LinkedIn tips : Find your first customers for free
We’re back in this complete Live Waake Up recap with Maud giving us the keys to knowing the LinkedIn tips and all the secrets and tricks. Ready to go? We’re going to talk about prospecting but also about all the little tricks you can use on LinkedIn. If you haven’t seen the video yet, this is where it’s at 👇.
Today, we’re going to talk about freelancing, solopreneurship and the difficulties you face when you start out. But also how to use the professional social network LinkedIn to find your first clients without spending a single euro.
We start right away with a little presentation of Maud. She started at 18 years old with a classical baccalaureate. She left everything to go to an art school. She finally did some modeling, and after 3 4 years, she stopped everything to go into marketing communication.
Then she went to college for economics 💰 management and after a few internships, when she arrived in Sweden, she didn’t find that the missions were up to the level of the studies she did. She has a master’s degree in entrepreneurship but don’t worry, you don’t have to have a master’s degree to start entrepreneurship.
If you feel like going for it, you can do it and if you feel more comfortable starting with a master’s degree first, you can also do it to reassure yourself.
What are the main obstacles encountered? For Maud, the first difficulty was to separate 💔 from her partner, and the second one which follows directly from fact number one, is to be alone.
Finally, Maud managed to surround herself with people in the same conditions, to develop a network. In order not to be alone anymore, she started to get closer to people who were in that sector, thanks to the master. It’s as you spend time on LinkedIn, the professional network, that you can find contacts and get closer to all the content creators.
Now we come to the most interesting part. If you want to find your first potential clients, you’ll have to use LinkedIn well and stand out. To do this, Maud gives you her valuable 💎 tips. LinkedIn is the number 1 professional network regarding Btob prospecting by the way.
Content creation – The process
To create content, you have to go on media, on platforms, follow other people’s content, interact with them and yourself start sharing on these same networks.
In all cases, you need to surround yourself with people who are at the same stage as you. You have to start by finding your first clients before you even have a service offer. The first goal 🥇 is to get people on the phone.
You can spend hours creating landing pages, creating the product or offer, which you think is perfect but you realize, once you go with your first clients, they don’t want that at all. You have to look for your customers first, make posts, create content (Inbound Marketing technique), send emails.
In fact, on the LinkedIn network, which has millions of users, you just have to work on your professional profile and your content so that people can contact you because they have a problem with your preferred topics.
Once you have a first contact ☎️ with someone, you will be able to understand their needs, expectations and problems and thus you will be able to define their famous persona. As we go along, we clarify the personas when we have more and more customers.
Create an audience to generate sales
And yes, we will have to go through the creation of an audience to be able to start selling. So, how do you set up your audience 🤔? By finding a topic on which we will be able to interest targets.
Find your topic
You have to have a big topic that you want to position yourself on when you want customers to come to you.
You have to know which word (or keywords) you want to be associated with. If we say a particular word, we will think of a name. This is exactly what you have to do, you have to turn around this word that will build your product.
Think about that too, if you’re on the social network LinkedIn. When we talk about SEO, who do you think of? How about entrepreneurship? If you have names in mind on particular topics, influencers that you think of, that’s exactly what you need to do: have a topic that as soon as you hear it, people think of you.
You need to be a media referent. And if you think you’re not good enough, have the “impostor syndrome”, we have a solution too 😜.
What is my legitimacy to speak? For any content creator, regardless of their level, is having such a large audience deserved in relation to my level ofexpertise?
The answer is yes, your life experience and the person you are means you always have things to share 🍰 that others may not have experienced. And finally, the first issue we’re going to run into is “How do I find first clients when I start solopreneurship? “.
You have to take the plunge, you have to be in action, you have to go and say to yourself: “Ok, I have the imposter syndrome but I’m trying to get there”. And you try on different channels. You have to listen for any new opportunities.
You have to have a multi-step strategy. You absolutely have to look for acquisition. And for Maud, there are two ⚒️ incredible tools among the list of social networks:
Why these two platforms? Because their algorithm doesn’t take into account the number of followers you have and therefore you can very well make 1 million views.
Here we are talking about audience acquisition and not customer acquisition. These two platforms, you should focus 💡 on one of these channels for 3 to 6 months. Once you’ve broken through, you’ll move the audience to a channel where you can have more retention like:
- A podcast.
- A blog.
Once we get people on a podcast or newsletter 💌 we start to get people engaged. From there, we’re going to be able to start selling things.
You’ve got a better understanding of what they want because you’ve done A/B testing on your acquisition posts. Last step, you try to play the long game on channels where it’s harder to emerge such as Instagram or even YouTube.
There are often the same questions that come up around the use of LinkedIn. What day should I post? At what time of day? What topic? Here are a few LinkedIn tips.
What type of LinkedIn content?
Maud answers that you should post on Tuesday, Wednesday, and Thursday, usually in the morning of what you’re saying.
Now, she recommends doing it in the evening instead because everyone has heard that you should do it in the morning 😵. Is tagging necessary? It’s fine to tag someone but be careful, if they don’t respond within the hour or like, it drops 📉 the reach by 20% so we’ll avoid it.
Regarding hashtags, there is no visible difference for Maud, it does not help much.
How often should I post? The more you post, the more results you will get. Now the question is to know if you are able to keep the pace over time.
It’s better to be regular in the long run, you have to be present. If you really want to become a solopreneur and become a solomedia, you have to ask yourself how long you are going to last in this business. If you’re committing to three years, you’re going to have to keep the same pace for three years. What type of format?
For Maud, the king format is the carousel because it improves the Dwell time (which corresponds to the time spent on the post) as well as the video but it must be native. Articles are to be forgotten and polls work but you have to do them smartly 🧠. You have to have value added and answer a problem. Be careful not to discredit yourself with content just because it works.
You have to create content that interests your audience and that your audience can trust. We will also avoid sharing publications made by other creators. It is better to repost your idea and quote the author.
LinkedIn Tips: Reposting on other channels
For Maud, having a tendency to get bored quickly with an idea, she writes about it once and doesn’t come back to it because it’s déjà vu.
She posts twice a week versus four times a day for some designers but that’s because the strategy 👊 not the same. On the other hand, she can do a long article and make it a mini-resume on the 1st professional social network LinkedIn.
You have to remember to test different things and find your own way of doing things since that’s how you’re going to differentiate yourself. It’s in your personal brand that you stand out. You have to do things that are similar to you, keeping an open mind and going after what people want by matching it to what you want.
How do you sell a service at 500€ per hour 🤯? How do you take on a price like that when you’re a freelancer or solopreneur?
There are people who are willing to pay that amount. If they’re willing to do that, it means my offer has value. So it’s these clients that you have to go after. You have to change your mindset about your own value.
There are people available and ready, you have to know how to respond to their demand. The second mindset is to show that you are the best on a subject. Obviously, there is competition, but the difference is in personal branding.
It is thanks to Inbound Marketing (a marketing strategy) that there are customers who will come to you. On top of that, there is a scarcity effect. You also have to give yourself the opportunity to choose your customers.
The advantages? The person already knows what I do, so if they know you, they already know your terms.
Choosing your project
In order to have the opportunity to choose a client or a project, for Maud, you have to put the priority on the content. Okay, but what does that mean? Where do we start?
Each experience is different, so inevitably, the steps that Maud followed are not necessarily the ones that we encounter or the ones she recommends. You can start by having a podcast, a newsletter or a webinar in which you interview experts and at the same time communicate about it on TikTok or LinkedIn. Thanks to this, we can also benefit from the audience of the person we invited. In any case, you will have to target and find :
- What do people need.
- What makes them tick?
- What their real issues are.
For that, you have to spend at least a month to find the answers and after that it will be a long term work because you will have to continuously answer ✒️ their questions.
For example, if you have questions from your subscribers, don’t hesitate to ask them why they find this item rather than another interesting, why this topic interests them etc…. Don’t hesitate to ask the questions to then refine how it works. Spend your time asking questions, it will help you.
You will have a lot of information but after a while, this information will match up and you will start to identify specific topics on which there is a real pain point.
LinkedIn is really a great channel for prospecting, but also for collecting feedback.
Contacting them directly in private message (manually or automatically) to ask them really works. If you’re trying to sell them something, they won’t follow up but if you ask for help, it works extremely well. There are great results on this kind of campaign. To do this, you can do :
- Targeted research 🎯.
- Retrieving people who have commented on similar posts to one’s own ecosystem.
In order to bring you relevant answers to topics that come up often, we have grouped them here.
Is sending a Google Form to LinkedIn and Facebook groups a good way to get answers?
Have people already responded to Google Forms? Do we get relevant answers via the Google Form? It’s very difficult to analyze the answers behind. I prefer to do qualitative and for example, I get a like on a post, I go to that person and ask them directly.
Can you publish with your company page?
We don’t need to talk about it, it’s a very bad idea.
What about the future of solopreneurship?
No long term vision yet. It’s very nebulous, making long term plans is useless. I’ve learned to live with the chaos. I’m going to ask myself what I’m going to do in 3 to 6 months. I know overall what the future is going to look like, but there are plenty of possibilities and paths you can potentially take.
How would you advise someone to get started?
Well it’s going to depend on what you like. If you like being a salaryman and you like working in a team and you’re good at it, you can stay in what makes you tick. You also have to like the mental overload that you can have as a solopreneur, accept that you will work alone. Then it will depend on the direction you want to take (managing a team for example).
What advice do you have after your studies? Is it better to gain experience with a permanent contract and invest in your business or to launch yourself directly by training on the job?
It’s better to launch yourself directly. You are never ready for entrepreneurship, you have to overcome your fear and go for it. You have nothing to lose, you have to go as soon as possible. You can do it in parallel with your studies, in parallel with your permanent job, whatever your job is.
How do you find ideas for content, any LinkedIn tips?
It comes back to knowing what people want. When I see comments, I feed off of what people are saying and it helps to gain new clients.
Why shouldn’t you publish with the business page?
Actually it just doesn’t work on the LinkedIn professional network. The reasons are obscure but I can think of two. There is a glass ceiling put by LinkedIn because their business is that there must be companies that buy sponsored posts to get visibility.
As a result, a company page would have less visibility organically than a personal page. But this is just an idea. The second thing that makes it less successful is that our generation has been so bombarded with marketing messages in all directions that we have this natural selection that as soon as we see the head of a logo, we skip it. People are not on social networks to see ads.
So now you know all the secrets about LinkedIn tips.