Building a strategy

“B2b SaaS” can be a rather confusing term in today’s business jargon… We use these words on a regular basis…

31/07/2024

Looking to set SMART goals for yourself, your projects, or your teams? You’ve come to the right place. In this…

03/12/2024

So, you’re ready? You’ve decided to start a secondary activity? But you don’t know how to go about it? I’m…

07/03/2024

As a freelance digital marketer, there are certain tools that you absolutely need to know in order to succeed in…

07/03/2024

In this article , we will look at the definition of Profit Margins and the calculation of the margin and…

03/12/2024

Want to understand the benefits of the AIDA method and how to use it for your content? You’ll find our…

07/03/2024

Ever heard someone talk about return on investment but don’t know what it is or how to calculate roi? Good…

07/03/2024

Lead nurturing, what a wonderful term! Don’t you see what we are talking about 😁? How to do it or…

31/05/2024

What is PESTLE analysis? Also known as the PESTLE chart or macro environment PESTLE matrix, is a strategic tool that…

27/08/2024

In this article, we will see how the BCG Matrix works and what are the steps to make your own…

28/01/2025

Making sure your emails are consistent with your brand image and showcase the most crucial aspects of your business, is…

04/11/2024

What is marketing? Marketing is a complex concept. Anglicism. (Marketing) A simple definition of “what is marketing” and the main…

15/11/2024

Have you ever tried to start a business without preparation? Without an idea? With 0 skills? Without knowing your target?…

07/03/2024

Affiliate marketing seems to be heaven for some, and hell for others. At Waalaxy, we believe that all you need…

30/12/2024

In this article, we are going to talk about Growth marketing. I will explain what it is and especially how…

02/01/2025

These days, social media have become a central pillar of communication and marketing, which is why a social media strategy…

07/06/2024

If you have a predominantly online business 👨🏻‍💻, marketing is essential to get your name out there. 👀 The problem?…

02/01/2025

Before putting a product or a service on sale, it is necessary to define a prospecting strategy coherent strategy according…

07/03/2024

“The product market fit”. The Holy Grail, which promises eternal growth. 👑 “Zero to one”, say the Americans, in reference…

04/11/2024

As an entrepreneur or CEO of a company, several financial indicators are essential to your development, including one: the added…

18/04/2024

A B testing examples don’t ring a bell to you? Or maybe you don’t know how to get started? Ok,…

03/12/2024

Want to know how to succeed with your outbound marketing strategy? To understand what makes entrepreneurs successful in 2022?

31/05/2024

Inbound marketing: what a wonderful term, isn’t it 😉 At Waalaxy, we’ve reached a mind-blowing 8,000 customers in 120 countries…

03/12/2024

Want to know more about omnichannel strategy? Learn about the definition, implementations and necessary prospecting tools. 🚀 Ready to take…

02/01/2025

Are you looking to learn more about the NeoDeal tool and find the best alternative to meet your prospecting needs?…

22/01/2025

Cross channel marketing: Definition, examples, illustrations. 🌱 Learn all you need to know about cross-channel marketing strategy, in this article.

03/12/2024

Want to implement a marketing multi channel strategy? Not sure whether to go for cross-channel marketing, multi-channel marketing or omnichannel…

07/03/2024

You may have already heard about it. But what is cold emailing like? We explain cold emailing with example😉

03/12/2024

Knowing the different types of marketing is essential. Whether you are a beginner or have been in the business for…

03/12/2024

In this article, we will see how you can boost your B2b sales campaign LinkedIn. And this, thanks to 8 key…

09/10/2024

LinkedAutomate is a new tool on the B2B prospecting market on LinkedIn. With a name inspired by Linked Helper, and“marketing…

03/12/2024

This is a user’s hack from one of our oldest ambassadors. In this article, we will present you the case…

03/12/2024

It’s the new trendy job : Growth Hacker. In this article, we take a closer look at : What is…

03/12/2024

What are the “automated LinkedIn follow-up and reminder” feature? We’ve all had this experience before. Doesn’t matter what industry we’re…

03/12/2024

Pods are born from small groups of people, organized in community on LinkedIn, Facebook or Whatsapp, to stimulate the algorithm,…

30/12/2024

Creating content is essential for any communication strategy, whether on your website or your social networks. If natural SEO is…

30/12/2024