And yet, it’s decisive when it comes to getting in touch with your prospect: if he turns you down, you won’t get a second chance. 🥲 Hence the importance of sending original invitation messages on LinkedIn.
You’ve probably already received this kind of invitation message:
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Hello, I’m Toinon from the Waalaxy company. We help companies like yours generate new leads on LinkedIn. I think you might be interested. Let’s get in touch.
Obviously, that’s not what I’m proposing in this article (too classic). 🤷🏻♀️ This approach may work, but :
It requires an exceptional product-market fit and a highly optimized LinkedIn profile.
It offers very low conversion rates, response rates and connection rates on LinkedIn. For customer acquisition and prospecting, LinkedIn is irrelevant.
❌ So avoid these types of LinkedIn invitation message samples.
Which LinkedIn message invitation to send?
We give you +5 examples to learn how to write the right invitation messages. ✍🏼
#1 LinkedIn invitation message example – LinkedIn groups
Attract potential customers via LinkedIn and to your website.
Benefit from qualified marketing targeting in a precise sector of activity.
Benefit from a higher conversion rate on your landing pages.
Boost marketing awareness and personal branding in your industry.
Prospect for new customers and bring them into your buying tunnel.
Fill your CRM/email list with prospects to build loyalty.
🎯 Users group themselves around centers of interest, which you can use to target them. We’ve already written about the method that helped us to get a 51% acceptance rate.
I’ll summarize the basic principle here, at example👇🏼 :
You want to approach marketing managers.
Join groups around marketing from a search.
Then use the import functionality of group members via the Waalaxy LinkedIn automation tool, or via a filter on LinkedIn Sales Navigator (if you have the Premium option).
And finally, configure your LinkedIn campaigns to automatically send personalized LinkedIn invitations, messages and notes. 👽
📣 In this way, you can try the following approach:
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Hello {{first name}}, We are both LinkedIn members of the {group name}} group. As a member of this group on {{group topic}}, what do you think about {{problem you’re solving}}? I’m working on it, and it would be a pleasure to talk to you about it.
Please note ⚠️: LinkedIn Groups can bring together several nationalities and languages. If you don’t have Sales Navigator to filter your search, use English.
#2 LinkedIn invitation message example – Training courses
📚 If you’ve been to a university, school or other training institution with a large alumni network, this LinkedIn invitation message example is a nugget.
The idea is to contact former members or alumni who are part of your marketing targeting group, highlighting your shared background.
You can use two methods: direct or follow-up messages (which you can automate using the Waalaxy 👽 marketing automation tool).
LinkedIn invitation message example : With direct approach
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We both went to {{name of school}}. We weren’t in the same class, but I thought we could talk about our respective activities, or even if we could help each other. For my part, I’m working on {{product}}. Let me know if there’s anything I can do for you.
Obviously, this requires your school’s alumni to be an interesting target. 🤔
💪🏼 However, don’t overlook the power of alumni: they can be an asset to your reputation (word-of-mouth, support from the people in charge at their company…).
LinkedIn invitation message example : With follow-up approach
👉🏼 Message #1:
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Hi {{first name}}, We both went to {{name of school}}. It wasn’t the same class, but I thought we could get in touch.
👉🏼 Dunning or message #2:
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Hi, thanks for accepting me into your {{first name}} network on LinkedIn, I work for {{company name}}, I don’t know if this speaks to you, but we’re developing {{product}}. Is this something that might interest people in your company? If you ever want to know more, I’ll give you the link: {{website link}}.
#3 LinkedIn invitation message example for recruiting
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Hey {{first name}} Your profile crossed my path during my daily wanderings in the depths of LinkedIn. Your position and rank interest me: I’m trying to solve the problems of other lords of your profession around the {{subject}}. What do you say to a chat about it?”
Obviously, this approach doesn’t apply to all prospects on LinkedIn: if you’re targeting CAC40 CEOs or accountants, you’re going to wipe the floor with them. 😩
Favor this note for an audience of young candidates or if you want to give that relaxed, fun image, standing out from more conventional approaches.
For candidates, here’s an article on how to message a recruiter on LinkedIn, without being turned down and with sample LinkedIn messages for effective prospecting (to use)! 🤗.
#4 LinkedIn invitation message example : Focus on the issue
🧠 Would you like to establish a real customer relationship with your prospect and fully understand their needs? This type of note and/or personalized message is for you:
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Hello {{first name}}, I saw you were in {{sector}} OR I saw that you were {{title}}. I’m trying to understand the needs of the sector so that I can propose a suitable solution. In your opinion, what are the 3 most important issues in {{subject}}? I look forward to discussing them with you.
🚨 Don’t forget to keep in touch with your prospects, by sending them regular messages (for example: about your company news, mutual connections, a new product/service launch, an exclusive content publication, etc.).
#5 LinkedIn invitation message example : to ask for advice
Ideal if you have a blog, this LinkedIn invitation message example is 2 in 1 : generate leads (LinkedIn lead generation) and accumulate content on LinkedIn to then distribute. 📲
The idea is to ask for advice on a subject and offer visibility by sending to your site.
OR :
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Hello {{first name}}, I’m writing a LinkedIn article on {{topic}} and I’m looking to incorporate some expert advice. As {{title}}, what advice would you have for {{question}}? Website link: {{link}}. I look forward to hearing from you.
💭 These LinkedIn invitation message samples and templates for LinkedIn are just ideas to inspire you to write your own.
You can also choose not to send a invitation or connection note and use only direct messages and follow-ups. To find out more, discover our study on “LinkedIn Invitation message“.
Also keep in mind that your LinkedIn requesttemplate and message need to be relevant: addressed to your targets, using the right keywords if youwanted to reach the right audience, and having a quality professional network. ✅
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In this article, we’ve seen several LinkedIn invitation messagessamples, which you can use at any time in your marketing strategy! ✍️
Example 1: use the LinkedIn Groups strategy,
Example 2: Use your alumni network.
Example 3: use a catchy tone to stand out.
Example 4: Personalize your LinkedIn invitations.
Example 5: Ask an expert for advice.
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Please note, these LinkedIn invitation message examples (sent in order to be accepted by the invited person) are to be differentiated from LinkedIn connection message templates (sent after the connection request has been accepted).
All the same, remember to add your own touch of originality to LinkedIn invitation and don’t just copy and paste our LinkedIn message template to stand out from the dozens of messages your prospects receive every day in their LinkedIn mailboxes. 🥵
So, with all these examples, any ideas for an original approach? 😁
Go to the person’s profile and click on the blue “Connect” with people button.
2. If the “Connect” button is not directly visible on the profile (above a certain number of subscribers, this button is replaced by a “Follow” button). Click on “More” then “Connect” in the drop-down menu. 🕹️
Then wait for your recipient’s acceptance or refusal to send a LinkedIn message.
If you’ve chosen to launch an automated invitation + message campaign, then the message will be sent automatically after acceptance. 🤖 In this case, all you have to do is wait directly for replies.
Prerequisites before sending invitation messages
Yes, you’re going to have to wait a little longer before sending your very first approach message.⏳Whatever the reason or purpose of your presence here on LinkedIn, you’ll absolutely need to :
1. Define your ideal target (buyer persona).
If you don’t know the people likely to be interested in your products/services/content, then you certainly won’t be selling anything. 😱
Define demographic data: age, gender, location, situation, position or function…
Describe their motivations, problems and frustrations to understand how your solution can alleviate them and make effective decisions when designing, for example.
Create sequences to test your solutions against the problems they may encounter.
Regularly update your persona data.
2. Optimize your LinkedIn profile to increase your acceptance rate.
Having an optimized profile is a must if you want to achieve your goals and build your personal branding. That’s why people came across your profile. 🔥
It must include various elements (like Neil Patel‘s) 👇🏼 :
The profile photo (professional: no bikini, no underpants, no glass of alcohol in hand…).
The banner or cover photo of your LinkedIn account.
Your profile URL.
Profile title (or LinkedIn Headline) and job title related to your position and activities.
Set up a description in which you talk about your values and your story.
Fill in any professional experience you may have had, the name of the company you work for, your educational background, your projects, etc.
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Remember: Pay attention to spelling quality when you write, and also remember to update the profile as soon as there’s a change. For more tips, check out our guide to optimize your LinkedIn profile
It’s all over! 🎬 I hope you’ll put these 5 Best LinkedIn invitation message samples to good use! 🦾
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