Marketing

Build complete marketing strategies, create high-value content, and strengthen your brand’s visibility and presence across digital channels.

The communication plan is the representation of your digital marketing strategy, in the form of a schedule, discover the example…

19/12/2025

In this article, we will see how the BCG Matrix works and what are the steps to make your own…

27/10/2025

What is marketing? Anglicism. Masculine noun (Marketing) – A simple definition of marketing and the main detailed approaches…

07/11/2025

Did you type “What is a community manager?” on your keyboard? 😜 Want to know everything about the job? Read…

10/11/2025

Good marketing targeting ensures that your product will find its place in the market. 🛍️ This is why segmenting and…

09/01/2026

Have you ever tried to start a business without preparation? Without an idea? With 0 skills? Without knowing your target?…

17/12/2025

You want to discover the job of a brand ambassador? In this article I explain everything you need to know:…

27/10/2025

A reference document for anyone who wants to start an entrepreneurial venture, the business plan will allow you to lay…

17/12/2025

Affiliate marketing seems to be heaven for some, and hell for others. At Waalaxy, we believe that all you need…

09/02/2026

You read that right, today we show you 8 types of marketing strategies for your business! An effective marketing strategy…

10/11/2025

In this article, we are going to talk about Growth marketing. I will explain what it is and especially how…

18/12/2025

Affiliate marketing is a program between advertisers and affiliates. 🤝 This “outbound marketing” concept grants a commission to the affiliate,…

09/02/2026

These days, social media have become a central pillar of communication and marketing, which is why a social media strategy…

26/01/2026

There’s no doubt about it, marketing strategy is a must for your business. 🌟 ❌ Without a defined strategy, your…

21/11/2025

We talk about it on all our blog posts, we’re boring you with it. Today is THE moment. The fateful…

10/11/2025

How to become a copywriter? The place of a Copywriter is up front, centre stage. They are now the stars…

04/02/2026

Before putting a product or a service on sale, it is necessary to define a prospecting strategy coherent strategy according…

26/01/2026

What is copywriting? The art of weilding words in a powerful way so as to bring people into your world,…

18/12/2025

Are you too fed up with long, bland, emotionless, bulleted-list, sentimentless LinkedIn posts? 🙄 Well, so are we! That’s why…

10/11/2025

“The product market fit”. The Holy Grail, which promises eternal growth. 👑 “Zero to one”, say the Americans, in reference…

17/12/2025

As an entrepreneur or CEO of a company, several financial indicators are essential to your development, including one: the added…

19/02/2026

There’s no denying it, it’s more and more difficult to make B2B Sales. It can feel virtually impossible at times……

19/11/2025

A B testing examples don’t ring a bell to you? Or maybe you don’t know how to get started? Ok,…

18/12/2025

Want to know how to succeed with your outbound marketing strategy? To understand what makes entrepreneurs successful in 2022?

23/01/2026

Customer acquisition channels are constantly improving. There are many ways to reach your prospects and communicate with them effectively. Being…

10/11/2025

Wondering how to create an enterprise SEO Strategy? The SEO for “Search Engine Optimization” is to optimize the referencing of…

10/11/2025

Inbound marketing: what a wonderful term, isn’t it 😉 At Waalaxy, we’ve reached a mind-blowing 8,000 customers in 120 countries…

27/10/2025

Want to know more about omnichannel strategy? Learn about the definition, implementations and necessary prospecting tools. 🚀 Ready to take…

27/10/2025

Which marketing channel should you choose for your multi-channel marketing strategy? Let’s work together to understand your prospects’ needs. 😍

18/12/2025

Cross channel marketing: Definition, examples, illustrations. 🌱 Learn all you need to know about cross-channel marketing strategy, in this article.

27/10/2025

Want to implement a marketing multi channel strategy? Not sure whether to go for cross-channel marketing, multi-channel marketing or omnichannel…

19/11/2025

The marketing funnel is an important part of your digital strategy. 🌞 Get used to the idea: at least 90% of…

10/11/2025

Knowing the different types of marketing is essential. Whether you are a beginner or have been in the business for…

27/10/2025

Want to write a great LinkedIn post, but are a little lost? 👀 Creating content for the various social networks…

26/01/2026

This is a user’s hack from one of our oldest ambassadors. In this article, we will present you the case…

26/01/2026

It’s the new trendy job : Growth Hacker. In this article, we take a closer look at : What is…

27/10/2025

Add an image in LinkedIn post helps attract the attention of people who will come across your post. 👀 Would…

07/11/2025

If you’ve started posting on LinkedIn, you’ve probably heard of it. Engagement groups (or pods) allow you to obtain comments…

27/10/2025

If you’re looking for LinkedIn topic ideas, then you’ve come to the right place! 👌 You already know that LinkedIn…

07/11/2025

As you probably know, the LinkedIn algorithm favors posts that receive a lot of comments and likes. It gives more…

19/02/2026
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FREE EBOOK

Smart Hiring: How to Source Talent Faster on LinkedIn

Find and engage qualified candidates without job boards.
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FREE EBOOK

Social Selling: How Top Experts Grow on LinkedIn

Learn how high performers generate leads with content.
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FREE EBOOK

Sales Prospecting: The Complete Playbook

Build a predictable pipeline from first contact to positive replies.
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+8,000 sign-ups among the top-performing tech companies
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FREE GUIDE

Data Enrichment: How to Find Professional Emails at Scale

Turn contacts into reachable leads in minutes.
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+8,000 sign-ups among the top-performing tech companies
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FREE STUDY

LinkedIn Outreach: 17 Proven Tactics to Drive Replies

What actually works to get responses on LinkedIn today.
3 avatars de personnes ayant téléchargé le e-book
+8,000 downloads
4,9
+8,000 sign-ups among the top-performing tech companies
Logo HP
Logo IBM
Logo Apple
Logo Microsoft
Logo Meta
Logo Google
Logo Amazon
Logo McDo
Logo Johnson & Johnson
Logo Unilever