5 LinkedIn Invitation Message Samples

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linkedin invitation message samples
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LinkedIn is THE social network if you want to generate leads in BtoB/B2B. 80% of BtoB leads generated on social networks are generated via LinkedIn. However, what makes a prospecting strategy effective is not always evident, and of course the first impression is crucial when you’re trying to connect with someone! Here are 5 LinkedIn invitation message samples to find new potential customers on LinkedIn.

Sample 0 – The classic LinkedIn invitation message (avoid this)

You have probably already received this kind of invitation:

I’m Toinon from ProspectIn. We help companies like yours generate new leads on LinkedIn. I think you might be interested. Let’s get in touch.”

Obviously, this is not what I’m going to recommend in this article. While this approach may work, it results in very low conversion rates. It requires an exceptional product-market fit and an exceptional LinkedIn profile to work well.

The invitation note, which is not a message (see the difference between note and message), is difficult to master as it is limited to 300 characters. However, it is crucial to get in touch with your prospect: if they refuse, you will not have a second chance. Hence the importance of sending original invitation notes on LinkedIn.

So where possible, avoid this LinkedIn invitation message sample.


Now, we’re going to have a look at how to write a super-efficient and personalized message…

Sample 1 – The LinkedIn group approach

LinkedIn groups are a gold mine for commercial prospecting.

They allow you to:

  • Develop your clients database and expand your professional network.
  • Attract potential customers (leads) to your website.
  • Benefit from the option to target qualified profiles in a specific sector.
  • Benefit from a better conversion rate on your landing pages.
  • Boost your visibility and personal branding in your industry.
  • Find new leads and put them in your buying path (funnel).
  • Fill your CRM/prospect emailing list to build customer loyalty.
  • Find a job post and hiring manager.

Users group together on interests that you can use to target them. We have already written an article about a campaign that got an above 50% acceptance rate using this method. I will summarize the basic principle here as an example.

You want to approach Marketing managers. Join groups around marketing and then use the group export functionality through Waalaxy, or via a filter on Sales Navigator if you have a Premium plan.

You can use the following LinkedIn invitation message sample:

“Hello {{firstname}},
We are both members of the group {group name}. As a member of this group on {group topic}, what do you think of {problem you are solving}?

I’m currently doing some work related to this, and it would be a pleasure to discuss it with you”

When filled in, it would look something like this:

“Good morning John,
We are both members of the group “BtoB prospecting: good practices” . As a member of this group on lead generation, what do you think of the LinkedIn acquisition channel and its strategies?”

I’m currently doing some work related to this, and it would be a pleasure to discuss it with you”

Please note: groups can bring together several nationalities and languages. If you don’t have the Sales Navigator option to filter the search by language, choose English.

Sample 2 – Targeted approach via the University path

If you’ve been to a university or school with a large alumni network, this approach is pure gold. You just need to contact the alumni of your school who are in your target audience and put forward your common business interest.

You can use two methods: the follow-up method or the direct method.

The connect and follow-up

The connection message

“Hi {{firstname}},
We both went to {schoolname}. We were not in the same year, but I thought it’d be nice to get in touch”

The follow-up message:

“Thank you for accepting me into your network {{firstname}},
I work for {company name}. I’m not sure if that speaks to you, but we are developing {product}. If that’s in-line with your busines interests or if you’re simply interested in knowing more, feel free to click on the link to our website: {website link} “

You can automate the sending of connection message and a follow-up message using Waalaxy’s sequences.


The direct connect

“Hi {{firstname}},
We both went to {school name}. We were not in the same year, but I thought that we could discuss our respective professional activities and see if we could help each other. At the moment, I’m working on {product}.  Don’t hesitate to reach out if that might be something you’re interested in, or if there’s anything I could do for you.”

Obviously, this method requires that the alumni of your school is a target of interest. However, do not underestimate the power of alumni: they can use word of mouth to promote you or/and your message with the decision-makers in their company.

Sample 3 – The catchy approach that breaks codes

“Hey {{firstname}},

Your profile crossed my path whilst mindlessly scrolling through the black hole that is LinkedIn. Your position and your rank stood out to me seeing as I am the Superman/Wonder woman of solving the problems of {profession} around {subject}. Interested in finding out more? You know where to find me!”

Obviously, this approach is not suitable for every prospect: if you target CEOs or accountants of an S&P500, you might run into a brick wall. Go for this note if you’re addressing a young audience, or if you want to put forward a relaxed and fun image and stand out from the many bland/standardized approaches.

Sample 4 – A personalized approach for the problem

Do you want to create a real relationship with your prospects and understand their needs? This type of note is for you:

“Hello {{firstname}},
I saw that you are in {sector OR title}. I seek to understand the industry’s needs so I can offer a tailormade solution. What do you think are the 3 most important issues in {subject matter}?

Looking forward to discussing it with you”

Which would look something like:

“Good morning John,
I see that you are in marketing. I seek to understand the industry’s needs so as to provide a leads generation solution. What do you think are the 3 most important obstacles in finding BtoB clients on the internet?”

Sample 5 – The approach to request advice or expertise

This approach is optimal if you have a blog. You get to kill two birds with one stone: generate leads and accumulate content to distribute it. The idea is to ask for advice on a subject and provide a backlink that sends people to your site.

“Hello {{firstname}},
I’m writing an article on {subject} and I’m looking to incorporate expert advice. As a {job title}, what advice would you have for {question}?
The site link:
Looking forward to hearing from you. “

Which would look something like:

“Good morning John,
I am writing an article on burnouts, and I am trying to integrate advice from people who may have come across this issue. As a manager, what advice would you give to professionals to avoid a burnout?
Here’s a link to our site for more information or if you would like to have a chat: managingishard.com”


“Good morning John,
I am writing an article on lead generation. As a Growth Hacker, what advice would you give regarding finding BtoB leads? If I feel your advice would be beneficial to my readers, I’d be happy to include your name and a link to your website in the article.

Here is the link to our website if you want to have a look: https://waalaxy.com/fr
I’m looking forward to discussing the issue with you”

These LinkedIn invitation message samples are just ideas. The purpose of this article is to give you a kick-start so you can go on to find your own original approach. One that is adapted to your profile, your product and your target.

You can also choose not to send a note and to only use follow-up messages.

Already discovered a killer approach? Feel free to share it with us 😁


How do I send an invitation on LinkedIn?

Go to the person’s profile and click on the blue “Connect” button. Then wait for the acceptance or refusal of your prospect.

How do I send a personalized LinkedIn invitation?

Use our Waalaxy tool to send a personalized note when sending your invitation.