furthermore, you should think about including a referral contest in your email marketing plan because it’s a fantastic method to grow your email list. 🚀

The idea is simple. 💡 You inform your audience that you will pick one (or more) emails that subscribe to your list over the course of the following 2 weeks, and you will provide the winner with a reward. 🎁 Whatever matches your overall business plan, such as a free six months on your platform or a $50 credit in your online store.

This will enable your message to spread virally and bring in a large number of new subscribers! 😉

 

#17 Find the perfect time for emailing

Find the most effective time to send emails to ensure that subscribers read them. 🤓

Therefore, it’s important to experiment and figure out when subscribers are most active. ⚡

Like explained before, A/B testing is effective. 💯

For example, you can try testing these elements in your email: ⏬

  • Try changing the subject line,
  • Try different salutations,
  • Try chaging the body text,
  • Try changing the end of the email sign-off.

emailsignUS

 

#18 Offer a reward in return for an email address

This is referred to as a “lead magnet” in the marketing funnel. 🧲 By using this tool, you may greatly boost the number of subscriptions and lessen the anxiety associated with a lead’s initial purchase.

For this, give your website visitors a tempting offer. 😏 Keep in mind that it should be beneficial to your potential customers. You can provide new customers with free shipping or a coupon for a discount on their first order.

🧨 Create a sense of urgency and set a time limit on your offer to encourage quick decisions from your leads.

 

#19 Use a Welcome Email

Last but not least, your opportunity to provide a good first impression on potential customers is with a welcome email! 👋 To properly educate your audience, you can send them a single email or a sequence of three emails.

A welcome email sequence can help you with many objectives. 🏹 First, you should establish the tone of contact with your customers, highlight the advantages of working with your business, share top products, or extend a unique offer to subscribers, etc.

In order to receive personalized news, offers, and even a free birthday gift 🎂 you should invite subscribers to build a profile on your website, for example.

 

#20 Try Cross-sell and Upsell techniques

By using these marketing strategies, you can improve customer retention, loyalty, and sales. 💥 Both strategies require selling more than what the client is prepared to purchase.

Cross-selling is a strategy used by marketers to persuade customers to add additional items to their order. 😏 For instance, companies frequently bundle a smartphone with a case or earbuds. Because both things they are often used in tandem, so this promotion is very direct!

Upselling is the practice of recommending more expensive, improved, and superior products above the consumers’ first selection. 🤑 For instance, advertisers may promote the newest iPhone, bigger-screen TVs, or premium plans over free trials.

💡 The difficult part here is to describe why this product is a better option and go over the advantages a customer will experience after purchasing it!

Try It Tonight Show GIF by The Tonight Show Starring Jimmy Fallon

 

👉 While there isn’t a foolproof recipe for effective email marketing, integrating the fundamentals and honing your efforts is a smart place to start. We discussed email marketing tactics in this article, to assist you in developing a successful campaign for the future. 🛣️

Create email campaigns now that will assist you in connecting with your audience, developing relationships with them, 🤝 adjusting your content to meet their needs, and including conversion-oriented aspects. Make sure the user’s experience is consistent and meets their expectations! ⭐

Find the strategy that works best for both your customers and your company to increase conversions and sales. 💲 Take full advantage of your prospecting database!

 

Email Marketing Strategy: Definition Here!

An Email Marketing Strategy is the set of strategies aimed at using email to generate sales, boost brand image and/or build customer loyalty.

If we analyze this definition, we realize that there are two important things to underline:

  • 🧲 The word strategy: Which will define the methods, tools and techniques we will use later.
  • 👊 The goal of the action: Sell, gain visibility, build loyalty through email marketing (The goal of the call to action stems from the initial strategy anyway).

Email marketing strategy refers to the overall plan and approach that businesses or organization adopt to effectovely use email as a marketing tool to achieve their goals and objectives.

It involves developping a systematic and well-thought-out approach to leverage email communication with a target audience in order to drive engagement, conversions and business growth.

An email marketing strategy encompasses various elements, including:

  • Audience segmentation.
  • Content creation.
  • Campaign scheduling.
  • Automation.
  • Personalization.
  • Testing and analysis.

Understanding Email marketing

Email marketing is a powerful digital marketing strategy that involves sending targeted messages to a group of individuals via email. It plays a crucial role in driving business growth and establishing a strong connection with customers.

With the widespread use of email and its effectiveness in reaching a wide audience, email marketing has become an indispensable tool for business of all sizes.

One of the key advantages of email marketing is its cost-effectiveness. Compared to traditional marketing channels, email marketing offers a significantly lower cost per reach. Businesses can save on printing and postage costs. It is an affordable option for both small and large corporations.

Email Marketing Strategies: What Strategy to Adopt?

There are several types of marketing emails and each one will correspond a little more to a particular strategy.

Let me explain. 🤓

There you have the non-exhaustive list of email types you can use for your strategy:

  • Welcome or registration validation emails = loyalty strategy. The prospect has already become a customer. You will now use lead nurturing to make them stay and consume your new products or services.
  • Newsletters = can be used for a branding strategy and/or a customer loyalty strategy. The idea is to transpire the image of the brand and its added value in each email.
  • Reminder emails = customer loyalty and lead magnet strategy.
  • Follow-up or post-sale emails = loyalty strategy. This type of email can also help you better understand your customers’ needs and the improvements to be made along your sales tunnel.
  • Prospecting emails = customer acquisition strategy via emailing, often they are followed by transactional emails to accompany the prospect towards the purchase.
  • Cold email 🔥 = This is a first contact with a qualified prospect with the aim of turning him into a customer. It does not fall into the category of marketing emails, but is a real strategic tool for creating a new database of contacts.

 

What Are the 4 Types of Email Marketing Strategies?

Marketing emails come in a wide range of styles. 🌈 The objective of each every campaign determines the type of email to use.

For example, you can send a welcome email to a person who has recently joined your mailing list. 👉 This is a fantastic opportunity to highlight the advantages of working with you.

Send customers an abandoned cart email if they put products to their shopping basket but then decided not to purchase them, in order to boost sales. 🚀

 

Learn more about these 4 main email marketing types, below: ⏬

1. Newsletters via Email

Email newsletters are among the most frequent and well-liked email marketing tactics. 💢 You can use an email newsletter as a small business to give your subscribers useful information and resources. Create engaging material, such as thought leadership, how-tos, and news about new services and products, to give value to your subscribers’ inboxes.

If your newsletter’s content fosters relationships with readers, boosts reader retention and engagement, and fosters a sense of customer loyalty among readers, then it’s effective. 👏

💡 Remember your email newsletter’s effectiveness depends on how engaging the content is!

 

2. Transactional Emails

Transactional emails are perhaps one of the less appealing but most successful types of email marketing. 🤔 They are sent to support an anticipated transaction between a sender and a recipient.

👉 It might be a welcome email, a confirmation email, or even an abandoned cart email, depending on the circumstances of the transaction. 💰 Therefore, an email intended for transactions should tell the recipient what are the actions they have just taken.

 

3. Promotional Emails

Promotional emails are a fantastic approach for your small business to increase sales, signups, and new product offerings. The basic objective is to persuade customers to buy. 🤑

👉 These emails often contain discounts and other incentives to persuade your target market to purchase a new good or service. 🥸 To get the formula right, you must use promotional emails to push new items or services to subscribers, reward active subscribers with special offers, and cross-sell products to your client base.

Promotional emails often aim to turn subscribers into customers and existing customers into brand ambassadors as opposed to transactional emails, which tell customers about their order or account information only.

 

4. Retention Emails

An email sent to an existing client to promote engagement, loyalty, and overall satisfaction is referred to as a retention email. 💘 It keeps customers coming back, to repeat the customer experience with your brand.

Consider Retention Emails for your small business if you have some experience with email marketing campaigns. 📩  Your small business can keep in touch with subscribers who haven’t interacted with your brand or email campaigns recently, by sending them a note asking for feedback or sending them a new offer.

👉 You can retain your hard-won customers by using this effective email advertising tactic!

 

Firthermore, if your strategy is to attract new customers, I recommend either prospecting email or cold email. ⏬

Bonus 1: Prospecting Emails

If you decide to use the prospecting email, you will have to collect the data of your prospects and ask for their authorization to contact them. (See the GDPR rules).

Before, sales people used to use events, fairs, shows to give forms to prospects… But now, with both covid and mass digitization, it’s becoming a bit “old school”. It still works in some markets of course, but it’s very expensive and it’s complicated to do volume that way. 😱

Recently, the “lead magnet” system has become widespread and has become one of the great ways to send prospecting emails.

It is a win-win system. For example: you set up a visual on your e-commerce website, which promotes an exclusive content, to access this content, the prospect fills in their info and agrees to be contacted again. 📑

At Waalaxy, we did this, in just one month we won only because of this link:

  • 37 new customers.
  • 703 new registrations.

The “How to Write a Sales Email” guide, it’s this way. 👀

 

Bonus 2: Cold Emails

To get into Cold email, it’s a little different, because you directly get data from the audience who might like what you do and you’re going to write to them.

They don’t know you. 😱

You’re getting their data back. 😏

You try to get in touch with them. 👽

Cold email has become one of the flagship techniques in Btob. 🚀

To create a solid base of several hundred prospects and start your colds emails, here is a super effective example:

 

 

How Do You Write a Good Digital Marketing Email?

Now that you know what types of marketing emails exist based on your goals, we can talk more about your writing techniques. ✍

Of course, the content will depend on your strategy (commercial campaign, brand image..), as for the container, we’ll talk about guidelines to follow, which will help you for any type of content and for any creative process that will challenge your professional life.

 

How to Make a Successful Email Marketing Statregy?

There are 9 concepts you need to know to learn how to write a good email marketing. 😍 Here, I’m not going to tell you about the best practices you see in absolutely every article on copywriting. I’m not going to tell you what technique and turn of phrase works. Simply because as soon as you start saying they work, everyone is aware of them and they already work more. And those even more so in B2b, because we’re all trained to recognize those techniques with sharp eyes. 👀

  • 😱 #1 Stop trying to be original, it’s not possible.
  • 🎭 #2 Learn to be inspired without imitating.
  • 😑 #3 An email that worked once, won’t necessarily work twice.
  • 😪 #4 You can use the best email templates, but it won’t be enough.
  • 🤐 #5 Don’t speak for nothing. Every word counts.
  • 🤿 #6 Create your own world, and dive in.
  • 😎 #7 Speak to inspire, not to sell.
  • 🤮#8 Don’t spend 5 hours improving 2 lines.
  • 🎨 #9 Get into a creative process the moment you are able to.

 

What Are the Best Free Email Marketing Strategy Tools?

Now that you have enough information on the different types of email marketing and how to successfully create your own emails, we can analyze the tools that will allow you to launch your automated email campaigns.

 

Which Email Marketing Automation Software to Use?

Again, the email marketing software you use will depend on your initial strategy. (That’s why we started with this by the way.) 😉

If you want to write newsletters to build customer loyalty in Btoc (business to customer), you’re not going to use the same tool as if you want to do cold emailing to attract new prospects in B2b (business to business).

I’ve put together a nice comparison of the tools on the market, some of which offer the option of a multi-channel campaign with a series of emails = LinkedIn + Email.

In this comparison you have: the brand name, the price of a subscription and the type of marketing channel that you can automate with each tool. Now it’s up to you to see if it fits your needs, or not. 😉

AUTOMATION TOOLS BENCHMARK
TOOL PRICE LINKEDIN EMAIL
WAALAXY ⭐ FREEMIUM ⭐ ✅ (FREE) ✅ (PAID)
SNOV.IO €€ 🚫
LEMLIST €€
LUSHA 🚫
LINKHELP 🚫
START&LEAD €€ 🚫
LEADIN €€€
ZAPLIFY €€€
ZOPTO €€€ 🚫
NEODEAL €€€ 🚫
DUX-SOUP 🚫
MEETALFRED €€

 

👉 If you feel like sending your first emailing campaign and you have more of a Btoc targeting, meaning you are using consumers’ email addresses directly, I invite you to check out the Sendinblue tool, which we use and recommend, as it’s pretty easy to get started. 😊

Sending campaigns can be done by hand as well, by retrieving a prospect database from an Excel spreadsheet, or you can use automated emails campaigns.* (Combine a marketing automation email campaign with a LinkedIn campaign, for example).

*Which is suitable for mass mailings and allows you to send thousands of messages in a few clicks.

Email marketing templates

In order to find easily some templates for email marketing, we have written an article specially for you. You will find 6 templates to reuse anytime you want.

Conclusion: Email Marketing Campaign Strategy

To develop a good management of the marketing campaigns you will be in charge of, ask yourself the questions:

#1 Strategy.

  • What strategy am I putting in place?
  • What are my goals?
  • How will I measure their success? 👈 (Go to part 6 of the article to get all the math).

#2. Message.

  • What is my brand or new product identity?
  • What is the tone and style I use?
  • What is the mentalization and reflection I want my customers to feel? 😎

#3 Copywriting.

  • How can I be creative and relevant with an email copy?
  • How do I engage in a writing process (method)? ✍
  • How to use high-impact words and convince my audience?

#Bonus.

  • What tools should I use to start a campaign?

 

FAQ : Marketing Email Strategy

What is the Strategy of Email Marketing?

Each type of email marketing corresponds to a particular objective. This objective must be defined in advance by your strategy.

  • Customer acquisition strategy 🤑 = Adopting a digital strategy is therefore a great way to comply with prospects’ practices. To acquire new customers.
  • Customer retention strategy 🤝 = The goal is to encourage the customer to make a repeat purchase or renew a subscription within a more or less long time.
  • Lead magnet strategy 👶 = The principle of lead nurturing is to help a prospect progress through the conversion tunnel (or sales funnel). It aims to maintain a long-lasting relationship with your prospects, to turn them into customers, and then into ambassadors.
  • Brand development strategy through digital communication 🎤 = The brand strategy, or branding strategy, consists in giving a personality to the brand, a universe clearly identifiable by consumers and customers and distributing this information through different marketing channels.

 

Where to Find an Email Marketing Strategy Template? Examples Here!

You’re ready to launch your campaign but you need an email template or example, Here are some email templates for your prospecting.

 

Why does Email Marketing Platforms work so well?

Email marketing is still the second great way to acquire potential customers and has become a must for your digital marketing strategy. The strength of emailing lies in its speed of implementation and its ultra-affordability.

However, the most effective way to build a database and get customers is still LinkedIn automation + automated emails. 🔥

So we advise you to combine email marketing with other forms of acquisition. An effective newsletter is something to work on, but remember not to put all your eggs in one basket. 😱

The best thing to do is A/B testing of the tools, platforms, methods, and see what works best for you and according to your targets. No one better than you and your best result knows this.

Numbers don’t lie, go get the detailed stats, find out what works and use those types of acquisitions. 😉

How do you start an email marketing strategy?

You don’t need to be an expert to start an email marketing strategy. You only need to focus on these:

  • Definition of your audience.
  • Find out why you want to send an email.
  • Build your lists.
  • Segment it.
  • Create your email according to your audience.
  • Find a plateforme where you’ll be able to send your mail.
  • Test.
  • Send your email.

How to Create an Email Marketing Strategy Campaign?

Sending an email is not as trivial as it seems. A French internet user receives an average of 39 emails per day. That’s 39 brands or marketers who will steal some time and patience and concentration from your prospect before he receives your email.

That’s also why the average open rate is not very high, especially on professional email addresses. So, the big debate for all community managers is:

  • When?
  • What is the perfect day?
  • What is the perfect time?
  • How often should I send without being a spammer?

Tuesday and Thursday: the best days to send your email.

According to a study by customer.io.

I don’t really believe in these studies.

Not at all. 😪

Furthermore, these studies are very vague. Who did they want to target? What was the search volume? Was there a significant difference between days? How many weeks were tested? How responsive were their databases? What was the average email open rate and click through rate?

In short, no one better than YOU will be able to tell what day is the best day to talk to your target and deliver your message. 💌

Again, do some A/B tests. You have nothing to lose. Everything to gain.

 

How to do an Effective Email Marketing Strategy For B2B?

Well, there are free B2B email campaign tools, like Waalaxy, which offers more or less advanced versions depending on what you want to do.

The tool is multi-marketing channel. That is, you can contact your prospects on LinkedIn, find their email addresses thanks to a built-in enrichment tool and contact your leads by email. All this while keeping track of your email marketing KPI’s thanks to the integrated CRM.

 

How to Boost your Branding Using Email Marketing?

In this case, you’re going to focus on the newsletter. The newsletter will have to exude your values, your tone, your touch and what you have to offer. Of course, boosting your branding will create customer loyalty and bring you new prospects. The only difference is in the subtlety of the approach.

  • A prospecting email will be more direct = I want this person to buy now.
  • A Newsletter is more likely to be subtle = remember us, be interested, talk about it around you and come back to us. 👇

 

How to Build Customer Loyalty Through Emailing?

Here we will rather talk about customer support:

  • Welcome or registration validation emails.
  • Reminder emails.
  • Follow-up or post-sale emails.

The goal is to accompany the customer throughout his purchase process and after it, to ensure that he was satisfied with the user journey. 🥰

At the same time, setting up a customer newsletter allows to keep in touch while offering the customer the feeling of being privileged, being accompanied and receiving news about the companies.

What can be quite complementary to this is the LinkedIn company landing page on which you can publish and accumulate subscriptions (followers).

 

What is the Difference Between a Cold Email and a Marketing Email?

The difference is simple:

A cold email indicates that it is the first contact between you and your prospect. He did not subscribe to a newsletter, you found his data (scrapping) and you contacted him.

A marketing email = the person has subscribed or filled out a form to receive content, he has decided to follow your brand and therefore to take in the first place. Often, they’re even a customer already. 💞

Good luck creating your email marketing strategy. You can contact us on LinkedIn, see you soon! 😘

Elodie

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