LinkedIn message template: how to make a success of your approach?

Would you like to prospect on LinkedIn and have some LinkedIn message template that matches what you’re looking for?

Then you’ve come to the right place. 👀

Why send messages on LinkedIn?

To begin with, you should know that LinkedIn remains the essential social network for BtoB, where France today ranks 6ᵉ in the world and 2ᵉ in Europe in terms of the number of users.

LinkedIn opened its doors in France in 2011.

At the time, only 2 million people were registered. In 2025, LinkedIn has reached a new milestone with over 27 million users in France, representing around 80% of the active population. Impressive, isn’t it? 🤔

So it’s a vast ocean of professionals surfing on a single platform.

Standing out on this network can seem a challenge in the face of this constant influx of new users. Currently, LinkedIn registers some 14 million monthly active users in France. Yes, you read that right, millions of active professionals every month.

But LinkedIn isn’t just about numbers: it’s also a key platform for career development and professional opportunities, with :

• 96% of BtoB professionals registered on the platform,
• More than 41 million companies on LinkedIn by 2025,
• A recruitment every 3 seconds worldwide thanks to this network.

Finally, the potential for prospecting continues to grow: the total number of users has exploded in recent years, with an increase of almost 70 million registrants between 2022 and 2025. 😱

As you can see, I could give you an 8-hour dissertation on the good reasons to use the network, but that’s not the purpose of this guide. Here, you’ll find the best ways to stand out from the crowd on the LinkedIn social network, to be different, right down to your approach messages.

Using various techniques, you’ll find the sample LinkedIn message that’s right for you. You’ll be able to reach your wildest goals on the network. 🎯

So, are you ready to stand out from the crowd?

How to send a connection request message?

To begin with, what will be your first contact with your prospect?

Should you send them a note in your connection request, or a blank connection request?

When you send your connection request, you can choose whether to add a note to it.

We have carried out a complete case study to calculate the acceptance rate of messages sent without an invitation note.

The results are clear, out of 2,000 messages sent for each note, the acceptance rate is : ⬇️

• An empty note: 38%.
• Unpersonalized note: 36%.
• Personalized: 33%.
• Complete note without link: 32 %.
• Complete with link: 26 %.

Whether you use Waalaxy to send your messages automatically, or do it manually, don’t put an invitation note, you’ll lose future customers along the way.

Think about it: a simple difference between 38% acceptance and 36% can really make a difference to your sales. 💰

Out of 2,000 people, that’s 40 prospects who will never enter your marketing strategy campaign. 😱

How do I contact someone on LinkedIn?

There are two ways to get in touch with someone on LinkedIn. You can either :

• Send them a message if you already know them.
• Add them without leaving a note (if you have good copywriting skills, remember to leave a note), then send a message a few days after acceptance.

13 LinkedIn message template to understand

1) Show people you have something in common

Sending a personalized message after the connection request has been validated is a good way of getting yourself noticed. You’ll need to show your interest in what people are doing, and your desire to add value.

The idea is to identify your prospects’ needs, so you know how to meet them, and then argue for them later.

Here’s a nice example of how to do just that. 🎯

Hello {{FirstName}},

I came across your LinkedIn profile and was very interested in your experience in (Note here the title of the person, e.g. recruiter) in the (note here the sector of activity).
Why don’t we get in touch? I share a lot of content on (note profession, ex: recruiter) that you might find useful.

In this example, you’re highlighting the fact that you’re going to be useful to him. The word «useful» is very important, as are the words “relevant” and « judicious » which are not “aggressive” sales terms, but which allow the other person to see that they have something to gain.

2) Give them a reason to talk about themselves

We all like to be the center of attention. I’m not talking about wanting to be a speaker in front of 500 people, but simply that people are interested in us and care about us.

We’ve all had a conversation with someone who only talks about himself or herself and gives you a 15-volume monologue on his or her life story.

I know exactly how you reacted in that situation: you turned your brain off and waited for it to stop.

Well, it’s the same with LinkedIn prospecting messages. You don’t want your prospects to get tired of reading your message.

Here’s how to grab attention with an example of a relevant LinkedIn message. 🧲

3) Sample LinkedIn message to flatter the ego

Hello {{FirstName}},

I understand you work for{{Company}}.

I’m looking to get in touch with (note your contact’s company) professionals like you to understand your issues a little better.

4) Message to go fishing for information

Hi {{FirstName}}, your profile caught my eye! I’d like to know more about you and your business.

Please note Colloquial language can only be used in certain sectors or with certain age groups. Generations X and Z prefer to be on first-name terms. This is less the case for senior profiles.

5) Message « win or lose »

This is the one I like least, because it’s a little too aggressive and immediately talks about the brand. It’s handy if you want to move fast. But, above all, think about long-term results and do some A/B testing to make sure you don’t lose any customers with this sales technique.

Hello {{FirstName}},

I see you’re in the middle of developing your network on LinkedIn.At Waalaxy, we’re developing tools that can help{{Company}} generate more leads, notably by automating your actions on the network.

Would you like to find out more?

Why is she more « aggressive » than the others? 🤔

• 1️⃣ You talk about your business right away.
• 2️⃣ You talk about your solutions right away.
• 3️⃣ You sell the merits of your products.

You need to use it with a very specific target of prospects you consider to be already hot , and if you’re sure your solution could meet their expectations.

6) Message to relaunch a prospect on the network

Hello {{FirstName}},

I haven’t heard back from you yet. If you’re still interested in discovering new techniques, I’ve got some useful tips on how to generate new leads.

I’ve compiled in an article the best way to find your leads on LinkedIn. Is this expertise you think is relevant to know (note your contact profession here)?

I love this follow-up message, which I find extremely relevant. Let me tell you why:

• You use the strong words « useful », “novelty”, “best method”, « relevant ».
• You speak the language of sales thanks to “Generate new prospects”, “find your prospects”.
• You emphasize a magical feeling in sales: pride. Telling your interlocutor that you have the best solutions and techniques for his sector makes him want to welcome this knowledge: you’ve piqued his curiosity – he wants to be the best, too, just like you. 😎
• You ask a question he can’t say no to, and that’s a real turn-on. It’s a key on sale. 🔑 – If he says no, he doesn’t want to improve. But the question is subtle enough not to sound arrogant, and that’s crucial.

Things to remember 💡

• Use the right business language.
• Use relevant words.
• Encourage curiosity.
• Ask a question the prospect can’t say no to.

And, since we’re at the heart of the technique, let me tell you more about it.

7) Get new customers with a proven method

When it comes to getting new customers, your message will probably fail if you start with a simple pitch.

Keep in mind that your personalized message must show a willingness to connect, not just your personal interest.

Use the AIDA method to start prospecting

AIDA is an acronym that stands for :

• A for « Attention ».
• I for « Interest ».
• D for « Desire ».
• A for « Action ».

Use the B.A.B. method when you want to get straight to the point

B = Before.

Start by stating your prospects’ current pain points (fears). Clearly state the need and shake it up. 😱

A = After.

Continue with imagination. Face the prospect’s needs. What are the solutions (heads) for the needs (tails)? Paint your prospect’s dream. 🎨

B = Bridge.

Finish by bridging the gap with your solution, which will ease her tensions and help her meet her professional goals. 🌈

8) Get new customers by mentioning a mutual connection

Having friends in common gives the prospect the impression that you already know each other a little.

There’s a well-known saying: The friends of my friends are my friends.

In fact, there’s one thing you really need to realize: prospecting is very similar to the interaction between two people on the street, at a party or over dinner.

We feel the same things:

• Need to belong to a group ⭢ a friend of a friend, it’s the same social group.
• Need to share common values ⭢ we look for commonalities with the person we’re interacting with.
• Need for other group members to provide solutions to our problems.

If you’re interacting with a friend of a friend, as a general rule, you’re going to pay more attention to them and make an effort to get to know them. You assume that you have things in common, since you have connections with the same individuals. 🤟

So, if you’re contacting prospects on LinkedIn and you have connections in common, put it out there. 👌

Here’s an example:

Hello {{FirstName}},

Nice to meet you! I noticed that we’re both connected with (note here the name of your mutual connection).

I see that you’re (in the same line of business/share the same interests) as (note here the name of your mutual connection), so I thought it would be nice to connect. How well do you know each other?

I think it’s perfect as a first approach message in this scenario. You don’t want to say too much or put too much emphasis on your solutions.

Wait until you’ve heard back from them and created a link before adding more information about your products. Be patient.

9) Get customers by expressing admiration for their work

There’s nothing like speaking from the heart. There’s always something to admire in the work of others.

You just have to find what it is in your prospect.

We’re not asking you to suck up to them 👞. But rather to identify what speaks to you, and bring it to the fore.

For example: whether you’re for or against fast food, you can just point out the genius of Burger King’s communication.

As in this example, there’s always something to admire in a prospect. In fact, I’d go so far as to say that 95% of the time, you have to have something to admire. Otherwise, you’re not curious or open enough to find inspiration. ✨

Of course, if you’re using an automated prospecting tool, then your messages won’t be able to be as personalized.

But they can still be a little personalized, if you do qualified research on the network.

10) Contact following a post

Hello {{FirstName}},

My name is (note your first name), I’m (note your position) at (note your company name). I came across your post about (choose topic), and had to get in touch with you 😀

You seem to be exactly the type of person I’d like to network with. I admire the work of (note the name of the company) for (note the reasons for your admiration).

I also saw that you had worked on (something that shows why they might be your ideal client), and I have something I think you could benefit from in the future.

What we like about this message is that it speaks honestly about your work prospects.

It’s not aggressive and too « sale », with a sentence explaining that we won’t try to manipulate him into selling something.

You can use it when you’ve found interesting information about a prospect, or by consulting their publications on LinkedIn.

11) Use an automated prospecting tool

Hello {{FirstName}},

My name is (note your name), I’m (note your job title) at (note the company).

You seem to be exactly the kind of person I’d like to network with. I admire the work you do as a worker (note your target profession).

I myself am fascinated by (note prospect’s industry/job type) and I am always looking for solutions. 🎯

I have something I think you could benefit from.

Here, you’re being a little more vague. Unfortunately, you have a little less information about your prospects because you’re sending hundreds of messages a day automatically. 🤑

How to automate my LinkedIn prospecting messages

Thanks to an automation tool coupled with good research on LinkedIn, you can :

• Create prospecting campaigns in which you upload thousands of leads every day, in just a few minutes.
• Launch personalized scenarios to nurture your prospects. These scenarios are made up of different actions that you can predefine and that are launched automatically.

Here’s an example of a scenario you can create: « Invitation » (as simple as that).

1. The connection request is launched automatically.
2. The prospect either accepts or refuses (here you can define the delay between the passage to step 1 and step 3, e.g. one day after the prospect accepts the request, we move on to the next step). 🔥
3. Your automatic message is sent to the prospect.
4. If he replies, you receive the information here, in your LinkedIn email CRM 💌 and you can launch the conversion phase. 🤑).

How do I get started automating my actions on LinkedIn?

With a LinkedIn search, you can generate qualified leads.

• Type in your search « copywriter », “developer”, “CEO”.
• Click on « people », then on “filters” to refine your search.

To master your search on the network, you need to know everything about the tool and the best way to search for your prospects. 🎯

• Open your automation tool via the Chrome extension. Create the name you want for your campaign.
• Press submit and let the magic happen. (Well, by magic, I mean the developers who created the tool). ✨

Then go to your B2b prospecting automation CRM! Choose your scenario from a wide selection.

Yes, prospecting is a bit like watching Netflix at Waalaxy. 😂

Once you’ve uploaded your leads into your campaign and chosen your scenario, you can copy and paste one of the sample prospecting messages and modify it slightly to suit your target.

Then click on validate and you’re ready to go. 🚀

Your CRM will tell you that your action is indeed running by itself, like a big one. 😋

Here you can see :

• The number of actions that will be carried out during the day and in the coming days until the end of your campaign.

• The actions that are currently taking place and how long they will take.

Now you know how to launch your first automated campaign. I hope it helps you save time and customers as much as it does me, but a little bird tells me it’s bound to 😉

Why partner on LinkedIn?

One of the smartest strategies on LinkedIn, and one that many don’t take advantage of – is partnerships.

With millions of users on the network, you’re in a position to build a network of partners and get lots of new referrals.

This is a considerable advantage for your brand image or employer’s brand. You prove to other network members that you can be trusted. 👀

Here are a few examples of how she can leverage new partnerships on LinkedIn.

3 LinkedIn message templates for partnerships

1) Sample message for making contacts

Hello {{FirstName}},

I am (note your first name), (note your current position) in (note your area of expertise).

I can see that you are (note your prospect’s/your prospects’ profession) at (note the company). I’m also interested in (note the company) and its effect on (note the subject). I think we could connect on the network.

I’ll be happy to follow {{Company}}’s activities and your posts on the subject!

I wish you a wonderful week. 😁

This template is not aggressive, it kindly invites a connection and it’s personalized too!

You can use it after your future partner has accepted your invitation to connect on the network.

Use it for connections with whom you genuinely share values, and to establish partnerships that could benefit both parties.

For example, if you’re in marketing automation, you might find content experts, copywriters, communications agency managers or even growth hackers and SaaS experts.

The world of LinkedIn is rich and bursting with brains, ideas and innovation, so make the most of it!

2) Sample LinkedIn message to generate partnerships

Hi {{FirstName}},

It seems we both love (note industry). I meet weekly with successful people in (note industry or company) to talk about (note your topic), and we help each other find leads. 😀

Would you like us to look at ways in which we could help each other?

I look forward to meeting you soon.

3) Message to generate powerful backlinks

If you’re a fan of SEO/SEA, Backlinks will immediately speak to you. 😍

Creating excellent content with high added value is one of the best ways to set yourself apart from the competition. ✍

Then it’s up to you to make sure as many people as possible notice your article.

Here’s a sample LinkedIn message to get your articles cited as references.

Hello {{FirstName}},

My name is (note your name) and I’ve just come across your resource page for (note target audience) :

(If you insert the link to their resource page, that’s even better).

I work with (Name of your company/client), which offers (note a brief description of what the company does):

I’ve written an article that might be of interest to your readers (insert a link to the corresponding article on their resource page).

It could be a good addition to your page and bring a lot of value to your visitors.

What do you think 😉

The great thing about this model is that this strategy doesn’t cost you much, but can pay off in a big way. Indeed, if you create valuable content tailored to your chosen field, there’s no reason why your interlocutor won’t accept your content.

We suggest you use it by targeting blogs dedicated to the same audiences as yours, but offering alternatives. If you’re a competitor, they’ll never agree to advertise to you. 😂

Find a job with LinkedIn

LinkedIn is the social network where you can boost your career. 🚀 95% of recruiters use it to recruit new talent. You quickly do the math, there are two types of people:

• Option 1: you’re on LinkedIn and you optimize your profile to the max.
• Option 2: you’re not on LinkedIn and you send handwritten letters through the post. 😂

On a more serious note, this is the 21ᵉ century, so you have no choice but to use LinkedIn, and between us it’s so much the better! It’s so much easier, ergonomic and enjoyable.

1) Write to a recruiter

Hello {{FirstName}}, my name is (note your name).

I saw a job offer (note the reference of the offer) corresponding exactly to what I love to do, and what I know how to do very well as (note your title).

I’d like to know more about it,

I promise it won’t take long, could we swap? 😁

What I really like about this example is that you’re clear and concise. You talk as much about your motivations as your expertise.

Of course, you still need to adapt to your target audience. 🎯 It’s up to you to decide whether it’s better to be on first-name terms, or whether it’s better to be formal. To do this, find out more about the recruiter and the company. 🔍

To give you all the information you need, here’s a second, slightly more familiar example you can adopt.

2) Write a quieter message

Hello {{FirstName}},

Although we’ve never met or had a chance to work together, I’ve heard great things about {{Company}} from (note the LinkedIn reference).

I’m sure you’re very busy, but if there are any job openings in (note your position) I’d love the opportunity to tell you why I might be just the candidate for you.

Thank you and have a nice day!

If you need a little more help in your job search, especially to be sure to differentiate yourself in front of the recruiter, there’s a summary guide on the subject. 👀

How about a recap?

We hope you find these LinkedIn message templates useful, and that they help you achieve the goals you set yourself before reading this guide. 🎯

We’ve provided specific examples that you can now implement in your future automated prospecting campaign.

LinkedIn is one of the most effective sites for finding opportunities beneficial to your company’s development: use it! 😁

Whether you’re using it to expand your network, get new customers or partners, or embark on a new sales strategy, these examples could increase your chances of success, and that, I’m already all fired up about! 🤭

What’s more, you can use Waalaxy to automate all these actions. ⬇️

Thanks to this tool, you can create campaigns, launch scenarios and concentrate on the ton of messages you’ll receive without losing prospects along the way. That’s all we wish for you.

Frequently asked questions

What is an example of a message to send on LinkedIn?

If you don’t have any inspiration, here’s an example of a LinkedIn message to send:

Hi {{FistName}},

I came across your profile while exploring (specific field or industry), and found your journey very inspiring. I’m currently working on (project or activity related to the person’s field), and I’d be delighted to chat with you to find out more about your experience.

Would you be willing to connect us?

This message is personalized, shows sincere interest and opens the conversation without being intrusive. The aim is to create a genuine link and launch a constructive exchange.

How do I write a message on LinkedIn?

If you don’t know how to write a message on LinkedIn, it’s very simple:

• Connect to your LinkedIn account.
• Search for the relevant person.
• Click on “Connect” (if you are not yet connected).
• Send a message (if you are already connected).

What message should I send to the recruiter on LinkedIn?

LinkedIn is also, and above all, about finding a job. So what kind of message should you send to a recruiter?

Naturally, you’ll want to find out more about the company, its culture, objectives and vision. If the recruiter isn’t part of your network, you can add a note to your connection request.

Here’s an example to inspire you:

Hello {{FirstName}},

I was interested in your company and thought you might need {job name} and your company is a structure in which I can see myself thriving.

I could bring you my skills and continue to learn in {name of field}.

How about a more detailed discussion so that I can show you that I’m the right person for you?

Now you know which LinkedIn message template to send for your strategy! 😇