When is Black Friday?

When is Black Friday? Black Friday is a must-attend shopping event for both consumers and businesses. For e-commerce and B2B marketing professionals, it’s an opportunity to maximize sales and boost revenues. 😎

When is Black Friday?

In 2024, Black Friday will take place on Friday, November 29 🎉 This date always falls on the day after Thanksgiving-day, a traditional American holiday. But, rest assured, you don’t have to be based in the USA to enjoy it. This phenomenon has gone global, especially with the rise of e-commerce. 🌍

Many companies launch their promotions well before this date, sometimes as early as the end of October. This is known as Black Friday Week. Some discounts even extend into mid-December, with offers spread over several weeks, especially online. 👀

What is Black Friday?

The tradition of Black Friday (or “BF” in this article) as we know it today dates back to the 50’s and 60’s. 📖 Back then, many retailers held several promos a day in several cities across the United States.

Philadelphia police then decided to use the term « Black Friday » to describe the day after Thanksgiving. 🦃 This name suggests to the city police that this day will be very busy in terms of crowds and traffic jams. 🚗

However, the term « Black Friday » or « Black Friday » doesn’t seem to suit retailers, who consider it too pejorative a name. 🙊 Several Philadelphia-based brands have tried to popularize the name « Big Friday », but to no avail.

It wasn’t very successful… Eventually, it was decided to give the name « Black Friday » a different origin. 💡 This is the day when retailers emerge from the economic crisis and fill their books with black ink (positive balance) instead of red (overdraft). 🚨

The concept catches on and Black Friday spreads rapidly in the United States in the late 1990s, then around the world thanks to e-commerce giants like Amazon. 💥

Recently, Black Friday has been extended by several weeks, with discounts sometimes available until mid-December. 👀

How can you prepare your business for Black Friday?

If you want to boost your private sales, it’s essential that entrepreneurs from large retailers and small businesses alike prepare for Black Friday deals and develop a dedicated advertising strategy. 🎯

If you need help with your marketing strategy, here are some steps to consider for your upcoming Black Friday promotions ⏬

1. Get the word out as soon as possible

In reality, Black Friday starts even earlier than you think… 😏 Future shopper start looking for « good deals » and plan to buy their sale items in October, or even earlier!

So plan your event in advance and let your customers know about your BF promos as early as possible. ⚡ The sooner they know about your promotions, the better they’ll be able to take advantage of the discounts, and you’re more likely to increase your sales during the sale period.

Here are some marketing ideas to help you announce your Black Friday promotional offers to your customers: 👇

• Send targeted emails to existing customers with promotional codes and special discounts. 🏷️
• Set up targeting ads for visitors to your website(s) to let them know about Black Friday sales.
• Create landing pages linked to these ads with additional details about the sale products you’re offering.
• Promote special offers via social media posts to hot prospects. 🔥

2. Make the ordering process easy to use

Have you ever found a good deal and then had trouble paying? 😣 This could be due to a slow website, lost data or too many fields to fill in… 👉 Make sure this doesn’t happen to your customers! 🙏

A poor customer experience, especially during checkout, can lead customers to abandon their shopping carts and move on to your competitors. 💥 The Internet is full of good offers. 👉 So make sure your customers always stay with you.

Payment pages should be clear and intuitive. 👉 Make sure buttons are visible and easy to find. Ask customers to fill in only the form fields needed to make the purchase(s).

Clearly display all shipping and other charges associated with purchases to avoid customer disappointment. 🙈 You should also inform them of the estimated delivery time for your order and how to track it.

As this popular sale period approaches, consider adding a « Order Deadline » message to your website to inform your customers when they need to make the sale to receive their orders on time. 🎁

After each order, please send a thank you email. 👌 You can also recover some of the potential lost sales by setting up automated cart abandonment emails.

Finally, you can include a satisfaction questionnaire to ask your customers for their feedback. 👂

3. Optimize your product descriptions for buyers

Keyword optimization and optimizing your SEO strategy for search engines is a must! 👀 As the big day approaches, prospects start searching for their favorite products and brands using the query « best Black Friday sales », for example.

Make sure your website text is optimized to include the right keywords that will appear at the top of search results. 🌐

You can check last year’s sales data to see which selection of products sold the most during last year’s Black Friday. 💡 So, how do you find the right keywords for your website? Visit “Google Trends” and search for the most popular BF keywords 😉

Now imagine how you can integrate these keywords into your website! 🪄

When writing product descriptions and listings, convey a sense of urgency with phrases like: « limited quantities », « only 1 item left », « until sold out », « destocking ». 😱

4. Take advantage of all marketing channels

When promoting your Black Friday sales, 🐈‍⬛ it’s best to set SMART goals first. Use all your communication channels instead of choosing one or two methods.

Naturally, you should use your contact list for your email campaigns, as this is the most direct way to reach people interested in your product. 🧲 Also publish on your social networks like Instagram, YouTube, Twitter and Facebook 👇

• For example, with « Instagram Ads », you can use « Shop » posts to make offers more accessible, or offer a discount code in the captions of your « Real » videos. 🎥
• For example, you can create a quick Twitter poll to find out what offers your customers are most looking forward to in your store on Black Friday. 😀 Then check whether these expectations match the products you want to sell. 👉 Share photos and « tweets » about new offers, they can be sponsored or not.

A combination of paid ads and organic posts can help your business get noticed in the weeks leading up to Black Friday! 📣

In the end, think carefully about the message you want to convey. 🗣️ Make sure you link the right content (images, video, text) to the right channels and the right audience.

5. Let your customers know when a product is sold out.

Finally, it’s very important to keep an eye on inventory during Black Friday, as your store can be flooded with orders! 😫 Please manage your inventory carefully.

If you can’t configure your website or « storefront page » to do this automatically, manually edit the description to inform customers when an item is out of stock. 😬

By alerting buyers that an item may soon be sold out, you can encourage them to buy. 🚨 You can also integrate these reminders into your email marketing strategy.

If your Black Friday offer lasts a long time, you can set up these automatic alert emails to inform customers when the item they’re browsing is about to run out. 📨

Use personalized messages, remind them of products they’ve viewed to see if they’re still interested, and add a Call To Action like: « Buy Now » prominently so they can checkout easily. 👌

Now, then discover the BF offer at Waalaxy! 🚀

When is Black Friday? Offer at Waalaxy

Black Friday is the time for you to get great deals and for us to get more “Waalians” in record time. 👽

We take part in this event every end of November, and always offer the best value for money. 🤑

Our discounts range from -30% to -50% on annual passes, so keep an eye out! 😍

How to take advantage of Black Friday sales with Waalaxy?

Nothing could be simpler! 💫 A few days of sales before BF, we’ll be launching a mailing and com campaign on social networks, to keep you in the loop. 😘

Then, you’ll be redirected to our dedicated “landing page” so you can subscribe to the valid offer directly. 🙌

Conclusion: Black Friday for or against?

In conclusion, preparing early for Black Friday sales will help you execute your marketing strategy effectively. 🏹 Always ask your customers for feedback to make sure you’re offering them the deal they really want. 💘

Advertise your great offers on multiple acquisition channels as soon as possible to make sure your ads, target the right users. 📍 Email marketing, judicious use of social media and a quality CRM tool can go a long way to keeping your customers informed. 📣

If you have historical data, research it. 🔎 Spot what worked and what didn’t, and adjust your BF private sale plans this year accordingly. 👏

If you’re selling for the first time during internet sales, imbibe as much as possible from the big, experienced brands and use their successes as a model. 😏

However, some consumers are against Black Friday offers, as it encourages over-consumption. 😪

So don’t be surprised if you hear of moves to boycott this “green marketing” initiative and prioritize the consumption of local or artisanal products. 🤫 Like “Green Friday” or hashtag campaigns on networks such as « #Make Friday Green Again ». 🌱

Nevertheless, don’t be afraid to try this marketing technique, 🧨 which works perfectly for us, as it does for other online products! 🌌

FAQ : Black Friday dates

When is Black Friday? When does Black Friday start?

Although Black Friday takes place primarily in stores, many online stores are offering special BF deals from midnight on Thursday and especially from 8am on Friday itself. 🤩 So you can also find great deals online on the dates the sales start on November 29, 2024.

When does Black Friday end?

If you don’t have time to shop on November 24, don’t panic. 😊 Stores often offer special deals before Black Friday and the following weekend. This campaign is called « Black Week ».

What to buy on Black Friday

Many companies and retailers are celebrating Black Friday. Whether you buy online or in a physical store, you’ll find what you’re looking for! 🔍

All industries are affected by BF, from high-tech stores, household appliances, furniture and fashion to airlines and more. ✈️ Take advantage of all these great promotions next Friday, November 29, 2024.

When are French Days held?

French Days are often described as “Black Friday à la française”. It’s an initiative launched in 2018 in France by several major French companies, such as Boulanger, Fnac-Darty, Cdiscount…, (it’s like Walmart or Target) to compete with e-commerce giants like Amazon or Appel during sale periods. 🇫🇷

French Days take place twice a year, here are the dates:

• Spring session: usually takes place between late April and early May. In 2024, it is estimated to take place from April 30 to May 7. 🌸
• Back-to-school session: Takes place at the end of September, just after the start of the school year. In 2024, it is estimated to take place from September 24 to 30. 🎒

During French Days, you’ll find great deals mainly on French products. Although the event isn’t as international as Black Friday, it represents a great opportunity for consumers looking to support local merchants and retailers, or to shop at reduced prices ahead of the festive season like Christmas or New Year. 🎄

What’s the difference between Black Friday vs Cyber Monday?

Black Friday and Cyber Monday are two very related events, but with some important differences. 🔍

• Black Friday: It takes place on the last Friday of November, just after Thanksgiving in the United States. It’s the time when physical and online stores launch their most attractive promotions. Discounts can be found in virtually every sector, from fashion to home appliances to tech. 💸
• Cyber Monday: It takes place on the Monday following Black Friday, and its focus is more on online promotions. 💻 On this day, you’ll find mostly tech deals (software, tools…), but discounts extend to other categories too. E-commerce companies take advantage of this to extend their offers and attract consumers who didn’t have time to shop on Friday.📱

If you missed Black Friday or are more of an online shopper, Cyber Monday is here to catch you up with even more great deals! 🔥

At Waalaxy, we also do a repeat of BF during the summer sales, which is called Black Thirstday. 😎

That’s it! Now you know the date of Black Friday ✨