How to use Sales Navigator for Free
When you use LinkedIn to prospect and reach out to new or potential customers, the first step is to perform a search, so far so good. The problem is that LinkedIn’s standard search function is very limited, and often inaccurate. Yes, LinkedIn’s goal is to sell you their paid subscriptions. Find out how to get the Sales Navigator for free!
This service offered by LinkedIn allows you to make your prospecting take off. It is a product intended for the commercial ones (but we can completely use it in our steps of prospection) in order to sell a product or a service. It is among the list of very powerful tools that will allow you to :
- Do a search.
- Segment your prospects.
- Include or exclude terms when looking for a potential customer.
In fact, you’ll do keyword research and be able to flesh out your persona.
LinkedIn Sales Navigator also gives you access to some very interesting features such as :
- Tagging prospects.
- Sending Inmails.
Among them, the Sales Navigator is the most suitable subscription for finding new customers. It allows extremely precise targeting of prospects. Indeed, it gives you access to very fine distinction criteria and advanced filters. For example, you can target “business developers” in the Bordeaux region with between 3 and 5 years of experience in the biotechnology sector.
This is all well and good, but it comes at a cost, and not the least. The Sales Navigator subscription is charged at €79.99/month including tax per user.
Here we reveal a little trick to use Sales Navigator for free, you’ll see, it’s very simple.
Translated with www.DeepL.com/Translator (free version)
1st step: the free trial
We are actually going to take advantage of Sales Navigator‘s 30 days free trial. The advantage of the trial is that it’s non-binding.
To sign up to this offer you will need to enter your credit card information, but don’t worry, you will not be charged if you stop your subscription before the end of the one-month trial period.
2nd step: profile extraction to Waalaxy
Now that you have access to Sales Navigator, the idea is to build your prospect base for the next few months. You will carry out your search via Sales Navigator, and export the corresponding profiles to Waalaxy. See: How to master Sales Navigator’s search feature
With Waalaxy, there is no limit to the number of prospects that you can export to your CRM. Also, contrary to a popular belief, to importing thousands of profiles a day into Waalaxy poses no risk to your LinkedIn account. However, it is important to remember the Sales Navigator search only displays the first 2,500 results of a search. So if your search returns more than 2,500 results, you will not be able to export all the prospects. In this case, you will need to split your search into several small searches. See: How can I access more than 1000 results in a LinkedIn search?
3rd step: prospecting with Waalaxy
Waalaxy allows you to send between 80 and 100 connection requests per day. If you set up Waalaxy to send actions 5 days a week, this makes 450 connection requests sent per week on average (90 x 5). By exporting 25,000 prospects to Waalaxy, you have a whole year of prospecting in front of you!
Once you have targeted and exported your prospect base for the next few months, you can cancel your Sales Navigator subscription. You will not be billed by LinkedIn if you cancel within 30 days, and your Waalaxy actions will be carried out normally, even if you no longer have access to the Sales Navigator.
Note: Although this technique is very useful, it’s important to keep in mind that there is the possibility that the status of some prospects may have changed between the export period and the prospecting period. Indeed, the more you move forward in time, the more chance there is of a prospect having changed their position or business sector. Therefore, they might no longer be an appropriate prospect for the prospecting campaign.
One way to get around this is to create a fake LinkedIn account to benefit from a new trial period of Sales Navigator and repeat the operation to get up-to-date info. See: How to create a fake LinkedIn account without getting banned
Once the prospects are exported to the fake account, all you have to do is use Waalaxy’s CSV export feature.
Then you will just have to re-import these prospects into your real account- the one you use for prospecting.
There you go! You’re welcome! 😜
Furthermore, follow the complete guide on prospecting for your business here!
Let’s get to the recap of the article, full speed ahead! Sales Navigator is one of those must-have tools to find your prospecting targets but you don’t have to have it right away if you are just starting out. You can also use one of the free tools on the market like Waalaxy to boost your marketing strategy.
How to install Sales Navigator?
You won’t need to download or install anything. To get Sales Navigator, just go directly to the website. You will have the opportunity to test the tool for a period of 30 days 🥰.
The time it takes to make your own opinion. LinkedIn Sales Navigator will be attached to your personal LinkedIn account and once you pick it up, the Sales Nav icon will appear in the top right corner of your LinkedIn page.
How to use Sales Navigator ?
Again, you have a test period to get a feel for what LinkedIn offers. There is not only one way to use LinkedIn Sales Navigator, you can use it to prospect btob customers or btoc customers. The main idea is that you have to be careful to enter your criteria, those that correspond to your persona.
Why use Sales Navigator?
It is advisable to use Sales Navigator to perfect your targeting to find new customers.
Indeed, Sales Navigator will make your targeting extremely precise. You will have the ability to include criteria, or exclude criteria (particularly effective in your b2b or b2c targeting). If you want to target💡 SEO experts, for example, but only in a particular field, you’ll be able to do that easily with Sales Nav.
Sales Navigator LinkedIn price
You have three plans with Sales Navigator:
- Sales Navigator Core.
- Sales Navigator Advanced.
- Sales Navigator Advanced plus (Team).
You will always pay less if you take a yearly subscription but be aware that the base price is 79.99€ for the Sales Navigator Core then 99.17€ for the Advanced. Concerning the last plan, everything will depend on your team.
As we said before, you can get a Team subscription. It will allow you to centralize your precious data on a CRM, to make CRM contact integrations and to benefit from advanced Enterprise integrations.
Sales Navigator Logo
You will easily find the Sales Navigator logo when you log into your LinkedIn account. All you have to do is log in to your LinkedIn page, click on the icon in the top right corner as shown in the visual below.
There you have it, now you know how to get a Sales Navigator for free. Get prospecting, get going 🎈!