Here, we like to test B2B tools. Whether to generate leads, enrich data or automate prospecting, we like to try out the best on the market.
Today, we’re tackling ZoomInfo alternative.
Touted as one of the world’s best sales intelligence tools, ZoomInfo promises :
- 1️⃣ Ultra-complete databases.
- 2️⃣ Powerful CRM integrations.
- 3️⃣ Purchase signals for timely prospecting.
But what is this tool really worth? Is the data reliable? Is it suitable for all types of teams? 👀
In this article, we give you our full review, from features to price to user experience. 👀
But that’s not all, we’ve provided a list of 11 alternative tools so that everyone can find something to their liking. 😇
So, are you ready? We’re off! (Reading time: 5 minutes).
What is ZoomInfo?
ZoomInfo is a sales intelligence tool designed to help B2B sales and marketing teams identify, qualify and contact prospects on a large scale.
The objective? Deliver the best possible B2B data, at the right time, with maximum context around companies and decision-makers.
The tool is primarily aimed at :
- Large companies or scale-ups.
- Structured sales teams (SDR, BDR, AEs).
- Account-based marketing (ABM) teams.
- Anyone who needs a high volume of qualified leads, with enriched data (email, telephone, purchase signals).
In short, ZoomInfo is a big, powerful tool, but not necessarily suited to all profiles. 👀
Main features
As mentioned above, ZoomInfo is much more than just a contact directory. It offers a complete suite of tools, designed to support the entire prospecting cycle, from lead identification to making contact.
Don’t panic, we’ll tell you all about it. 👇🏼
1️⃣ Enriched B2B database.
This is the heart of the tool, a database containing over 100 million business contacts worldwide, with enriched data such as :
- Business and personal email.
- Direct or mobile number (when available).
- Technologies used by the company.
- Size, sector, sales figures.
You can segment your searches with dozens of filters to target exactly the profiles that interest you.
2️⃣ Purchase signals.
The tool detects and sends you weak signals indicating that a company may be in an active phase of looking for a solution, such as :
- Recruiting for a specific position.
- Financial news.
- Download white papers, visit your site, etc.
3️⃣ Automation tools (SalesOS, Copilot).
ZoomInfo integrates automation functionalities with its SalesOS suite, enabling :
- Create semi-automated prospecting workflows.
- Generate dynamic contact lists.
- Connect your data to your CRM/MA tools (SalesForce, Hubspot).
- Receive real-time alerts on job changes.
4️⃣ CRM integration and Chrome extension.
The tool integrates with over 30 platforms, including :
- Salesforce.
- HubSpot.
- Outreach.
- Marketo.
- Zoho CRM.
- Slack, Zapier, etc.
This automatically synchronizes your leads, your campaigns.
Finally, the tool offers a Chrome extension that lets you view LinkedIn profile information, export data into CRM, and enrich existing accounts.
ZoomInfo reviews
Based on the many user reviews on the web, here are the ones that come up the most. 👇🏼
| ✅ Positive points | ❌ Negative points |
|---|---|
| Very comprehensive database, with emails, phones and purchase signals. | Opaque and very high pricing, especially for small teams. |
| Ultra-precise filters to target profiles with a very good level of granularity. | Dense interface, sometimes difficult to get to grips with at first. |
| Effective CRM integrations with Salesforce, HubSpot, Marketo, etc. | Lack of transparency on actual e-mail quality (bounce rate not guaranteed). |
| Powerful intent data to identify hot « leads ». | Requires a trained and structured team to take advantage of all functionalities. |
| Useful automation tools (SalesOS, workflows, Copilot) to save time on the sales side. | No free plan or full trial: commitment required from the outset. |
How much does ZoomInfo cost?
ZoomInfo is one of the most powerful tools, but also one of the most expensive. And not to help matters, prices are not publicly displayed 😅.
Basically, the tool works with customized pricing according to :
- The number of users in your team.
- Functionalities selected (SalesOS, Intent, Enrich, etc).
- Target regions or markets (US, Europe, etc.).
- Desired volume of data or credits.
According to several user feedbacks, prices start at around $14,999/year for a small team, with a minimum 2-year commitment.
Finally, they don’t offer a free plan, but sometimes they may offer a 14-day trial, only on request.
Top 11 alternative tools to ZoomInfo
1) ZoomInfo vs Waalaxy: prospecting and automation software
If you haven’t heard of it yet, let me introduce you to Waalaxy, an automated LinkedIn and email prospecting tool designed for freelancers, VSEs and small sales teams.
With it, you’ll be able to: 👇🏼
- 🟣 Create LinkedIn + email campaigns in just a few clicks.
- 🟣 Automate your sequences with intelligent scenarios.
- 🟣 Track your KPIs(response rate, acceptance rate), from an intuitive dashboard.
- 🟣 Manage all your prospects from a single centralized space.
Its big strength? The interface is fluid, quick to learn and, above all, everything is designed to scroll smoothly, even if you’ve never done any prospecting before.
80% of our customers have never done any LinkedIn prospecting.
In a few words, Waalaxy is :
- 🔵 +150,000 users with a rating of 4.5 to 4.8 on platforms among more than 2,000 reviews.
- 🔵 +534,000 responses generated every month.
- 🔵 Access to +500M active profiles (LinkedIn + Email Finder).
Monthly
Quarterly
Yearly
Without Inbox
With Inbox
Add-on
Let’s take a closer look at what customers think. 👇🏼
| ✅ Strong points | ❌ Weak points |
|---|---|
| Clear, fluid interface, designed for beginners and experienced salespeople alike. | Available only on computer (no mobile app at present). |
| Fast results: LinkedIn campaigns are well structured and effective. | Some limitations imposed by LinkedIn may slow down mailings. |
| Ideal for freelancers and small teams: simple, flexible, cost-effective. | Email automation is limited if you use Gmail without a pro domain. |
| Ultra-reactive human support (< 5 min response time per week, 98% customer satisfaction). | – |
2) Cognism
Cognism positions itself as a premium B2B data provider, with an ethical approach. 👇🏼
All data is cleaned, verified and cell phone numbers are one of their big assets.
With this tool, you can :
- Find leads in areas where ZoomInfo is less reliable (Europe in particular).
- Target decision-makers with verified mobile direct numbers.
- Access purchase intent data, as with ZoomInfo.
- Create intelligent lists synchronized with your CRM.
As for pricing, Cognism does not offer a public price list. ❌
According to our little investigations, prices vary according to:
- Number of users.
- Targeted regions.
- Data volumes.
Count on average between €5,000 and €15,000/year, with customized plans, depending on your team size.
Okay, but what do users think? 👀
| ✅ Strong points | ❌ Weak points |
|---|---|
| Very good on European markets (France, DACH, UK…). | No free or freemium plan to test the tool. |
| Direct and cell phone numbers very often available. | Unclear pricing: quotation required. |
| RGPD-compliant data, perfect for compliance-sensitive companies. | Interface a little less intuitive than other lighter tools. |
| Solid CRM integrations (Salesforce, HubSpot, Outreach…). | Less suited to freelancers or very small teams. |
3) ZoomInfo vs Lusha
Lusha is often compared to ZoomInfo, but the two tools aren’t really in the same league.
Lusha is perfect for those who want to quickly find prospects’ contact details from LinkedIn or their CRM, without having to manage a complex platform. 🤯
With it, you’ll be able to:
- Enrich a contact in one click from LinkedIn or your CRM.
- Create lead lists directly in the interface.
- Export leads to your pipeline in 2 clicks.
- Use a monthly credit system based on your chosen plan.
Lusha offers several price plans:
- 1️⃣ Free ⭢ 5 credits/month to test the tool.
- 2️⃣ Pro ⭢ from $29/month.
- 3️⃣ Premium ⭢ approximately $59/month.
- 4️⃣ Scale ⭢ customized plan for teams of more than 10 people.
Okay, but what do users think? 🤔
| ✅ Positive points | ❌ Negative points |
|---|---|
| Simple interface, quick to pick up, even for beginners. | Credits are consumed quickly, especially on entry-level plans. |
| Chrome extension effective for enriching a contact in 1 click from LinkedIn. | Cell phone numbers not always available. |
| Good accuracy of professional emails (high validity rate). | No purchase intent data or advanced signals as with ZoomInfo. |
| Affordable pricing plans, with a free version. | Less suitable for large teams or complex outbound strategies. |
| Good integration with CRMs such as HubSpot and Salesforce. | Lacks advanced lead search filters (vs. ZoomInfo or Apollo). |
4) LeadIQ
LeadIQ is a solution designed for sales teams who want to accelerate their outbound prospecting, particularly on LinkedIn. 💙
Thanks to its Chrome extension, the tool allows you to capture important information about a prospect at the same time: 👇🏼
- Name.
- Position.
- Business email.
- Direct number (if available).
The tool lets you track job changes, create prospecting lists, enrich your contacts and, above all, organize your outbound sequences from a clear, well-thought-out interface.
Less cumbersome than ZoomInfo, it focuses on the essentials: finding the right contact and quickly adding them to your pipeline.
5) ZoomInfo vs Lead411
Lead411 is a B2B data platform specializing in real-time business opportunity detection. The tool stands out for its ability to identify purchase intent signals : ⬇️
- Recruitment.
- Fund-raising.
- Job changes.
- New technologies detected.
This data allows you to target companies that are in an active buying phase, maximizing your chances of capturing their attention at the right time. 👀
The interface is simple enough to use, with advanced filters to refine your searches by sector, company size, function, or location.
It’s a solid alternative if you’re looking for a tool focused on commercial responsiveness rather than raw data volume. 📈
6) Apollo.io
Apollo.io enables B2B prospecting with automated sequences.
Basically, it allows you to search for leads via highly detailed filters (position, sector, technos used), launch email campaigns directly from the platform. 👀
It offers a Chrome extension to retrieve contact details from LinkedIn, as well as a lead scoring system.
A little extra, the tool has native sequence automation, so you can send personalized messages on condition, without the need for an external tool. 🗒️
7) Seamless.ai
Seamless.ai is a B2B prospecting tool that uses artificial intelligence to help sales reps find the right contacts, at the right time.
The idea: automate lead generation while maintaining decent data quality.
The tool enables you to:
- Generate prospect lists based on specific criteria (function, company, sector, etc.).
- Obtain contact details (email, telephone, LinkedIn).
It connects to the main CRM systems to facilitate automatic enrichment of contact records. ⛓️
This is a good option if you’re looking for a scalability-oriented tool focused on prospecting speed.
8) Clearbit
Clearbit is a B2B enrichment solution particularly appreciated by marketing and product teams.
Its specialty? 🤔
Retrieving all company or contact information in real time from a simple email or domain name.
In concrete terms, Clearbit lets you :
- 1️⃣ Identify an anonymous visitor to your site.
- 2️⃣ Automatically fill in a form with enriched data.
- 3️⃣ Segment your database according to technology used, company size, sector, etc.
It’s a powerful tool for lead scoring, advanced advertising targeting or web personalization.😇
9) SalesIntel
Unlike the majority of tools on the market, SalesIntel combines scraping technology with manual human verification, ensuring an excellent reliability rate.
The tool offers a worldwide B2B contact database 🌍 with :
- Advanced segmentation filters.
- Intent data functionalities (purchase intention data).
SalesIntel integrates well with leading CRM and automation tools, and offers collaborative list-building functions, very useful for aligned sales/marketing teams.
10) Hunter.io
Hunter.io is one of the most popular tools for finding and verifying business e-mail addresses from a domain name or website.
It’s particularly used for targeted cold email campaigns and remains highly accessible for freelancers, freelancers and small teams.
Hunter.io’s strength lies in its simplicity. You enter a domain (e.g. entreprise.com), and the tool returns a list of public emails related to that domain, with a reliability score. 📊
It also offers an email checker, very useful for reducing bounce rates.
Hunter.io doesn’t provide as much contextual data as ZoomInfo (no purchase signals, no intent data), but it does exactly what you’d expect it to ⭢ quickly find valid emails.
11) Uplead
UpLead is a B2B database that focuses on quality rather than quantity. 🤎
It offers over 50 search filters (sector, technology used, company size, etc.) and guarantees an email validity rate of over 95% thanks to a real-time verification system.
Unlike some tools where you have to clean up your lists afterwards, here every email is checked before being exported.
The result: cleaner lists, fewer bounces and better deliverability right from the start.
UpLead is often used by sales and marketing teams looking for a simple, reliable, well-integrated alternative to tools like Salesforce, HubSpot or Pipedrive.
It’s not an all-in-one “” tool like ZoomInfo, but it’s perfect for quickly generating clean lists, without getting bogged down with superfluous features.
In the mood for a recap?
ZoomInfo is a bit like Tesla Paid: fast, powerful, packed with technology, but not everyone needs it (or has the budget). 💸
If you’re a big Sales team with good processes, a solid CRM, and you’re targeting strategic international accounts, it might be worth it (if you can afford it). 👀
But, if you’re a startup, freelancer, or SME looking for a simple, quick-to-learn, value-for-money tool to find your customers without breaking the bank, then there are much better alternatives. 😇
Because when it comes down to it, it’s not the tool that makes the difference, it’s how you use it.
How can I assess the quality of ZoomInfo emails?
The quality of the emails provided by ZoomInfo depends on several factors, such as :
- 🔵 The freshness of the data.
- 🔵 The collection method.
- 🔵 Target sector.
To assess email reliability, we recommend taking a look at bounce rates and deliverability. 📧
However, ZoomInfo regularly verifies addresses via automatic validation algorithms.
Finally, if your bounce rate exceeds 5%, the base is probably too “cold”. In this case, readjust your filters or change source. 👀
How does ZoomInfo collect its data?
ZoomInfo uses a combination of public sources, commercial partnerships and user-generated data to populate its B2B database: 👇🏼
- Public sources ⭢ indexes the web by scanning publicly accessible data (company websites, LinkedIn profiles, recruitment ads, etc).
- Partnerships ⭢ the tool collaborates with specialized data providers who send it enriched listings or signals of intent.
- Community Data” technology ⭢ by installing the tool, users can agree to share certain data (emails, signatures, professional address books), which feeds the global database.
This is a controversial method, but legal in the United States.
Does ZoomInfo offer integrations with other tools?
Yes, ZoomInfo offers a wide range of native integrations with CRM, marketing automation and sales tools. 🛍️
The objective? Integrate directly into your existing stack, so you don’t have to keep importing and exporting.
Integrations enable you to :
- 🔄 Automatically synchronize contacts.
- 💰 Enrich existing accounts.
- 📋 Create dynamic lists according to your criteria.
Now you know all about ZoomInfo alternative on the market! 👋🏽
