LinkedIn is a B2B social network founded in 2003, owned by Microsoft, designed to help professionals and entrepreneurs expand their professional networks. In this article, we present you with the 20 LinkedIn statistics to know for this year! Let’s go. 🏃

LinkedIn Statistics To Know This Year

LinkedIn’s revenue exceeded $8.05 billion in 2022, $10 billion in 2021, up from $5 billion in 2018. In the second quarter of 2021, the social network recorded an increase of $928 million, or +46%, driven by the growth of the LinkedIn Marketing Solutions advertising service (+97%), according to figures released by GAFAM Microsoft. 😃

In France, in 2022, LinkedIn has over 11.5 million estimated monthly active members, making it the 6th largest social network. Globally, LinkedIn totals 850 million members in 2022. 🌟

In this article, we take a look at LinkedIn’s key numbers for 2021 and 2022: number of users, average age, gender, demographics, revenue, companies, social selling, ad performance, influencers… for France 🗼 and the world. Come see it over here! 👇

20 LinkedIn Statistics To Remember!

Key Statistic 1: What is the current number of LinkedIn subscribers?

• LinkedIn’s current subscriber base is aroud 850 million registered members in over 200 countries, making it one of the largest social media platforms in the world. 🌎 Currently, about 10.2% of the world’s population has a LinkedIn account.🥸 The breakdown between continents is as follows:
  • In Asia-Pacific: 237 million members.
  • In Europe: 222 million.
  • In North America: 211 million.
  • In Latin America: 132 million.
  • Middle East and Africa: 47 million.

Key Statistic 2: What is the age range of LinkedIn users?

• The age range of LinkedIn users is 80% of members under the age of 35. With almost 60% being between 25 and 34 years old. 🎂

Key Statistic 3: What percentage of men and women are on LinkedIn?

• The percentage of men on LinkedIn is 57.2% and women is 42.8%. 💪

Key Statistic 4: What percentage of users are mobile?

• 57% of LinkedIn users access the platform from their mobile devices. So consider optimizing your content on the platform with this in mind. Make sure your images and videos are also optimized and can open properly without having to leave the platform. 📱

Key Statistic 5: How many LinkedIn members are active?

• There are between 380 million and 405 million monthly active users on LinkedIn worldwide. ✍️

Key Statistic 6: How much traffic does LinkedIn generate?

• LinkedIn is a major traffic source with 71.33% direct traffic, 23.49% search and 99.45% organic search traffic. 🚗

Key Statistic 7: How much revenue does LinkedIn generate?

• LinkedIn’s current annual revenue is $8.05 billion. 🤑

Key Statistic 8: How many reactions exist on LinkedIn?

• Currently, you can react to posts on LinkedIn with 7 different emoticons! 👀 (“Like”, “Bravo”, “Support”, “Funny”, “Love”, “Informative” and “Interesting”).

Key Statistic 9: How many images should you put on a LinkedIn post?

• You have to put exactly 8 images in a post for it to hit. There is 50% more engagement for posts with images. 🎥

Key Statistic 10: How many words should you use for a LinkedIn post?

• It was revealed by LinkedIn that long-form content of 1,900-2,000 words performed the best. 🪶

 

Key Statistic 11: Who uses LinkedIn?

• There are 2 types of users on LinkedIn, it is the go-to social network for all professionals and businesses. 💼

Key Statistic 12: How many companies are on LinkedIn?

• There are 58 million companies listed on the platform worldwide. 🏢

Key Statistic 13: How many students exist on LinkedIn?

• There are about 46 million students on LinkedIn worldwide. 🤓

Key Statistic 14: How many influencers are there on LinkedIn?

• There are 180 million influencers on LinkedIn (that’s huge!). 💥

Key Statistic 15: How many LinkedIn “users” are there in the United States?

• There are 310 million monthly active users on LinkedIn in the US. 🆗

Key Statistic 16: How many LinkedIn members are there in France?

• There are 11.5 million monthly active users on LinkedIn in France. 🥖

Key Statistic 17: How many invitations can be sent per week on LinkedIn?

• Since 2021, you are now only allowed to invite 100 new LinkedIn contacts per week. 📩

Key Statistic 18: What is a good engagement rate on LinkedIn?

• A good engagement rate on LinkedIn is between 2% and 5%, but the important thing is to define your goals and check your results. This is the key statistic that will allow you to know if your publications are going to perform: reactions, likes, comments, shares are going to be compared to the number of subscribers of an account to evaluate this rate. 📈

Key Statistic 19: What is a good response rate on LinkedIn?

• To get a 14, 5% response rate on LinkedIn, you can follow the tips in this article! 😏

Key Statistic 20: What percentage of recruiters look at your LinkedIn profile?

• About 87% of recruiters use this social network to check the background of its candidates. 🔍

Study of data over the years on LinkedIn

LinkedIn, this social-networking platform has come a long way to reach one million monthly users. So, don’t get me wrong, it had a smashing entry because it was one of the pioneers in the BtoB network market in the world. But since 2018, what has happened? A lot of people have realised that LinkedIn is on fire, and not just for finding a job. With LinkedIn, you can also do content marketing, work on your personal branding. Inevitably, we saw new young users arrive.

Conclusion: LinkedIn Statistics & Trends

As you have already understood, like Facebook, LinkedIn is a huge social network that is growing more and more every year. 🌊 That’s why LinkedIn is a critical factor for the success of your business and it’s a must-have platform for your brand‘s “community management”. ✨ It is a must have to implement a social media strategy in order to build your visibility on this social media network.

👉 Here’s a recap of the 20 key LinkedIn statistics we discussed in this article:

1. Number of LinkedIn subscribers: 850 million.
2. Age range on LinkedIn: 25-34 years old.
3. Percentage male/female: 57.2% male and 42.8% female.
4. Percentage of mobile users: 57% of users.
5. Active members on LinkedIn: 380 million to 405 million.
6. Traffic on LinkedIn: 71.33% direct traffic.
7. LinkedIn revenue: $8.05 billion per year.
8. Reactions to posts: 7 emojis for LinkedIn posts.
9. Number of images: 8 images is the key number!
10. Number of words per post: 1,900 to 2,000 words.
11. Users on LinkedIn: 2 types, professionals and companies.
12. Number of companies: 58 million companies.
13. Number of students: 46 million students.
14. Number of influencers: 180 million influencers.
15. Number of users in the United States: 310 million active users.
16. Number of members in France: 11.5 million active users.
17. Number of connection requests: 100 connections per week.
18. LinkedIn engagement rate: 2% to 5% engagement.
19. LinkedIn response rate: up to 14.5% response rate.
20. Percentage of recruiters: 87% of recruiters use LinkedIn.

LinkedIn has grown from a simple recruitment platform, to a professional social network. 💯

This social media outlet has 15 times more content impressions than job postings. If you think LinkedIn is just a job board or a place to put your resume, you’re wrong! 🤔

More and more people in all fields are coming to communicate, to connect with peers, to grow their businesses, to educate themselves and to make changes in their fields. ⚡ As you’ve already realized, LinkedIn is much more than just a professional networking platform. You can use it not only to build professional relationships, but also to find quality content to improve your social media marketing strategy. 🎯

FAQ: LinkedIn Statistics

What are the key LinkedIn statistics for this year?

Here are some LinkedIn stats for this year. 🧐 The 5 key numbers to remember for your digital strategy on LinkedIn are:

• Traffic on LinkedIn: 71.33% direct traffic.
• Percentage of mobile users: 57% of users.
• LinkedIn revenue: $8.05 billion per year.
• Number of influencers: 180 million influencers.
• Percentage of recruiters: 87% of recruiters use LinkedIn.

Whether you’re a student, recruiter or job seeker, you can use LinkedIn to grow your B2B or B2C social network and discover new opportunities in your industry. 🧲

So LinkedIn is a social media platform that generates billions of dollars in annual revenue, due to its huge direct traffic. 💰 You can take advantage of the influencers there, to attract your target audience and make your profile more attractive to recruiters. 🤩

How to choose the right keywords for your LinkedIn profile?

Who says key figures, says keywords too! Here are our tips to optimize your LinkedIn profile in 8 easy steps, this is the base if you want to make a good first impression for your personal page visitors. 🚀

In order to be able to get the maximum response to your posts, the strategy you need to have on your organic posts is that of sharing captivating, informational content that is well suited to your target audience. Because the more time users spend on your publications, the more your profile will be highlighted on the network: this is called “Dwell Time“. ⌚

How to increase the visibility of your LinkedIn profile?

😎 Regarding the visibility of your LinkedIn profile and your LinkedIn content, these statistics provide important information:

• There is 50% more engagement for posts with images.
• Adding skills to your profile increases your profile views by 1.70%.
• Companies that post an average of 20 times per month reach 60% of their audience (20 posts per month equals one post per business day).
• A LinkedIn post from a member with the LinkedIn Influencer label receives an average of 130,000 views.
• Profiles with photos were viewed 21 times more and received 36 times more posts.
• LinkedIn is considered the #1 social network in terms of reliability.
• Posts containing between 1,900 and 2,000 words perform best and get the most interaction (views, likes, comments and shares).
• For 70% of recruiters, skills are more important than the profile picture.
• The standard engagement rate for a LinkedIn page is 2.61%.

Therefore, you need to be active on social networks, regular and generate interactions with your audience avoiding being blocked by LinkedIn’s algorithm to increase your popularity and visibility online. 🤗

What is LinkedIn, in the United States ?

In 2022, professional networking platform LinkedIn is projected to reach 310 million monthly active users in the United States, up from 58.5 million users in 2018. LinkedIn is one of the biggest online career platforms worldwide and the majority of users access LinkedIn to strengthen their professional social network. 😮

LinkedIn works on the system of creating a profile for which it is recommended to indicate as much information as possible. You can publish content (publications, articles, video content) directly from the platform. LinkedIn includes a system of “likes”, comments and shares to facilitate interaction between members. Of course, the more you react, the more visible you will be! 🥰

What are LinkedIn’s main revenue streams?

The goal of LinkedIn is closely related to the professional success of its subscribers. This goal is achieved on many levels, whether it is in sharing content or creating professional relationships. 🔗

To do this, the network offers to connect professionals with each other, as well as professionals with companies and vice versa. Recruiters can also post job offers. LinkedIn Ads is also one of LinkedIn’s revenue streams. Thanks to its large database, ads are ultra-targeted and highly effective, making this service a popular acquisition lever. 🪙

In addition, LinkedIn has introduced different premium offers to allow users and companies to take advantage of the services according to their needs. 🙌

 

There you have it, now you know the 20 LinkedIn statistics to keep it mind this year! 🤌