Today, it’s impossible to ignore AI assistants. Whether for writing content, analyzing data or… prospecting, these tools are changing the game. And among them, Copilot AI is the talk of the town.
But let’s be honest 😅: as promising as it is, Copilot AI isn’t always the ideal tool for all users. Between questions of budget, customization or integration with your CRM stack, it’s sometimes necessary to look elsewhere.
👉In this article, you’ll find out what the tool is worth, what the best Copilot alternatives are and how to boost your prospecting results.
What is Copilot AI?
You’ve probably already heard of Copilot AI, especially if you’re part of a sales or growth team. But then, what exactly is it? 🤔
Copilot AI is an intelligent B2B prospecting assistant . Its objective? To help your sales reps identify the right prospects, automate contact and follow up conversations 📈
In practical terms, it’s a bit like having a virtual SDR chew up most of your work.
How to use Copilot AI? Main features
So, what can you really do with Copilot in your prospecting days? 🤔
- ✍️ Write emails faster: Copilot in Outlook can generate personalized email drafts, rephrase your messages or adapt the tone (more formal or more friendly). It’s a real time-saver for your prospecting sequences.
- 📊 Transform your data into insights: In Excel, no more hours spent fiddling with formulas. You can ask Copilot to analyze a prospect base, spot trends and create clear charts in seconds.
- 📝S ummarize your meetings and e-mail threads: In Teams, Copilot is able to synthesize your prospecting calls or team exchanges. No need to take notes on the fly, you get a direct summary with action points to follow.
- 🔎 F ind the info hidden in your files: Thanks to intelligent search, Copilot can rummage through your e-mails, documents and chats to find the details of a conversation or a prospect file you’d forgotten. Handy for preparing a customer meeting.
- 🤖 Automate repetitive tasks: Copilot can also help you create “agents” that take care of small, time-consuming actions (lead follow-up, reminder reminders, pipeline updates…).
- 👥 Collaborate better with your team: Whether you’re following up deals in Teams or preparing a campaign in Loop, Copilot helps you stay aligned, even when everyone is drowning in their own tasks.
Copilot isn’t going to replace your sales role (and thankfully 😅 ), but it can clearly boost your efficiency by automating repetitive tasks and putting your data to good use.
Copilot AI’s strengths and limitations
| ✅ Strengths | ❌ Limitations |
|---|---|
| ⏰ Time-saving: No need to spend hours manually searching for contacts or writing email sequences.Artificial intelligence generates personalized lists and messages. | ℹ️ Dependence on external data: If databases are out of date, your campaigns may lack relevance. |
| 🎯 Intelligent targeting: Copilot AI analyzes available data to suggest more qualified prospects. | 🎨 Limited personalization: AI generates effective but sometimes overly generic content, which can reduce impact if you’re targeting demanding decision-makers. |
| 📨 Multichannel: It can handle your approaches via email, LinkedIn, and sometimes other channels depending on your integrations. | 💸 Cost: Like many SaaS products, the price can quickly climb, especially for extended teams. |
Microsoft Copilot AI pricing
Microsoft offers several packages for Copilot app, depending on the type of user (private or corporate) and the desired features👇🏻 :
- Copilot Pro: This is the premium offer for individuals (or small businesses) who want priority access to AI models, more features… In France, Copilot Pro is priced at €22.00/user/month.
- Microsoft 365 Copilot (corporate/organizational): for businesses, the full version with integration into apps like Word, Excel, Outlook, Teams… is priced at around €28.10/user/month excluding VAT, with an annual subscription. 📆
👉 This may suit scale-ups or strong sales teams, but less so for smaller structures looking for an affordable solution.
There is a Copilot free version, Microsoft offers restricted access: some basic functions are accessible for free for those who already have an eligible Microsoft 365 subscription but with limits (credits, prioritization, restricted use). ✨
Copilot AI Reviews
What do users really think of Copilot in their day-to-day prospecting and work? 🤔
- ✅ Enormous time savings: Many feedbacks emphasize that Copilot saves an incredible amount of time, whether it’s writing e-mails, summarizing a meeting, or analyzing an Excel file without getting in over your head.
- ✅ Easy to get to grips with: Unlike other more technical tools, Copilot integrates directly into Outlook, Teams, Word, Excel… In short, the apps you already use on a daily basis. No need to change your habits.
- ❌ Not always relevant: Some users note that Copilot can generate texts that are too generic, lacking precision, especially on complex analyses or summaries of very long documents.
Now that you know all about Copilot AI, let’s take a look at some Copilot alternatives. 👇🏼
The 7 best Microsoft Copilot alternatives !
We’re not going to lie… As handy as it is, Copilot AI isn’t perfect 😅. Maybe you find its data too limited, its price a bit steep 💸 or you need more advanced features for your sales team.
Good news 🎉 the market is full of AI-powered Copilot alternatives tools capable of taking over or complementing m365 Copilot. Some are specialized in multi-channel prospecting, others in conversation analysis or even content generation for your campaigns. Here’s their presentation!
1. Copilot alternative: Apollo.io
Apollo.io is an all-in-one platform for B2B prospecting teams: you access a database of contacts/companies, automate your e-mail/cold calling campaigns, and track it all with analytics tools. 👀
🟢 Key benefits
– Highly refined prospect search thanks to many filters: sector, company size, location…
– Automated e-mail sequences, plus Chrome extension to grab contacts from LinkedIn or other sites.
– Good data enrichment capabilities (“data enrichment”) to improve lead quality.
🟠 Limitations
– Data accuracy is not always perfect, especially for niche or very small companies: sometimes erroneous e-mails or obsolete contacts.
– The interface, the wealth of options, can be a little confusing at first, especially for less technical teams.
– Some users report performance problems (slow pages, heavy filters) depending on the volume of data.
How much does Apollo.io cost?
Apollo io offers a free trial version. Paid subscriptions start at just a few dozen euros a month, and increase according to your needs in terms of contact volume and automation.
What do its users think?
✅ Positive points
- Users love the size of the database and the wealth of filters.
- It saves a lot of time when launching multi-channel campaigns.
- Many see it as a tool for scaling their prospecting.
- Customer support is also one of their strengths.
❌ Negative points
- Occasionally outdated contacts that drive up the bounce rate.
- Interface deemed a little cumbersome for new users.
2. Copilot alternative: ZoomInfo
ZoomInfo is one of the benchmarks in the world of sales intelligence: huge B2B database (+ contacts, companies, signals of intent), with strong integration capabilities with your CRM, and analysis tools to help you better target your prospecting. 😎
✨ Key benefits
– Very rich data and advanced segmentation (learning new prospects, intent signals…), which helps to avoid wasting time on irrelevant prospects.
– Very good level of integration with CRM / marketing automation tools, enabling centralized prospecting workflow.
– Ideal for mature sales teams who want more than just contacts: insights, alerts, market analysis.
🟠 Limitations
– High cost: it’s not a light tool on the budget, especially if you have a lot of users or want access to premium features like intent signals.
– Lack of transparency sometimes on exact pricing, additional fees, data credits, etc. It’s often necessary to contact their sales team for a personalized quote.
– For smaller teams or for those just starting out in prospecting, ZoomInfo’s wealth of features may seem “overkill”: lots of features, but also a learning curve.
How much does ZoomInfo cost?
Here, we change categories 😅. Access starts at around $15,000 a year, for a team of 5, and it can climb quickly depending on the number of users and features chosen. It’s clearly designed for large sales teams with a solid budget.
What do its users think?
✅ Positive points
- Renowned for quality and depth of data.
- “Intent” signals are considered a real game changer for targeting the right accounts.
❌ Negative points
- The very high price often comes up as a brake.
- Some find that certain data is not always up to date and have difficulties with CRM tools.
3. Copilot alternative: Lusha
Lusha is lighter and simpler. It is often used for quick access to reliable contact information (e-mail, telephone), to enrich contacts, or to locate leads via a browser extension.🧑✈️
✨ Key benefits
– Very easy to get to grips with: clear interface, little complexity. Perfect if you’re just starting out or don’t have a large technical team.
– Good CRM/browser extension integration(LinkedIn) to fetch info quickly.
– Reasonable cost for startups/PMEs for basic functionality.
🟠 Limitations
– Data sometimes inconsistent, especially for niche markets/regions less « covered ».
– Some contacts may be wrong or unreachable.
– Data coverage more limited than ZoomInfo or Apollo in some sectors.
How much does Lusha cost?
Lusha remains much more affordable 💸. You can start with a free plan to enrich your contact files, then upgrade to more comprehensive packages if you need advanced features. Prices rise especially when you consume a lot of credits. 🎰
What do users think of Lusha?
✅ Positive points
- Easy to use: you’re up and running in no time.
- Very handy for quickly finding an email or number.
- Good value for money for small teams.
❌ Negative points
- Data reliability may vary by market.
- Less comprehensive than “big” tools like ZoomInfo or Apollo.
4. Copilot alternative: Gong.io
Gong is a “revenue intelligence platform”: it listens to your calls, e-mails, meetings, and extracts insights (frequent objections, key moments, weak signals) to help you optimize your sales pitch & identify risky deals. 😎
✨ Key benefits
– Very good qualitative analysis of customer interactions (calls, meetings) to improve your sales pitch, detect what’s blocking.
– Allows you to monitor the health of the sales pipeline.
– Sales coaching: identifies best practices and areas for improvement for each salesperson.
🟠 Limitations
– Price often opaque: you need to ask for a quote; some fees « hidden » or variable depending on company size.
– Very good for teams with a certain commercial maturity, if you’re a beginner, it can be overkill.
– Data load: calls/e-mails need to be well integrated, and sales reps need to use the tool regularly so that insights are relevant.
How much does gong cost?
Gong doesn’t make its rates public. Generally speaking, you need to ask for a quote, and customer feedback suggests several thousand euros a year. The tool is clearly geared towards “mid-market” and “enterprise”, so if you’re a small team, it can quickly be a big investment.🫠
What do its users think?
✅ Positive points
- Appreciated for its fine analysis of calls and e-mails.
- Enables better sales coaching and a clearer view of the pipeline.
- Considered a tool that directly helps increase closing rates.
❌ Negative points
- Cost is often considered high and not transparent about functionality.
- Requires real adoption by the team for the tool to be effective.
5. Copilot alternative: PhantomBuster
PhantomBuster is a very automation-oriented tool: extract leads (LinkedIn, comments, posts), enrich lists, send automated campaigns. 😌
✨ Key benefits
– Enables large-scale lead retrieval, with pre-built workflows.
– Very good for automating repetitive prospecting tasks (scroll, extract, filter), freeing up time.
– Integrates well with other tools / your stack.
🟠 Limitations
– Risk of errors: extraction of unqualified leads if criteria not well defined.
– Use of LinkedIn / other platforms necessary to stay within the rules (compliance, quotas, blocks).
– For outreach marketing campaigns, personalization or advanced tracking functions may be lacking compared to specialized tools.
How much does PhantomBuster cost?
Here, it’s much more flexible. After a 14-day free trial, subscriptions start at around €70/month and go up according to the number of “phantoms” (automated workflows) you want to use. A good option for growth hackers and small agile teams.🧩
What do users have to say?
✅ Positive points
- Ideal for rapid mass lead generation.
- Highly flexible, time-saving automations.
- Growth hackers appreciate the ability to test a variety of workflows.
❌ Negative points
- Extracted leads often require a lot of clean-up work .
- There are bugs that waste a lot of time.
6. Copilot alternative: ClickUp
ClickUp is a super versatile tool. It manages projects, tasks, docs, internal communication, and with “ClickUp Brain / AI”, it introduces AI everywhere in your workspace: summaries, content creation, automated agents.🤖
✨ Key benefits
– AI well integrated into the workflow: you don’t have to leave ClickUp to make summaries, generate e-mails, track tasks…
– Automation tools (Agents, Autopilot) to delegate certain repetitive tasks.
– Very good if you’re a sales ops/growth marketing team that needs coordination (tracking, tasks, documents) AND content writing.
🟠 Limits
– Usage limits according to the plan (number of actions, tasks/users) can be a drag if you want a lot of automation.
– Some advanced functionalities may be complex to configure or require a bit of a learning curve.
– For certain highly specialized uses (call scoring, fine-grained conversation analysis), ClickUp won’t replace tools like Gong.
How much does ClickUp cost?
The tool offers a very decent free version for managing your tasks and projects. But if you want to take advantage of the AI features (ClickUp Brain), you’ll need to add a paid package per user. Prices remain reasonable (around $10) 😉
What do ClickUp users have to say?
✅ Positive points
- Users like the centralization of tasks, docs and AI in a single tool.
- Big time saver thanks to automated summaries and agents.
- Considered a good mix between productivity and prospecting.
❌ Negative points
- AI depends heavily on the quality of prompts: results sometimes uneven.
- Some marketing usage limitations may frustrate your use.
7. Copilot alternative: Otter.ai
Otter.ai is an automated transcription and note-taking tool for meetings. It captures audio (or video), generates transcripts in real time, offers summaries, lets you search through notes and collaborate around exchanges. Ideal for keeping track of all your meetings 😉
✨ Key benefits
– Live transcripts during meetings and automatic summary with action points. Which is super handy for sales people who string calls together.
– Integrations with Zoom, Google Meet, Microsoft Teams, synchronization with your calendar to automate capture.
– “AI Chat function” in some plans, you can ask questions based on what was said during the meeting, search in the content, identify themes.
– Support in French, Spanish and English, which is a big plus if your sales team is multilingual.
🟠 Limitations
– Free plan limitation: 30 minutes max per meeting/call and limited number of monthly minutes.
– Accuracy is not perfect, especially in meetings with lots of noise, accents or technical jargon. Transcriptions sometimes need to be reworked.
– Detection of speakers (“who’s speaking”) not always reliable, especially if names are unclear or little used.
How much does Otter.ai cost?
There is a free version and then, depending on your needs, like the previous tools, you can choose a higher plan.💸
What do users have to say?
✅ Positive points
- Very practical for dirty meetings, with a clear automatic summary.
- Good value for money for this type of solution.
❌ Negative points
- French is sometimes less well handled than English.
- Accuracy is sometimes not up to scratch.
Here is a small table summarizing all the Copilot alternatives: 👇🏼
| Copilot alternatives | Positive points | Negative points | Price guide |
|---|---|---|---|
| Apollo.io | – Huge, well-segmented database – Efficient automation – Data enrichment – Appreciated customer support | – Data sometimes obsolete – Interface considered cumbersome – Performance sometimes slow | Limited free access, then from ~$49/month |
| ZoomInfo | – Very rich, detailed data – Perfect integration with CRM – Efficient “Intent” function | – Very high price – Lack of pricing transparency – May seem too complex for SMEs | From $15,000/year |
| Lusha | – Easy to use – Fast contact details – Good value for small teams | – Data sometimes incomplete – Less comprehensive than competitors – Not available in French | Free for a limited period, then from ~$59/month |
| Gong | – Detailed call analysis – Improves sales coaching – Clear view of pipeline | – Opaque, high price – Mandatory team adoption – Large investment for small structures | On quotation, several thousand $/year |
| PhantomBuster | – Mass lead generation – Flexible automation – Ready-to-use workflows | – Manual lead cleansing – Occasional bugs – Compliance with LinkedIn rules to monitor | 14-day free trial, then from $70/month |
| ClickUp | – Centralizes tasks, docs and AI – Automated summaries & agents – Good productivity/prospecting balance | – Uneven AI results for different prompts – Some usage limitations – More complex for specialized uses | Limited free access, paid AI from ~$10/month |
| Otter.ai | – Real-time transcriptions – Useful automatic summaries – Zoom/Meet/Teams integrations – Multilingual support | – Limitations of the free version – Less accurate with noise or accents – Speaker attribution sometimes wrong | Limited free version, then from $17/month |
Why is Waalaxy the ideal complement to Copilot AI (or its alternatives)?
Are you already using Copilot AI or one of the Copilot alternatives (Apollo, ZoomInfo…) for prospecting, qualification or content generation? Great. But Waalaxy can really complement these tools, because it targets a point often overlooked: hyper-simple multi-channel automation, centered on LinkedIn + E-mail, while keeping usage simple and delivering concrete results. Here’s why you could adopt it into your stack. 👀
Multi-channel prospecting: LinkedIn + E-mail
Copilot AI often provides you with data, insights, lead scoring or content. But bridging the gap between finding leads + contacting them effectively across multiple channels remains a challenge. That’s where Waalaxy comes in ✨ :
- Waalaxy allows you to automate LinkedIn invitations, messages, profile visits, while guaranteeing the security of your account 🔐.
- It also integrates cold emailing into prospecting sequences, allowing you to send emails after finding prospects’ business addresses 📩.
- The tool offers predefined sequence templates (LinkedIn + e-mail), with automatic follow-ups if the prospect doesn’t respond 🔄.
Another strong point: Waalaxy doesn’t just send messages, it helps you enrich your leads, keep track, centralize history 🗂️ :
- Email Finder: Automatically find a prospect’s pro email address from LinkedIn or other sources ✅.
- CRM synchronization: Import, enrich your data… And everything can be sent to your favorite CRM (HubSpot, Pipedrive…) 🔗.
- Centralized messaging : Manage your LinkedIn conversations in a single interface, with sorting, tags, automatic reminders, message templates 💬.
Result: a clear vision of your prospecting funnel and zero forgotten leads 👀.
Where some Copilot alternatives (and automation tools) can be intimidating, Waalaxy relies on simplicity 🧘.
Intuitive interface, ready-to-use templates, simple integrations… Even without expertise, you launch your campaigns quickly ⚡.
No need for advanced technical skills: Chrome extension, import from LinkedIn / Sales Navigator or via CSV, everything is designed to be fluid. 🧘🏻♀️
You can also take advantage of AI-assisted copywriting tools(Waami) to generate powerful messages without starting from scratch ✍️.
How does Waalaxy complete Copilot AI?
Copilot AI is already a great ally for prospecting teams: it helps you identify prospects, qualify leads and even generate messages thanks to AI. In short, it saves precious time. But… it’s missing a step: taking action.
And that’s exactly where Waalaxy comes in 👇🏻 :
- Copilot AI helps you prepare your campaigns (targeted prospects, written sequences, scoring…).
- Waalaxy will carry out the prospecting: automated sending of LinkedIn invitations, personalized messages, cold emails, follow-up of responses and follow-ups.
- Result: no need to copy and paste your messages or juggle your files. It’s all automated and seamless 🔄.
In practice, Copilot AI acts as the brain of your prospecting, while Waalaxy becomes the operational arm that brings your campaigns to life on a daily basis 💪.
Combine the two, and you’ve got a real war machine: Copilot AI thinks, Waalaxy acts. You gain in efficiency, volume and, above all, peace of mind, as your sequences run on their own while you concentrate on selling 🏆.
So if Copilot AI helps you organize and select your leads, Waalaxy takes care of contacting them in an automated & multi-channel way and leaves you time to focus on strategy or closing 💼.
Shall we have a recap on Copilot alternatives?
B2B prospecting is evolving fast, and AI tools like Copilot AI are paving the way for new practices. But, a good salesperson knows: it’s not just the quality of the data that makes the difference, it’s how you turn that information into real conversations.
That’s where the game is ⚡. Copilot AI gives you insights, generates your messages, structures your campaigns. Waalaxy, on the other hand, puts them into motion: LinkedIn invitations, e-mails, follow-ups… Everything runs in the background while you keep an eye on your hottest deals.
Fewer repetitive tasks, more qualified appointments and prospecting that no longer depends solely on your available hours, but on an automated system that works for you.
Frequently asked questions
How do I choose an good Copilot alternative ?
The key is to start with your real needs. First, ask yourself what you want from a sales prospecting tool.
Here’s a quick summary to help you understand 👇
| Main need | Recommended Copilot alternatives | What’s the point? |
|---|---|---|
| Access a large B2B database to find qualified contacts | Apollo.io / ZoomInfo | Rich databases, advanced segmentation, ideal for quickly identifying the right prospects. |
| Easily enrich your files and find reliable e-mails | Lusha | Simple, fast and affordable. Perfect for easy retrieval of contact details and e-mails. |
| Save time in meetings and never forget a thing | Otter.ai | Transcription and automatic summaries in real time, to capture the essence of your exchanges. |
Consider the size of your team. If you’re a single person or a small organization, choose solutions that are simple, affordable and quick to learn.
On the other hand, if you have an already-structured sales force, you may want to invest in more powerful tools such as Gong or ZoomInfo.
A bit like comparing a Clio and a Tesla: both drive, but it’s not the same use 🚗⚡.
Another key criterion: integrations. A good tool is one that gets along well with your CRM and other apps. Because if you spend your days copying and pasting data from one application to another… you’ll quickly lose patience 😅. So make sure the solution you choose connects easily. ✨
And of course, there’s the question of budget 💸. Lusha or Otter.ai remain affordable. Apollo.io starts slowly, but climbs if you scale. ZoomInfo, on the other hand, is immediately a big ticket item: reserved for companies with a real sales budget.
Always ask yourself this simple question: how many more deals do I need to sign to make this tool profitable? 😎
Finally, don’t forget: test before you commit. Most solutions offer a free version or trial. In just a few days, you’ll know whether it suits your needs… or whether you need to move on to something else.
Don’t look for “the best” tool in general. Look for the best for you, your team and your goals. 🎯
What’s the difference between Copilot AI and GitHub Copilot?
This question is often asked, and rightly so: both have the same name… but nothing to do with each other 😅.
Copilot AI (B2B prospecting) 👇🏻:
- Target: B2B salespeople, sales teams, growth marketers.
- Objective: Automate prospect research, contact and conversation follow-up.
- Key features: Email authoring, lead scoring, multi-channel (LinkedIn, email), sequence generation, CRM integration.
- Added value: Save time upstream and downstream of prospecting, while increasing the volume of leads processed.
Copilot online is a prospecting assistant 🧑💼.
GitHub Copilot alternative (code) 👩🏻💻 :
- Target: developers and technical teams.
- Objective: assist devs by generating code from natural language queries.
- Key features: intelligent code completion, generation of entire functions, AI-based code suggestions, debugging assistance.
- Added value: accelerates development and reduces repetitive programming tasks.
GitHub Copilot is a development assistant 👨💻.
So if you’re a sales person looking to improve your prospecting, GitHub Copilot won’t be of any use to you. Conversely, if you’re a dev, Copilot AI won’t help you code your next app 😉
Is there a Google equivalent to Copilot?
Yes, Google has also launched its own AI agent which can be seen as “equivalents” to Copilot… but not exactly for the same purpose.
Since 2023, Google has been pushing Gemini (ex-Bard), its generative AI model. Gemini can be integrated into several Google products, a bit like Copilot is at Microsoft. ✨
You can 👇🏻:
- 🪐 In Google Workspace (Docs, Gmail, Sheets, Meet…): Gemini helps you write emails, summarize documents, create tables or even generate ideas directly in your files to improve productivity.
- 🎥 In Google Meet: You can get automatic meeting notes or summaries, handy for not forgetting anything.
- 📮 In Gmail: AI offers you drafts, rephrases your messages or adapts the tone of your emails.
Clearly, yes, Google has an AI similar to Copilot, but adapted to its own ecosystem 🌐. Where Copilot is designed to integrate with the Microsoft suite (Word, Excel, Outlook, Teams…), Gemini is designed for those using Google Workspace. 😌
Now you know all about Copilot alternatives!🚀
