How to make a catchphrase LinkedIn? Examples here!

On LinkedIn, the first opportunity to captivate, intrigue and show what makes you unique is the LinkedIn catchphrase. 🥹

In today’s hyper-connected world, your online presence is often the first impression you leave with professionals around the world. 🌍

Whether you’re looking to attract recruiters, expand your network or attract recruiters, expand your network, or attract potential customers, now’s the time to give your posts a boost!

In this article, we’re going to reveal all the secrets about that famous catchphrase and how it can become your best ally in the online professional world. 👀

So fasten your seatbelts, and stay hooked. 😏


What is a catchphrase LinkedIn?

In the professional world, you must surely be familiar with the professional social network number 1, I call… 🥁 LinkedIn!

This can be differentiated in two ways:

  • 🥇 A post catchphrase.
  • 🥈 A catchphrase on your LinkedIn profile.

Let me explain the difference between the two.


The difference between a post tagline and a profile tagline

  1. Profile tagline

A catchphrase on your profile plays a crucial role in capturing visitors’ attention, as it’s a statement that sums up your professional identity, skills or career objective.

The purpose of this short statement 🏹 is to give people who view your profile an idea of what you’re all about. first impression by highlighting what sets you apart. 💚

Here are two examples of catchphrases from LinkedIn profile! ⬇️


2. The post’s catchphrase

This time, it’s a short sentence, a paragraph that introduces and summarizes the content you’re sharing in a post.

It aims to :

  • 🧲 Grab readers’ attention.
  • 👀 Encourage further reading.
  • 😃 Spark their interest in the subject.

A good catchphrase should be concise, to the point and intriguing, while giving a glimpse of the content to come. 🔥

It could be a question, a hard-hitting statistic, an anecdote, an inspirational quote or anything else that piques the audience’s curiosity. 🙄

Here’s a quick example! 👇🏼

Don’t get too greedy, we’ll talk about it below in this article with 20 sample catchphrases as a gift! 🎁


How to create a catchphrase LinkedIn in 4 steps?

Creating an effective catchphrase on LinkedIn is a bit of an art form 🎭 which can, fortunately or unfortunately (it’s up to you), influence the success of your content on this professional platform.

By following these 4 key steps 🗝️, you’ll be able to maximize the impact of your phrase to attract attention of your target audience commitment and, above all, communicate your message effectively! 🔥

Well then, enough chit-chat, let’s get on with the stages! ⬇️


1) Identify the objective of your LinkedIn post

The first step is to clearly define the objective of your publication! 👀

Why are you sharing this content? What do you want to achieve with this post?

This may vary depending on your professional role, field of activity, or even the type of work you do. global strategy on LinkedIn. 🌎

Here are a few objectives depending on the type of position you may hold:

  • Entrepreneur ➡️ promote your product or service, generate leads, establish your personal brand.
  • Recruiter ➡️ attract qualified candidates for a position or promote the company’s culture.
  • Marketing professional ➡️ promote a campaign, raise awareness of a new offer, increase your company’s reputation.
  • CEO ➡️ share strategic perspectives, build credibility and establish professional partnerships.


2) Know your target audience

Next, you need to understand your target audience. 🎯 To do this, ask yourself the following questions:

Who are the people you want to reach with your publication? What are their interests, needs and concerns?

In reality, knowing your target audience is crucial to tailoring your message so that it resonates 🔊 with them.

To reiterate what we said earlier, here’s an example based on your situation: 👇🏼

  • Entrepreneur ➡️ think about their problems or needs, and explain how your product or service can solve them.
  • Recruiter ➡️ identify the skills and qualifications required.
  • Marketing professional➡️ find out what would appeal to your target audience and focus on it.
  • CEO ➡️ share a strategic perspective and make it relevant to your followers.


3) Make them want to click

Penultimate step, it’s time to create a sentence that makes LinkedIn users want to click on your publication to find out more, as if their lives depended on it and their fingers were burning with the urge to click. 🐭

Well okay, I’m getting ahead of myself, but you get the idea. 🙄

To that end, here’s my little ⚜️ gold list to live by:

  • 🟣 Ask a question: questions spark curiosity and encourage engagement.
    • “Are you wondering how to increase your online sales?”.
  • 🔵 Use keywords: incorporate relevant keywords related to your content so your post is easily found in LinkedIn search results.
  • 🟣 Create a preview: give a taste 🤌🏼 of what your publication contains, by evoking an interesting statistic (not boring eh, interesting), an anecdote or even a relevant quote.
  • 🔵 Use numbers: it’s well known that numbers attract attention and give an idea of the value your content offers.


4) Highlight the added value of the catchphrase LinkedIn

Last but not least, make sure your sentence highlights the value your publication brings to your target audience. Here are some basic questions to ask yourself:

What will readers gain from reading your content? How will it help or inspire them?

Here goes my little “tier list”, remastered for LinkedIn:

  • 🔲 Empathy: don’t hesitate to show that you understand your audience’s needs or problems by using phrases like “if you’re wondering how to solve…”.
  • 🔲 Impact: explain how your content can have a positive impact on your readers’ professional or personal lives (they love that).
  • 🔲 Specific: avoid generalities, we want the real thing! More seriously, highlight the concrete benefits your content offers.

Normally, if you follow these steps well, you’re finally ready to create powerful catchphrases 🥊 that contribute to the success of your LinkedIn presence.

3 Rules to follow for a successful catchphrase LinkedIn

Well, now that you know the steps for creating a catchphrase that will stay with your readers, there’s something I need to tell you…

In fact, it’s essential to take other crucial elements into account to create an effective catchphrase, and here are 3 rules to help you do just that. ⬇️


1. Use the right number of words

Yes, we don’t talk about it enough. However, the length of your sentence is important because it has to be concise enough to be quickly read and understood.

However, there isn’t really a specific number of words to be respected, as this varies according to the type of product. content you wish to communicate.

In general, we recommend a length of between 120 and 220 characters, to ensure visibility and avoid breaks 🔪 like this example.

The reality is that a sentence that’s too long risks being ignored or losing the attention of the reader.

On the other hand, if it’s too short, it won’t have enough impact, and it won’t touch your reader’s 🫀 little heart fast enough.

That’s why you need to find the right balance ⚖️ between brevity and relevance (a bit like in our lives after all…).


2. Choosing your LinkedIn tagline

There are no rules in terms of catchphrases LinkedIn. This can vary according to your objective and personal style. Nevertheless, here’s a quick summary of common examples. ⬇️

Type Description Example
Informative. Provide relevant information immediately. “New study reveals a key trend in the technology industry.”
Intriguing. Spark readers’ curiosity by asking a question without revealing information. “What would happen if you could double your productivity in a week?”
History. Personal or professional stories, share inspiring experiences, anecdotes and success stories. “Five years ago, I left a steady job to pursue my passion. Here’s what I’ve learned since then.”
Figures. Data or statistics, based on solid facts. “The 5 marketing trends that have generated 50% growth for our customers.”
Added value. How your publication can help, educate and inspire them. “Find out how this strategy has saved our team 30 hours of work a month.”
Challenge. Propose a challenge or a provocative question, stimulate engagement and encourage people to share their experiences. “Can you identify the main barrier preventing you from achieving your professional goals?”


3. Put CTAs in the form of emojis

Finally, as a last rule, we recommend that you use emojis on LinkedIn. Why? 🤔

Well, they can be used to create subtle and attractive calls to action (also known as CTAs), to encourage people to click.

Okay, let’s get to the examples:

  • Emoji “👇🏼”.
  • Emoji “⬇️”.
  • Emoji “👀”.

The list is long, but you get the idea! 🦋


Examples of catchphrases for LinkedIn

Now that you’ve understood the importance of catchphrases on LinkedIn, and you’ve understood our 3 golden rules, it’s now time to give you 20 examples of catchphrases for your LinkedIn!

Here we go, it’s on the house. 🎁


For sales professionals

In your case, your presence on LinkedIn offers you a unique opportunity to stand out(I hope you already have an account in LinkedIn or go here for create an account).

It also generates interest among prospects, reinforcing 💪🏼 your credibility as a sales professional.

It’s time for examples!

Here, Clémentine sets out a problem. We want to know what’s next, what tool she’s talking about, our finger lands on “see more”.

As promised, here are 3 catchphrases for professionals in the sales. 👇🏼


For General Managers (CEOs)

As a company director (CEO for your friends), your presence on the social network is more than necessary. Why would you tell me? 🤔

Well, it’s an opportunity to showcase your leadership, share your vision and strengthen your company’s reputation. 🦋

What better way to illustrate our point than with an example from our famous CEO? Toinon Georget 😇.

We can see 🔎 that he starts from a simple observation and tries to give advice on how he intends to avoid the problem.

For your eyes only, let’s discover 3 more catchphrases. 👇🏼


For marketing professionals

In the vast, ever-changing universe that is the marketing the ability to stand out from the crowd is becoming increasingly complicated. Nevertheless, when you publish on LinkedIn, all the spotlight is on you. It’s your opportunity to shine, to communicate your expertise and demonstrate your passion for marketing.

As mentioned above, marketing is a broad field, with many different branches 🌴 of the profession.

Here’s the one from our copywriter at Waalaxy. 👽

Here are a few more examples. 😇


For recruiters

As you know, when you’re a recruitment professional, having a presence on LinkedIn is almost indispensable if you want to identify, attract and recruit exceptional talent.

This is your opportunity to show that you are a recruiter experienced, attentive 👀 and determined to create perfect matches between talents and opportunities.

Here are 3 examples of catchphrases used by our international HR, Violette Léger. 👇🏼


For auto-entrepreneurs

This time, it’s freelancers’ turn. For you, LinkedIn is a showcase for your personal brand, a way to grow your business and build valuable relationships 💟.

Catchphrases can attract customers’ attention, potential business partners and collaborative opportunities.

Here’s an example of a catchphrase from an auto-entrepreneur.


And now, 3 sample LinkedIn catchphrases for freelancers:


For technology professionals

As you know, on LinkedIn, your first catchphrase allows you to show your expertise, connect with other technology enthusiasts 🤖 and most importantly, to highlight your know-how.

As an example, of course, we’ve taken our expert doctor in IA Abdelghani LAIFA. 👀

3 catchphrases on LinkedIn. ⬇️


For the vocational training sector

Your online presence should reflect 🪞 your passion for learning and invite your audience to discover what you have to offer.

Your sole aim? 🥅 To attract learners in search of knowledge!

Enough chit-chat, let’s get on with the catchphrases! 👇🏼


For wellness professionals

We come to the end of this list of wellness professionals. ✨

Whether you’re a personal development coach, a health expert or a practitioner of alternative medicine.

You’ll be able to show your commitment to health and happiness ⚖️, attract wellness-conscious customers, and create a buzz around your company. community followers of your unique approach.

Come on, 3 last examples for the road. 🛣️


Conclusion: Catchphrase LinkedIn

If you follow the steps we’ve explored 🐾 you’ll be able to create a catchphrase LinkedIn that :

  • 🪞 Reflects your expertise.
  • 🤔 Arouses curiosity.
  • 🧲 Attracts attention.
  • 💭 Communicates the value you bring to your domain.

Keep in mind, however, that this may change over time, depending on your professional goals.

In that case, feel free to continually come up with new, relevant phrases. 💟


Frequently asked questions

Did you think that was the end of the article already? Well, no, we’ve got a few resources to pass on to you. 😇


What catchphrase should you put on your CV?

Quite tricky, the catchphrase on a CV is a key element 🔑 to grab recruiters’ attention right from the start.

It should be concise, to the point and highlight your skills and professional goals.

Here, because we like to spoil you, are some tips for creating an effective sentence:

  • 🔵 Be concise.
  • 🟣 Highlight your key skills.
  • 🔵 Show your added value.
  • 🟣 Be adaptive.
  • 🔵 Be specific.


Where to put your tagline in your LinkedIn profile?

If you remember from the beginning of this article, we told you that there were two types of catchphrases, for the post LinkedIn and for the LinkedIn profile. Well, that’s what we’re talking about.

Adding it is simple:

  • 🔲 Access your profile.
  • 🔲 Add or modify your summary.
  • 🔲 Write your catchphrase.
  • 🔲 Save changes.

Here’s what it should look like. ⬇️

And that’s the end of this article. You know all about catchphrase LinkedIn. See you soon! 👋🏽


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