ProspectIn Scenarios: The Complete Guide to Understanding Everything

Published by Elodie on

15 minutes

LinkedIn campaigns (ProspectIn scenarios) are automated sequences of actions. This feature includes all the actions that can be performed via our tool: visits, follow-ups, connection requests, messages; The goal is to automate your tasks in the context of B2B prospecting on Linkedin. It’s one of our flagship features, and we are very proud of it!🌟 But you need to understand how it works in order to use it in the best way possible. 😁

Lets Do It GIF par memecandy

How do I run a LinkedIn campaign with ProspectIn’s scenario feature?

The scenario feature can be accessed in the Advanced and Enterprise subscriptions. You can create a scenario from the “Campaign” tab by clicking on the “Scenario” section and then clicking on “Create a scenario”. You can choose from one of our templates. You will then have to fill in the different fields of the scenario; note, message, delays. Select the prospects on the left part of the screen and “Launch” the scenario. Clicking once on the checkbox at the top left-hand side of the page, will select all the prospects on the page, which equates to a maximum of 100 prospects. You can then go through each page one by one, selecting all the prospects on each page with the click of the button. However, if you want to select all the prospects in the Campaign at once, all you need to do is double-click the selection checkbox at the top left-hand side of the page:

How does a LinkedIn campaign work with the scenario feature?

The scenario is programmed to work alone from the moment it is launched. The first step of the scenario that is sent first, and, therefore, queued. The actions will be executed according to the active days and times that you have defined in the parameters and according to the daily quotas:

  • Connection requests: between 80 and 100 actions

  • Follow-ups: between 80 and 100 actions

  • Visits: between 80 and 100 visits

  • Messages: between 120 and 150 messages

Conditions

The scenario requires conditions to be met in order to progress and move prospects from one step to another. There are several conditions that must be met depending on the scenario:

The prospect has accepted the connection request

This condition must be met when your scenario contains a connection request. As it is not possible to exchange messages with someone you’re not connected to and who is not part of your network, a message cannot and will not be sent until the prospect has fulfilled the “accepted the connection request” condition.

The prospect has read the message

This condition is usually fulfilled after the first message has been sent. In order to avoid being considered as spam, the prospect must have read/seen this first message before you can send a second one, which is generally a reminder following their lack of response. NB: As soon as a prospect responds to a connection note or a message, they automatically exit the scenario so that they do not receive the follow-up message

To check if the person has seen your message, you have to activate a parameter on Linkedin, the read confirmation. Go to Linkedin:

  • Click on your profile.
  • Click on “Preferences and Privacy”.
  • Click on “Communication” and “Messaging experiences”.
  • Activate the reading options.

Good to know: when you activate the read confirmation, users will also be able to see when you read their message In addition to conditions having to be met, with the scenario feature there are also delays between each step that must be respected:

The delays

There are delays between each step, the minimum delay is 1 day and the maximum delay is 30 days.

🔺 The delays are only taken into account when Prospectin is running, that is, when the computer is on and Linkedin is active.

Delays are determined by default in the scenario structure, but you can modify them: When a scenario indicates that the next action will be performed 1 day later, it means that the next action will be sent 1 day after the condition has been met. For example: I used the “Breaking Bad” scenario, On April 20th, the connection requests are sent to my 100 prospects. April 21: 50 prospects accepted my invitation request, they met the requirement. The other 50 connection requests are still pending on the prospects’ side. April 22 is the delay following the connection request acceptances. In the meantime, 10 more prospects have accepted the connection request. On April 23, the prospects who accepted the request on April 21 have fulfilled the condition, and the delay has been met, so the “message” actions in the next step are queued to be executed. For the 10 prospects who accepted the request on April 22, today is the delay day of the scenario. xxx

My prospect has fulfilled his condition more than 24 hours ago and has not moved to the next step

mise a jour scenario sur prospectin

The progress of the prospects in a scenario works as follows:

  • The prospect has fulfilled the expected condition for moving to the next step. For example, he/she accepted a connection request.
  • Every 12 hours, an update of the prospect’s status is performed: if they have fulfilled the condition and the delay between the two actions has been reached within the last 12 hours, the action will be queued.
  • The delay between the condition being fulfilled (action performed by ProspectIn in the case of a visit or a follow; request accepted in the case of a connection or message seen/unseen in the case of a message) and the execution of the action is therefore between X days and X days + 12h (where X is the delay between the two actions). This can explain why the delays are sometimes more than 1 day.

When you put an action in the queue, it is the time the action is executed that counts, not the time it is put in the queue.

In the case of a connection action, it is the day and time of acceptance that counts, not the time the request was sent.

For a delay of X days between 2 actions, it can therefore take X days + 12 hours maximum before the next action is queued.

If the prospect responds to my message or my note, does he/she leave the scenario?

Yes, they do. By default, in all our scenarios, prospects who respond to one of your messages or connection notes automatically exit the scenario. You can then treat them individually based on the response they gave you.

What happens to my scenario when my trial period ends?

The trial period gives you access to all the features of the Advanced subscription, including Scenarios. At the end of your trial period, you will switch back to the standard version, so you will no longer have access to the scenarios and they will automatically be paused. They will resume where they left off when you take out a paid subscription.

How do I remove a lead from a ProspectIn scenario?

You can remove a lead from a scenario from the “Scenario” tab:

What is the connection note? Is it mandatory?

The connection note is a small message of 300 characters maximum that allows you to bait your prospect into accepting your request. Several strategies exist to approach your customer. The connection note is not fully displayed when your prospect receives the connection request:

It is when you accept the connection request, that the entire connection note will open in a conversation in Linkedin messaging. This may explain why you see a different time and date than what you have scheduled in your working days & hours in Prospectin.

⚠️The date and time you see in LinkedIn messaging is when the prospect accepted your connection request, and not when you sent it

The connection note is not mandatory: This means you can decide not to send one, and only the connection request itseld will be sent.

In this case, you can validate the note even without adding any content:

  • In your scenario, or in the “Connection” section, click on “Add a note”
  • Click in the blank space where you’d usually add a note
  • Validate without note

Can I modify my running scenario?

You can modify the messages and delays in a running scenario from the “Campaign” and “Update and Launch” tabs. However, this modification will only be effective for actions that are not already in queue. For queued actions, you will have to delete them: Please note: The moment you remove these actions from the queue, the prospects concerned will be removed from the scenario You will then have to launch them again in a new scenario:

  • Go to your campaign.
  • Click on “Scenario”.
  • Fill in the message fields with the new message you wanted to modify.
  • Filter by “not in a scenario”.
  • Select the prospects that come up in this search.
  • Run the scenario.

The different errors that prevent your LinkedIn campaign from launching

When you click to “Launch” the scenario, a red box may appear in the upper-right hand corner with an error code. This means that something is preventing your scenario from launching. Here is the list of errors, what caused them, and how to resolve them:

R071400-007:

You attempted to launch a scenario that includes a connection request with at least one prospect you are already connected with, or have a pending status with (meaning you sent them an invitation but they have yet to respond), or that has an unknown status (meaning the tool was unable to retreive the prospect’s current status) 

Solution : You need to check the statuses of your prospects. If some are connected or on hold, you can’t include them in a scenario that has a connection request. If there are prospects with an unknown status, you need to run a “Visit” action before running the scenario, in order to retrieve their current status.

R071400-009:

You attempted to launch a scenario that includes a message in the first step with at least one prospect with whom you are not connected

Solution : You cannot send a message to someone you are not connected to, so you must first send a connection request to that prospect, and you must only include connected prospects

❌R071400-006:

You attempted to launch a scenario on at least one prospect that is already in a Scenario

Solution: you can’t launch actions on a prospect who is already in a Scenario. So either wait for their actions to be completed so that they exit the Scenario, or manually remove them from their current Scenario.

R071400-005:

15,000 leads are already running in scenarios, you have reached the limit.

Solution: You must wait for some scenarios to be completed, or delete some

R071400-008:

You attempted to launch a scenario that includes a follow action with at least one lead who you are already followung

Solution : You cannot assign a lead that is already being followed into a scenario that includes a following step. You will have to put them into another scenario

R071404-002:

Prospect not found

Solution : This error appears when you have deleted one or more leads from the tool, but they are still displayed. You need to refresh the page to show an up to date list of prospects in your CRM.

❌ R065400-002

Message or connection note name is already in use

Solution: You can’t create and use a message or a connection note with the same title as a previously created message or a connection note. You will just have to change the name of the note or message.

If you encounter any other errors, please feel free to report them to the support team via chat! 👀

How to understand the “Scenario” tab when creating your LinkedIn campaign?

From the moment you launched your first scenario, you will be able to follow its progress: steps, states, delays, statistics etc

Scenario management

You have a table that groups all the prospects that are in your scenario. The Prospects column gives you their first and last names.

The Stage column allows you to know at which stage of the scenario the prospects are. The numbers translates into the stage name. They will take a punctuated form, so, 1.1, 2.1, 2.2 etc. If the first number is a 1 (1.1 ), this would indicate that the prospect is on the first step in the Scenario. It would be written 1.2 if that same action was to be repeated in the next step.

The stage number 2.1 means that the prospect is on the second step in the Scenario. In the example above, the second step is a connection action.

The next stage in this example is stage number 3.1. This is a message action. The 3 indicates that the prospect is on the third stage. In this scenario there are multiple messages that will be sent. So we will see ” 3.1; 3.2 ..”. That means in the same stage, there are different message options.

The Status column provides you with more information. You have sent a connection request, so you are in the Connection Stage. But even though the invitation has been sent, the condition states the prospect must accept it before they can move on to the next step. So in the Status column you will see “Waiting for condition to be met” 

The different states of the scenario

Waiting for X day(s) for the condition to be met

Action X has been sent, and requires a condition to proceed to the next step. The prospect must fulfill the condition within X timeframe in order to move to the next step, otherwise, they will will exit the scenario.

Condition fulfilled, waiting for X day(s)

The condition has been fulfilled, but a delay X number of days must be respected before the action is sent.

Should proceed to the next step soon

The condition has been met and the delay has been respected. The next action will be sent to the queue at the next update of the scenario. (see Part 2: How does the scenario work?)

The action is in queue

The action is and is in queue. You can check the “Queue” tab for the execution time (how long before the tool will actually perform the action).

Exit

The prospect is out of the scenario because they didn’t fulfill the requested condition within the time limit set by the scenario.

Stopped

The action has been stopped for a reason. Generally, it is related to the connection note associated with the connection request, if it exceeds the allowed characters (299 characters are allowed in the note), then LinkedIn blocks the action. It can be related to something else, so if you’ve checked the connection note and it is not too long, you have to come and ask the support team via chat!

Answered

The prospect has responded to the connection note or message and has left the scenario.

Statistics of your LinkedIn campaign in the ProspectIn scenario

Contrary to the statistics of the General Dashboard which groups all the campaigns (including all the scenarios made in these campaigns), the statistics in the Scenarios tab provides you with the statistics in individual scenarios.

On the left side

You have an insert that gives you quick figures with icons:

Number of leads currently in the scenario

Number of people who have left the scenario

Number of connection requests sent via this scenario

Number of messages sent via this scenario

Number of people followed via this scenario

Number of people visited via this scenario

Right side

Here you have data expressed in percentages and pie charts on the acceptance rate, response rate and messages seen.xxxx

  • the acceptance rate takes into account all the people who accepted your connection request in the scenario

  • the response rate takes into account the responses to the notes sent as well as the messages in the whole sequence of the current scenario

Explanation of the different Linkedin campaign templates with Prospectin

Simple scenarios

Simple scenarios are scenarios, which do not have many steps.

🏆 The darling: the DEXTER scenario

The first step is a profile visit, which will be sent on D-Day of your scenario launch. The next day is the delay day where there is no action, this is the condition of this scenario before the prospect goes to the next step, the connection request. Once the lead update has been done (every 12 hours) and the delay has passed, the connection requests will be queued to be executed. You can see that there are 2 possible paths : -Either the prospect fulfills the given condition and in this case, goes to the next step after the 1 day delay, -Or the prospect has not fulfilled the condition after 15 days, and in this case, he leaves the scenario By taking the left path.

  Once the connection requests have been sent, the condition to be met is “the prospect must accept the connection request”.

From the “Scenario” tab, you will see the status “Waiting for X days condition”. Your prospect has accepted the connection request in Day X, he fulfills the requested condition. The delay between the 2 actions starts, i.e. 1 day.

From the “Scenario” tab you will see “Waiting for X days”. The next day is the day of delay when there are no actions. After the 12 hours update of the leads, the message action will be queued.

prospectin scenarios

5 days after the “message” action is performed, the lead will exit the scenario.

🏆 The effective: the ARROW scenario

This is a simple, linear scenario that has only one possible path and requires only time conditions. The first action that will take place is the profile visit. The condition to proceed to the next step of the scenario is the respect of one day of delay between the visit and the action followed by the profile.

prospectin scenarios

Once the follow up has been queued and sent, there is a new day delay before the prospects move on to the request to connect action. One day after the connection request is sent, the prospect exits the scenario, whether or not they accepted the invitation.

Complex scenarios

Complex scenarios have more steps & paths than for so-called simple scenarios.

 The NARCOS scenario

ProspectIn scenario

💡 This scenario is very interesting, because with its two different message paths, even if the condition is not met, the prospect will still receive a reminder

.

—–

The first action is a connection request.

This is the same process as explained above.

The condition is that the prospect must accept the connection request within

15 days.

When this is done, there is a one-day delay + the 12-hour lead update that takes place, before a message action

is sent.

Following the first message, two possible paths

:

  • The message has been read, which fulfills the condition and, after a delay of 5 days, a second message will be sent.
  • The message has not been read, it does not fulfill the condition, so it goes through the right path which has the condition “the action will be sent X days before the previous action”

👌 The goal here is obviously to change the delays

, so that you don’t have two 5 day delays, that’s not relevant. Give the prospect time to see that first message and after 7, 8, 15 days, and,if they haven’t read it, they will still receive a new message.

Prospects exit the scenario

in both paths after X number of days.

 LA CASA DE PAPEL scenario

ProspectIn scenario

This scenario begins with the sending of a message. There are two possible paths A and B, which themselves break down into two paths -Let the left path A If the prospect has fulfilled the condition (“saw the previous message”) after the first message within 15 days then it takes path A.1.

In this case, there is a delay of X days ( 1 by default in the scenario ), before the second message is sent. It takes the path A.1 and A.1.1. If after 10 days, he had not fulfilled the condition, he would still have received a message, he would have taken the path A.2 and A.2.1. The choice of the path is made according to the delay when the prospect fulfills a condition -Let the right path B The condition for taking path B is “the action will be performed 10 days after the previous action” so if the prospect has not met the condition of path A within 10 days, will then depend on path B. In the same logic, these two conditions will determine whether the prospect will take path B.1 or B.2: The prospect has read message B within 10 days, he will take path B.1 and then B.1.1, if he does not read the message, he will take path B.2.

How to choose the best LinkedIn campaign according to my prospecting objective

We offer a wide choice of scenarios as you can see, as many scenarios that correspond to the prospecting you want to conduct and for whom.

I want to maximize my acceptance rate to extend my network, without sending a message

The scenarios: THE FLASH ARROW We can say that the visit maximizes your chances of acceptance following a connection request, which is why these two scenarios start with a profile visit.

I want to send directly a connection request followed by one or more messages

The scenarios:

  • BREAKING BAD.
  • SHERLOCK.
  • RICK & MORTY.
  • NARCOS.
  • GAMES OF THRONES.
  • BETTER CAUL SAUL.
  • BLACK MIRROR.
  • THE WITCHER.
  • THE WALKING DEAD.
  • CHERNOBYL.
  • TWIN PEAKS.
  • PEAKY BLINDERS.
  • THE SOPRANOS.
  • PLANET EARTH.
  • SEX AND THE CITY.
  • SOUTH PARK.
  • MISFITS.
  • SKINS.
  • SILICON VALLEY.
  • BIG BROTHER.
  • WEEDS.
  • THE OFFICE.
  • THE WIRE.
  • HOW TO SELL DRUGS.

I want to make myself visible to my prospects and initiate contact and follow-up

Scenarios:

  • DEXTER.
  • STRANGER THINGS.
  • HOMELAND.
  • HOW I MET YOUR MOTHER.

I want to send a message followed by another follow-up message to relaunch my 1st level relationships

  • FRIENDS.
  • CHARMED.
  • LA CASA DE PAPEL.
  • SKINS.
  • BIG BROTHER.

à bientôt GIF

There you have it, you know everything about creating a LinkedIn campaign with the script feature! 🚀

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