When is Black Friday 2023? Black Friday deals are major sources of revenue for e-commerce worldwide. 🤑 Businesses know they can benefit from this period, even if they’re not based in the USA.
When is Black Friday 2023?
So, when is Black Friday 2023? The official date for Black Friday 2023 has not yet been determined. 🙊 However, the events follow a very simple schedule, so it’s easy to predict when the next edition will take place. 👉 The date of Black Friday always falls on the last Friday in November after Thanksgiving in the United States.
Based on this principle, we can predict that the official date for Black Friday 2023 will be Friday, November 24. However, as with the previous edition, various offers were expected from the beginning of the month, with several websites offering the best deals named “Black Friday Week”. 🖤
Why is it called Black Friday?
The tradition of Black Friday (or “BF” in this article) as we know it today dates back to the 50s and 60s. 📖 Back then, many retailers organized several promotions a day in several cities across the United States.
Philadelphia police then decided to use the term “Black Friday” to describe the day after Thanksgiving sale, so it’s the Friday after Thanksgiving-day. 🦃 This name suggests to the city police that this day will be very busy in terms of crowds and traffic jams. 🚗
However, the term “Black Friday” doesn’t seem to suit retailers, who consider it too pejorative a name. 🙊 Several Philadelphia-based brands tried to popularize the name “Big Friday”, but to no avail.
It wasn’t very successful… Eventually, it was decided to give the name “Black Friday” a different origin. 💡 This is the day when retailers emerge from the economic crisis and fill their books with black ink (positive balance) instead of red (overdraft). 🚨
The concept caught on, and Black Friday spread rapidly in the United States in the late 1990s, then around the world thanks to e-commerce giants like Amazon. 💥
Recently, Black Friday has been extended by several weeks, with discounts sometimes available until mid-December. 👀
How to prepare your business for Best Black Friday Deals?
If you want to boost your online sales, it’s essential that entrepreneurs in businesses large and small prepare for Black Friday and develop a dedicated advertising strategy. 🎯
If you need help with your marketing strategy, here are some steps to consider for your next Black Friday promotional campaign: ⏬
1. Spread the word about the promo as quickly as possible
In reality, Black Friday starts even earlier than you think… 😏 Future shoppers start looking for “best online deals” and planning to buy their favorite items in October, or even earlier!
So plan your event in advance and let your customers know about your BF promotions as early as possible. ⚡ The earlier they know about your promotions, the better they’ll be able to take advantage of them, and you’re more likely to increase your sales during this period.
Here are some marketing ideas to help you announce your Black Friday offers to your customers: 👇
- Send targeted emails to existing customers with promotional codes and special discounts. 🏷️
- Set up targeting ads for your website visitors to let them know about Black Friday sales.
- Create landing pages linked to these ads with additional details about the products you offer.
- Promote special offers via social media posts to warm leads. 🔥
2. Make the ordering process easy to use
Have you ever found a good deal and then had trouble paying? 😣 This could be due to a slow website, lost data or too many fields to fill in… 👉 Make sure this doesn’t happen to your customers! 🙏
A bad checkout experience can lead customers to abandon their shopping carts and move on to your competitors. 💥 The Internet is full of great offers. 👉 So make sure your customers always stay with you.
Payment pages should be clear and intuitive. 👉 Make sure buttons are visible and easy to find. Ask customers to fill in only the form fields needed to complete the purchase.
Clearly display all shipping and other fees associated with the purchase to avoid customer disappointment. 🙈 You should also inform them of the estimated delivery time for your order and how to track it.
As this popular period approaches, consider adding an “Order Deadline” message to your website to let your customers know what time they need to shop to receive their orders on time. 🎁
After each order, please send a thank-you email. 👌 You can also recover some potential lost sales by setting up automated cart abandonment emails.
Finally, you can include a satisfaction survey to ask your customers for feedback. 👂
3. Optimize your product descriptions for buyers
Keyword optimization and SEO for search engines is a must! 👀 As the big day approaches, prospects start searching for their favorite products and brands using the query “Black Friday sale”, for example.
Make sure your website copy is optimized to include the right keywords that will appear at the top of search results. 🌐
You can check last year’s sales data to see which products sold the most during last year’s Black Friday. 💡 So, how do you find the right keywords for your website? Visit “Google Trends” and search for the most popular BF keywords. 😉
Now imagine how you can integrate these keywords into your website! 🪄
When writing product descriptions and listings, convey a sense of urgency with phrases like “limited quantities”, “only 1 item left”, “available while stocks last”. 😱
4. Take advantage of all marketing channels
When promoting your Black Friday sales, 🐈⬛ it’s best to have SMART goals. Use all your communication channels instead of choosing one or two methods.
Naturally, you should use your emailing list, as it’s the most direct way to reach people interested in your product. 🧲 Also publish on your social networks like Instagram, YouTube, Twitter, and Facebook: 👇
- For example, with “Instagram Ads”, you can use “Shop” type publications to make offers more accessible or offer discount codes in the captions of your “Reel” videos. 🎥
- For example, you can create a quick Twitter poll to find out what offers your customers are most looking forward to in your store on Black Friday. 😀 Then check whether these expectations match the products you want to sell. 👉 Share photos and “tweets” about new offers, they can be sponsored or not.
A combination of paid ads and organic posts can help your business get noticed in the weeks leading up to Black Friday! 📣
In the end, think carefully about the message you would like to convey. 🗣️ Make sure you link the right content (images, video, text) to the right channels and the right audience.
5. Let your customers know when a product is running low
Finally, it’s essential to keep an eye on inventory during Black Friday, as your store can be flooded with orders! 😫 Please manage your inventory carefully.
If you can’t configure your website or “showcase page” to do this automatically, manually edit the description to inform customers when an item is out of stock. 😬
By alerting buyers that an item may soon be sold out, you can encourage them to buy. 🚨 You can also integrate these reminders into your email marketing strategy.
If your Black Friday offer lasts a long time, you can set up these automatic alert emails to inform customers when the item they’re browsing is about to run out. 📨
Now, then discover the BF offer at Waalaxy! 🚀
Best Black Friday deals at Waalaxy
Black Friday is the time for you to get hot deals, and for us to get more “Waaliens” in record time. 👽
We take part in this event every end of November, and always offer the best value for money. 🤑
Our promos range from -30% to -50% on annual subscriptions, so keep an eye out! 😍Discover Waalaxy 🪐
How to enjoy our Black Friday deal?
Nothing could be simpler! 💫 A few days before BF, we’ll be launching a mailing and communication campaign on social networks, to keep you in the loop. 😘
Then, you’ll be redirected to our dedicated “landing page” so you can subscribe to the offer directly. 🙌
Conclusion: When is Black Friday 2023? Are Black Friday deals online worth it?
In conclusion, preparing early for Black Friday sales will help you execute your marketing strategy effectively. 🏹 Always ask your customers for feedback to make sure you’re offering them the deal they really want. 💘
Advertise your offers across multiple channels as soon as possible to ensure your ads target the right users. 📍 Email marketing, judicious use of social media and a quality CRM tool can go a long way to keeping your customers informed. 📣
If you have historical data, research it. 🔎 Spot what worked and what didn’t, and adjust your BF sales plans this year accordingly. 👏
If you’re selling for the first time during this period, imbibe as much as possible from experienced brands and use their successes as a model. 😏
However, some consumers are against Black Friday offers, as it encourages over-consumption. 😪
So don’t be surprised if you hear of moves to boycott this “green marketing” initiative and prioritize the consumption of local or artisanal products. 🤫 Like “Green Friday” or hashtag campaigns on networks such as “#Make Friday Green Again”. 🌱
Nevertheless, don’t be afraid to try this marketing technique, 🧨 which works perfectly for us, as it does for other online products! 🌌
FAQ: Black Friday Sales 2023
When exactly is Black Friday? When does Black Friday start? 2023
Although Black Friday takes place primarily in stores, many online stores are offering special BF deals and sales from midnight on Thursday and especially from 8am on Friday itself. 🤩 So you’ll also be able to find great deals online on November 24, 2023.
When does Black Friday end?
The Black Friday date ends on Friday evening, November 24, 2023, when stores close (i.e., between 6pm and 8pm on average). ⌚ Online promotions usually allow you to store until midnight and take advantage of the promotion.
If you don’t have time to shop on November 24, don’t panic. 😊 Stores often offer special deals before Black Friday and the following weekend. This campaign is called “Black Week”.
What can you buy on Black Friday?
Many companies organize Black Friday. Whether you buy online or in a physical store, you’ll find what you’re looking for! 🔍
All industries are affected by BF, from technology, appliances, furniture, and fashion stores to airlines and more. ✈️ Take advantage of all these great promotions next Friday, November 24, 2023.
Is there a Black Friday in France?
Black Friday shopping is one of the best ways to save money because it is not a localized holiday shopping event. However, in France, they have the equivalent to this date called the “French Days”, they focus (in theory) on French products, with fewer participating brands. 🥖
These two periods represent interesting saving offers for consumers. 🍷
However, keep in mind that French Days take place twice a year and extend over an entire week, while Black Friday is limited to a few days at the end of November. 🔔
The autumn French Days are planned for the following dates: 👇
- From Tuesday, September 26, 2023, to Monday October 2, 2023.
- From Friday, September 27, 2024, to Monday September 30, 2024 (estimate).
- From Friday, September 26, 2025, to Monday September 29, 2025 (estimate).
Although the dates vary, the French start of the school year takes place each year at the end of September. 🍎
The spring French Days are scheduled for the following dates: 👇
- From Wednesday, May 3, 2023, to Tuesday, May 9, 2023.
- From Wednesday, April 24, 2024, to Monday April 29, 2024 (estimate).
- From Wednesday, April 30, 2025, to Monday May 5, 2025 (estimate).
These dates may vary, but these spring sales take place every year at the end of April. 💐
What’s the difference between Black Friday vs Cyber Monday?
It all started on Black Friday, when sales at some retailers were slow… 😅 The Monday after Black Friday, Cyber Monday sales are a scaled-down version of Friday. The weekend between these two dates is called Black Weekend.
The week leading up to Black Friday, also known as “Black Week”, begins on the Monday before Black Friday and continues until the following Monday (Cyber Monday). 💲
You then benefit from discounts for 7 days. Often, Cyber Monday promos extend online only, as the “cyber” name suggests. 😉
At Waalaxy, we also do a BF repeat at the start of summer, which is called “Black Thirstday”. 😎
That’s it! Now you know when is Black Friday 2023! ✨