Elevator pitch, examples to reuse!
The elevator pitch: perfect example of a good sales strategy 😉. It comes straight from the United States. The concept has been generalized in order to develop, in just a few minutes, a strategy able to convince your interlocutor to discover a little more about you or your project. In a world where everything is moving faster and faster, you have to adapt.
30-page PowerPoint don’t sell anymore and potential clients don’t have that much time to offer you.
A concept that interests them must be summarized in a clear and persuasive argument in just a few minutes. Here, we show you how they will, for sure, remember you. 😉
Elevator pitch: what is it?
Elevator pitch is an English expression. It refers to a short presentation of a project to a financier or a superior, in order to get his attention and approval.
The important point of this concept is that your speeches must be concise. They should not exceed the time needed for an elevator ride.
What are the highlights of the pitch?
🟢 Its very short format: A human’s attention span is not very high. Although it is far superior to that of a goldfish despite the false information circulating on the internet. 😅 It varies depending on the individual While Ted’s inventor states that the concentration time of a person is 18 minutes, there is no study to date that gives us an exact figure, ranging from 3 to 30 minutes for the most optimistic. However, we all know that the best way to put a person to sleep is to explain a project for a long time. The elevator pitch allows you to be concise.
🟢 Its clarity: fewer words also means more worked words. If you know you have to prepare a 2-minute elevator pitch, each of your words must be measured and calculated. You must keep your sentences short and simple to understand. The pitch exercise forces you to simplify, no matter how complex your subject is, so that all Btob actors can understand you.
🟢 The tone: What is also very important in the pitch is the tone. If you watch an online pitch video, you will see that despite the time, there are moments of pauses, others faster and others slower. It is indeed essential to have a catchy rhythm for a pitch, find your perfect tone.
What are the weak points of the pitch?
🔴 Stress: This is the first enemy of a successful pitch. The moment you lose focus in your pitch on whether or not the person is listening to you, you’ve already lost track of your persuasion path. This can be a very stressful situation, as you are often talking to professionals who can change your life: recruiters, investors, important clients.
🔴 Rarity: The opportunity will surely not come around twice. There’s a real notion of “now or never” when you go into this type of speech. So make sure your pitch is prepared and well articulate don’t burn out.
🔴 Its format: (which is also a disadvantage), because you don’t have time to go into detail or really sell. This pitch is a first contact that allows you to make a good impression with your target. Always make sure you have a business card or a way to get the contact of your interlocutor in order to manage the rest of the sales process.
The history of the elevator pitch
Prerequisites for a successful elevator pitch
We are going to talk about a subject that is particularly close to my heart: how to make a good presentation and succeed in convincing investors, recruiters, managers… Of the relevance of your project. 🤗
The elevator method has become absolutely essential today if you want to build the sales pitches that make a lasting impression on people, whether for you or your company In order to create your own speech elevator, here are some tips: know well what you want to put forward, and find the right method from the top 5 right below.
😁 We’ll then focus on the “know what you want to sell” part.
- Identify the strengths that make you stand out, exactly: what have you done before? What are your skills? What are your goals?
💡 Even if you’re not going to use these answers directly in your pitch, you need to eliminate from your brain, any impostor syndrome that might cause you to lose your nerve.
- Don’t hesitate to come back to the important questions who am I? Your personality, your values. What do I know? How do I know it? Why do I do these jobs?
- Remember: you have less than 3 minutes to talk to someone!
How to create your elevator pitch
Here’s the method to get started on your own elevator pitch!
- Make a pitch on a draft.
- Reread it and eliminate no more than 20% of the text,
- Remove all unnecessary linking words and reduce long sentences to make sure it’s a short pitch.
- Reread the key words and make sure they are in the right place in the text.
- Read it to your collaborators and get feedback. For feedback to be constructive, your colleagues must understand what you are trying to sell.
- Make sure you keep it simple and accessible.
- Re-read, practice as much as you can.
- Work on intonations, poses, the rhythm of the presentation.
- Only when you feel you are ready, go for it 😉
- 🅰 Always have a business card or prepared the way you are going to get the contact from your interlocutor.
- Remember that the tone of your voice is crucial, you need to be convinced to be convincing.
If you need coaching, follow one of the 5 examples of the pitch below.
How to prepare for a speech elevator presentation?
Writing on a PowerPoint, hiding behind a camera or an article is very simple. Doing an elevator pitch face-to-face is much more complicated. Remember, next steps are :
- Give the catchy information first to capture the attention of your interlocutor
- It is very useful to rehearse your presentation with a neutral and objective person who will be able to detect the blocking points, the unclear expressions, and/or the badly articulated passages of your speech until it is fluid and understandable.
- Record yourself and check your eloquence
- Don’t forget: don’t exceed 3 minutes!
Additional Resources 💫 Here are two short YouTube videos that can help you get started.
- How to be a prepared for a pitch.
- Face-to-face pitch: 8 tips to get you started in a face-to-face setting.
The tips are more about personal branding, how to look like, how to articulate well.. But we believe it’s also very important.
🎁 Follow one of the 5 methods shown right there. 👇
Elevator pitch example 1: The salesperson
Let’s start with a simple yet effective sales method to convince a prospect of your solution Its structure is easy enough to remember, after that, you’ll just need to practice to make a good presentation.
To understand it well, put yourself in this situation: Imagine that you sell management software. You want to meet with the CEO of a large company to talk about the software solutions you could offer You’ve tried to contact her by email or phone, and you haven’t heard back.
But now, a business meeting is ending, and you can start a conversation with her But you have 1 minute to get her attention If it doesn’t work, she’ll move on So, in order to make your mark very quickly, you must put all the chances on your side with an effective pitch.
Classic sales pitch method
“For you […]” = the company or person you’re pitching to.🎯
“Who have […]” = reminder of the problem or need. 😱
“I/we/our […]” = if you are in the case of a company that offers its services, “our” are the products you offer which are these service software and they will answer the problem from the start in a unique way, and this is where you will present your value proposition😎 = “Are […]” + “that will.[…]”.. (Benefits).
Complete your then by continuing to argue with “unlike […]” what you would have over such competitors’ offering. 😈
So you will reinforce the previous value proposition = “Who could not […]”.
By emphasizing the benefit that the competitor will not provide, “that’s what we did, by the way” at such and such a customer, can I tell you more? 😉
Elevator pitch example 2: The job interview
I will present you with a structure composed of seven key points in a job interview.
Step 1: The first of all interview tips, consists of a small introduction that answers the question who “are you”. In this introduction you explain your job and also what are your characteristics. ✨ That is, what makes you specific in your profession: it can be a sector a geographical scope a specialty, for example: Trilingual French, English, Spanish. Eventually you mention your initial training, but the more experience you have the less important it is to specify it.
Step 2: The second point needs some interview preparation. You need to present your timeline quickly, which is your work experience. 🕓 I really emphasize the “quickly.” In no more than three steps, for example, it could go something like: I started at […] , I moved through my career at […] , at […], and now I’m […] since […].
Step 3: .The third point is about your expertise. 🤓 Here you make explicit how you are different from others: what is your specialty, what are your areas of expertise, what industry. You can do something “as throughout my professional career, I have developed 5 main areas of expertise […] example: accounting, tax, finance and M&A.”
Step 4: You will now tell a pro accomplishment that is relevant to the target position. 🗻 A year ago, we achieved […], I developed […] in my previous job , we increased performance, sales, client reviews, successful hires… by […] (always give numbers to support your results)
Step 5: .Describe your current situation 👔; for example today I am […] and I want to advance in […] …Your professional project is the part that interests your interviewer the most. Of course, if you are applying for a particular job title, show the recruiter that it is in total agreement with the position in question.
Step 6: What about you? What is your personal side? 🤪 In a very last sentence, you’ll express about a side of you that’s a little more personal, in order to, for example, convey another area of your skills or a soft skill.
Step 7: Stop talking.🤫 At this point of the interview process, it’s important to give your interviewer the floor and listen to their questions.
➡ Once the pitch is over, you’ve pulled out all your cards. Your best weapon now and to show your interest in the company. If your interviewer wants to talk more with you, use this time to show them that you know the issues and needs of the company you are applying for, and ask questions to better understand them.
Elevator pitch example 3: Finding an investor
You want to sell yourself? Raise funds? Grow your startups?
When it comes to finding an investor, it’s not you that you have to put forward in terms of competence from the beginning, it will be a matter of convincing them of your project.
To do this you will talk about this project of this startup from the beginning The first three points will be there to present your project.
The following points will be based on your internal competences able to realize the project. We will see together the 7 key steps to sell your start-up to an investor.
Step 1: What is your business, idea, startup for? 🤔 The benefits of your services, the technological evolution, the improvement of a factor: technical, well-being, health..
Step 2: What do you bring? ✨ This is slightly different from the first question. Here it is a matter of answering the question “with what do you bring satisfaction in your interlocutors, prospects , customers.” That is, the products and services you will offer.
Step 3: Who are you selling to? 🎯 That is, who is your market? Who is your target? Who are your customers?
It’s up to you to present the elements in a powerful way, with key numbers. Like: the number of potential customers, the number of contacts initiated
As we said, it is not you that we are selling here, it is your project. It is this project that must be included in the first 3 questions. Then, we move on to the internal organization of the company.
Step 4: Who are you? 👋 Time to pitch yourself. It’s time to quickly introduce your position. It’s very unfortunate to observe that 9 out of 10 stations start with this topic, which at the base is not really what your interviewer is interested in. On the other hand, when he knows what you bring, he wants to know who you are, since you are supposed to be his main interlocutor: salesman, CEO, partner..
Step 5: How are you organized? 🏤 Now you need to introduce your team and company culture. Highlight all the key skills and history of your company: it’s storytelling time Then the development of technical teams, engineers, marketing and all the functions that constitute the strength of your company.. This part is crucial and yet strangely is often mistreated or just touched upon. The investor needs to see that you are organized.
Step 6: what is your business process? 🤝 In France, there is a certain modesty about anything related to money, whereas the sales steps and the “sales funnel” process put in place are an excellent indicator of the structure of your business model. Say what you do to attract new customers . If you know how to sell, the investor will be reassured
Step 7: What are you going to put in place? 🚀 Prove your credibility What are the prospects for the company’s development? What do you think will happen in concrete terms when the company has the means to grow? In this case, don’t use phrases like “when we have an investor”, but rather “during the development of the structure we plan to develop this, to structure this, to open a market . In short, project yourself, and help him to project with you.
Elevator pitch example 4: The search for partnerships
All elevator pitch methods have been created to convince your interlocutor. So no matter if you are looking to sell a product, find a job, an investor, or in this case a partner, you will go through the same steps of persuasion.
In this situation, it will be a matter of repeating the first four steps of the pitch elevator for the search for an investor, with 2 additional steps, quite distinct to the search for a partnership.
Learn more about sales strategies and their results.
This time we start by presenting yourself first.
- Step 1 Who are you?
- Step 2 what is your business for?
- Step Three what do you bring to the market?
- Step 4: Who is your target market?
- Step 5 what is the link between your company and your business and that of your counterpart? That is, how can you work together?
- Step 6: What is the best way to present what you have in mind?
Put forward development arguments: increase in turnover, number of customers, visibility . And any other argument that can convince your future partner that the proposition can bring him benefits.
Always finalizing with taking the contact information of your interlocutor. It is better that you have his contact than the opposite 💡 This is what will allow you to contact him again through other means later 🅰 Leaving him your contact information is also the chance that he’ll get back to you, but you have a little less control over what happens next.
Elevator pitch example 5: Getting a new position or a raise
Asking for a raise is not always easy. In France, it’s even taboo to talk about money within the company. One could imagine being frowned upon and judged.
So, in order to convince the human resources department or your management that you deserve this raise or this change of position, you will have to present a speech that proves your legitimacy to make this request today.
To do this, we will follow these steps :
Step 1: Thank the employer.
Thank the employer for his or her time, and also your integration into the company.
Step 2: Show your skills.
Present your work history. Highlight your accomplishments within the company. 🅰 Don’t talk about your motivation here, but what you’ve implemented and contributed to, so far.
Step 3: Project yourself into the future.
Talk about the future and project yourself into the evolution of the company. 💡 Show that you believe in the future of the company.
Step 4: Talk evolution, not promotion.
Find in this future, a possibility of evolution and argue on your skills to achieve it. 🅰 It should not come out of nowhere, you must show the link between your change of position and the evolution of the company.
Step 5: Know how to argue.
Respond to any objections. 💡 Prepare in advance all possible “questions to ask” and find how to answer them : financial, organizational, strategic…
Step 6: Be confident.
Make your request explicit: type of position, new responsibilities. 🅰 Don’t talk about the salary yet, wait until you pass all other barriers.
Step 7: Clarify.
Respond to any new objections or questions. 💡 Clarify as much as possible the position, answer questions about the missions and it’s benefits. The idea is to defend your project with conviction.
Step 8: Talk price.
ask for the salary increase that goes with the position. 🅰 Don’t be afraid to ask for what you think is fair, even if the salary is much higher. For that, look at your seniority, your accomplishments… They should tip the scales, not the market salary.
Step 9: Say thank you again.
Take time off for reflection. 💡 Other than if it’s a straight yes, your employer is definitely going to negotiate or have to think about it, no matter what they offer, if it’s not exactly what you wanted, don’t respond right away: take time off to think. Schedule an appointment.
Conclusion & FAQ that the elevator pitch
You have seen in this article, the 5 best methods to build your sales speech. Now, it’s up to you to make it happen. 🚀
What is the right speaking rate for an elevator pitch?
An oral presentation can be difficult to prepare.
If you are face-to-face we advise you to have a classic speech rate. Some people are faster or slower, but don’t have fun counting the number of words per minute. You won’t sound as comfortable or natural if you calculate the speed to the nearest millimeter. Instead, make sure you pause at the right time and avoid beeing too fast to say too much.
Also, it’s important that the flow is not always the same so as not to be monotonous, show that you’re passionnate about it !
Emphasize the important points! 🅰 Pauses should not be too long to avoid your interlocutor cutting you off and you losing the thread of your explanation. 😱
What is the best elevator pitch structure?
There is no best structure for an elevator speech, it will depend on your objective. However, in this article, we talked about the top 5 best structures depending on your needs: entrepreneur, sales techniques, looking for a job, looking for an investor or looking for partnership… Refer to these examples.
Find the perfect example elevator pitch you need and tailor it to your need and business. 🚀