You don’t just want to know how to generate B2B sales on social networks, but rather… How to generate B2B sales on LinkedIn? 🤔 Now that’s a good question!
👤 There are several techniques, but there’s one that’s automatable and has been judged for several years to be the most effective for generating B2B sales: LinkedIn prospecting!
The other particularly effective technique for generating B2B prospects today, which can also be automated, is emailing, but requires the purchase of large and expensive databases.💰
🏆 Why does automated LinkedIn prospecting trump emailing?
Because LinkedIn is actually a huge free database, which allows you to generate prospects for free, on LinkedIn of course, but also by Email. 📩
In short, knowing how to generate B2B sales on LinkedIn, and also how to automate LinkedIn for B2B sales, is a must!
So, together, we’re going to take a look at what you need to know to get there, and automate your sales process step by step. 🔥
Why to use LinkedIn for sales (B2B)?
To prospect effectively, you need to generate B2B sales on LinkedIn and build up a file with the information (name, position, company, email, etc.) that will enable you to qualify them.
Although various methods exist to collect this data (newsletter, data scrapping, database or sales leads purchase…), they are often costly or time-consuming. 🥵
🤩 Whereas with LinkedIn, the world’s largest qualified database with +1 billion users (who share their information freely and publicly), it’s simple.
As well as being able to generate qualified prospects easily, you can prepare the first contact with them to make your first LinkedIn selling.
So, how do you find customers on LinkedIn? All you have to do is use it correctly! However, there’s still one problem. ❌
- Contacting 100 LinkedIn prospects (which isn’t huge) can take hours, not to mention the time it takes to manage the responses.
- Of course, to make it work, you’ll still need to use automated LinkedIn prospecting techniques as well as effective B2B prospecting automation tools.
To optimize your sales process, inbound marketing automation is essential. That’s where we come in. 👽
How do we do it? 🤖 By helping you automate LinkedIn time-consuming tasks for free and with no time limit, while accompanying you to find your B2B sales on LinkedIn, in no time at all.
Prerequisites for generating B2B Sales on LinkedIn
📍 If you’re just starting out, there are certain steps you’ll need to go through before you can take the plunge and try to generate B2B sales on LinkedIn:
- Optimize your profile to maximize your chances of converting prospects, 💎
- Build a network of active professionals (to generate qualified prospects).
- Publish high-quality, personalized content regularly.
For example, check out Neil Patel’ LinkedIn profile, which is perfectly optimized for B2B prospecting. ✨
Once your profile is up and running, you can start prospecting for B2B leads. 👇🏼 To do this, start by asking yourself the right questions:
- Who are my buyer persona on LinkedIn?
- What filters should I use to find them?
- What information do I need to obtain and how?
- Where can I find this information?
- What are your qualification criteria?
- Etc.
Once you’ve answered these questions and set your objectives, you’ll know who your LinkedIn prospects are. Now you need to generate them. 🫵🏼
Get your first customers this week
Take advantage of the power of Waalaxy to generate leads every day. Start prospecting for free, today.
How to generate B2B Sales on LinkedIn?
1️⃣ The first way to generate leads on LinkedIn is to know how to use LinkedIn and the basic search, which already allows you to generate qualified leads in quantity.
But even with a good LinkedIn search, prospects that don’t match your target can still slip into your lists. 😞
2️⃣ As a second method, you can also use LinkedIn Sales Navigator if you have access to it (by subscription), which provides you with access to many additional filters.
If possible, to generate prospects even more easily and free of charge, we recommend you use this premium option, which gives you much more precise search results, thus broadening your potential clientele.
If you can’t afford the subscription, there’s a Sioux solution. We’ve written an article on how to use LinkedIn Sales Navigator for free. So do yourself a favor. 😈
Whichever method you choose, once you know how to do your research and have found a sufficient number of prospects… 🥁
All you have to do is follow our tutorial. 👇🏼 Yes, it sounds too good to be true, and yet. 🚀
[TUTO] How to generate leads on LinkedIn with automation?
👽 Waalaxy is the extension you need to find leads on LinkedIn, and make it your #1 acquisition channel:
- Generate dozens of leads a week for free,
- And, in just 10 min a day thanks to LinkedIn automation. 🤑
Step 0: Creating a Waalaxy account
Before generating B2B sales on LinkedIn, and showing you how to prospect new customers automatically, you need to create an account on Waalaxy (if you haven’t already). 🤖
As a reminder, this is the simplest tool on the market and the only one also to offer LinkedIn automation, free of charge and with no time limit.
What’s more, creating an account takes just 30 seconds. ⏰ All you need to do is :
- Be connected to LinkedIn on Google Chrome.
- Download the Waalaxy Chrome extension from the Chrome Web store.
- Access the Waalaxy interface by clicking on “Open Waalaxy” :
- Either from a LinkedIn search (you’ll be able to launch the lead export directly),
- Or by clicking on the Waalaxy extension icon in your browser to discover the interface.
Step 1: Importing leads
To generate B2B sales on LinkedIn and launch a campaign with our B2B prospecting solution, the first step is to import prospects from a LinkedIn search page. 👤
All you need to do is👇🏼 :
- Enter your keywords in the LinkedIn search bar, and select the “Person” category.
- If necessary, activate other filters (different from LinkedIn standard to LinkedIn Sales Navigator).
- Click on the extension icon (top right of your screen), so that the Waalaxy window appears in your LinkedIn search page.
- Create a list into which to import your prospects, or select an existing one.
- Select the number of leads you wish to export.
- Then click on “Validate”. ✅
Step 2: Segmenting and sorting your lists
So, you’ve just found some B2B sales on LinkedIn and imported them into Waalaxy. But this list isn’t qualified. 😱
And, how can you launch a prospecting campaign without generating qualified prospects? Impossible, or in any case, it will be an assured failure. ❌
🏆 So, Waalaxy offers various options for :
- To generate leads for free from LinkedIn, as we’ll see throughout this article,
- But also to clean up, sort and qualify your leads lists and files, imported from a LinkedIn lead search or LinkedIn Sales Navigator. 💎
👉🏼 Even though Sales Navigator offers much better search results, we still found that there were segmentation/selection errors and that some lists contained a high par of “false positives”.
👉🏼 The purpose of re-segmenting and sorting leads is to ensure that all imported contacts match your target audience, and thus increase your chances of generating B2B sales on LinkedIn (with genuinely interested leads).
- Check that your contacts have been imported into Waalaxy by clicking on “Prospects” and selecting the list you’ve created.
- Clean up your list on Waalaxy: sort and exclude prospects we identify as not matching our marketing targeting. 🎯
- Either by blacklisting them in a specific list so they can’t be used again.
- Or by using tags to classify them, locate and sort your prospect lists easily.
- Or simply by deleting the contact(s).
We’ll then see that there are other options for generating B2B sales on LinkedIn ad infinitum just with Waalaxy, and without using LinkedIn. 🚨
Step 3: Launch the campaign
Once your leads have been exported to Waalaxy and qualified, you can launch your campaign.
Start the campaign and choose a sequence
🎞️ First, you’ll need to choose the prospecting scenario you want to implement to generate B2B sales on LinkedIn.
Don’t panic, dozens of templates are available in our template library. 📚
- At the top of the home page, click on “Start a campaign” (LinkedIn, Email, or multichannel) and name it.
- 🤖 Then click on “Browse sequences” and choose the one that suits you best from the templates available in the library, to communicate to your targets.
If you’re new to B2B prospecting and a little lost among all the automation sequences available, select the “Invitation + 2 messages” sequence, which is very effective and simple to set up.
👉🏼 This is the one we’ll use for our example.
- Next, select “From my lists” and the prospect list you’ve created containing the desired contacts. 👤
Write your messages and launch
⏰ It’s time to prospect for customers! To do this, you need to write and personalize your interactions for conversion, thanks to the information you’ve gathered about your prospects. 😈
But above all thanks to Waalaxy’s features, which help you generate B2B sales on LinkedIn, but also convert them, with the writing and optimization of your message(s)/email(s) :
- *️⃣ Personalization variables and tagging UTM.
- 🕹️ Call-to-Action (CTA)
- 📸 Visual(s).
- 🔗 Attachment.
- ➡️ Others: GIFs, emojis, voice notes, links to external resources…
As a reminder, messages like “Hello, I’m X, and I’m selling X, please contact me, thank you” don’t work for generating B2B sales on LinkedIn. 🦾
We all have a prospecting message detector that activates quite easily. 🚨 If this one activates in your prospect’s head, there’s a 90% chance they won’t respond. In order to convert, you need to be genuinely interested in him.
🛟 To help you generate B2B sales on LinkedIn through your interactions:
- Checklist with writing tips.
- Pre-visualization to perform various checks.
- Add a template you can reuse to generate your B2B sales on LinkedIn.
- AI assistant for writing Waami messages.
Personalizing interactions is essential, as it increases the chances of generating B2B sales on LinkedIn as well as converting them by boosting the level of engagement, loyalty as well as customer relations. 🍀
👉🏼 If you need some inspiration, feel free to check out our 13 LinkedIn prospecting templates.
- Next, you’ll need to indicate the waiting time between your mailings (from 0 to 28 days) if there’s more than one. 📆
- Finally, you can validate, to access the summary of the prospecting campaign. Now all you have to do is launch it!
🎉 Congratulations, you’ve just launched your first campaign to find leads on LinkedIn automatically! Now all you have to do is wait for the leads to start pouring in. ☔️
Step 4: Monitoring results
🏠 From the home page, you’ll find a dashboard, displaying performance statistics, according to the channels used to prospect customers (via LinkedIn and Email).
📊 In the LinkedIn results, you can find various KPIs to know if you have succeeded in generating B2B sales on LinkedIn, or even in finding new customers:
- Number of active and pending LinkedIn lead connections,
- Number of profile visits,
- Reach of last publication,
- Number of invitations accepted and acceptance rate,
- Number and response rate to messages,
- Detail in the form of graphs (downloadable via CSV file). 📑
You can also add two filters to refine the analysis: launch periods and choice of campaign to display (top right).
That’s it, analyzing results with Waalaxy no longer holds any secrets for you! Now you have all the keys 🔑 to make the most of them!
Step 5: Managing your conversations
Have you succeeded in generating B2B sales on LinkedIn? Great, but now you need to manage all the responses to messages sent during your campaign. 💬
Unfortunately, it’s a fact, as soon as it has volume, LinkedIn messaging sucks. And, until now, there hasn’t been much we can do to improve that.
We couldn’t let that go, so we decided to create a LinkedIn messenger, only better: the Inbox Waalaxy. 🔥
In concrete terms, its hyper-intuitive interface allows you to pursue your prospecting plan 👇🏼 :
- Create pre-recorded responses.
- Relaunch and schedule messages.
- Add tags to your prospects.
- Send reminders conversations.
- Export to your CRM.
So, if you’re tired of wasting time managing your LinkedIn messaging conversations, you can change everything by choosing Waalaxy Inbox. 🌟
BONUS: Using AI to optimize your campaigns
🎁 Waalaxy offers new AI-enhanced features, which you should try out right away to generate B2B sales on LinkedIn even faster and more efficiently in your next campaigns! 🚀
The Email Finder
It’s a feature that finds your prospects’ emails, via their LinkedIn profile. 📩
🔎 To launch the Email Finder, you’ll need to create an email campaign with the prospects whose emails you want to retrieve: either via a previously created list, or via LinkedIn directly.
It’s that simple! In a nutshell, it simplifies the collecting contacts process and lets you start email campaigns directly following your campaigns to generate B2B sales on LinkedIn.
Email Finder finds an average of 39.2% of emails on 120 profiles (this is much faster than using optin). 🎯
What’s more, thanks to « Duplicate check » and « Clean up my import », Waalaxy will automatically include only prospects for whom an email has been successfully found in your email campaigns.
In short, here’s how it works 👇🏼:
- Automatic verification of email address validity to reduce risk, ensure the message reaches its destination and improve deliverability.
- Automatic association of found emails with corresponding contacts in Waalaxy, making it easier to manage and track interactions.
IA Prospect Finder
It’s a lead enrichment feature that helps you generate even more and infinite B2B sales on LinkedIn, thanks to AI. ✨
AI Prospect Finder is designed to automatically enrich your prospect lists, searching for profiles similar to that of your targets and adding them to those already imported into your lists.
All you have to do is choose how many prospects you want to get, and we’ll take care of the rest! 🚀
In a nutshell, here’s how it works 👇🏼 :
- Analyze existing lists to identify criteria that match your ideal customer.
- Search and review information from thousands of potential customer profiles on LinkedIn very quickly, thanks to the precise criteria previously identified by the AI.
- Automatically add all similar prospects identified in relation to your “original” list, for rapid use in your B2B prospecting campaigns.
- Continuously updated to guarantee the relevance of the selection. ✅
Waami, IA editorial assistant
It’s AI software integrated into Waalaxy that instantly writes the perfect prospecting message and personalizes your messages on a massive scale. ✍🏼
Using Waami to write your campaign messages means :
- The guarantee that your messages will be personalized, relevant and engaging for every prospect, on a large scale.
- More chances of generating B2B sales on LinkedIn and potential new customers, attracting their attention and generating positive responses.
All you have to do is enter your data and the AI will generate personalized content. ℹ️ Information such as language, job title, value proposition, product/service added value, call to action (CTA).
👇🏼 Don’t believe it? To convince you, here’s an example of a message obtained with Waami:
With Waami, we promise that your prospecting messages will be 95% better than those currently circulating on LinkedIn, and that they will help you generate B2B sales on LinkedIn 😉
Conclusion: Why Use LinkedIn for B2B Sales with Waalaxy?
Waalaxy is a tool for generating B2B sales on LinkedIn and by E-mail automatically. 🤩 The real differentiator of the solution is its ease of use.
To use it, you do NOT need a pre-existing database, technical skills, or additional training.
Our solution is designed for salespeople, marketers, managers, agencies and recruiters… And it’s designed to be accessible to all.
Anyone can generate B2B sales on LinkedIn do free with Waalaxy, not just B2B prospecting experts! 😇
🎁 Waalaxy also offers a range of exclusive features that will help you generate even more new customers and B2B sales on LinkedIn even faster:
- Lead import,
- List segmentation and sorting,
- Launch multi-channel campaigns with choice of sequence from hundreds of templates.
- Message writing and optimization.
- Manage and analyze results with an integrated dashboard.
- Inbox for better management of conversations with your LinkedIn prospects.
- Leverage AI to boost campaign results: Email Finder, AI prospect Finder and Waami writing assistant.
- LinkedIn account security: anti-duplication system, human behavior simulation, etc.
- Plenty of resources: Customer support by chat, Help Center, Blog, Newsletter, YouTube, LinkedIn and Insta pages, E-book…
With Waalaxy, not only will you generate B2B sales on LinkedIn, but you’ll also get your business off the ground! We’ll let you be the judge. 👇🏼
Frequently Asked Questions (FAQ)
B2B sales lead generation on LinkedIn, is it safe?
Yes, B2B sales lead generation on LinkedIn is generally safe if done correctly. 🤷🏻♀️
LinkedIn is a professional network designed for business connections, making it an ideal platform for B2B prospecting.
❌ However, ensure you follow LinkedIn’s guidelines to avoid restrictions or account bans. Avoid spammy behavior, automate thoughtfully, and always personalize your outreach.
Using LinkedIn’s tools like Waalaxy and adhering to best practices for LinkedIn engagement can help maintain safety while generating high-quality leads. 💎
How do I target prospects on LinkedIn?
We’ve already offered you a few pointers in this article, but here’s a summary. 🤗
🎯 To generate B2B sales on LinkedIn, you first need to target them effectively:
- Start by defining your ideal customer in terms of sector, company size, function and location.
- Use LinkedIn Sales Navigator and/or Waalaxy to refine your search.
- Personalize each interaction by analyzing the prospect’s profile and activity with Waalaxy/.
- Send personalized messages highlighting how you can meet their specific needs, again and again possible with Waalaxy.
- Participate actively in relevant LinkedIn groups and share valuable content to naturally attract prospects’ attention.
- Engage regularly with your prospects’ publications to establish a relationship before starting a direct conversation.
- Finally, track and analyze your results to continuously adjust your LinkedIn sales strategy with Waalaxy.
This method guarantees effective prospecting that respects best practices for LinkedIn.
How to automate LinkedIn for B2B sales?
🤖 To automate your B2B prospecting and generate B2B sales on LinkedIn automatically, start by using LinkedIn for B2B sales with Sales Navigator to target precisely with advanced filters.
Then integrate automation and/or a CRM (like Waalaxy, which brings the two together) ⚙️ :
- Mass automate LinkedIn connection requests.
- Mass automate LinkedIn messages (personalized).
- Data extraction for in-depth analysis.
- Synchronize your interactions with your LinkedIn prospects.
- Personalize each interaction, adjusting according to the prospect’s profile.
- Lead follow-up.
👉🏼 You can also go even further:
- By integrating third-party tools with Waalaxy to take your sales prospecting to the next level.
- With the adoption of other inbound and outbound marketing automation software, for example for content publishing, automate LinkedIn posts, and social media management.
🎁 Find now our top best automation tools to generate B2B sales on LinkedIn and other social media. 👇🏼
✅ Now you know how to generate B2B sales on LinkedIn and how to automate your sales process – it’s up to you! See you soon! 👽
