When is the Best time to post on Facebook?

16/09/2024

Social networks are now a must for businesses looking to improve the visibility of their point of sale. ✨ However, as the competition intensifies by the day, one question remains: when is the best time to post on Facebook? 🔎

When is the Best time to post on Facebook?

In fact, getting your content out there at the right time is key to achieving the greatest possible reach. More specifically, it’s important to ensure that your posts are seen by as many people as possible. 💥 Each publication must also generate high engagement, notably by encouraging the community to like and comment.

To achieve this, it’s therefore important to choose the best time to post… But how do you define it? 🤔 In this article, we’ll look at how to publish content at the right time.

Here are the different factors you need to consider. You then have the key to optimizing your Facebook engagement rate and the natural spread of your messages to your community. 🗣️

When is the right time to publish on Facebook?

It may sound simple, but the best time to publish on social networks is when your customers and subscribers are online. Sometimes of day are more beneficial for your business than others, and this varies by platform. 💻

Depending on your social network of choice, there are certain times when communication is more effective than others. 🙊 Consequently, the best time to publish on Facebook isn’t necessarily the same as on Instagram, for example.

As you can see from the graph above, publications shared at the same time are likely to have different engagement rates on different days. 😮

Every company has different communication objectives, which can influence the best time to publish content. ✍️

Here’s a daily overview of the best days to publish on Facebook. ⏬

Best time to post on Facebook on Monday

On Monday, Facebook users’ habits vary depending on whether they’re heading back to work or school. 🙈 For maximum visibility, we recommend publishing from 11 a.m. to 2 p.m. during lunch breaks, when engagement is often highest.

Another best time slot is from 7 p.m. to 9 p.m., when users are relaxing after a busy day. 😴 However, these recommendations may vary depending on the target group. It’s important to regularly monitor your page’s statistics and adjust your publishing schedule in relation to your followers’ preferences.

When to publish on Facebook on Tuesdays?

Tuesday marks the official start of the week, and users are immersed in their daily tasks. 🧹 To reach as many people as possible, it’s best to take advantage of particularly relaxed moments. The lunch break, from 11 a.m. to 2 p.m., seems the ideal time to stand out and gain more notoriety. 🍝

What’s more, engagement on Facebook increases again from 7 pm to 9 pm after the working day. 🙌 However, it’s important to keep in mind that every audience is unique. For best results, adjust your posting times according to subscribers’ behavior.

Best time to post on Facebook on Wednesday

Wednesday, often considered the “middle” of the week, presents a unique opportunity to post on Facebook. 🤩 Users are looking for a refreshing break during the week. Lunch hours, from 11 a.m. to 2 p.m., are the best time to reach an engaged audience.

The 7 pm to 9 pm time slot also remains essential, as many users log on to relax. 🤳 However, it’s important to examine trends specific to your audience daily. 🧲 Use Facebook’s analytics tools to adjust your schedule and maximize the impact of your posts.

When to publish on Facebook on Thursday?

The weekend approaches on Thursday and the sense of anticipation is palpable. 🥰 Users are often looking for news and entertainment ahead of the weekend. The lunch period, from 11 a.m. to 2 p.m., remains a strategic time for publishing.

It’s an opportunity to capture an audience in search of a mental break. 🧘 Evenings from 7 p.m. to 9 p.m. are also popular, as you can relax at home.

Best time to post on Facebook on Friday

Friday marks the start of the weekend and the mood of users is focused on relaxation and leisure. 🎢 To reach your audience, give priority to the lunch hours from 11 a.m. to 2 p.m., when weekend expectations make users more receptive.

What’s more, the period from 4 p.m. to 6 p.m. is a strategic time for many people to plan their weekend activities. In the evening, after 8 p.m., engagement can decrease as people start to go out. 🍻

As always, track your page’s performance indicators for your audience and refine your publishing choices according to your subscribers’ preferences. 👂

When to publish on Facebook on Saturday?

On Saturday, the situation changes radically. 👀 Most users are immersed in their leisure activities in relaxation mode. Between 9 and 11 a.m. is a surprisingly effective time to publish, as many people check social networks after waking up. 🥡 The preferred time slot will then remain from 12 noon to 2 p.m., during the lunch hour.

However, engagement may drop off in the afternoon. 🙈 We therefore focus in the evening from 7 pm to 9 pm when users are relaxing at home. Every audience is different, so it’s important to analyze your feedback to understand when your followers are most active.

Best time to post on Facebook on Sunday

Sundays are often spent relaxing, spending time with family and preparing for the week ahead. 🤓 Users tend to check Facebook sporadically throughout the day. 👉 Mornings from 9am to 11am are the best time for many people to wake up slowly. There’s also the 12 noon to 2 p.m. window.

However, late afternoons and evenings, from 5 pm to 8 pm, can also be a peak of engagement, as people relax before the start of a new week. 🌜 As always, analyze your data for insights specific to your audience. 📊

If you want to see more, here’s when to post on LinkedIn.

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What is the Best time to post on Facebook for maximum exposure?

The best time to publish on Facebook depends on your targeting. 🎯 Generally, the best time to publish is from 12 noon to 2 p.m. on weekdays, 🍝 when most people take their lunch break

You can also publish outside normal office hours, for example, on weekdays from 9am to 11am, 12pm to 2pm and 5pm to 6pm. 🤓

What time to post on Facebook on the weekend? An unbeatable time to post on the weekend is from 11 a.m. to 2 p.m., during lunch.

However, these times can vary depending on the location 🌎 and time zone of your audience.

3 Tips for posting on Facebook

Even if you know when to publish on FB, you also need to know how to do it right! 🤔 In fact, you need to prioritize quality over quantity on social networks, just like everywhere else. 👉 By following these tips, you can effectively increase the popularity and quality of your content. 🚀

1. Know your audience

First and foremost, it’s important to understand who your subscribers are. ❓

Analyze your data: Facebook Insights provides a wealth of information about your audience, from demographics to activity duration. 📍 By examining this data, you can determine when your subscribers are most active, the type of content they like and how they react to your posts.
Interact with them: don’t just publish and wait for interaction. 👋 Ask questions, conduct surveys and encourage comments. This not only increases engagement, but also allows you to discover what your audience likes and dislikes. 👎

2. Focus on quality, not quantity

In the race for likes and shares, it can be tempting to post frequently to stay in the spotlight. 📽️ But the key lies more in the quality of what you share, not the quantity

Relevant content: Make sure every post brings value to your audience. Every post should serve a purpose, whether it’s informative, humorous, inspirational, or educational. 🥸 High-quality content is more likely to be shared, increasing your reach.
Eye-catching images: In a cluttered News Feed, great images can make a big difference. 🖼️ Whether photos, infographics or videos, make sure your media is high-quality and relevant to the message you want to convey.

3. Experiment and adapt

Social media is constantly evolving, and what works today may not work tomorrow. 😬 So be flexible and adaptable!

Test different formats: try live videos, “stories”, posts with or without links, quotes and much more. Diversify your content to find what resonates best with your audience. 🏹
Follow trends: New trends and viral content often appear on social networks. 🦠 You don’t necessarily have to follow every trend, but knowing what’s popular will help you stay current.
Be more reactive: If you notice that a certain type of publication isn’t getting any attention, don’t dwell on it. Listen to your data and adjust your strategy accordingly.

Finally, good Facebook posts aren’t just about “timing” or frequency. ⌛ It’s a combination of understanding your audience, creating quality content and constantly adapting to changes in the platform. 👌

Follow these tips and you can maximize your impact on Facebook! 💥

Conclusion: Best times to post on Facebook

To conclude, here’s a summary table of the best times to post on Facebook: 👇

Day of the week	Time to post on Facebook
Monday	From 11 h to 14 h and from 19 h to 21 h
Tuesday	From 11 h to 14 h and from 19 h to 21 h
Wednesday	From 11 h to 14 h and from 19 h to 21 h
Thursday	From 11 h to 14 h and from 19 h to 21 h
Friday	From 11 h to 14 h and from 16 h to 18 h
Saturday	From 9 h to 11 h, from 12 h to 14 h and from 19 h to 21 h
Sunday	From 9 h to 11 h, from 12 h to 14 h and from 17 h to 20 h

In summary, even if certain days and times are more effective than others for communicating on the various social networks, analyze the engagement rate and reach of your publication to determine the best time to post. 🌠

However, it’s important to remember that every business is different, and every community is different too. 🤷 What’s more, platforms often change their algorithms. Therefore, it’s essential to stay on top of these changes and test new niches and types of content to improve your communication

Posting on social networks at less busy times or days of the week can also help you grow your subscriber base by reaching people who might not otherwise visit your website. 🎯

In order to publish on the right social networks at the right time, it’s critical to understand your goals and experiment regularly. Good luck! 💪

FAQ : When to post on social networks?

How to post on Facebook?

Depending on the type of business your company is in, the publication rhythm will differ. Pages that publish around 5 to 6 posts a day are generally sources of information for their audience. 📣

If you’re a business looking to increase your conversion rate, here’s what you need to do: ⏬

Publish up to four times a week on pre-analyzed days and times.
Don’t lead your subscribers to “hide your posts” or unsubscribe.
Have a single, precise communication plan (TOFU-MOFU-BOFU method).
Limit your text to a maximum of four lines to guarantee full visibility in your subscribers’ news feed.
You can choose longer publications, but use them sparingly. 👆
Be sure to include a short video of no more than 30 seconds with your message, or a strong image to illustrate your text.
Bring in original content, or at least with unique “copywriting”. ✍️
Don’t copy your publications on every network you belong to.

Post on Facebook and LinkedIn

LinkedIn is the preferred professional social network for B2B. 💯 If you want to build relationships and increase your visibility in your field, this is the place for you. However, like any social network, there are certain days when you can maximize your community’s LinkedIn engagement rate

On LinkedIn, the best times to publish are Tuesdays, Wednesdays, and Thursdays. 📆

Users generally access the platform in the morning and at the end of the day to consult news from their sector

It’s therefore best to publish between 7 a.m. and 8 a.m. and between 5 p.m. and 6 p.m. ⌚