Top 5 best LinkedIn Summary Examples for Effective Prospecting
You understand that optimizing your LinkedIn profile is essential if you want to achieve your goals on the network. Whether to sell, to recruit, or to be recruited.
You’ve optimized your profile picture, chosen a clear title and a custom banner that represents your business in a visual way, and you’re now wondering how to write a LinkedIn summary.
Let’s take a look at it together.
The LinkedIn summary section (or About section) is part of the optimizations to consider when you want to stand out from the crowd. I would even say that it is one of the most important elements to take into account, if not THE most important.
The LinkedIn summary/about section is a small paragraph that you can write to introduce yourself so people know more about you and what you offer.
It is located just below your title, and you can fill it in by clicking on “add a section to the profile” then “about”, just under “intro”.
You will be limited to 2500 characters (but that doesn’t mean you have to use all the space available. But we’ll come back to that). Apart from that, there are no other imposed limits. You are free to use your imagination to write a LinkedIn About section that converts your visitors.
As we repeatedly expressed in our article on how to optimize your LinkedIn profile, you should think of your LinkedIn profile as your personal landing page.
Your profile should allow everyone who visits your profile to know more about you, to understand what you offer, and to have enough calls to action and information to go further if the mood strikes.
Just like landing pages, you have to take special care with the words you use.
While the title is a key piece of information to get a glimpse of who you are in 2 or 3 words, it doesn’t say much about you. Allowing you to say more about yourself, the problems you solve, your successes; this is the role of the summary.
A great summary will really make the difference and convert your visitors into potential customers. A bad summary, or worse, a non-existent one will increase the bounce rate of your profile (which you want to avoid at all costs).
When you’re new to LinkedIn, writing your About section may seem like a complicated task, but it’s not.
Writing a compelling and impactful summary requires knowledge of a number of basic principles, but once you’ve mastered these principles, it becomes a breeze.
Let’s get started?
Don’t exceed 1500 characters to be punchy
The summary can, in some ways, be compared to a classic cold calling message. What is true for one is true for the other.
The person reading your About section doesn’t know you and have no knowledge of what you do.
So you have to introduce yourself, highlight your achievements, what drives you, your area of expertise, where you can bring value.
You say to yourself “perfect, I’m going to take advantage of the 2500 characters to tell people who I am in detail. I want to give a maximum amount of information about myself, I want to give in-depth information on my career, and the events that led me to be who I am today”.
But in fact, that’s the opposite of what you should do.
Instead, you should follow the same principles as when you write a cold prospecting message (see our statistical study on how to optimize your prospecting).
Visitors to your LinkedIn profile have very little time to spend analyzing your profile. What happens is that when a potential prospect visits your LinkedIn profile, it only takes them a handful of seconds to figure out if they want to know more about you or if they want to go back to scrolling through their news feed.
So be concise, don’t exceed 1500 characters. Ideally, aim for even less than 1000 characters.
Use SEO to get more visibility
Reading point number two, I imagine some of you are already trembling in your boots.
I reassure you, it is actually very simple. What is SEO? SEO stands for “search engine optimization” and it consists of optimizing your website, blog posts, but also your LinkedIn profile, so that Google will highly reference you (i.e. you will appear in the first search results).
How should you use SEO for your LinkedIn profile? Simply use the keywords your target audience is looking for to make your profile appear at the top of the results page when they perform a LinkedIn search.
You can use these keywords in :
- Your title,
- Your summary,
- Your experiences,
- Your skills.
Aerate your text as much as possible to make your LinkedIn summary pleasant to read
In your summary, just like on your website, formmating counts as much as content. It is therefore essential to use line breaks and not write an unreadable block of text.
Use short and impactful sentences. You can also use dashes or bullet points to shorten your text and make it more legible.
Use emojis to add a human touch to your text
I can I already hear some of you saying to yourself: “What? LinkedIn is a professional social network. Emojis don’t belong here!”.
I’m not talking about filling your summary with emojis like you’re on Instagram, but adding some emojis to give your About section a more visual dimension.
The difference between a summary without any emoji and a summary with a few well-chosen emojis is obvious, a summary without emojis looks extremely dull and does not attract the reader’s eye.
Focus on the first 300 characters to grab attention
Just like on LinkedIn posts, when a user arrives on your About section, they will only see the first 300 characters. To view the entire content of your summary, they will have to click on “see more”.
As you can imagine, the choice of these first 300 characters is essential. If you don’t succeed in arousing your visitor’s interest with these first 300 characters, then the rest of your summary will be of no importance as it will never be read.
So take the time to think about your catchphrase, the one that will make people want to read more about you.
Address the right target to reach the people you want
We have seen that it is essential to choose the right words for your summary, but to choose the right words you must know who you are addressing.
You won’t address accountants in the same way as Startup employees or students.
So you need to be clear about your target audience and know their language in order to hit the nail on the head.
Later on we’ll give you a little more info on to how to attract the right people to your profile.
Take care of the form, don’t make mistakes to give a professional look to your LinkedIn summary
This may seem obvious, and yet… You can’t imagine how many people have a summary full of mistakes.
Having mistakes in your summary totally discredits you and can make your summary go from excellent to rubbish.
In 2021 there is no excuse for making mistakes, there are enough spellcheckers and websites that allow you to check your spelling to (almost) never make mistakes.
Structure your LinkedIn summary like a pitch
The pitch, traditionally used by Startups to “sell” their company to investors in a few minutes (or even less sometimes) has a clear structure that can be replicated to build your About profile.
After all, there is no fundamental difference between the two, in both cases the goal is to explain the value proposition as clearly as possible in a minimum of time.
So start with a catchphrase that should arouse your visitor’s curiosity. A sentence that piques their interest and makes them want to know more. In general, it can be valuable to talk about the problems encountered by your target.
Then continue with your value proposition. What you do. Why you do it. And most importantly, how you solve the problems faced by your target.
Finally, add a call to action that allows your target to continue their journey if they want to go further. This can be your contact information, your website, a link to fill out a form, etc.
The reader’s journey to your profile must be fluid from the teaser to the call to action through the value proposition.
Focus on your value proposition
Don’t forget that what interests your reader is not only who you are, but above all what you can offer them.
Don’t spend too much time talking about yourself, but rather focus on your value proposition. Be clear and concise.
Your reader should understand in a few moments if what you offer is relevant to them and if they should move on to the call to action.
Have a clear CTA to get as many of your readers to take action as possible
Once you’ve piqued your prospect’s curiosity and they’re convinced by your value proposition, you’ve done the hard part.
Wouldn’t it be silly to lose them at that point?
Work your call to action so that it’s a no-brainer for anyone who decides to learn more about what you do. You can’t lose your prospect at this point.
Depending on your business, offer to book a time to chat via Calendly, leave your email and your phone number.
Indicate your website so that your prospect can go further if he/she wants more information.
Put yourself in the reader’s shoes to give them the impression of the perfect message
Generally speaking, when you address your prospects, whether by message, email, or when you write your LinkedIn summary, it’s a good idea to put yourself in the shoes of your target:
What would you like to see? What would you like to read? What tone would you like to see used?
The purpose of this exercise is to gain perspective. It’s a simple trick that will help you avoid being totally off base.
You can also ask your family and colleagues for their opinion.
Be authentic to resonate with the people who appreciate you
There’s no need to make a big deal of it, or to invent a complete different persona. Remember that your LinkedIn summary should reflect who you are.
Would it occur to you to lie on your resume? Here, it’s the same.
Lying about your accomplishments will only put you in an awkward position.
Add documents to support your LinkedIn resume
LinkedIn allows you to add a whole bunch of elements to complete your resume.
Make the most of it! Don’t hesitate to include anything that could add to your summary and back up your claims.
For example, you can add a link to an article you’ve written, a video you’ve made or something you featured on. Or even your website.
Make your summary evolve over time to be up to date despite your evolutions
Think about making your resume evolve as you reach new levels or new achievements, or as you change jobs or companies.
LinkedIn systematically notifies your contacts of your profile updates, a good opportunity to bring people back to your profile, it would be silly to miss out on this.
Be inspired by others (and don’t copy) to get better performances
Looking for inspiration? You can also browse your LinkedIn newsfeed for powerful profiles that could inspire you.
Be careful, inspiration does not mean copying, it goes without saying. There are dozens of different ways to build your LinkedIn summary to achieve the same goal.
Browsing through several quality summaries that use different methods to achieve their goals can help you stimulate your creativity.
Now that you have seen the best practices for writing your LinkedIn summary, let’s move on to the mistakes to avoid.
Writing a 10,000 character novel
Well ok, LinkedIn will limit you to 2500 characters no matter what, but you get the idea. Just because you have 2,500 characters at your disposal doesn’t mean you should use the whole thing at all costs.
The longer your abstract is, the less likely it is to be read. It’s as simple as that. So get to the point, and avoid long-windedness.
Being too vague
If you are using ready-made formulas that mean everything and nothing, don’t expect to generate interest through your LinkedIn profile. Be clear and stand out.
Talk about yourself, of course, but don’t forget to talk about your target audience as well, so that they can relate to what you’re saying.
Finally, avoid “Sales” speeches at all costs.
Write your summary like a CV
Your About section should not be a repetition of your CV. Nor should it be a regurtitation of your experiences. You have a dedicated space that allows you to indicate where you worked, in which company, when, for how long, what you did there, etc.
Your About section should add something more, something that your resume does not necessarily reveal.
Talking about yourself in the 3rd person
Absolutely not. Some people think they are doing the right thing by talking about themselves in the third person. They want to sound important, as if they were a well-known personality whose account was managed by others.
Please don’t do this.
The result is an extremely negative image of someone who is full of themselves and not approachable.
Take a customizable template on the internet
To all the clever people who think they’ll take a ready-made template from the internet and then customize it: who do you think you’re fooling with this clever technique?
The existing online templates are already used by hundreds or even thousands of other users, so you won’t stand out in anyway with this kind of template. If you do, you won’t stand out for the right reasons, as many of the templates are preety awful.
“If you do what everyone else does, you will get the same results as everyone else”.
OK, so now you have a theoretical view of how to create a relevant and catchy summary, and you also have an idea of the pitfalls to avoid.
Good, but do you need to see what it looks like in practice?
Let’s dissect 5 examples of optimized LinkedIn summaries.
Benoît Dubos – The Growth Expert
I literally have 2 lines to make you want to read the rest. The pressure. So, I’m going to get straight to the point. With my company Scalezia, we help you to make your company go from X to X, then from X to XXXX. How do you we do that?
Since our creation, we have helped more than 500 B2B companies optimize their growth.
Around 4 basic building blocks: Marketing, Growth, Product and Sales.
There are startups (Rocket School, Epsor, Hellowork, Ouiboss…).
Agencies/ESN (Wemanity, Claranet, Search Foresight, On train…).
Major accounts (Bpifrance, SGS, Crédit du Nord, Haas…).
Through ultra-intensive bootcamps to revolutionize the way they grow: http://bit.ly/3j2h32L
Through one-on-one coaching from the best experts: http://bit.ly/3pAOYBT
But at Scalezia, we also believe in free knowledge.
It’s our punk side.
So we produce tons of content to help anyone get from ? to ?
With more than 60 hours of content in total free access: http://bit.ly/3t5JKAk
With a newsletter that condenses the best tools, resources and methods: http://bit.ly/LaMissive-sub
With VACARME, a bi-monthly show to learn the best of Growth and Marketing from the best experts: http://bit.ly/LE-VACARME
In short, “click” where you want : we’ll have fun 🙂
#Scale #Growth #Marketing
A master in the field, Benoit brings together in his summary all the points we discussed together previously.
Benoit is the CEO and co-founder of Scalezia, the hottest growth training agency of the moment. He has a very large audience and publishes weekly LinkedIn posts that bring several thousand people to his profile. Having an optimized profile is therefore crucial for him.
An About section that emphasizes the first words to give the reader to continue reading the rest with a very careful “teasing”.
The text is spaced out, illustrated with emojis.
It focuses on its target by explaining how it can bring value to its reader, and illustrates its words with figures and other quantifiable data.
He is careful to choose the right terms for referencing (SEO), and ends with 3 hashtags to reach the channels where he wants to have visibility.
Finally, he offers clear calls to action for his readers who wants to know more.
In short, this is truly the best of the best in LinkedIn summaries.
Nick Cleijne – Social Selling Expert
Hi, my name is Nick,
Thanks for checking out my page. Let’s both introduce ourselves…
… I’ll go first:
I love anything business, marketing and sales related.
I help B2B companies dominate on LinkedIn.
Why LinkedIn? Well, over 80% of B2B leads coming from Social media come from LinkedIn!
Me and my team help you to capture those qualified Leads and turn them into Loyal customers.
THAT- is what we offer.
We offer both ‘organic’ and ‘paid’ solutions to grow your business here on LinkedIn.
⬇️ Just book a FREE Consultation by having a ‘virtual coffee’ with me (scroll a bit down) ⬇️
Nick is a LinkedIn expert who helps B2B SaaS companies generate more leads via LinkedIn.
So much like with Benoît, having an impactful summary is key.
His summary is also spaced-out, and he uses emojis to visually highlight his call to action.
He follows a structure that progressively leads the reader to the call to action with a virtual coffee proposal to have a discussion and learn more.
Manuel Cobos Gallardo – CEO & Co-founder
? Are you overwhelmed by the number of processes, resources and new knowledge you need to create your Digital Sales Machine?
? Have you been led to believe that in order to digitally transform your business, you or your team have to be a rocket scientist?
? Are you thinking about this transformation only from a “Marketing and Sales” perspective and don’t consider a systemic approach?
✔️ If you answered YES to any of the previous questions …
✔️ Your company has more than 10 employees …
✔️ And you are willing to work seriously on the digital transformation of your company …
? We have to talk.
You can schedule with me at: https://bns.bookafy.com/?locale=en
Believe me, Digital Transformation for your business is possible and we help you achieve it without it being complicated for you!
#marketingautomation #marketingsolutions #digitalmarketing #digitaltransformation #digitalstrategy
Once again, everything is here: a short, well spaced-out text, a good use of emojis and a structure that hits the spot.
Manuel Cobos Gallardo is an entrepreneur who offers coaching around marketing automation for his clients. He is a digital expert. He uses a catchphrase in the form of a question that is always effective. The questions arouse the curiosity of his reader, and sorts those potentially interested and those who are not in his scope: “If your company has more than 10 employees” which implies that if your company has less than 10 employees, he will not be able to do anything for you, and therefore neither you nor he wastes his time.
Nick Roche – Entrepreneur
Imagine, watching your customer count climb, your monthly recurring revenue climb, and imagine having investors knocking at your door, begging to invest with you. Imagine turning them down because your company is so valuable.
How would that feel?
That’s what most founders want, but still, most fail to achieve.
Over the years, we’ve noticed trends as to why founders keep failing and I’ve boiled them down to 3 reasons…
Without this focus, the entrepreneur can’t build exciting products. Product development without this type of clarity is useless! Then as a result, folks waste time and waste thousands or even millions of dollars in capital, without gaining any real traction.
Even with a stellar product, if you can’t fill up your pipeline with demos or trials when you want, you will always be reliant on referrals and organic sources. You use the hope and pray method instead of turning your lead gen into a machine. This comes down to the fact that they can’t craft messages that cut through the noise! They start talking features and specs, and they forget about outcomes. As a result, nobody pays attention to them, and they can’t generate leads.
If you have a great product and you can generate leads, but you can’t close your leads, your whole ship will sink. It’s impossible to grow without a high converting sales mechanism. Most entrepreneurs haven’t developed the necessary sales skills; so sales cycles are too long, pricing is too low, and they can’t scale effectively. This is especially true for technical entrepreneurs.
Now, the truth is that these problems are completely avoidable if you just follow the right steps and processes and you have the right knowledge.
Here at Salesprocess.io, we are obsessed with helping entrepreneurs succeed by filling in these gaps. We are guided by capital efficiency, and our standard is to help our client make at least $1M in the first year.
We have spent the last 9 years dialing in a process that produces results.
Top entrepreneurs come to us from all over the world to get help building products people love, writing captivating marketing messages, and building world-class sales organizations.
Book a 15 min discovery call: https://calendly.com/
Or, complete an application here: bit.ly/spioquiz
Nick Roche helps SaaS startups scale their business in a matter of months, while remaining self-funded.
He outlines his method directly in his summary, urging the prospect to take action with a short 15-minute call.
He also gives the possibility to apply directly via a link.
An excellent way to generate leads automatically.
Yannick Bouissière – Sales Prospecting Expert
✔Generate 1 appointment per day for less than 1€ per target person contacted ✔99% of satisfied executives ✔Triple Results Guarantee ➤ You want to grow your BtoB? Generate a steady stream of leads? Read on and take my free training: www.proinfluent.com | email@example.com – NOT AFFILIATED WITH LINKEDIN™
YOU WANT TO FIND BUSINESS CUSTOMERS BUT – Phone prospecting is wearing thin… Less than 1% of appointments are generated! Secretaries are trained & it has become ineffective. – Finding clients at events, networking & trade shows is expensive & time consuming with little result. – Word of mouth & referrals are good, but not controllable or sufficient.
⚠ THERE IS A PARADIGM SHIFT 1️⃣ Your future customers are not where you think they are (numbers to prove it). 2️⃣ To sell you have to stop selling! 3️⃣ It is now possible to get bought (& it is so much more comfortable).
YOU ARE: – Manager of a SME or VSE – Consultant in a consulting or professional services company – Self-employed ▶ The Proinfluent Method allows you to generate up to 1 lead per day & 5 pro clients per month without paying for advertising.
– A company with more than 50 employees? ▶ You benefit from a tailor-made support solution to generate an increase in sales.
✅ WHAT I BRING TO YOU – THE PROINFLUENT METHOD To generate 1 lead per day & 5 customers per month & per person.
OUTSOURCED PROSPECTING We prospect for you, you collect clients.
A CUSTOMIZED SOLUTION Do you need a conference, coaching or training?
? START HERE Take advantage of my free training: www.proinfluent.com/linkedin
? A DIFFERENT APPROACH FROM THE “EXPERTS – An efficient method & guaranteed results. – I am the expert of this social network. N°1 in the French speaking world (Source: Google). – 99% of Proinfluent clients are satisfied. – Profitable services from the first customer(s).
? TESTIMONIALS 75 professionals review my service on my profile:
– “I got +128% connections & +1 985% visibility”. – “30 lead appointments in 2 weeks!” – “I am very satisfied with my investment” – “I already have results on inbound calls & visibility”
? RESULTS NOW ? Take my free training: www.proinfluent.com/linkedin ? Or book your free strategy session: www.proinfluent.com/contact firstname.lastname@example.org
Yannick’s summary is a bit different from those we have seen so far. Indeed, it is much denser and does not necessarily respect the 1500 characters rule.
Nevertheless, his summary reads smoothly and is totally understandable. Why is that? Once again, the good use of line breaks, emojis, and copywriting.
So remember, there is no hard and fast rule to write a great About me section. So get creative.
Bonus: student LinkedIn summary
To all the students who just signed up on LinkedIn and are wondering what their About section could look like, here is a simple LinkedIn summary example.
After a BTS in International Commerce at Notre Dame du Grandchamp in Versailles, I entered Grenoble Business School in the Grande Ecole program. At GEM I joined the GEM Entreprendre association where I am responsible for the Entrepreneurship Festival. I manage a team of 8 people in order to organize this event which aims to gather the whole entrepreneurial ecosystem of Grenoble around conferences, competitions, workshops and a “Meeting Village” where companies have stands.
I also plan to set up with a friend, a video, photo and music production company. The plan is to develop this company in the second part of my studies. We are actively training on the technical and commercial aspects and already have contracts with these companies.
I am also passionate about sports, and I share this passion with my website “La France du Foot”. The content has grown with articles, but also interviews and podcasts. Alongside that I have developed a Facebook page, a Twitter account, Instagram and a YouTube channel for podcasts. Website link: http://www.lafrancedufoot.fr/
Don’t hesitate to contact me.
email@example.com Tel : 06 51 61 77 82
As a student you have less experience than someone who left school more than 10 years ago, but you still have assets to put forward.
After briefly presenting your background, talk about what motivates you – what gets you up in the morning.
If you are involved in any voluntary schemes or clubs, mention it.
And don’t forget the call to action, it’s never too early to create your personal image and encourage people to contact you?
To go further: how to capitalize on a good summary?
Now that you have an optimized profile and a top-notch summary, you’ll need to attract people to your profile!
Let’s take a look at 3 strategies that will allow you to capitalize on your profile.
1. Start a publishing strategy on LinkedIn
The best way to gain visibility and attract traffic to your LinkedIn profile is to publish on LinkedIn.
I already hear you speaking to yourself: I have no expertise, I am just a student, I have nothing to say.
You don’t have to be an influencer or a renowned expert to have a voice and reach on LinkedIn. Think again!
Find a topic for a post on LinkedIn
You can talk about your expertise, but not necessarily! If you are a student you can also ask for advice, share your doubts, your questions.
Ideas for posts can come up at any time, so always be ready to write down your ideas somewhere so you don’t forget them and can make a post when the time comes.
Really, getting views on LinkedIn isn’t complicated. You just need to follow a number of basic principles.
The best practices of LinkedIn publishing
1. Thou shalt be regular
The first thing to keep in mind is consistency. It takes a little time to get the LinkedIn algorithm to understand that your content is interesting, and worthy of being shown to more people.
So you have to post regularly for a while before you can see your views soar.
Keep in mind that it’s better to post once a week but every week rather than every day for two weeks and then nothing. Again, consistency is the key.
2. Your text will wander
For your content to make people want to read it, you should avoid unreadable blocks of text, and instead focus on short, impactful sentences, multiplying line breaks and using emojis to give a more visual aspect to your post.
3. Thou shalt follow the AIDA method
The AIDA method is a copywriting method that aims to convince via a particular structure:
A. for “Attention”: the idea is to start your post with a little catchphrase that will get your reader’s attention, that will make him want to click on “see more…”
I. for “Interest”: here the goal is to arouse an interest in the prospect by talking about something they know and that resonates with them
D. for “Desire”: here you explain how what you are doing can respond to their problems.
A. for “Action”: finally, here we find our good old call to action that allows your reader to go further
This method is ultra-efficient when it comes to capturing your readers’ attention and turning it into an intention.
4. Thou shalt respond to comments
The LinkedIn algorithm is made in such a way that the more engagement you have on your post, the more it shows to other users.
So remember to respond to comments generated on your post and create real conversations in the comments.
5 Podawaa thou shalt use
Podawaa is a tool that allows you to get likes and comments on your LinkedIn posts. So it’s a formidable tool to increase the reach of your posts and drive traffic to your site.
2. Respond to your posts in an ultra-efficient way with Piwaa
At this point, you’ve done the hard part, you’re driving traffic to your page and you have an optimized profile that allows you to convert and generate a large number of posts.
Now, you need to be able to manage these messages in the best way to convert interested parties.
It is essential to respond to all your messages, ideally within 24 hours. After all, this is instant messaging, not email! People expect a quick response when they contact you, so don’t disappoint them.
The problem? LinkedIn messaging is hell. It’s full of bugs, and doesn’t allow you to organize your conversations in an effecient way.
The solution? Piwaa, an overlay to LinkedIn messaging that addresses all the little frustrations generated by LinkedIn messaging.
Indeed, this tool allows you to:
- Add tags to your conversations.
- Use advanced filters to find a specific type of conversation.
- A reminder system for people who want to be contacted later.
- Pre-recorded response templates to save you time.
All integrated within a sleek interface design close to that of Facebook Messenger.
With Piwaa, you no longer have an excuse not to respond to your LinkedIn messages
3. Automatically send a connection request to everyone who visits your profile and a welcome message to everyone who adds you
Automatically send a connection request to everyone who visits your profile. You’re probably wondering if that is possible.
If I also say “automatically send a welcome message to everyone who adds you”, you’ll probably think I’m crazy.
But yet, it is very much possible. And in under 5 minutes using ProspectIn.
The process is simple. After downloading the extension, you will be able to use the Trigger feature to set up these two automations.
Triggers allow you to trigger a marketing action based on an event and pre-determined conditions.
Follow the two video tutorials below and you’re done.
Automatically send a connection request to everyone who visits your profile
Send a welcome message to everyone who adds you
The About section, is often underrated, but it is actually an essential part of your profile. There are a number of best practices for building an eye-catching summary that converts the reader into a potential lead and customer.
To get the most out of your LinkedIn profile, don’t hesitate to use automation tools such as ProspectIn, Piwaa and Podawaa.
How do I make a LinkedIn summary?
To create a LinkedIn About section, go to your profile, click on “add a section to the profile” then on “About” under the “Intro” section.
What to put in your LinkedIn summary?
Your LinkedIn About section should allow you to tell more about yourself, your experiences, your achievements. It must allow you to convince your reader. But be careful not to simply regurgitate your resume!
There you go, you now know everything about creating a killer LinkedIn summary! 🚀