Building a strategy

Client retention through marketing is an essential element of the loyalty process. 🤝 Although a distinction should be made between…

Before we start this article and give you our secret Waalaxy lead magnet recipe 🤫, you may not be aware…

What is the real influence of colors in marketing? What are they and what purpose do they serve? These are…

Want to find out how to create a white paper to promote your company? Then you’ve come to the right…

In the mystique world 🌚 of digital marketing, the lead magnet is an indispensable tool for generating qualified leads. It’s…

Are you familiar with Google Ads 🤔? Would you like to use it to launch campaigns to promote your site?…

Programmatic advertising is the automatic purchase of advertising space. 💲 It’s a highly effective method and, if you choose the…

Contentsquare is a user experience optimisation and analysis platform. 🤝 This helps businesses understand how and why users interact with…

Ah, unhappy customer, that mysterious creature who seems to appear from the shadows every time you need a quiet day…

Have you always wondered 🤔 how the markup rate is calculated? Well, that’s good timing, because our article is going…

In the world of e-commerce, there are already several tools that make it easy to develop an online shop. In…

Eye tracking is also known as gaze tracking. 🎯 This eye tracking technology is based on the principle that vision…

If you’ve clicked on our article, it’s because you want to know what an editorial calendar is or how to…

If you’ve clicked on this article, you’re probably wondering what the difference is between revenue vs profit. That’s why we’re…

When it comes to marketing strategy, it is essential to understand the forces that shape the industry in which a…

Today, we’re not going to talk about the wash cycle, but rather the V model. This project management model is…

To stand out from your competitors, you’ll need to research them and compare your company with theirs. So you see,…

As you saw in the title, today we are going to talk about one to one marketing. 👀 Without further…

Customer relationship is a key element 🔑 for any company wishing to build customer loyalty and boost its growth. In…

Indeed, customers may decide to buy a product from another company by doing a quick search on the internet. For…

We are not talking about animals. If you’re wondering, we’re going to talk about guerilla marketing to be exact. Ready…

To understand Maslow’s Hierarchy of Needs is to try to understand a little better the complexity of the human being:…

SWOT analysis is one of the most powerful—yet often underestimated—tools in a company’s strategic plan. 🤔 In just a few…

Yep, it’s time to talk a little bit about economics. 💰 Don’t be alarmed, we’ll have fun talking about the…

You don’t need to go to Milan to learn all about a marketing trends. We’ll explain 🤯 everything in this…

Selling a product or service is one thing, but what about the after-sales service, does your product or service meet…

A company has several sectors of activity as well as different businesses. Did you know that these activities can be…

You are looking for a better understanding of “selling price“, you are asking yourself questions like “What selling price to…

Customer experience includes all interactions between brands and customers, such as purchases, requests to customer service, advertisements seen on television…

It’s time for a bit of marketing and particularly, let’s focus on the marketing mix? Today we’re going to talk…

Companies are recognizing that the customer is king and are putting him at the center of their strategy. They are…

Want to learn more about the infamous “push notifications“? What makes them so popular? What are they used for? How…

You’ve vaguely heard of lead scoring? You know what it is but you don’t know how to implement it? We…

Relationship marketing is the key to your business success. 🔑 By focusing on building and maintaining quality relationships with your…

What is a landing page? How does it work? How to create it? How to promote it? We tell you…

What is Yield Management? How to implement it in your business? It is commonly used in the hotel, transportation and…

Want to learn more about Brand positioning and understand what’s at stake for your company? You’ve come to the right…

Looking to set SMART goals for yourself, your projects, or your teams? You’ve come to the right place. In this…

As a freelance digital marketer, there are certain tools that you absolutely need to know in order to succeed in…

In this article , we will look at the definition of Profit Margins and the calculation of the margin and…