When is the best time to post on LinkedIn to get high engagement?

Wondering when to post on LinkedIn to capture maximum attention and engagement? 🤔 Look no further, we’ve got the answer for you!

To post on LinkedIn, the best LinkedIn optimal posting times 🕚 are from 10am to 11am.

But, other time zones also correspond to times of high activity on the platform: from 7am to 8am or even from 4pm to 5pm (and watch out for the peak around midday)! 🌞

Tuesdays, Wednesdays and Thursdays are your best allies for top visibility. 👌 But remember, the key is to know your audience and adjust your schedules according to when your audience is most active.

When to post on LinkedIn? Understanding the algorithm

LinkedIn’s algorithm favors LinkedIn publications that engage quickly. The more likes, comments and shares your post receives shortly after publication, the more prominence it will receive. 🚀

The idea is simple: LinkedIn wants to promote content that engages LinkedIn users right from the start. If your publication generates interaction soon after it goes live, the algorithm will consider it relevant and show it to a wider audience.

That’s why following best practices and publishing at the right times is important! ✨

Even if there’s no perfect answer to the question “when to post on LinkedIn”, we’ll help you decipher everything you need to know to determine the best time to post on LinkedIn (depending on your content, the frequency of publication, etc.).

Best time to post on LinkedIn for maximum engagement

Want to know when to post on LinkedIn to reach the right audience with the right message? It’s crucial to understand the best time to post.

It’s perfect timing! 🤩 Here are the best times to post on LinkedIn (combine with the ToFu-MoFu-BoFu method to choose the best time to post on LinkedIn depending on the content to maximize their impact and increase your audience’s engagement):

Best time to post on LinkedIn	Context	Content to post	Objectives
Post between 7am-8am	The audience wakes up and consults LinkedIn for the latest industry news and trends before starting their day. The audience is often more receptive. 🌄	The perfect time to share TOFU (Top of Funnel) content on popular topics that attract attention and capture the interest of many LinkedIn profiles. 🌟	Increase your visibility, Get more likes and views…
Post between 10am-11am	This is the mid-morning break. Pros take a moment to check their social social networks, which increases the likelihood of seeing and interacting with your posts.☕️	The perfect time to share MOFU (Middle of Funnel) content to engage your audience with practical, actionable advice, useful info…	Show your expertise and prepare your prospects for the next steps.
Post between 4pm – 6pm	It’s the end of the day and the last moment to consult LinkedIn, a time when the audience is more likely to take a longer tour, reply to messages or read LinkedIn Pulse.	The optimal time to post on LinkedIn your BOFU (Bottom of Funnel) content to address your core target audience’s problems, via special offers, free demos, or other call-to-actions…	Attract professionals ready to buy and/or subscribe 💸

It’s a method of “soft prospecting” and “Inbound marketing“, so it’s up to you to decide when to post on LinkedIn!

Best day to post on LinkedIn

Finding the best time to post on LinkedIn can boost your visibility and engagement! Here are the best days to post on LinkedIn:

• Post on LinkedIn on Monday 🟡: Afternoons are a great time to post, the best LinkedIn posting times to capture your subscribers’ attention: between 2pm and 4pm (LinkedIn engagement is slightly higher).
• Post on LinkedIn on Tuesday 🟢: More around 12pm, with additional peaks at 2pm and 4pm. To maximize engagement, aim for 4pm!
• Post on LinkedIn on Wednesday 🟢: The best time to post on LinkedIn on Wednesdays is 11am, when engagement is highest ! Other interesting times are 12 and 3pm.
• Post on LinkedIn on Thursday 🟢: The best time to post on Thursday is 4pm, with another peak in engagement also at 11am. This day of the week is ideal for grabbing attention just before the weekend!
• Post on LinkedIn on Friday 🟡: Engagement on LinkedIn starts to drop off a little earlier in the day, so publish from 11am to 3pm instead for best results.
• Post on LinkedIn on Saturday & Sunday 🔴 : This is the general decline in engagement rates. Generally speaking, I don’t advise you to publish on LinkedIn over the weekend (although some influencers do manage to get results).

Of course, the best day and time to post on LinkedIn depends not only on the type of content you’re putting out, but also on your audience!

5 steps to find the best time to post on LinkedIn for your audience

When to post on LinkedIn? The ideal timing depends entirely on your LinkedIn audience and your target audience. Here’s how to adjust your strategy to maximize the impact of your posts.

1) When to post on LinkedIn? Analyze your audience’s habits

To refine your publishing strategy and know when to post on LinkedIn, it’s essential to analyze your audience’s behaviors and habits. 🔍

⚙️ In particular, using tools like LinkedIn Analytics and/or a CRM :

• LinkedIn Analytics lets you identify the posts that generate the highest engagement (likes, shares, comments) and the times when your audience is most active. You’ll know the best days and times, when your subscribers are most engaged, and therefore when your posts will work best (depending on the format and type of content).

• CRM and automation tools (like Waalaxy) that can help you cross-reference this data with your sales interactions and trigger campaigns to boost engagement around content. You can then see when your prospects react to your posts and adjust your publications to maximize conversions.

Test different time zones, adjust and refine according to the results. If a slot works well, double your efforts then. 🦾 Conversely, if a schedule isn’t performing, adjust gradually until you find the ideal balance to maximize your reach and impact.

Thanks to regular monitoring, you can perfect your publication calendar (or content plan) and publish at the right time, for the right audience.

2) When to post on LinkedIn? Monitor competitors and influencers in your sector

Find out when to post on LinkedIn :

• Observe the publishing habits of your competitors and influencers in your sector
• Check their LinkedIn feed, analyze their best content on LinkedIn, best times and days to post, noting which posts generate the most engagement. 🗓️

This will enable you to fine-tune your own LinkedIn content strategy to maximize your visibility. However, instead of simply imitating them, look for ways to stand out.

If everyone publishes on Tuesday and Thursday mornings, your content risks being drowned out in the flow. 🧪 Testing staggered and unadvisable hours – like Monday mornings or late Fridays – can offer you a better (less saturated) time slot, if you’re just starting out on LinkedIn.

Use tools like Shield or Socialinsider to spot trends and adjust your schedule accordingly. The aim is to best time to publish on LinkedIn, when your audience is receptive, while avoiding too much competition that could limit your reach. 😬

3) When to post on LinkedIn? Test different niches

When to post on LinkedIn? There’s no magic formula, especially in B2B. Habits vary according to business sector, job type… Knowing your target audience is the key to success. 🔑

Rather than relying on generic recommendations, perform A/B testing to discover the best times to post on LinkedIn and reach your networks, depending on your audience, your content and the post’s objective:

1. Best time to post on LinkedIn by industry 💼 :

• Tech & SaaS: Profiles often active early in the morning (8 am – 10 am) or late in the day (5 pm – 7 pm), especially developers and product managers.
• Advice and services: Mid-day (11 a.m. – 1 p.m.) works well, as these profiles consult LinkedIn between appointments.
• CEOs and senior executives: Rather mid-morning (10 a.m. – 11 a.m.), to intercept them during their break or after a meeting.
• Sales and marketing: Early morning (9:00 – 10:00 a.m.) and at the beginning of the week, to have a better chance of grabbing their attention.
• Industry & logistics: Early morning (7 am – 9 am) before operations resume.

2. Best time to post on LinkedIn by the content objective 🎯 :

• Generate interaction and debate: Publish on weekday mornings (8 a.m. – 10 a.m.) to maximize engagement in the early hours.
• Promote an event or webinar: Try Tuesday or Wednesday mornings to allow time for registration.
• Recruiting and attracting talent: LinkedIn posts about HR perform well in the late afternoon or early evening, when professionals are thinking about their careers.

Of course, these lists are not exhaustive, but you get the idea.

The key is to track your performance via LinkedIn Analytics and adjust your publishing best days and personal best times to post, to see what generates the most engagement based on your audience’s actual reactions. 👀

Experiment, measure and adapt to find the niche that maximizes your impact. Try publishing on LinkedIn at different times, days and of the week to see what generates the most engagement.

4) When to post on LinkedIn? Vary posting frequency and avoid dead time zones

To optimize your presence and maximize audience engagement, it’s important to strike the right balance in terms of posting frequency.

How often should you post on LinkedIn? ✅ 2 to 3 times a week is generally recommended in order to :

• Stay visible in your subscribers’ LinkedIn feed by posting regularly without overloading them with content, 🤯
• Create an appointment with your subscribers and network,
• Keep your subscribers interested and engaged,
• Create a community, while boosting your visibility. 👀

When to post on LinkedIn? 1 post/week for life is better than 5 posts/week for 3 months. The ideal is at least 2-3 posts a week to start with – Toinon Georget.

To maximize your visibility, avoid dead time zones on LinkedIn (times when engagement is at its lowest, such as early morning (before 8 a.m.), late evening (after 8 p.m.) and weekends).

In these niches, the reach of your posts is reduced, as the algorithm favors content that quickly generates interactions. 💥

Finally, even when you vary the frequency and times of publication, give priority to periods when your LinkedIn audience is active, and don’t limit yourself to the recommended default times.

LinkedIn is constantly evolving, and your publishing rhythm needs to adapt to changes in your audience’s behavior. Regular analysis of your performance is essential to adjust your strategy and know when to post on LinkedIn.

By refining your posts based on these insights and testing regularly, you’ll be able to know when to post on LinkedIn and find the perfect niche to maximize your audience’s engagement. 🌟

Conclusion – So, when is the best time to post to LinkedIn?

And there you have it, all the keys to posting on LinkedIn. Finding the right time to post on LinkedIn can make all the difference to your strategy LinkedIn marketing strategy .

To recap, when to post on LinkedIn? 🕒 The best times to increase engagement are: Monday afternoon, to Friday morning, and (generally) from 11am to 4pm.

Above all, adjust these tips and identify the best time to post on LinkedIn according to your audience’s habits, for even greater success! 📊

What’s more, by adopting a publishing rhythm and using project management tools, you can improve your impact on LinkedIn while maintaining a constant presence.

Don’t hesitate to be « punchy » and follow the rhythm, to create a ubiquitous effect in your network members’ feeds. – Toinon Georget

Now you know how to determine when to post on LinkedIn. So, ready to conquer LinkedIn with your publications? 💪

Frequently asked questions (FAQ)

🏁 To conclude, here are the answers to the most frequently asked questions on this topic: When to post on LinkedIn. 👇🏼

Should I add hashtags to my LinkedIn posts?

Absolutely, LinkedIn hashtags are your best friends! 🎉 Adding hashtags to your posts can really boost your visibility and help your content reach a wider audience. But be careful, it’s best not to overuse them!

Limit yourself to 2 or 3 hashtags to avoid overloading your posts. Choose those that are most relevant to your topic, and be sure to take a look at popular hashtags in your field. 📈

Hashtags aren’t just there to decorate your posts. They’re also a great way to keep track of topics that interest you. For example, by using #recruitment, you can easily access the latest discussions and trends. 🌟

How can you optimize and schedule your LinkedIn publications?

To develop your ideas into LinkedIn posts that really work, I invite you to use the power of Kawaak ☕️, the writing assistant that hacks your content creation.

It’s super-simple to use and lets you generate a month’s worth of optimized LinkedIn content thanks to your expertise, in just 30min.

By giving the tool just 2-3 pieces of information, it writes your entire post to perfection, and you can customize everything (the tagline, the content, the CTA suggested by the tool…).

Once your post has been generated, optimized and programmed with Kawaak, you can use another tool to boost the performance of your posts: it’s Podawaa 🪶.

It not only allows you to schedule your LinkedIn posts and automate post content (to keep your presence on LinkedIn without spending all day on it), but also to :

• Join LinkedIn pods by language, to have reactions, impressions, comments automatically from thousands of other users to increase the reach of your posts.
• How and why? Create a bias effect through social proof that stimulates the LinkedIn algorithm and makes people want to engage organically (because other people will have already liked or commented on your content).
• The results? Not only do you know what and when to post on LinkedIn, but the engagement, reach and number of views on your posts (and therefore your visibility on the network) are ultra-boosted.

With its free version, it’s a great way to stand out from the crowd in ways other than paid advertising 😉

When should I send a message on LinkedIn?

Why is delivering your content by message ultra-efficient? Direct, personalized and targeted, this approach fosters a more authentic relationship and strengthens engagement potential, while maximizing content visibility – Toinon Georget

Timing can make all the difference when it comes to sending messages on LinkedIn! 💬

To maximize your chances of a response, the best time to message on LinkedIn is during working hours. The most effective times are generally between 9 and 11 a.m., mid-week (Tuesday, Wednesday, Thursday).

Why these times? During these hours, professionals are more likely to consult LinkedIn and be receptive to your messages, before or after their meetings or lunch breaks.

Avoid sending too early or too late, as your messages may get lost in the crowd or ignored. And, of course, weekends are often less effective, as many people take a real break. 😴

That’s it, you’ve got everything you need to figure out when to post on LinkedIn for maximum results! 🚀