What is the best scenario?
That’s it, you have finally started using scenarios with ProspectIn! Do you feel a little bit lost with the different Scenario models at your disposal? Don’t panic, this article explains the different Scenario models and their advantages.
How to use scenarios?
As a reminder, ProspectIn’s Scenario feature (here) allows you to sequence your actions under certain conditions and certain delays. It is a very convenient feature that allows you to expand your network by maximizing your acceptance rate. But also to send contacts automatic follow-ups, or to launch a succession of messages to your 1st level contacts.
Whether you want to prospect on LinkedIn, send a newsletter to your LinkedIn contacts or simply expand your network, there is a Scenario model just for you.
You cannot change the conditions. However, you have the possibility to modify delays as you please.
In this article, we will look at a few examples of Scenarios aimed at people with whom you are not connected with, and a few scenarios targeting people with whom you are already connected with.
People with whom you’re not connected
The best scenario for expanding your network while maximizing your conversion rate: Arrow
The first action in this Scenario is a profile visit. This action draws attention to your profile. The second action is a profile follow, which further convinces the prospect of your interest in their profile (see the advantage of using the visit and profile follow features). Finally, the 3rd action is a connection request. This allows you to get in touch with your prospect.
The first 2 steps allow you to make yourself known to your target before sending them a connection request. Allowing you to significantly increase your conversion rate. Some people will even add you directly after you visit or follow their profile.
The basics to prospect on LinkedIn : Homeland
In this scenario, we use the same structure as the previous model, to boost your acceptance rate. The key difference with the Homeland scenario is that a message is sent after your connection request has been accepted.
So once your prospect has accepted your invitation request, a message will be automatically sent. Assuming the time between accepting the invitation and the message action is respected. This article explains in more detail how delays in Scenarios work.
Advanced LinkedIn prospecting: How I met your mother
Make way for serious things. With this model, you always send a follow-up message after acceptance of the invitation.
But this time you automatically send a 2nd message to your prospect if they have not responded to your 1st message after X number of days.
The second follow-up is particularly effective in reminding your prospects what exactly it is you have to offer them. More often than you think, prospects simply forgot to respond to you.
People to whom you’re already connected
Broadcast your newsletter on LinkedIn : Charmed
Unlike previous Scenarios, here you will need to be connected with the person in order to use it.
This Scenario allows you to send a first message (containing your newsletter for example). Following this first message, a second message is sent according to a condition: message seen or message not seen.
Seen/not seen condition
This condition makes it possible to differentiate:
- The contacts who saw your 1st message, but that haven’t responded to you (you will be able to send them a follow-up message in your 2nd message by asking them their opinion on your newsletter, for example)
- Contacts who did not see your 1st message. Here you will have the opportunity to send them your initial newsletter, perhaps using a different approach.
Of course, as with all Scenarios, when a prospect in a Scenario sends you a message, it automatically exits the scenario.
If you still have some question regarding Scenarios, I suggest having a read of our article on how Scenarios work.
There you go. You now have all the keys in hand to choose your Scenario on ProspectIn! 😁
Chief Operating Officer @ ProspectIn 😎