LinkedIn post: Character limit go up to 3000

Published by Elodie on

3 minutes

LinkedIn post: Character limit changes. Now you have 3000 characters available to convince, evoke emotion and engagement while building your visibility on the network. 🚀 What does this mean? How will you adapt your strategy to this change? Be the forward thinkers on LinkedIn and hear from the experts. 😎

LinkedIn character limit: what is it?

That’s it, LinkedIn has finally understood that articles were not working very well on the network and proposes a new, longer format of posts. Everyone is talking about it. It’s the latest feature in June 2021.

  • This is great 🟢 for developing your ideas, your pitch and your conversion rate.
  • It’s dangerous 🔴 because you can put your readers to sleep and be easily seen as a spammer if you do it wrong.
  • It’s mixed 🟠 because you’ll have to write longer posts to ride the wave, but don’t forget to vary the content: visuals, short articles, carousels..

So how do you take advantage of this LinkedIn update?

Why you need to change your strategy and write 3,000-word posts on LinkedIn?

Arsenal copywriting is a com agency that specializes in publishing content for their clients. They did an A/B test on longer and shorter posts to see which conversion rate was more effective. Here is the conclusion of their study:

1st test: 

  • Average email size: 300 words → less than half a Word page.
  • 50 cold emails
  • 9 responses without any follow-up (including 2 in less than 48 hours).

2nd test:

  • Average size of e-mails: 1,842 words → that is 8 Word pages.
  • 50 cold emails.
  • 42 responses without any follow-up (37 of which are in less than 48 hours).

(Link to the complete study)

What conclusions can we draw ❓

The more characters, the higher the conversion rate.

  • You have more space to express yourself, to convince and to show your expertise.
  • You can develop your argument.
  • You show your seriousness.
  • You can work on the copywriting and optimization of your post.

The only condition? Know how to write, and write well! ✍

How do you write 3,000-word posts that hit the mark?

Before we think quantity, let’s talk about quality.

  • The post should be easy to read, uncluttered, with emojis to illustrate your points. 😁
  • You are in the middle of a narrative, you absolutely must introduce a trigger, the one that prompted you to write to give meaning to your post.
  • The first 210 characters are essential, they must arouse a strong emotion.
  • The post must be engaging, comments boost the LinkedIn algorithm.

Once you understand that, you need to use your creativity to write longer posts, bringing a strong added value or a complete storytelling by sharing strong emotions.

  • Choose compelling words.
  • Write a story by going through the introduction and ending with a conclusion and an open question (reminiscent of philosophical essays).
  • Add evidence to your words: numbers, feedback, A/B testing.
  • Don’t talk in the wind about subjects you don’t know.
  • Develop what you’res saying without being boring: this is the most difficult part. You have to make sure you are not putting your reader to sleep.
  • Don’t forget that for short posts, use both formats and test, always check what works best on your audience.
  • Go for it. Test it. Make mistakes and try again. 💪

FAQ the character limit per post on LinkedIn

What should you remember to build your LinkedIn content strategy?

  • LinkedIn is increasing the character limit per post from 1300 to 3000.
  • The longer your emails, the higher your chances of conversion: Just adapt this strategy on your LinkedIn posts.
  • It’s not enough to write 3000 words, you have to work on copywriting, bring quality content to readers, and for that, there are techniques that work.
  • A short article gets more buzz. A long article converts more.

What is the character limit on LinkedIn?

  • Posting a status on a LinkedIn profile:
    • Maximum size of the status: 3000 characters.
    • 210 characters visible before the famous “See more“.
    • Info on your LinkedIn profile:
      • First name: 20 characters maximum.
      • Last name: 40 characters maximum.
      • Position:
        • Desktop: 120 characters.
        • Mobile: 240 characters.
      • URL Text of a site: 30. (Call-to-action).
      • URL of a site: 256.
      • LinkedIn summary: 2600 characters.
      • Title of a work experience: 100 characters.
      • Description of a work experience: 2000 characters.
      • Skills and recommendations: 80 characters.

    How many characters for a LinkedIn post?

    The maximum number of characters for a LinkedIn post is 3000 per publication.

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