How to find the right sequence on Waalaxy?

Published by Amandine on

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You’ve just arrived on Waalaxy, and like everyone else, you find it really beautiful. 😇 So far it’s been an easy ride, and then you hit a roadblock… . You’ve arrived on the sequence templates page.

If you are a ProspectIn user, you are likely thinking “it was better before”. If you’re a new user (welcome!), you’re likely thinking “this is so messed up!”. 😅

And you’re somewhat right. We know it’s not the easiest thing in the world, trying to find your way around all these templates… Promise we’re working on making major improvements on that.

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In the meantime, here are some tips to find THE best sequence. NB: Don’t hesitate to share your feedback with us on the Facebook community and get the best tips from other users!

What is a Waalaxy sequence?

A sequence, model or template is the architecture of actions and conditions in which prospects will move forward. The combination of leads and a sequence is called a campaign. Currently, it is possible to perform these actions:

  • Send an invitation on LinkedIn, with or without a note,
  • Send a message,
  • Follow a profile,
  • Visit a profile,
  • Find a professional email address and send an email.
  • There is also a “delay” step where prospect must wait for a specified number of days before they can move on to the next step.

The available conditions are:

  • is connected or not connected (i.e. is part of your LinkedIn network or not),
  • is pending (you have sent them a connection request but they hav yet to accept or deny it),
  • has an email (either an email linked to their LinkedIn profile because you are connected with him, or a professional email found through the email search step),
  • has not replied.

Any prospect who responds automatically leaves the campaign. It is possible to define a “Response objective” which allows you to send details of the prospect to an external tool when they respond.

It will soon be possible to define different objectives (Failed, moved to step X etc… and to tag a prospect on these conditions as well).

Finally, the prospect can reach the “Fail”, “Success” or “End” stage. ✅

“Failed” often means that we couldn’t find the email to contact them (in case of a sequence with an email step), or that the prospect hadn’t responded (of fulfilled the condition) and had reached the final step of the sequence. 😅

“Success” means that the desired objective had been achieved. When the prospect responds, it is considered a success. 😎

“End” means that the prospect has reached a final branch of the campaign, without defining whether it is a failure or a success. Most often it is that they do not meet the criteria to enter the sequence. For example if looking to send messages to prospects with whom you are not connected. 👽

 

Can we create or modify a Waalaxy sequence?

At the moment, it is not possible to create your own sequence, nor to modify existing steps. ❌

There are several reasons for this. The first, quite simply, is that this is a complex feature to develop. Waalaxy was only released in April 2021, so we made the choice to prioritize other features over this one.

The second reason is that it is a complex feature to use. It requires a good understanding of what can and cannot be done on LinkedIn and how Waalaxy works.

We noticed that many of the sequences that were requested by users were not viable.

So we realized that creating such a sequence editor where they could create or modify a sequence would simply confuse a lot of novice users. Or they would simply create sequences that wouldn’t work in practise, or worse, end up pushing their prospects away.

We therefore decided to set a prelimenary date of the end of 2022 for the release of the scenario editor. This gives us time to design the tool in a way that will please the majority of our errors, a safe decision! 😉

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What is the best Waalaxy sequence?

This is a question that comes up a lot. What is the best Waalaxy sequence?

Do you really think we would have made 70 different patterns if there was one better than the others? 😜

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The sequences are adapted to different use cases. We have selected in the “Recommended” tab the ones we think are the most useful.

The use of the “tabs” to find your sequence is therefore strongly recommended! Here is a small tour of the different tabs:

Use sequence filters to build your own sequence

You can use the sequence filters to search for a specific sequence. You can include or exclude filters at will 😎

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Here is a short video that explains how to use the sequence filters to find your ideal sequence.

Find the sequences that correspond to your Waalaxy subscription

There are 3 tabs, “Pro Plan”, “Advanced Plan” and “Business Plan”, that allow you to find the sequences available for each subscription type.

However, it’s worth specifying that the sequences in the “Pro Plan” tab are accessible by Pro, Advanced and Business Plan users.

But the sequences in the “Advanced Plan” tab are accessible by Advanced and Business plan users, but not by Pro plan users.

The sequences in the “Business Plan” tab are only accessible by Business plan users.

Find ProspectIn Sequences

Were you used to ProspectIn’s sequences? 🙃

No problem. Most of them are available in Waalaxy. To find them, two possibilities:

  • choose the “ProspectIn templates” tab,

  • search directly for the name of the ProspectIn template in the search.

It is possible that some sequences are not yet available. Do not hesitate to ask the support if you’re unsure.

The other tabs and their meaning

The different tabs are very useful when you want to find the sequence that suits you. You still need to know what they correspond to! 😄

  • “Single Action”: contains all sequences with a single step: a visit, an invitation, a follow-up, a message or an email . Basically all the sequences available in the Pro plan, with the exception of the “Earth” sequence, accessible only with the Business plan.
  • “Email Finder“: presents all the sequences with a “Search email” step. To learn more about email search, see our article on this subject.
  • “LinkedIn”: all the sequences with only LinkedIn actions, has one or more steps.
  • “Multi-channel Basic” & “Multi-channel Expert”: respectively the sequences with Linkedin & email for beginners and advanced. 😏

How to request a template?

You can request a template that does not exist by clicking on “Request a sequence”.

This will open the chat and allow you to make your request. 😊

Be as specific as possible in your request, by sending a diagram and/or telling us which template you were inspired by or which one closely requires your dream sequence (so we can remove or add steps as necessary).

⚠️⚠️As mentioned in the introduction of this article, there are already more than 70 sequences, which makes the search a bit complicated. And there are an infinite number of sequences that are yet to be created. So we are very selective when choosing which ones to create. We always check how useful they’d really be for the majority of our users, and if they follow good prospecting practices. ⚠️⚠️

So you can forget about the 7 message, 12 email sequences. 😜

Usually, we go through the requested sequences once a week and create and add them shortly after.

My ideal template doesn’t exist. What to do

It’s possible that your ideal pattern doesn’t exist and you need it right away or it was just never added. In this case, there are a few solutions to get you to do what you want.

There is a similar sequence, but with one too many LinkedIn messages

Let’s say you want a Connect-Message-Message and it doesn’t exist. (In this case it does exist – “Mercury”) but there is Connect-Message-Message-Message..

Chef’s tip: use the last message to make a “PS” or Erratum on a spelling mistake and then add a 0 day delay. Between 0 minutes and two hours after sending the second message at most, the algorithm would have detected the sending of the second message, and the third one would be queued and in th process of being executed.

This way, you can avoid sending a ridiculous amount of actual reminders, whilst actually tricking your prospect into thining you’re not using an automated tool 😉

There is one “visit” too many or too few than my ideal sequence

Visiting a profile has only one purpose: to complete the prospect’s profile to do an email search after the “Email finder” step. It doesn’t increase the acceptance rate (very few people look at who visits their profile and even if they do, it doesn’t change anything for the rest of the campaign).

It doesn’t look “more natural” to LinkedIn, because LinkedIn itself allows you to send invitations from a search page, without opening the profile.

So if your ideal sequence exists without a visit and you want one or the other, well, choose it, it doesn’t change much.

Combine two sequences on Waalaxy

There are many times when we are asked for sequences, which are the combination of two existing sequences. For example, I was once asked to add an email search step in the middle of a LinkedIn sequence.

It doesn’t make sense. None. Zilch. Nada. But there’s nothing to stop you from choosing your ideal LinkedIn sequence, then using an email search sequence, then putting your leads back into another campaign.

Be careful though: a prospect can’t be in two campaigns at once. Even if the campaign is paused. ⚠️

Some examples of use cases

Here are some example use cases and the ideal sequence for them .

I want to send content to people who comment on my post

There’s an ideal sequence for this: Elysium.

Combined with an auto-import on your post (see our video on auto-imports), this sequence will send an invitation (with the note of your choice) to prospects who you are not connected with and a message to the people who are already in your network.

I want to contact my contacts on LinkedIn only

It often happens that users want to recontact their base to promote an event, a webinar or simply to communicate the latest news.

Although we don’t recommend you contact ALL your contacts in the same way, because it is very “spammy”, this technique can be very effective. If you want to send a single message, Uranus is the right sequence for you.

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If you want to send two messages, Laika is the right sequence for you.

I won’t recommend a sequence with more than 2 messages because you don’t want to be a nuisance, but these sequences do exist. 😁

Get emails from people on LinkedIn to populate my CRM

Not everyone wants to run campaigns on LinkedIn (although it’s very effective). This is despite LinkedIn being the best database in the world for BtoB.

It would be a shame to deprive yourself of it. However, with a sequence like Pluton (Zapier version), you can simply find the emails of your prospects, then automatically export them to your CRM or other tool, via Zapier.

It is important to clarify that you will always have to visit the profile before on LinkedIn, as this is what allows us to retrieve the information about the prospect’s company and increase the percentage of emails found.

I start in LinkedIn prospecting and I want something simple and effective

Simple and effective. That’s our niche! I recommend “Mercury”. An invitation with or without a note (I recommend without) and two follow-up messages afterwards. Knowing that 90% of responses take place in the first two reminders, this scenario ideal if you want to run a successful campaign without the risk of being reported for spam.

I want to launch my first multi-channel campaign

Very good choice. To use a multi-channel approach, I recommend something simple. “Saturn” harnasses the power of a multi-channel approach, while still keeping things simple. An invitation then a message if the prospect accepts, followed by an email if they don’t see the message and a message if they see the message on LinkedIn. 😄

If the prospect remains pending after X days, email search and send an email. The screenshot below isn’t the clearest, but a simple search of the sequence directly on the app will enlighten you.

Conclusion

This article does not meet your expectations? Still have questions? Contact us on via the support chat! 😄

Want to share information with the community and get recommendations from other users, join our group on Facebook.

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