LinkedIn prospecting is massively used.
In 2021, more and more people are using LinkedIn to sell their product or service.
However, the majority of them do not understand it well enough to take advantage of the social network. A a result, they use approaches that do not work.
In this article, we will see which approaches to use to get in touch with your prospects, and how to generate leads via LinkedIn.
Why use LinkedIn for prospecting?
For many, when they think about LinkedIn, they think about recruitment. Why you ask? We have no clue.
On a more serious note, LinkedIn is of course used for recruitmement purposes, but it’s so much more than that. LinkedIn is a professional social network with over 600 million people as of the time this article was published.
600 million people who fill in an impressive amount of information about themselves. Number of years of experience, location, preferred industry, studies… and more. Free data that is just waiting to be exploited.
This information is of course used by recruiters, but not only recruiters.
We’ll see how LinkedIn can be used for much more than just recruitment.
And to all those who tell me that LinkedIn is only for recruiting and that its use for doing business is a misuse, here’s a little piece of information for you (it’s not me that wrote this, but LinkedIn themselves):
Looking for new customers, getting your brand out there, spreading your content, “nurturing” your customer base or working on your “personal branding“. All these objectives are concrete use cases of LinkedIn.
This is a relatively new use of LinkedIn, which is becoming more and more important and we will see why.
Traditionally when you want to find new leads or provide quality content to your user base, you will use the emailing channel.
Emailing has the advantage of being extremely cheap and scalable. That is, it doesn’t take you any longer to reach 10,000 people than it does to reach 1,000 people.
LinkedIn ProspectIng Vs Emailing
- 🥇 First, you need to have the email addresses. Yes, it sounds silly, but it is a significant obstacle. If you want to distribute content with high added value to your user base, this is not too much of a problem because in general you already have their email. On the other hand, when it comes to finding brand new leads, you won’t have their email addresses.
- 🥈Secondly, because of the widespread use of emails by anyone and everyone over the last 20 years, emailing has become less effective. When you receive the Nth newsletter or the 12th prospecting message presenting the best vacuum cleaner of the moment, you end up not really paying attention anymore. The numbers speak for themselves: according to Sendinblue, more than 3 quarters of emails are never read. For click rates, it’s even worse, since barely more than 1% of the links in the emails are clicked.
LinkedIn makes a difference
When you read those numbers, you’re probably starting to understand how much of a game changer LinkedIn is. When utilized effectively the ROI (Return On Investment) is mind-blowing.
Not to mention, it’s easier! Unlike emails which are private data, LinkedIn profiles are to an extent public, and we can contact users directly on their profiles. These profiles are public (they are available and visible to everyone via a simple search on LinkedIn’s internal search engine, and often even via Google directly). Therefore finding and approaching leads on LinkedIn is to a degree easier than finding email addresses of leads and having a successful approach.
Making contact on LinkedIn also results in much higher read and click-through rates than sales email for one simple reason: when you speak to someone on LinkedIn, you are speaking to him or her personally, whereas email always feels generic and has been sent to thousands of people. Typically, read rates approach 100%, while you can expect click-through rates in the 10% range (and sometimes much higher).
But how do you contact leads on LinkedIn?
On LinkedIn you are going to get in touch with people through 2 main channels:
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- 🥇 The first: the connection request. On LinkedIn, in order to be able to talk to a person, you have to first get in touch with them. This is done through the connection request. The advantage of this connection request is that you can attach a small “note” of 300 characters. We will come back to this.
- 🥈 The second way to contact your prospects on LinkedIn: the message. To send a message, you will have to already be connected with the prospect.
Either you will have sent them a connection request which was accepted, or your prospect will have sent you a connection request. There are different strategies to get your prospect to send you a connection request directly. We’ll come back to this later!
Now that we have provided a basic explanation of what LinkedIn lead generation is, we are now going to move on to the preparatory work. These are essential steps you need to take before you dive right into implementing a LinkedIn prospecting strategy that will really make a difference.
How do I find a LinkedIn prospect?
Find your persona
What is a persona? The “persona” is a marketing term that refers to your ideal user or customer – the type of person you will be targetting. This is the first step in preparing your marketing campaign and one of the most important.
This is the first step and the building block to your campaign. If you get your persona wrong, everything else is waste of time.
It is therefore worth taking 5 minutes to define your persona. You need to ask yourself a number of questions that will lead you to better understand the person you want to target:
- What kind of people?
- What age?
- What profession?
- What are their hobbies? What are their habits? Their favorite brand of cereal? (Okay, the last part was a joke, but you get the idea).
It’s really important that your persona is very specific. You can’t be vague or try to target everyone.
Example of a bad persona: Pascal, male, over 18 years old, employed.
Example of a good persona: Pascal, male between 18 and 30 years old, who likes beer and follows the professional soccer league. Does not like to cook. Goes to school every Sunday.
This is a basic marketing rule. You can’t target everyone. You should always start by targeting a niche and then eventually expand that niche as you grow.
The clearer and more precise your persona, the more accurately you can target your prospects. The more accurately you can target them, the more you can personalize your approaches. The more you personalize your approaches, the higher your conversion rates.
Optimize your LinkedIn profile
Just as you need to be clear about who you want to target, you need to be clear about who you are and what you can bring.
To take the example of emails, when you decide to launch cold messaging campaigns via email, you usually insert a link to your website in the body of the email.
The goal of the email is to get your lead to click on the link. Once your prospect is on your site, it is your site’s turn to convert them into a customer.
Therefore it’s essential you optimize your website so that your prospect finds all the information they need. You will also point to the solutions you provide for any problems they may be experiencing. That’s why they’re there.
You will try to play on their emotions to bring your lead to take action.
Well, on LinkedIn, what acts as a landing page or website is your personal profile.
Your target’s first reflex when reading your note or message will be to visit your profile to learn more about you and your value proposition. As a result, you have to respect a certain number of rules.
Have a clear title
Having a clear title means indicating in less than 3 words what you do for your target. Don’t forget to mention the company you work for.
Forget about long and pompous titles that don’t mean anything.
Have a professional profile picture
It seems very simple, and yet… It is distressing to see the number of people who have a poor quality photo, which does not attract attention. You don’t have to be a supermodel to look good in a photo, retouching works wonders these days.
Humans think in heuristics and are subject to many cognitive biases. Among them, the “Halo” effect: we often attach unrelated traits such as intelligence and competence to people who present well.
So pay for a photo shoot for yourself and your team. It will be the best 500 euros you spent in the last 6 months.
Bonus: you can use a small colored circle (in your company or product colors for example) around your photo to make it stand out even more.
Use the cover photo to showcase what you do
LinkedIn allows you to add a cover photo to the background of your profile. It is essential to use it to add a more visual aspect to your profile that will otherwise be extremely dull.
It’s worth spending some time working on your image, or having a professional work on your personal brand for you, if you don’t have the skills.
Bonus: you can use an effect that allows your cover image to “blend” with the white of the rest of your profile to give a “3D” look (in the example above, a planet, but there are plenty of other ways to use this effect, let your imagination run wild).
Take advantage of the LinkedIn summary to prospect
You have been concise on your title, the “summary” space allows you to say more about what you do, your background, your “story”, what brought you to be who you are today. Don’t hesitate to use storytelling.
Use the “content” section wisely
LinkedIn allows you to highlight a number of elements on your profile. It can be your site, but also old posts or articles. Use this section to give your visitors the opportunity to feed their curiosity when they visit your profile.
Translate your LinkedIn profile
Don’t forget to translate your profile. English is a minimum if you are aiming for an international audience. If you have a French profile and an English profile, LinkedIn will automatically redirect users who do not speak French to your English profile.
How to filter your prospects on LinkedIn
Now that you’ve defined your persona and have a polished LinkedIn profile, it’s time to move on to the next step: targeting your b2b leads.
I’d rather tell you right now, we’re only going to deal with the targeting that you can do using Sales Navigator.
The standard search function is far too limited (yes, LinkedIn needs to do business too). If you are just starting your business and you can’t afford a Sales Navigator subscription yet, rest assured, we have thought of everything with an article on how to use Sales Navigator without paying for it.
Not using relevant keywords
One of the first pitfalls to avoid is typing your keywords in the main search bar. This may seem counter-intuitive since it’s what we’re used to when we search for something on Google. But on LinkedIn it’s different.
When you do a keyword search on LinkedIn, the tool will search for that keyword in the whole profile of the person. This can lead to results that are far from what you were looking for.
For example, if you search for “marketing” you may very well come across profiles that studied marketing when they were in college, but now work in a completely different industry.
Do not exceed 2500 search results
We can’t stress this enough: there’s no point in doing LinkedIn searches that return more than 2500 results for two reasons:
- LinkedIn only allows you to view the first 100 pages of your search results. Each page contains 25 profiles. So there are only 2500 profiles displayed. That’s the absolute maximum, and there’s nothing you can do to change what.
- The larger your search result, the less you can personalize, the less you personalize, the more your conversion rates suffer.
Use titles
If you had to choose only one filter, it would be this one. Usually this is the LinkedIn filter you will base your search on (but not necessarily).
Use Boolean operators
I know, it can be scary at first, but Boolean operators are actually very simple to use.
We particularly recommend using quotation marks to find the exact term you are looking for. For example, in the title you can search for “marketing consultant” to bring up only those profiles that contain exactly those terms. This will allow you, for example, to exclude the “financial consultants” that would have come up if you had not filtered using the quotation marks.
You can also use the Boolean “OR” when you want to highlight two pieces of information independently of each other, for example “business developer” OR “sales” in the title.
Use LinkedIn Groups
LinkedIn contains an incredible number of groups, and this is an opportunity for all marketers who want to get in touch with their target. Groups gather people around common interests. No matter what you offer, chances are that your ideal customer is part of a few groups. It’s up to you to identify these groups and contact these people.
Use the advanced search features of Sales Navigator
Once you have validated your search, Sales Navigator will allow you to perform yet another layer of filtering based on your search. This can be produce some great results.
Be careful of those LinkedIn messages templates
Once you have your list of prospects, you can go ahead and get started with your marketing and sales campaign. But of course, there’s still a crucial element missing: your message and its content-marketing!
This is where copywriting comes in, or the Marketer’s art of convincing and selling through writing.
What not to do when approaching on LinkedIn
Send a message of more than 1000 characters
It is sometimes tempting to want to say as much as possible in our LinkedIn sales/ prospecting message, anticipating all objections by giving an exhaustive list of all the benefits related to your product. Unfortunately, this is counterproductive.
Your prospect has very little time to spare to you, so you should focus on arousing their curiosity by using as few words as possible and getting them to take action so that they learn more.
Our study on the subject shows that a message of more than 1000 characters converts 50% less than a message of less than 300 characters. Keep it short.
Capitalize your LinkedIn prospecting message
It wouldn’t occur to you to write your entire message in capital letters, would it? I hope not. If it ever crosses your mibdm remember what I’m about to tell you – DON’T. I guarantee you that it doesn’t work.
Use bold all over the place
You might be tempted to think that bolding your text would allow you to emphasize certain points in your LinkedIn post. But no. ❌
Instead your message actually appears essentially sloppy. 😱
Make spelling mistakes in your text
It sounds like common sense, but then again, you wouldn’t believe how many people send out prospecting messages to potential customers that are full of mistakes. The credibility of the message takes a big hit. 😬
Being too fuzzy in the approach, without a call to action
You just can’t afford to not to be clear in your message. Come up with a clear call to action (actionable link). Explain what you want from your recipient.
The structure to create a great LinkedIn prospecting message
When you want to be convincing in your approach, you have to respect a certain structure.
- The tagline.
The tagline, as its name suggests, comes first in your message. It is a short sentence that must arouse the curiosity of your interlocutor. This sentence must make your interlocutor want to continue reading your message. The “question” type format generally works quite well.
Special attention should be paid to this sentence. You’d be surprised how quickly we analyze a message and how much we want to know more. It only takes a few seconds to determine whether we continue reading.
The better you segment your prospects, the easier it will be to find an effective catchphrase. A good catchphrase relies heavily on personalization. An ultra-personalized message will get much better results.
- Your value proposition.
Next comes the value proposition in your lead gen strategy. You need to be able to explain in one or two sentences how you or your product solves the problem or issue raised in your tagline.
- The call to action.
Finally, the call to action gives your lead the opportunity to go further. At this point you have convinced your prospect of the merits of your approach. They know just enough to be interested, but they need more information.
Let’s go over the different elements of this prospecting structure with an example.
The hook
A sentence, turned into a question, leads the reader to wonder how many messages he or she manages on LinkedIn. At the same time it subconsciously leads him or her to think of any issues related to the number of messages they’re sending.
The value proposition
This value proposition has the advantage of being clear-cut: either you manage more than 10 messages per day, or not. If you handle more than 10 messages a day, you KNOW how bad LinkedIn messaging is and therefore are open to learning more.
The call to action (CTA)
The call to action helps guide the reader to the next steps if they want to learn more. There is no compulsion, the proposal is free and clear.
As a bonus: you play on the fact that the person feels exclusive since you are calling on their expertise to “test” your tool.
Optimize your performance with A/B testing
What is A/B testing?
A/B testing consists in testing two hypotheses by dividing the tested volumes into two parts.
A part “A” and a part “B”.
The results of the two parts are then analyzed and compared, and the hypothesis that obtained the best results is kept.
It is possible to iterate on this model a very large number of times in order to optimize performances.
In our case, we are testing hypotheses about the content of messages. In other words, you will develop two different approaches and test which one works best.
This allows you to perfect your pitch and keep only the message that has the highest success rate.
How do I set up A/B testing?
Setting up A/B testing on your LinkedIn approaches is very simple. With a tool like Waalaxy, you just need to crate two different messages and separate your prospect list in two – half the list goes into campaign A, and the other half of the list goes into campaign B.
You then send your first message to half of your campaign and your second message to the other half of the campaign.
Once your prospecting campaign is complete, you analyze the results directly with Waalaxy’s built-in dashboard and keep the best performing message for the rest of the campaign.
You can also read this article if you want to know more about implementing A/B testing with Waalaxy
Which approaches perform best?
Now that we’ve seen how to properly prepare your LinkedIn prospecting campaigns, let’s get down to serious business: the approaches that work.
Automated prospecting scenario
Everything we’ve seen so far involved a number of manual tasks that couldn’t be automated. Let’s get to the good part – automation.
We’ve seen that the two ways to get in touch with someone on LinkedIn were either to send a connection request or to send a message.
What if I told you that you could automate the sequence of these two actions?
That’s what Waalaxy sequence feature. Marketing automation at its finest.
This feature allows you to link a series of actions together, including connection and message requests.
The principle is simple:
- You choose the number of follow-up messages you want to send,
- You write the content of your approaches, you can use custom variables,
- You send your campaign.
Your actions are then automatically executed without you having to lift a finger.
And why am I telling you all this? Simply because by making one or two follow-ups after your connection request, you easily start lead nurtreing and multiply your conversion rates.
Need some inspiration for your approaches?
Follow the guide below:
Top 15+ approaches to get in touch with your prospects
- Member of the same group:
Hi {{firstname}}, I noticed we are both members of (name of the LinkedIn group), let’s get in touch to share our knowledge!
- Post on a hashtag:
Hi {{firstname}}, I loved your post about the (name of the hashtag) hashtag. What do you think about the (trend name related to the hashtag) trend? Looking forward to discussing it with you.
- Posted a comment on a post:
Hi {{firstname}}, your profile appeared in my news feed following your comment on the {{post}} post, which I found very interesting! I’d love to be part of your network.
- Leaders in an industry:
Hi {{firstname}}, your profile appears at the top of the search when I search for (name of the industry) leaders. I would love to learn more about you and your background.
I look forward to hearing from you.
- Connection in common:
Hi {{firstname}}, your profile popped up in my news feed because of a common connection we share, and I find it pretty interesting what you’re doing at (company’s name). I’ll be happy to follow your adventure more closely.
- Visited your profile:
Hi {{firstname}}, LinkedIn notified me that you visited my profile. Is there anything in particular that attracted you to my profile? Let’s connect and have a quick chat!
- Expand your network in a specific region:
Hi {{firstname}}, I work in (name of the industry) and I’m looking to better understand the issues around this topic in the (name of the region). I would love to explore them with you when you have time for a quick chat.
- Similar eco-system with a touch of humor:
Hey {{firstname}}, I can see that we have a number of mutual connections and that we are both in the similar positions in (name of the industry). I just added you so people would think I was important, but I’m curious as to why you accepted my connection request. In any case, it would be great to connect. Hope to hear back from you 🙂
- Mentor search:
Hi {{firstname}}, I’m just starting (name of the project) and I’m looking for a mentor who is an expert on the subject to share and learn from. It would be a pleasure to be part of your network.
- News:
Hello {{firstname}}, as a key player in (name of the industry), I would be curious to hear your thoughts on the impact of (name of the current topic) on your business. How has (name of the new items) impacted your business?
- LinkedIn suggestion:
Hi {{firstname}}, your profile came up in my LinkedIn suggestions list as someone I might like to connect with. After seeing your profile, I can see why! Looking forward to getting to know each other better.
- Change of post:
Hi {{firstname}}, I saw that you recently changed positions. I’m curious as to what new challenges the change presents.
- People who follow your company:
Hi {{firstname}}, I saw that you follow {(name of your company) on LinkedIn. Let’s get in touch so I can keep you updated on all our latest news!
- Advice request, former alumni:
Hi {{firstname}}, I just started in (name of the industry). As an alumnus of (name of the school), I would love to hear your advice on key factors that are needed to be successful in this industry.
- Request for issue:
Hello {{firstname}}, I see that you are a major player in (name of the industry). I am looking to better understand the challenges of the sector in order to propose a solution. What would you say are the 3 most pressing issues in the industry?
- Request for article feedback:
Hello {{firstname}}, I am currently writing an article on (name of the subject) , as an expert on (name of the subject). I would be curious to have your opinion on (the question). I look forward to hearing from you.
These invitation notes are just examples of what can be done and should help stimulate your creativity. When it comes to maximizing your acceptance rates, there is no magic note that fits all situations.
There are just a few basic principles to keep in mind and apply to your LinkedIn prospecting:
- Avoid talking about yourself,
- Personalize your approach,
- Give your interviewer a good reason to accept your request for an invitation,
- Seek to build a relationship.
This may seem like common sense, and yet I can’t count the number of requests I receive that are completely devoid of personalization, or where they are trying to sell me a product or service right from the connection request.
These marketing techniques don’t work, they are obviously automated and the person is not trying to create a relationship either.
When writing your invitation notes, put yourself in the shoes of the person you are talking to: would you respond favorably to such a request? If the answer is no, rewrite your note?
Go further with a LinkedIn prospecting
automation software
Have you followed us so far and want to take your LinkedIn prospecting to the next level? Further using personalization and automation even further to get the best sales growth?
Let’s get to it.
Targeting people who comment on a post
A technique well known to seasoned marketers is known as the “Lead Magnet”. It has the dual function of increasing the reach of your LinkedIn post while bringing you a number of qualified leads.
The principle is simple, you publish a LinkedIn post in which you promise access to quality content (usually a high value-added article, or a White Paper) if the person likes and/or comments on your post.
Your post will get more visibility thanks to the engagement generated by people who like and comment on your post, and each person who has access to your content will become a qualified lead.
“Okay, that’s all well and good, but if 250 people like my post, I’m going to have hours of reaching out to them by hand!”
Well no!
With Waalaxy’s Triggers feature, you can automate sending your content to everyone who responds to your post in less than 2 minutes.
Target people who comment on someone else’s post
The technique described above can also be used to get highly qualified leads that were not originally intended for you.
The principle remains the same: you identify a certain number of “Lead Magnet” type posts on a subject close to yours and for which the audience will be identical to yours, and you can automatically export and then contact via a “connection request + message + follow-up” type scenario the people who reacted to the post.
- Go on Waalaxy,
- Start a campaign,
- Click on adding prospects,
- Select “auto-import” and choose which one you want to apply from the options. 😍
Bonus: you can customize your approach according to the post.
- Connection Request:
“Hello {{firstname}}, I saw that you liked Benoit Dubos’ post on how to automate 100% of your B2B prospecting.
As a growth expert, let’s get in touch!”
- First message 1 day after the prospect accepts your request:
“Hi {{firstname}}, after reading the article, what is your favorite part? I found the Instagram automation to be very informative!
If you want to dig deeper into the LinkedIn part, we just released a statistical study on best practices based on several million posts, here’s the link.
- Follow-up message 7 days after sending the previous message, if the person has not responded.
“Hello {{firstname}}, I just wanted to know if you had had a chance to take a look at our study. We’ve had quite a bit of feedback from people who have doubled their conversion rate by applying the lessons from the article.”
The beauty of this kind of automation is that it all happens without any input from you. As long as your prospect hasn’t responded, the sequence continues. All you have to do is process the responses, then it’s automatically converting your leads into customers.
Targeting your competitors’ users
Another powerful sales strategy to achieve extraordinary conversion rates is to scour Facebook for your competition’s users.
This may not apply to everyone, but if you’re lucky enough (like us) to have competitors on Facebook, then this is a no-brainer.
LinkedIn, as we have seen, has a large number of groups. Very useful to go target people who share a common interest.
Facebook groups are even more beneficial because they are often used as a channel to manage a user community.
This is the case for Dux-Soup which has a group with several thousand members, exclusively composed of users of Dux-Soup, one of our direct competitors.
By combining a scrapping tool like PhantomBuster and Waalaxy, you can extract the members of then group and contact them on LinkedIn via an automated “request for connections + message” campaign.
- Connection request:
“Hello “{{firstname}}, I am a Dux-Soup user and I’ve been experiencing a problem on sending messages since this morning. I am just wondering if you’ve had the same problem.”
- Message sent 3 days after prospect accepts invitation request:
“Hello {{firstname}}, I just came to inform you that a friend recommended a similar tool to Dux-Soup but without the repeated bugs and with a much more intuitive interface, and it’s changed my vision of LinkedIn prospecting. Here’s the name of the tool if you’re interested: https://www.waalaxy.com/fr”
For more details on how to implement this hack, we’ve written a comprehensive case study on the subject.
Targeting the subscribers of a LinkedIn page
Targeting people who like a LinkedIn page can be just as formidable for your LinkedIn prospecting. This time, you don’t need to use a third-party tool to scrape the info. Everything can be done directly with Waalaxy, in just a few minutes.
With this method, there’s no guarantee that all the people who are subscribed to your competitor’s company page are necessarily users of the competition, because unlike with a LinkedIn group, you can’t confirm the username so that you can join the group.
This technique has the potential to be just as effective as previous methods mentioned. This is because even if the individuals are not users of your competititor, they would have expressed an interest in them at one point or another, and as a result there’s a good chance they may be interested in what you have to offer.
Let’s go back to the example with Lemlist, another direct competitor, and a campaign featuring a LinkedIn connection request with two follow-ups:
- Connection request:
“Hello {{firstname}}, I tried lemlist which I find very effective for the email prospecting part, but when I wanted to launch my multi-channel prospecting campaign I noticed that my LinkedIn actions weren’t launching. I know that they have a very active community, so I thought I’d check with you :)”
- Follow-up message 3 days after the connection request is accepted:
“Hi {{firstname}}, I had a thourough look, but I have yet to find how to get the LinkedIn part of the multichannel to work with lemlist. It seems that they’re not quite there with the multi channel option yet. While looking for a solutio, Icame across Waalaxy. Not sure if you’ve heard of it, but it’s a tool that specializes in LinkedIn + email multichannel campaigns. The interface is really well thought out and they managed to simplify the process. I was pleasantly surprised how much of a breeze it was launching multichannel campaigns with them! I’ll leave the link here if you want to have a look. I personally was really blown away: https://www.waalaxy.com/”
- Follow-up message 7 days after last message sent:
“Hello {{firstname}}, it’s me again. My first campaign with Waalaxy has just ended and I’m getting a 4x higher conversion rate than with Lemlist. This tool is crazy! I still have two spots to offer if you want to take part in their private beta, so let me know if you’re interested. Although, I can’t promise they’ll still be available by the end of the day, as I’ve already had quite a few people say they’re interested!”
Results :
To implement this strategy, you can check out our dedicated guide on the subject.
Use multi-channel to follow-up with your prospects on all channels
To maximize your conversion rates, a great strategy is to contact your prospects on different channels.
The more channels you use, the more likely you are to get a response from your prospect.
In this example, the idea is to combine the LinkedIn channel with the channel of emailing.
Just like in a classic LinkedIn prospecting campaign, we will start with a classic LinkedIn campaign template of “connection request + message”. The difference is afterwards.
Where your campaign would have simply stopped after sending the message, here we will go a step further by sending an email to your lead, if they haven’t responded to your LinkedIn message.
The principle is quite simple, the email of your prospect is retrieved using an enrichment tool, then an email is automatically sent from the inbox that you had set up.
Waalaxy allows you to automate the whole process and to contact your leads on the key channels.
Step by step summary of how to manage LinkedIn Prospecting
Are you still with me? Good. Let’s try to summarize in a few lines what we have read in this article.
First, we saw that LinkedIn is THE number one social media network for B2B lead generation.
However, in order to take full advantage of the platform, you first have to do some groundwork. You have to:
- Find your persona,
- Optimize your profile,
- Master LinkedIn filters,
- Set up A/B testing.
We then saw how automated LinkedIn prospecting scenarios can help you multiply your conversion rates.
To help the slightly less creative of you, we have given you more than 15 examples of invitation notes that allow you to maximize your acceptance rate.
Finally, we’ve highlighted the best LinkedIn prospecting and automation strategies that combine personalization and performance using ProspectIn and Waalaxy.
FAQs for LinkedIn ProspectIn
Do you have to be a professional copywriter to start LinkedIn Prospecting?
You don’t have to be a professional copywriter to convert your prospects via cold calling on LinkedIn, but you do need to follow some basic principles.
Does the use of automation tools require technical computer skills?
The work of prospecting can be long and tedious, but if you surround yourself with a good prospecting tool, your task will be greatly facilitated. The use of automation tools such as Waalaxy does not require any prior skills. The tool has been designed to be used by the average person.
How can I take my LinkedIn prospecting strategy even further?
The future of online prospecting is multi-channel. Check out Waalaxy now!
Now you know all about LinkedIn prospecting, and have 20 prospecting message templates to use to get your business off the ground. 🚀
