How to find the right sequence on Waalaxy?
You’ve just arrived on Waalaxy, and like everyone else, you find it really beautiful. 😇 The route in the app is quite simple and there… misfortune. You arrive on the sequence templates page.
If you are a ProspectIn user, you think “it was better before”. If you’re new (welcome!), you’re thinking “this is messed up!”. 😅
And you’re right. Not easy to find your way around all these templates… we know that.
Promise we’re working on an important improvement to this part.
In the meantime, here are some tips to find THE best sequence. NB: Don’t hesitate to share with us on the Facebook community and get the best tips from other users!
What is a Waalaxy sequence?
A sequence, model or template is the architecture of actions and conditions in which prospects will move forward. The combination of leads and a sequence is called a campaign. Currently, it is possible to perform these actions:
- send an invitation on LinkedIn, with or without a note,
- Send a message, follow a profile,
- Visit a profile,
- Find a professional email and send an email.
- There is also a “Delay” step that waits the specified number of days before moving the prospect to the next step.
The available conditions are:
- is connected or not connected (i.e. is part of your LinkedIn network or not),
- is on hold (you have sent an invitation but they have not yet accepted),
- has an email (either an email linked to his LinkedIn profile because you are in relation with him, or a professional email found through the email search step),
- has not replied.
Any prospect who responds automatically leaves the campaign. It is possible to define a “Response objective” that allows you to send to an external tool when the prospect responds.
It will soon be possible to define different objectives (Failed, moved to step X etc… and to tag a prospect on these conditions as well).
Finally, the prospect can reach the “Fail”, “Success” or “End” stage. ✅
“Failed” often means that we couldn’t find the email to contact them (in case of a sequence with email blasts), or that the prospect didn’t respond at the end of the sequence. 😅
“Success” means that the desired objective has been achieved. When the prospect responds, it is considered a success. 😎
“End” means that the prospect has reached a final branch of the campaign, without defining whether it is a failure or a success. Most often it is that it does not meet the criteria to enter the sequence. For example if looking to send messages to prospects with whom you are not connected. 👽
Can we create or modify a Waalaxy sequence?
At the moment, it is not possible to create your own sequence, nor to modify existing steps. ❌
There are several reasons for this. The first, quite simply, is that this is a complex feature to develop. Waalaxy is only released in April 2021, so we made the choice to prioritize other features over this one.
We noticed that many of the sequences that were requested by users were not viable.
So we realized that creating such a sequence editor would lose a lot of novice users, who, when trying to create or modify a sequence, would get lost. Or they would simply create sequences that were not very functional, or even that would put them at odds with their prospects.
We therefore plan to create this editor by the end of 2021, which gives us time to design the tool in the direction of use by the greatest number, leaving no room for error! 😉
What is the best Waalaxy sequence?
This is a question that comes up a lot. What is the best Waalaxy sequence?
Do you really think we would have made 50 different patterns if there was one better than the others?
The sequences are adapted to different use cases. We have selected in the “Recommended” tab the ones we think are the most relevant.
The use of the “tabs” to find your sequence is therefore strongly recommended! Here is a small tour of the available tabs:
Find the sequences that correspond to your Waalaxy subscription
There are 3 tabs, “Pro Plan”, “Advanced Plan” and “Business Plan”, that allow you to find the sequences available with the associated subscriptions.
The sequences in the “Pro Plan” tab are therefore accessible by Pro, Advanced and Business Plan users.
The sequences in the “Advanced Plan” tab are accessible by Advanced and Business plan users but not by Pro plan users.
The sequences in the “Business Plan” tab are accessible by Business plan users only.
Find ProspectIn Sequences
Were you used to the ProspectIn sequences? 🙃
No problem. Most of them are available in Waalaxy. To find them, two possibilities:
- choose the “ProspectIn templates” tab,
- search directly for the name of the ProspectIn template in the search //capture search for a ProspectIn template,
It is possible that some sequences are not yet available. Do not hesitate to ask the support.
The other tabs and their meaning
The tabs are very useful to find the sequence that suits you. You still need to know what they correspond to! 😄
- “Single Action”: contains all sequences with a single step: a visit, an invitation, a follow-up, a message or an email . Basically all the sequences available in the Pro plan, except the “Earth” sequence accessible only with the Business plan.
- “Email Finder“: presents all the sequences with a “Search email” step. To learn more about email search, see our article on this subject.
- “LinkedIn”: all sequences only on LinkedIn, has one or more steps.
- “Multi-channel Basic” & “Multi-channel Expert”: respectively the sequences with Linkedin & email for beginners and advanced. 😏
How to request a template?
You can request a template that does not exist by clicking on “Request a sequence”.
This will open the chat and allow you to make your request. 😊
Be as specific as possible in your request, by sending a diagram and/or telling us which template you would like to be inspired by (to then remove or add steps).
⚠️⚠️As mentioned in the introduction of this article, there are already more than 50 sequences, which makes the search a bit complicated and an infinite number of sequences are yet to be created. So we choose sparingly those that do create, checking their relevance and the fact that they correspond to good prospecting practices. ⚠️⚠️
So you can forget about the 7 message, 12 email sequence. 😜
Usually, you go through the requested sequences once a week and then add them.
My ideal template doesn’t exist. What to do
It’s possible that your ideal pattern doesn’t exist and you need it right away or it’s just never added. In this case, there are a few solutions to get you to do what you want.
There is a similar sequence, but with one too many LinkedIn messages
Let’s say you want a Connect-Message-Message and it doesn’t exist. (In this case it does exist and it is “Mercury”) but there is Connect-Message-Message.
Chef’s tip: use the last message to make a “PS” or Erratum on a spelling mistake and then add a 0 day delay. Between 0 minutes and two hours after sending the message at most, the time the algorithm detects the sending of the first message, the second one will be queued and executed.
This way, you can avoid sending nth reminder and potentially reinforce the “natural” aspect of your approach 😉
There is one “visit” too many or too few than my ideal sequence
Visiting a profile has only one purpose: to complete the prospect’s profile to do an email search afterwards with the “Email finder” step. It doesn’t increase the acceptance rate (very few people look at who visits their profile and even if they do, it doesn’t change anything for the rest of the campaign).
It doesn’t look “more natural” to LinkedIn, because LinkedIn itself allows you to send invitations from a search page, without opening the profile.
So if your ideal sequence exists without a visit and you want one or the other, well, choose it, it doesn’t change much.
Combine two sequences on Waalaxy
There are many times when we are asked for sequences, which are the combination of two existing sequences. For example, I was once asked to add an email search step in the middle of a LinkedIn sequence.
It doesn’t make sense. It doesn’t make sense. But there’s nothing to stop you from doing your LinkedIn sequence, then doing the email search afterwards, putting the leads back into another campaign.
Be careful though: a campaign can’t be in two campaigns at once, even if they are paused. ⚠️
Some examples of use cases
Here are some example use cases and the associated ideal sequence.
I want to send content to people who comment on my post
There’s an ideal sequence for this: Elysium.
Combined with an auto-import on your post (see our video on auto-imports), this sequence will send an invitation (with the note of your choice) to your offline commenters and a message to the people who are already in your network.
I want to contact my contacts on LinkedIn only
It often happens that users want to recontact their base to promote an event, a webinar or simply to communicate a news.
Although we don’t advise you to contact ALL your contacts in the same way, because it is very “spammy”, this technique can be effective. If you want to send a single message, Uranus is the right sequence for you
If you want to send two messages, Laika is the right sequence for you.
I won’t recommend a sequence with more than 2 messages because I don’t recommend doing that, but they do exist. 😁
Get emails from people on LinkedIn to populate my CRM
Not everyone wants to run campaigns on LinkedIn (although it’s very effective). Nevertheless, LinkedIn is the best database in the world in BtoB.
It would be a shame to deprive yourself of it. With a sequence like Pluton (Zapier version), you can find the emails of your prospects, then automatically export them to your CRM or other tool, via Zapier.
You will always have to visit the profile before on LinkedIn, as this is what allows us to retrieve the information about the company and increase the percentage of emails found.
I start in LinkedIn prospecting and I want something simple and effective
Simple and effective. That’s our niche! I recommend “Mercury”. An invitation with or without a note (I recommend without) and two follow-ups afterwards. Knowing that 90% of the responses take place in the first two reminders, it is the best for a successful campaign without the risk of spamming.
I want to launch my first multi-channel campaign
Very good choice. To approach multi-channel, I recommend something simple. “Saturn” will show you the power of multi-channel, while keeping it simple. An invitation then a message if the prospect accepts, followed by an email if they don’t see the message and a message if they see the message on LinkedIn. 😄
If the prospect remains on hold after X days, email search and send an email. The capture is not very readable but a simple search of the sequences will enlighten you.
This article does not meet your expectations? You have other questions? Contact us on the support! 😄
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