When is the best time to post on LinkedIn?

28/08/2024

Wondering when is the best time to post on LinkedIn to capture the most attention and engagement? 🤔 Look no further—we’ve got the answer for you!

For LinkedIn, the best times to post are:

From 7 AM to 8 AM. 🕦
From 10 AM to 11 AM. 🕚
From 4 PM to 5 PM. 🕕

These times correspond to peak activity on the platform! 📈 Also, watch out for the midday spike 🌞.

Tuesdays, Wednesdays, and Thursdays are your best bets for top visibility. 🚀 But remember, the key is to know your audience! Adjust your posting times based on when your audience is most active. 🕵️‍♂️📊

How does the LinkedIn algorithm work?

The LinkedIn algorithm favors posts that generate quick engagement. The more likes, comments, and shares your post gets shortly after it’s published, the more it will be promoted. 🚀

The idea is simple: LinkedIn wants to promote content that engages users right from the start. If your post gets interactions soon after going live, the algorithm will consider it relevant and show it to a broader audience. That’s why posting at the right times is crucial! ✨

What are the best times to post on LinkedIn?

Unfortunately, there’s no perfect answer, and this applies to all social networks like Instagram, Facebook, and Twitter as well. However, there are some trends. Here are the best time slots for posting on LinkedIn, and it’s up to you to decide when to post on LinkedIn:

Morning 7 AM – 8 AM 🕖: This is when professionals wake up and check LinkedIn for the latest news before starting their workday. People are often more receptive during this time. 🌄
Between 10 AM and 11 AM 🕙: This slot is ideal as it coincides with a coffee break or a short mid-morning pause. Professionals take a moment to check their social media, increasing the likelihood that they’ll see and engage with your posts. ☕️
End of Day 4 PM – 5 PM 🕔: People unwind and often finish their day by checking LinkedIn. This is a time when they’re more likely to browse the platform for updates, respond to messages, or read LinkedIn Pulse. 🥸

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What are the best days to post on LinkedIn?

Finding the optimal time to post on LinkedIn can boost your visibility and engagement! Here’s a breakdown of the best times to post based on each day of the week. ⏳

Monday

Monday afternoons are a great time to post. Data shows engagement is slightly higher between 2 PM and 4 PM. The best time to capture your followers’ attention? 4 PM! 🕓

Tuesday

On Tuesday, the ideal time to post is around 12 PM, with additional peaks at 2 PM and 4 PM. To maximize engagement, aim for 4 PM! 🕓

Wednesday

Wednesday is perfect for posting at 11 AM. Other good times are 11 AM, 12 PM, and 3 PM. This is when engagement tends to be highest! 🕑

Thursday

Thursday’s best time to post is at 4 PM, with a notable engagement peak also around 11 AM. This slot is ideal to catch attention right before the weekend! 🕓

Friday

On Friday, engagement starts to drop a bit earlier in the day. Post between 11 AM and 3 PM for the best results. 🕛

Saturday & Sunday

Engagement rate generally drops over the weekend, making Saturday and Sunday less ideal for posting. As a general rule, it’s best to avoid posting on LinkedIn during the weekend. 😴

When should you post on LinkedIn based on your audience?

The ideal timing for posting on LinkedIn can vary depending on your target audience. Here’s how to adjust your strategy to maximize the impact of your posts:

1) Analyze your audience’s habits

Use LinkedIn Analytics to understand when your followers are most engaged. Look at when your previous posts received the most likes, comments, and shares. This will give you clues about the most effective times to post on LinkedIn. 📊

2) Test different time slots

Conduct A/B testing to discover the best times to reach your network. Experiment with posting at various times and days of the week to see what generates the most engagement. Knowing your audience is key to success. Here are some suggestions based on B2B segments:

For B2B Professionals

Tuesday and Thursday: These days are often the most productive, with peak activity in the morning between 8 AM and 9 AM, and in the late afternoon between 4 PM and 5 PM. These time slots are when they are most receptive.

For CEOs and Senior Executives

Wednesday: This day is ideal for reaching decision-makers who are evaluating their week. Post between 10 AM and 11 AM to capture their attention during a break or after a meeting, for example.

For Sales and Commercial Teams

Monday and Friday: Post early in the morning between 9 AM and 10 AM to capture attention at the start of the week or at the end to recap successes and offer tips for preparing for the upcoming week.

For Recruiters and Human Resources

Tuesday and Thursday: These days are often favorable for posts related to job openings, career advice, or ” How to recruit?“. Try posting between 7 AM and 8 AM to capture the attention of professionals searching for new opportunities.

By refining your posts based on these insights and regularly testing, you’ll be able to find the perfectime slot to maximize your audience’s engagement. 🌟📈

When to post on LinkedIn using the TOFU-MOFU-BOFU method?

Want to know when to post on LinkedIn to reach the right audience with the right message? Use the TOFU-MOFU-BOFU method to choose the perfect time slot for each content profile:

TOFU (Top of Funnel): Attract attention with broad topics that capture the interest of a wide audience. These posts are ideal for increasing visibility, attracting views, and getting more likes. When to post?

Morning 7 AM – 8 AM 🕖: Professionals are waking up and scrolling LinkedIn for the latest news before starting their day. This is the perfect time to share articles on industry trends or popular topics. 🌟

💡

If you’re a recruiter: Focus on the theme of “Well-being at Work.” Share insights, tips, and articles about improving workplace wellness and creating a positive work environment. This can attract candidates interested in companies that prioritize employee well-being and position you as a recruiter who values these aspects.
If you’re a community manager: Choose the theme “Analysis of Major Brands.” Post in-depth analyses, case studies, or insights about how leading brands are succeeding in their marketing efforts. This can help establish you as an authority in your field and provide valuable content for your audience, encouraging engagement and shares.

MOFU (Middle of Funnel): Engage your audience with practical advice and useful information. These posts showcase your expertise and prepare your prospects for the next steps. When to post?

Between 10 AM and 11 AM 🕙: This is coffee break time for many! Professionals take a moment to read articles and tips. Post specific, actionable advice and insights to capture their attention during this break. ☕

💡

If you’re a recruiter: You might use the theme “1 Friday = 1 Tip for A Successful Interview.” Share a valuable tip each Friday to help candidates improve their interview skills and make sure to include a call-to-action for them to apply for open positions or contact you.
If you’re a community manager: You could use the theme “1 Friday = 1 Tip to Boost Your Visibility and Reputation.” Each Friday, provide actionable advice on how to enhance social media presence or personal branding, and include a call-to-action for downloading your e-book or signing up for a webinar.

BOFU (Bottom of Funnel): This is your target audience, addressing their specific problems. It’s a phase of “soft prospecting/inbound marketing.” Convert your prospects into clients with concrete offers and calls-to-action. These posts are meant for those who are ready to engage or make a purchase. When to post?

Evening 5 PM – 6 PM 🕔: People are winding down and checking LinkedIn before heading home. It’s the perfect time to share special offers, free demos, and attract professionals who are ready to buy or subscribe. 💸

💡

If you’re a recruiter: You’ll post job offers and include your contact information at the end of your post. This approach ensures that interested candidates can easily reach out to you.
If you’re a community manager: You’ll offer your e-book or other valuable resources. This is a great opportunity to capture leads by providing useful content and encouraging downloads or sign-ups.

By using these time slots with the TOFU-MOFU-BOFU method, you’ll maximize the impact of your posts and increase engagement within your LinkedIn network.

What is the ideal posting frequency on LinkedIn?

To optimize your presence and maximize audience engagement, finding the right balance in posting frequency is key. Posting on LinkedIn 2 to 3 times per week is generally recommended. This frequency helps you stay visible in your followers’ news feeds without overwhelming them with content. 🤯

Why this frequency? By posting regularly, you create a consistent schedule for your followers and network. This helps maintain interest and engagement, fosters community building, and enhances your visibility. 👀

By adopting a regular posting rhythm and utilizing project management software, you can enhance your LinkedIn impact while maintaining a steady presence.

How to schedule and optimize your LinkedIn posts?

Scheduling your posts is a great strategy to maintain your LinkedIn presence without spending all day on the platform! Here’s how to master this technique and enhance your strategy with Podawaa.

💡

Podawaa is an automated and intelligent pod that connects you with thousands of other users to boost the reach of your LinkedIn posts. 🎯

1. Plan Ahead 🗓️: Prepare your content in advance and use scheduling tools. These tools allow you to set your posts for strategic times, freeing up your time for other activities. No need to post on LinkedIn in real-time! 🙌

2. Analyze Performance 📈: Monitor the statistics of your posts to see what works best. Check which types of content generate the most engagement and when your followers are most active. Use these insights to adjust your LinkedIn content strategy and optimize your posting schedule. 💡

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Let’s Recap!

You now have all the keys to posting effectively on LinkedIn! 🌟 Posting at the right times can make all the difference in your strategy. Remember:

🕖 In the Morning: 7 AM – 8 AM, catch professionals as they’re waking up.
🕙 Coffee Break: 10 AM – 11 AM, the ideal slot to engage fresh minds.
🕔 End of the Day: 4 PM – 5 PM, perfect for reaching those unwinding after a long day.

Tuesdays, Wednesdays, and Thursdays are the best days to boost engagement. 🚀 And most importantly, adjust these tips based on your audience’s habits for even greater success! 📊

So, ready to conquer LinkedIn with your well-timed posts? 💪

Frequently Asked Questions

When to send a message on LinkedIn?

Timing can make all the difference when it comes to sending messages on LinkedIn! To maximize your chances of getting a response, it’s best to send your messages during business hours. The most effective times are generally between 9 AM and 11 AM, and between 2 PM and 4 PM on weekdays (Tuesday, Wednesday, Thursday). 🕘

Why these time slots? During these hours, professionals are more likely to check LinkedIn and be receptive to your messages, either before or after their meetings or lunch breaks. Avoid sending messages too early or too late, as they may get lost in the shuffle or be ignored. And, of course, weekends are often less effective since many people take a real break. 😴

Should you add hashtags to your LinkedIn posts?

Absolutely, LinkedIn hashtags are your best friends! 🎉 Adding hashtags to your posts can significantly boost your visibility and help your content reach a wider audience. However, it’s important not to overdo it! Stick to 2 or 3 relevant hashtags to avoid cluttering your posts. Choose hashtags that are most relevant to your topic and check out popular hashtags in your field. 📈

Hashtags aren’t just for decoration—they’re also a great way to follow topics that interest you. For instance, using #recruitment can help you easily access the latest discussions and trends in that area. 🌟

Now you’re all set with the best practices for posting on LinkedIn! 🚀