It’s time to use LinkedIn Hiring! 😍

Since the end of 2020, LinkedIn has offered two new features to its millions of users. From your profile, you can now indicate that you are looking for a job or that you are looking to recruit for your company. The “Recruiting” feature is very simple to use and can help you find new talent very easily.

#OpenToWork and LinkedIn Hiring: Discover these new features

At the end of October 2020, LinkedIn Talent Blog published a post to highlight its new features: #Hiring and #OpenToWork to stand out when you’re looking for candidates / for job offers. In the context of a global pandemic, they explain, helping each other is more important than ever. And at a time when many employees may have lost their jobs or may be struggling to find one, it’s essential to increase the visibility of opportunities. Similarly, recent graduates may have difficulty getting hired even though they have active LinkedIn profiles. 🔍

Hiring LinkedIn: The meaning

So LinkedIn has developed two new features, very simple but very effective: the ability to add a colored stripe to your profile picture, to indicate whether you are looking for a job or hiring. All you need is a functional LinkedIn account and a LinkedIn company page!

Here, for example, you tell users directly on your LinkedIn profile that you are recruiting profiles.

The goal is to make your job offers more visible! This way, you get more clicks on your professional profile and gain visibility on your job postings. ✍️

Announce that you’re hiring on LinkedIn

This feature developed by LinkedIn to address the epidemic-induced recruitment crisis is the implementation of a banner. This one is purple and says #Hiring.

Put it on your profile picture if you are looking for talent for your company profile! 💼

The idea, through these new features, is to highlight profiles that are recruiting, and those who are looking to be recruited, to promote the meeting between candidates and career opportunities.

It’s also easier for a jobseeker to search for a recruiter’s profile.

The idea is to do a LinkedIn search by adding the hashtag #Hiring. 😮

👉 You can also use other LinkedIn hashtags for your recruiting and job searches.

Announce that you are looking for a job on LinkedIn

The #OpenToWork banner is a green banner that you can add to your professional photo. The goal is to specify on the social profile that you are looking for a job!

It reads #OpenToWork, which means “open to opportunities” or “looking for a job”. It is therefore a question of clearly displaying to your network that you are looking for a new position. Combined with an evocative LinkedIn profile title, it can help you catch the eye of recruiters. Your LinkedIn network will also know that you’re actively searching, so they may forward you opportunities that are deemed interesting. 😎

The #OpenToWork banner is very easy to get. Go to your profile, and indicate that you want to find a job. LinkedIn will give you two options, “Recruiter only” or “All LinkedIn members”. If you select the second choice, the famous banner will appear on your profile picture.

#OpenToWork banner on LinkedIn.

LinkedIn has published a very clear explanation, which shows you step-by-step how to do it in an excellent document. 💯

How does the #Hiring work on LinkedIn?

But how to put this banner in place on your LinkedIn profile? Again, it couldn’t be easier. Go to your profile. Under your name, photo and job title, you will find a button “Available for”. By clicking on it, you can indicate that you are available for a) new opportunities (and thus get the #OpenToWork on your LinkedIn photo) or b) hires.

Clicking on “Recruiting – Indicate that you are recruiting and attracting qualified candidates” opens a pop-up window that asks you to select the company you want to recruit for. LinkedIn defaults to the company you are currently working for and/or the companies linked to the LinkedIn pages you have created. 🤗

If you want to recruit for another entity, such as a personal project, be sure to create a company page related to that project first.

Once you’ve selected the company you’re looking for candidates for, LinkedIn gives you two options. Either select one of the jobs already posted by your company, or create a new specific job posting. The latter feature is free. 🤑

Once you’ve selected or created the jobs, you can post them directly to your profile. LinkedIn will then add the purple #Hiring banner to your photo, making it clear to your network that you are looking for candidates.

What other ways are there to indicate that you are actively hiring on LinkedIn?

This new LinkedIn feature is obviously not the only way to indicate that you are hiring. Let’s not forget that LinkedIn is first and foremost a professional social network, which is designed to make it easy for its users to find opportunities. So, if you want to actively recruit on LinkedIn, there are several “content marketing” strategies to work on recruitment marketing. 🎯

Posting job opportunities

LinkedIn offers the ability to post job openings, which can then be found in the “Jobs” tab of the dropdown menu. Clearly indicate the position to be filled, and give as much information as possible to distinguish yourself from other offers. This will attract more candidates for a job interview! 🤓

Indicate on your profile that you are hiring

The #Hiring feature is part of the digital strategy. But you need to think about the whole hiring process. Your profile picture is not the only place you can indicate that you are hiring.

LinkedIn allows you to change the title of your profile as you wish. Don’t hesitate, if you’re a recruiter, to indicate that you’re actively looking for talent! 🏅 Many people do:

👉 Indicating “We’re Hiring” is a common practice on LinkedIn.

Optimizing your LinkedIn profile is a necessary practice if you want to be visible on the platform. This is also the case if your goal is to recruit for a job!

Conclusion: Recruiting using LinkedIn Hiring

This is the technique of headhunters to find job candidates. While the two previous digital marketing strategies are used to bring candidates to you (a kind of inbound recruitment), prospecting on LinkedIn, in the recruitment field, makes you go towards them. Approach them, to convince them to join your company. 👽

The “#OpenToWork” feature can help you identify potential candidates!

LinkedIn‘s new #Hiring feature will help you highlight the fact that you want to recruit. But don’t stop there: if the banner does indeed give you more visibility with potential candidates, LinkedIn offers other recruiting features that will allow you to get in touch with the best candidates! There is no reason to deprive yourself of this! You can also test Jooble which is a new platform rather cool and intuitive. 😃

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