Building a strategy

In this article , we will look at the definition of Profit Margins and the calculation of the margin and…

Want to understand the benefits of the AIDA method and how to use it for your content? You’ll find our…

Ever heard someone talk about return on investment but don’t know what it is or how to calculate roi? Good…

Lead nurturing, what a wonderful term! Don’t you see what we are talking about 😁? How to do it or…

What is PESTLE analysis? Also known as the PESTLE chart or macro environment PESTLE matrix, is a strategic tool that…

In this article, we will see how the BCG Matrix works and what are the steps to make your own…

What is marketing? Anglicism. Masculine noun (Marketing) – A simple definition of marketing and the main detailed approaches…

Have you ever tried to start a business without preparation? Without an idea? With 0 skills? Without knowing your target?…

Affiliate marketing seems to be heaven for some, and hell for others. At Waalaxy, we believe that all you need…

In this article, we are going to talk about Growth marketing. I will explain what it is and especially how…

These days, social media have become a central pillar of communication and marketing, which is why a social media strategy…

Before putting a product or a service on sale, it is necessary to define a prospecting strategy coherent strategy according…

“The product market fit”. The Holy Grail, which promises eternal growth. 👑 “Zero to one”, say the Americans, in reference…

As an entrepreneur or CEO of a company, several financial indicators are essential to your development, including one: the added…

A B testing examples don’t ring a bell to you? Or maybe you don’t know how to get started? Ok,…

Want to know how to succeed with your outbound marketing strategy? To understand what makes entrepreneurs successful in 2022?

Inbound marketing: what a wonderful term, isn’t it 😉 At Waalaxy, we’ve reached a mind-blowing 8,000 customers in 120 countries…

Want to know more about omnichannel strategy? Learn about the definition, implementations and necessary prospecting tools. 🚀 Ready to take…

Cross channel marketing: Definition, examples, illustrations. 🌱 Learn all you need to know about cross-channel marketing strategy, in this article.

Want to implement a marketing multi channel strategy? Not sure whether to go for cross-channel marketing, multi-channel marketing or omnichannel…

Knowing the different types of marketing is essential. Whether you are a beginner or have been in the business for…

This is a user’s hack from one of our oldest ambassadors. In this article, we will present you the case…

It’s the new trendy job : Growth Hacker. In this article, we take a closer look at : What is…