LinkedIn is a B2B social network founded in 2003, designed to help professionals and entrepreneurs expand their professional networks. In this article, we present the 36 LinkedIn statistics and statistics you need to know for this year! Let’s go. 🏃
LinkedIn sales
LinkedIn’s sales exceeded $13.8 billion in 2023, $8.05 billion in 2022, compared with $10 billion in 2021. In the second quarter of 2022, the social network recorded an increase of $928 million, or 46%, driven by growth in the LinkedIn Marketing Solutions advertising service ( 97%), according to figures published by GAFAM Microsoft. 😃
In France, by 2023, LinkedIn will have over 13.5 million estimated monthly active members, making it the 6th largest social network. Worldwide, LinkedIn totals 950 million members in 2023. 🌟
In this article, we take a look at LinkedIn statistics for 2022 and 2023: number of users, average age, gender, sales, companies, social selling, ad performance, influencers… for France 🗼 and the world.
It’s over here! 👇
35 LinkedIn statistics
1) How many people use LinkedIn?
- LinkedIn’s current subscriber base is around 950 million registered members in over 200 countries, making it one of the world’s largest social networking platforms. 🌎 Currently, around 11.1% of the world’s population has a LinkedIn account.🥸 The breakdown between continents is as follows:
- United States = 211 million.
- India = 117 million.
- Brazil = 70 million.
- United Kingdom = 37 million.
- France = 28 million.
- Indonesia = 25 million.
- Canada = 22 million.
- Mexico = 21 million.
- Italy = 19 million.
- Spain = 18 million.
2) What is the age range of LinkedIn users?
- The age range of LinkedIn users is 80% of members under 35. With almost 60% between the ages of 25 and 34. 🎂
3) What percentage of men and women are on LinkedIn?
- The percentage of men on LinkedIn is 52.5% and the percentage of women is 47.5%. 💪
4) What is the percentage of mobile users?
- 57% of LinkedIn users access the platform from their mobile devices. So think about optimizing your LinkedIn content strategy with this in mind. Make sure your images and videos are also optimized and can open properly without having to leave the platform. 📱
5) How many LinkedIn members are active?
- There are 700 million monthly active users on LinkedIn worldwide. ✍️
6) How much traffic does LinkedIn generate?
- LinkedIn is a major source of traffic with 71.33% direct traffic, 23.49% search and 99.45% organic search traffic. 🚗
7) What are LinkedIn’s revenues?
- LinkedIn’s current annual revenue is $10.1 billion. 🤑
8) How many reactions exist on LinkedIn?
- Currently, you can react to posts on LinkedIn with 7 different emoticons! 👀 (“Like”, “Bravo”, “Support”, “Funny”, “Love”, “Informative” and “Interesting”). This will be perfect for interacting with your followers or new people in your network.
9) How many images should I put on a LinkedIn post?
- You need to put exactly 8 images in a post for it to hit the mark. There’s 50% more engagement for posts with images. 🎥
10) How many words should I use in a LinkedIn post?
- It has been revealed by LinkedIn that content of 1,900 to 2,000 words performs best. 🪶
The most important statistics on LinkedIn
We still have a few important LinkedIn statistics to share with you. ⬇️
11) Who uses LinkedIn?
- There are 2 types of users on LinkedIn, it’s the must-have social network for all professionals and businesses. 💼
12) How many companies are there on LinkedIn?
- There are 58 million companies listed on the platform worldwide. 🏢
13) How many students are there on LinkedIn?
- There are around 46 million students on LinkedIn worldwide. 🤓
14) How many influencers are there on LinkedIn?
- There are 180 million influencers on LinkedIn (that’s huge!). 💥
15) How many LinkedIn “users” are there in the United States?
- There are 211 million monthly active users on LinkedIn in the United States. 🆗
16) How many LinkedIn members are there in France?
- There are 28 million monthly active users on LinkedIn in France. 🥖
17) How many invitations can you send per week on LinkedIn?
- As of 2021, you are now only allowed to invite 100 new LinkedIn contacts per week. 📩
18) What is a good engagement rate on LinkedIn?
- A good engagement rate on LinkedIn ranges from 2% to 5%, but the important thing is to define your objectives and check your results. This is the key statistic that will tell you whether your publications are going to perform: reactions, likes, comments, shares will be compared to the number of subscribers to an account to evaluate this rate. 📈
19) What is a good response rate on LinkedIn?
- To achieve a 14.5% response rate on LinkedIn, you can follow the tips in this article! 😏
20) What percentage of recruiters look at your LinkedIn profile?
- Around 87% of recruiters use this social network to check the background of its candidates. 🔍
21) How many companies are listed on LinkedIn?
- There are 58 million companies listed on LinkedIn.
22) How many senior-level influencers and decision-makers are active on LinkedIn?
- There are approximately 60 million senior-influencers and decision-makers active on LinkedIn.
23) What is the average time spent by a LinkedIn user on the platform each month?
- The average LinkedIn user spends 17 minutes per month on the platform. This number has been relatively stable over the past few years, with a slight increase from 16 minutes per month in 2020.
However, it is important to note that the average time spent on LinkedIn varies by user demographics. For example, senior-level influencers and decision-makers spend an average of 18 minutes per day on LinkedIn, while students spend an average of 12 minutes per day on the platform. ⏰
24) How many students and recent graduates use LinkedIn?
- There are approximately 46 million students on LinkedIn, making up the second-largest group of users on the platform after professionals.
Indeed, Students use LinkedIn to:
- 🔲 Network with other students and professionals in their field.
- 🔲 Learn about career opportunities.
- 🔲 Get advice from experienced professionals.
- 🔲 Find internships and entry-level jobs.
- 🔲 Build their personal brands.
25) How many uploads of presentations, infographics, and documents are there on LinkedIn SlideShare?
- Over 17 million upload of presentations, documents and infographics on LinkedIn SlideShare.
If you don’t know, SlideShare is a popular platform for sharing presentations, infographics, and documents with a global audience. The platform has a wide range of features that make it easy to create and share content, as well as to find and engage with other users.
26)What are the most common skills listed by LinkedIn users?
- Here’s a quick list of most wanted skills on LinkedIn :
- Leadership.
- Sales.
- Project management.
- Digital marketing.
- Creativity.
- Social media.
- Programming.
- Customer service.
- Continuous learning.
- Management.
This is because LinkedIn is the most professional social media platform, with a focus on connecting with people in your industry. It is also a great platform for sharing thought leadership content and building relationships with potential customers. ✨
27) How many hiring experiences have been facilitated through LinkedIn?
- 79% of recruiters use LinkedIn to find candidates. This is more than any other social media platform. In contrast, only 1% of recruiters use Twitter, 0,5% use Facebook, and 0,3% use Instagram to find candidates.
This is because LinkedIn is a highly targeted platform that allows recruiters to connect with qualified candidates who are already interested in their company. It is also a great platform for sharing job postings and reaching a wide audience. 👀
28) How many courses are offered by LinkedIn Learning?
- LinkedIn Learning has over 21,000 courses from top instructors and industry experts. These courses including business, technology, marketing, design, personal development, and more.
29) How many monthly job-related searches are conducted on LinkedIn?
- 13,4 million job-related searches are conducted on LinkedIn every month. This number has been steadily over the past few years, with an average of 12,9 million job-related searches per month in 2022.
The increase in the number of job-related searches on LinkedIn is due to the growing popularity of the platform as a way to find jobs. LinkedIn is a great platform for finding job openings, connecting with potential employers, and learning about new career opportunities. 👀
It is expected that the number of job-related searches on LinkedIn will continue to increase in the years to come. This is due to the increasing popularity of social media as a way to find jobs and the growing number of people who are using LinkedIn to connect with potential employers. 😇
30) What is the year-over-year increase in conversations among LinkedIn connections?
- There was a 55% year-over-year increase in conversations among LinkedIn connections. This is a significant increase and reflects the growing popularity of the platform as as way to connect with other professionals and discuss industry-related topics.
The increase in conversations can be attributed to a number of factors, including: 👇🏼
- The growing popularity of social media in general.
- The increasing use of LinkedIn as a professional networking tool.
- The introduction of new features on LinkedIn that make it easier to connect and communicate with others.
31) How many articles are published on LinkedIn every week?
- An average of 130,000 articles are published on LinkedIn every week, against 120,000 in 2022.
The increase in the number of articles published on LinkedIn is due to the growing popularity of the platform as a way to share information and engage with professional networks. The platform provides a variety of features that make it easy to publish articles, such as the ability to add images, videos, and links. 👀
32) What percentage of B2B leads generated through social media come from LinkedIn?
- 80% of B2b leads generated through social media come from LinkedIn. This is more than any social media platform.
33) In how many countries and territories does LinkedIn have users?
- LinkedIn has users in over 200 countries and territories around the world
Indeed, LinkedIn’s global reach is a testament to its popularity and its effectiveness as a tool for connecting professionals on LinkedIn. The platform is used by people in a wide variety of industries, from technology and finance to education and healthcare.
34) What percentage of LinkedIn users are from outside the United States?
- There are 78% of LinkedIn users are from outside the United States. This means that over 600 million of LinkedIn’s 830 million users are based outside of the US.
35) What percentage of recruiters use LinkedIn to find and vet potential job candidates?
- There are 94% of recruiters use LinkedIn to find and vet potential job candidates.
This is significantly higher than the percentage of recruiters who use any other social media platform for recruiting purposes.
This widespread adoption of LinkedIn by recruiters is due to a number of factors, including:
- 1️⃣ The large and active user base of LinkedIn
- 2️⃣ The ability to target searches to specific industries and job titles
- 3️⃣ The ability to see a candidate’s complete profile, including their skills, education, and experience
- 4️⃣ The ability to connect with candidates directly and start conversations
Statistics on the number of LinkedIn users
LinkedIn has come a long way to reach its million monthly users. So, don’t get me wrong, it had a smashing entry because it was one of the pioneers on the BtoB network market in the world. But what’s happened since 2019?
A lot of people have realized that LinkedIn is on fire, and not just for finding a job. With LinkedIn, you can also do content marketing, work on your personal branding. Inevitably, we’ve seen new young users arrive.
What about a recap of the article : LinkedIn statistics
As you’ve already realized, LinkedIn is a huge social network that’s growing more and more every year. 🌊
👉 Here’s a recap of the 35 LinkedIn statistics we discussed in this article:
- Number of LinkedIn subscribers: 950 million.
- Age range on LinkedIn: 25-34 years old.
- Percentage of men/women: 52.5% men and 47.5% women.
- Percentage of mobile users: 57%.
- Active members on LinkedIn: 700 million.
- Traffic on LinkedIn: 71.33% direct traffic.
- LinkedIn revenues: $10.1 billion per year.
- Reactions to posts: 7 emojis for LinkedIn posts.
- Number of images: 8 images are key.
- Number of words per post: 1,900 to 2,000 words.
- LinkedIn users: 2 types, professionals and companies.
- Companies: 58 million companies.
- Students: 46 million students.
- Influencers: 180 million influencers.
- Users in the U.S.: 211 million active users.
- Members in France: 28 million active users.
- Connection requests: 100 connections per week.
- LinkedIn engagement rate: 2% to 5% engagement.
- LinkedIn response rate: up to 14.5% response rate.
- Percentage of recruiters: 87% of recruiters use LinkedIn.
- Number of articles published on LinkedIn every week: 130,000.
- Percentage of B2B leads generated through social media: 80%.
- Number of countries and territories: over 200 countries and territories.
- Percentage of LinkedIn users from outside the United States: 78%
- Percentage of recruiters who use LinkedIn to find and vet potential job candidates: 94%
- LinkedIn has over 950 million members and 700 million active users.
- The average LinkedIn user is 25-34 years old.
- There are more than 58 million companies and 46 million students on LinkedIn.
- The percentage of men and women on LinkedIn is 52.5% and 47.5%, respectively.
- 57% of LinkedIn users from their mobile devices.
- LinkedIn generates $10.1 billion in revenue per year.
- 7 emojis that can be used to react to posts on LinkedIn.
- Posts with 8 images get 50% more engagement.
- Posts with 1,900 to 2,000 words get the best performance.
- 70% of recruiters find skills to be more important than profile photos.
FAQ : LinkedIn statistics
This social medium has 15 times more content impressions than job offers. If you think LinkedIn is just a job site or a place to put your resume, you’re wrong! 🤔
What are this year’s LinkedIn statistics?
Here are some LinkedIn statistics for this year. 🧐 The 5 key figures to remember for your digital strategy on LinkedIn are:
- Traffic on LinkedIn: 71.33% direct traffic.
- Percentage ofmobile users: 57% of users.
- LinkedIn revenues: $10.1 billion per year.
- Number of influencers: 180 million influencers.
- Percentage of recruiters: 87% of recruiters use LinkedIn.
Whether you’re a student, recruiter or job seeker, you can use LinkedIn to expand your B2B or B2C social network and discover new opportunities in your industry. 🧲
LinkedIn is therefore a platform that generates billions of dollars in annual revenues, due to its enormous direct traffic. 💰 You can take advantage of its influencers to attract your target audience and make your profile more attractive to recruiters. 🤩
How to choose the right keywords for your LinkedIn profile?
Key figures mean keywords too! Here are our tips for optimizing your LinkedIn profile in 8 easy steps, the basics if you want to make a good first impression for visitors to your personal page. 🚀
To be able to generate maximum reaction to your posts, the strategy you need to have on your organic publications is that of sharing captivating, informative content that’s well suited to your target audience. Because the more time users spend on your publications, the more your profile will be highlighted on the network: we call this “Dwell Time“. ⌚
How can you increase the visibility of your LinkedIn profile?
😎 Regarding the visibility of your LinkedIn profile and LinkedIn content, these statistics provide important information:
- There is 50% more engagement for publications with images.
- Adding skills to your profile increases your profile views by 1.70%.
- Companies that publish an average of 20 times a month reach 60% of their audience (20 publications per month is equivalent to one publication per working day).
- A LinkedIn post by a member with the LinkedIn Influencer label receives an average of 130,000 views.
- Profiles accompanied by photos were consulted 21 times more and received 36 times more messages.
- LinkedIn is considered the #1 social network in terms of reliability.
- Publications containing between 1,900 and 2,000 words are the best performers, obtaining the highest number of interactions (views, likes, comments and shares).
- For 70% of recruiters, skills are more important than profile photos.
- The standard engagement rate for a LinkedIn page is 2.61%.
Therefore, you need to be active, regular and generate interactions with your audience while avoiding being blocked by LinkedIn’s algorithm to increase your popularity and online visibility. 🤗
What is LinkedIn in France?
More than 23 million registered members in France, including 47.4% women and 52.6% men. There are 11.5 million monthlyactive users, with 13.5 million unique visits per month to this professional social network. 😮
LinkedIn works on the system of creating a profile, for which it is recommended to indicate as much information as possible. You can post content (publications, articles, videos) directly from the platform. LinkedIn includes a system of “likes”, comments and shares to facilitate interaction between members. Of course, the more you react, the more visible you’ll be! 🥰
What are LinkedIn’s sources of revenue?
LinkedIn’s goal is closely linked to the professional success of its subscribers. This goal is achieved on several levels, whether in the sharing of content or in the creation of professional relationships. 🔗
To this end, the network with millions of visitors offers to put professionals in touch with each other, as well as professionals with companies and vice versa. Recruiters can also post job offers. Advertising (LinkedIn Ads) is also one of LinkedIn’s sources of revenue. Thanks to its large database, ads are ultra-targeted and highly effective, making this service a popular acquisition lever. 🪙
In addition, social media LinkedIn has set up various Premium offers to enable users and companies to take advantage of services according to their needs. 🙌
There, now you know which 20 LinkedIn statistics you need to know for this year! 🤌
