How to find LinkedIn topic ideas?

If you’re looking for LinkedIn topic ideas, then you’ve come to the right place! 👌

You already know that LinkedIn is a great channel for generating leads. You’ve also understood that the algorithm is lenient and that there’s no excuse not to get started…

So, you thought, “I’ll take the Waalaxy team’s advice and write down my LinkedIn topic ideas in a document to keep my notes.” 🤔

The first 4-5 ideas come pretty quickly, and then… nothing.

4-5 posts is a bit short, isn’t it? 💡 You need more ideas, so read this article!

Why post quality content on LinkedIn?

Having a quality content strategy on LinkedIn can increase your visibility with potential customers, B2B decision-makers and potential employees. 🤓

LinkedIn is a professional social network with the most active users, with 1 billion registered users and a vast professional directory. 💼 LinkedIn lets you reach 58 million companies and attract potential employees by posting regularly.

What’s more, LinkedIn’s algorithm takes into account the quality of content and engagement, ensuring that your publications are visible for longer. 👀

By creating a quality LinkedIn profile, you can attract prospects or partners and showcase your expertise. ⚡ Overall, LinkedIn is an excellent platform for enhancing your online presence.

9 LinkedIn topic ideas

Now you’re thinking… Thanks for the data, 😅 I didn’t need to read an article to know that.

But seriously? Thousands of people post every day on LinkedIn, in dozens of languages… 🤯

Here are some of the benefits of knowing what to post on LinkedIn: ⏬

• Find influencers who interest you, who talk about topics that appeal to you. Don’t copy, of course. But be inspired. Perfect your style. 💎
• Do you speak another language? Subscribe to people who speak that language, and then pick up themes in your own. You’ll save yourself a lot of time. ⌚

Let’s look at some other ideas for finding inspiration for your LinkedIn posts. 👇

Develop your Personal Branding

1. Talk about your expertise

You’re bound to have expertise. 🏆 Personal and professional experience.

Tell us about it! Your passion is music, and you’re into lead generation? So what?

If you don’t just talk about music, and your themes are original, go for it. 🎶

My personal opinion is that you can talk about anything on LinkedIn. 😏 It’s the regularity and diversity of content that pays off.

Just start your post with a catchphrase like “What I’ve learned in X years of experience in my field”, “What I wish I’d known before becoming a freelance marketer”, etc.

2. Tell us about an experience at work that really made an impression on you

If you’re a team manager or HR manager in a company, you’re bound to have experiences at work that made an impression on you. 🤫

Either with toxic colleagues, 😵 or with candidates who didn’t prepare for their interviews. I’m sure you’ll have plenty to say.

So show a little “storytelling” to tell your best anecdotes, flops, gossip, etc.!

Here’s an idea for a creative LinkedIn post from our HR Violette, with a little video interview thrown in (it’s “chef kiss” 😘):

Posts in “interview” format are very trendy right now, so go for it too, before it’s no longer fashionable! 🏃

3. How do you balance work and personal life?

Developing your “personal branding” means sharing your professional know-how, but also revealing a little about your lifestyle to create a real connection with your audience. 🤗

Here’s a post idea I use from time to time:

These types of LinkedIn posts humanize your profile and allow others to see beyond your professional facade. 👔

Sharing personal interests, experiences or points of view creates relevant content that resonates emotionally, fostering deeper connections. 🥰

These posts invite engagement through “likes”, comments and shares, building your LinkedIn social network organically. 🌱

They differentiate you in a sea of purely business-oriented content, making you unique and more accessible, which can lead to more meaningful professional relationships.

Talk to your Target Audience

4. Make “Top Content” rankings

“Oh no, not tops of…” 🙈 Oh yes, there will be!

Many people on LinkedIn are looking for user-generated content. Do you do competitive intelligence on your sector? No? Well, you will now. 🧐

Prepare “top content of” trends that intrigue you right now. Here are a few ideas:

• Top 5 newsletters on growth hacking.
• Top 3 LinkedIn podcasts to listen to on lead generation.
• Top 5 LinkedIn influencers to follow on entrepreneurship.

You even have two options: make a post that presents the X best, or make a series of detailed posts that present them 1 by 1. ✍️

Here’s an idea for a ranking you can do: ⏬

With this technique, you can even invite the audience to follow you or add you to see future posts. 👌

5. Ask those around you

Well, Grandma may not be the best advisor. 👵 But your colleagues and friends of the same professional “rank” can surely be there to help you.

Ask them for ideas, topics they’d like to see covered. 💫

Once you’ve got an audience, you can even ask them! If they like your content, they’ll be delighted to give their opinion. 🤲

6. Talk about the skills you need to work on to stay in the game

You know your industry really well, so to position yourself as an expert, consider sharing the best expert tips about your job! 🤩

Here’s a template of a post to talk about the skills needed to succeed in your field: ⏬

This type of post is very engaging, since you’re asking them to give their customer testimonials or share their experiences in comments. It’s a trick that always works! 👏

Scan LinkedIn posts for inspiration

7. Follow Feed news

LinkedIn feed news has a lot to say. 🗣️ And, humans love what’s trending (especially if it’s a bit negative, #instinctprimaire).

So, you can talk about current events in general (#covid19 as I write this) or current events in your industry. 💪

If you’re an SEO expert: discuss the Google algorithm change (it changes every 2 days, it’s not complicated). 😂

8. Cut out blog posts

The great thing about LinkedIn posts is that you’re bringing content to your audience. 📣 The best content they wouldn’t necessarily have read in an article, had you shared the article directly.

However, an article is often broken down into several posts. ✂️ Use these parts and turn them into a series of posts!

In this way, you can recycle your own content or that of others (please note that we’re not talking about plagiarism here, but rather about inspiration). 🤨

This way, you could do a series of posts on “What is the best time to post on LinkedIn?” and break this article down into 7 posts. 👍

9. Share what you’ve learned from leaders you admire

We all have inspirations or people we aspire to become one day! 😍

On LinkedIn, you can mention the values that motivate you, the leaders you admire, your company’s “raison d’être”, promote a new product or service, and much more…

The possibilities are endless with this type of topic! 🌌

Indeed, you may admire great entrepreneurs and visionaries like Warren Buffett in the business world, or philanthropists who changed the world like Lady Diana. 👑

Here’s an idea for a post you can also re-share on LinkedIn:

This type of content is more “soft” and entertaining, eliciting reactions from your audience when they feel identified (or not) with your message. 👂

What’s more, video content will increase the “Dwell Time” of your post, which tells LinkedIn that people are interested and that it should show it to others! 😮

In any case, be original and don’t copy the ideas of other content creators who have been hard at work creating content with added value for their audiences. 🙏

How can I grow my audience quickly and easily?

Now that we’ve seen some LinkedIn publication ideas together, here are some tips on how to grow your audience easily and quickly: 🦾

Put your LinkedIn profile in Creator Mode

To switch your LinkedIn page to «Creator mode» and add a «Follow» button to get subscribers, proceed as follows:

1. Activate «Creator Mode»: Go to your LinkedIn profile and look for the section «Resources» and click on «Creator Mode », then activate it.
2. Customize settings: Choose the topics you want to cover (hashtags) to attract the right audience.
3. Change button: In «Creator Mode», the «Connect» button automatically changes to «Follow».
4. Validate your new profile: Save your changes and make sure the new settings are visible on your profile.

These steps will help you optimize your profile for content sharing and increase your visibility as a content creator on LinkedIn. 🤗

Send Automated Invitations and Messages

You can use Waalaxy to send automated invitations and messages by following these easy steps: 👇

1. Define your objectives: Create targeted lists based on specific criteria relevant to your audience.
2. Create a scenario: Define an automated sequence of actions, such as sending invitations or follow-up messages.

Here are some situations in which you can use Waalaxy: 👽

• Send invitations: Automate the sending of invitations with personalized messages when people react to your best LinkedIn posts, i.e. they match your target audience.
• Follow-up messages: Send automated follow-up messages to encourage engagement when someone has commented on your content.
• Auto-imports: Set up automatic welcome messages for new connections, when they add you to their network.

These automated actions can dramatically improve your performance and presence on LinkedIn. 🧲

Use sourcing tools such as BuzzSumo or Scoop-it

Use BuzzSumo or Scoop-it to find inspiration, articles on your topic, news or to keep an eye on what’s going on. 🍧

These tools let you track marketing trends, find content and more. All you have to do is ingest and disgorge in LinkedIn posts. 🤮

Conclusion: How do I find LinkedIn topic ideas?

When looking for topic ideas for LinkedIn posts, one of the easiest ways is to turn to current events in your industry. 🥸

But, let’s be clear: in this type of publication, the aim isn’t just to re-share the news. You have to give your opinion too! 😉 The more divisive your point of view, the more your audience will react (I’m telling you from experience, haha).

Here’s a recap of the 9 LinkedIn topic ideas we covered in this article: ⏬

1. Talk about your expertise,
2. Tell about an experience at work that really stood out for you,
3. Tell us how you balance work and personal life,
4. Brainstorm content ideas,
5. Ask people around you and your LinkedIn contacts for ideas,
6. Talk about the skills you need to work on to stay in the game,
7. Follow the LinkedIn feed,
8. Break down blog articles into posts,
9. Share what you’ve learned from a thought leader you admire.

Finally, this article has a touch of irony… 🤫

But, hopefully, some of you, while reading, will have had an epiphany and gone back to your note-taking for inspiration! 🧠

Article FAQ

What types of posts work best on LinkedIn?

On LinkedIn, the most effective post types for engaging your audience are: 👇

1. Copywriting/Storytelling: using narrative techniques to tell moving stories about your brand or experiences draws readers into a more personal connection.
2. Advice publications: sharing your expertise on specific topics related to your professional field helps establish your brand awareness.
3. GIFs/Images: integrate GIFs/images into your posts to add a light-hearted, engaging element.
4. Surveys: generate interaction by asking your network for their opinions or preferences, which also helps you get to know your audience better.
5. Videos: create great LinkedIn posts with short, punchy videos (often viewed without sound) whose visual appeal and subtitles are essential (with a caption tool like Caapse).
6. Carousel posts: use multiple images or slides to describe tips, steps or strategies, making the information digestible and visually appealing.
7. LinkedIn Pulse articles: write in-depth articles on this LinkedIn publishing platform to improve your visibility and SEO.
8. Events: promote webinars or other events to increase participation and engagement on your LinkedIn profile.
9. LinkedIn Live: organize live sessions to discuss topics of interest or present expertise live, improving engagement in real time.

These formats respond to various aspects of audience engagement (comments, participations, follow-ups…), 😊contributing then to maintaining a dynamic presence on LinkedIn.

How do you break through on LinkedIn?

To break through on LinkedIn, adopt a clearly defined, targeted and consistent content strategy: 🎯

1. Clear positioning: identify your niche and unique value proposition to set yourself apart.
2. Adapted content strategy: use the TOFU-MOFU-BOFU model to cover all stages of the customer journey with content tailored to each stage.
3. Active engagement: interact regularly with other profiles to increase your visibility and build professional relationships.
4. Content recycling: optimize your existing content by reformulating it or adapting it to different post formats to maximize its impact.
5. Use automation tools: use tools like Waalaxy to automate certain actions and gain in efficiency.
6. Consistency and regularity: the regularity of your publications will strengthen your presence and keep your LinkedIn network engaged.
7. Quality over quantity: focus on creating quality content that informs, entertains and inspires.

These strategies will help you build a strong brand image, attract and retain a qualified audience, and ultimately boost your LinkedIn profile! ✨

Finally, remember to write down all your LinkedIn topic ideas and upscale your strategy. 😉