If Lemlist has served you well but is starting to show its limitations (high cost when scaling, complex mailbox management, inconsistent deliverability), it’s often a good time to look elsewhere. 👀
In this guide, we review the best Lemlist alternatives to help you compare, understand the key differences, and choose the tool that best suits your volume, budget, and prospecting style. 🤓
What is Lemlist?
Lemlist is a cold email tool designed to create, personalize, and automate B2B email campaigns. It is best known for its advanced personalization options and its integrated warm-up module, Lemwarm.🔥
What are the features of the Lemlist extension?
Here’s what the tool offers to structure and automate your prospecting 👇🏻:
- 🤖 Email campaign automation: Sequences, reminders, follow-ups.
- 👩🏻🎨 Advanced customization: Variables, images, GIFs, landing pages.
- 🔥 Integrated email warmup (Lemwarm) to boost sending reputation and deliverability.
- 🔀 Multichannel: Email + LinkedIn + calls + other channels via Lemlist API.
- 📨 Unified inbox to manage responses from one place.
- 📋 Ready-to-use templates & sequences.
- 📊 Statistics & tracking: Open rates, clicks, replies, etc.
- 🔗 CRM integrations and external tools.
- 📮 Lemlist Email Finder and email verification to reduce bounce rates (via integrations).
Advantages and disadvantages of Lemlist
| Advantages | Disadvantages |
|---|---|
| Extensive customization (images, variables, landing pages) | Cost per user/inbox can quickly increase when scaling |
| Multichannel (email + LinkedIn + calls) | Warm-up and deliverability limited at high volume without manual effort |
| Modern prospecting-oriented tool (sequences + A/B testing) | Sometimes difficult for beginners to master |
| Unified inbox for managing responses | Limited enrichment options/contact database, credits to be repurchased |
| Many templates and automations | No native attachments in emails (according to some feedback) |
| CRM integrations | Team collaboration and complex workflows better managed by more sophisticated platforms |
How much does Lemlist cost?
Lemlist pricing is clearly positioned at the high end of the market, especially when you add multiple users, email accounts, or multichannel usage, which can quickly put a strain on your budget 🥲 and to answer a common question: can you use Lemlist for free? No, Lemlist does not offer a free trial/plan, only paid plans.
What do its users think?
Here is an overview of real Lemlist reviews :
✅ Overall positive: Lemlist has a very high rating (~4.6/5) on Capterra with several hundred verified reviews, highlighting that the tool is effective for automating campaigns, easy to use for multi-channel email sequences, and offers advanced customization that really helps with prospecting.
👍 Frequently cited points: Good perceived deliverability, intuitive interface for beginners, customer support often considered responsive in feedback, high level of customization for email templates.
⚠️ Recurring criticisms: Some users find the price high compared to other competing tools, note limited or costly integrations via Zapier, or say that support is not always up to par on advanced technical topics.
Why look for a Lemlist alternative?
As your prospecting grows in volume or complexity, Lemlist extension may become less suitable for certain uses. The cost per user and per mailbox increases quickly, multi-account management becomes more cumbersome, and deliverability can be more difficult to stabilize at high volumes.
It is often at this stage that teams look for an alternative, to reduce the cost per lead, better scale campaigns, add real multichannel capabilities (email + LinkedIn + others), or even consolidate several segments (leads database, outreach campaigns, CRM tools) into a single tool that is easier to manage.
The 10 best Lemlist alternatives
There is no perfect alternative to Lemlist, but there are several relevant tools depending on your use case. Sending volume, multichannel, data enrichment… it all depends on your context! 👇
Lemlist VS Waalaxy alternative
Waalaxy isn’t just an email tool like Lemlist, it combines both LinkedIn and email in pre-configured multichannel sequences that are super easy to put into practice. If you’re looking to boost your lead generation without having to deal with 3-4 different tools, Waalaxy is designed for just that.
It allows you to send email, LinkedIn invitations, messages, and automated follow-ups, while maintaining a sufficiently
“ safe” to avoid being blocked or banned by LinkedIn. 🧘🏻♀️ And that’s not all… What makes Waalaxy really interesting:- 🧑💼 Team Plan: Waalaxy offers plans designed for teams (multiple users/email addresses), which facilitates collaborative management of prospecting campaigns (everyone can manage their sequences, share message templates, lists, etc.), which is extremely practical when scaling up or working in pairs/agencies.
- 📥 Integrated inbox: All responses arrive in a unified inbox. You can sort, filter, and prioritize messages, allowing you to respond quickly to everyone without missing anything.
- 🔁 Auto-import via LinkedIn interactions: You can automatically import prospects from post comments or after a profile visit. No more need to enter each contact manually, a real time-saver if you’re targeting very specific audiences.
- 🤖AI and interest scoring: Waalaxy also includes a layer of artificial intelligence that analyzes prospect behavior. It can detect whether a person is likely to be interested or not based on interactions and responses. This helps you prioritize hot leads without spending hours on it.
💪 Waalaxy’s strengths :
- LinkedIn + email automation in a single platform.
- Well-designed Team plan for freelancers, small teams, or agencies.
- Automatic import of prospects via LinkedIn interactions.
- Inbox with sorting and filters to respond to everyone efficiently.
- Useful AI to identify the most engaged prospects.
- Integration with dozens of CRMs.
⚠️ Limitations:
- Less focused on email “ pur ” than Lemlist.
- No internal database as large as some alternatives.
- Requires the use of Google Chrome.
How much does Waalaxy cost?
Monthly
Quarterly
Yearly
Without Inbox
With Inbox
Add-on
What do its users think?
👍 What people like:
- Many find the tool easy to use and effective for automating LinkedIn prospecting.
- The responsive customer service is often cited as a positive (support available, quick responses).
- Several users highlight the real time savings and the ability to structure their actions without complicating their lives.
⚠️ Points of frustration: Some users report bugs or technical limitations, particularly related to the extension and LinkedIn synchronization.
Lemlist VS Apollo IO
Apollo.io is a comprehensive prospecting and sales engagement platform that goes far beyond simple cold email campaigns.
The tool’s main features:
- 💼 B2B database to find prospects by industry, job title, company size, technologies, and more.
- 📧 Multi-channel sequences (email, calls, and social media) for effective engagement.
- 🔍 Automatic contact enrichment and Chrome extension to capture emails directly.
- 📊 Integrated CRM and analytics to track conversations and opportunities.
How much does Apollo.io cost?
What do its customers think?
👍 Users love the power of the database, the available filters, and the CRM integration, which really makes prospecting easier.
👎 Some feedback points to a learning curve and a cluttered interface, and some find the advanced options a bit complex.
Instantly AI vs Lemlist alternative
Instantly is a high-speed cold email outreach tool with advanced features to boost deliverability and scale campaigns without the hassle. 🕺🏻
With this tool, you can:
- 📊 Unibox CRM to manage your prospects and exchanges from a single view.
- 📬 Unlimited email accounts and rotating sending to maximize volume.
- 🔥 Automatic warm-up and sending reputation protection.
- 🤖 A/B testing and AI to optimize content and improve campaigns.
How much does Instantly cost?
Plans start at around $47/month (approximately €40) for essential campaigns, up to ~$97/month for higher volumes and advanced statistics. 📊
What do its users say?
👍 Many appreciate the ease of scaling email outreach and unlimited mailbox management.
👎 Some find the interface still a little rough and sometimes lack multichannel capabilities.
La Growth Machine VS Lemlist alternative
La Growth Machine focuses heavily on intelligent multichannel outreach via email, LinkedIn, X, and more, with advanced scenarios. 👀
With The Growth Machine, you get:
- 🎯 Customized multichannel scenarios: You can create tailor-made journeys that combine email, LinkedIn (and other channels).
- 🤝 LinkedIn automation and email campaigns.
- 📈 Comprehensive response tracking so you can quickly adjust your actions.
- 🔄 CRM integrations & automations: The tool connects to major CRMs to synchronize your data and automate your workflows.
The price of La Growth Machine
This tool is positioned at the high end of the market, especially for complex teams and campaigns. 🧠
What do its users say?
👍 Recognized for the power of its multichannel workflows.
👎 May require more time to learn and be costly if you don’t yet have a large team or a real multichannel need.
Lemlist alternative vs Hubspot
HubSpot is primarily a comprehensive CRM, often used to manage your entire funnel (marketing, sales, support), with email marketing features.📮
Hubspot’s main features:
- 🧠 CRM with sales pipelines, easily track your opportunities and your sales cycle from start to finish.
- ✉️ Email marketing & automation by creating campaigns and automating your follow-ups effortlessly.
- 📍 Reporting & analytics with simple dashboards.
- 🔗 Extensive integrations with other tools.
Hubspot pricing plan
Freemium model, then quite high if you activate pro or enterprise modules. 😅
Hubspot user reviews
👍 Excellent overall platform, ideal for structuring a complete sales process.
👎 A little overkill if you’re just looking for cold email, and the cost can quickly add up.
Lemlist alternative VS SalesLoft
Salesloft isn’t just a cold email tool like Lemlist, it’s a full-blown sales engagement platform, mainly used by structured sales teams (SMBs, scale-ups, and enterprises). The idea behind Salesloft is to manage your entire outreach workflow in one place. It’s powerful… but definitely more complex (and more expensive 😅).
Key features 👇🏻:
- 📧 Multichannel cadences: emails warm-up, calls, and LinkedIn steps in structured sales workflows.
- 🤖 Automation & AI: helps prioritize actions and personalize outreach.
- 📊 Advanced tracking & analytics: full visibility on prospect engagement.
- 🔗 Strong CRM integrations: especially with Salesforce and other sales tools.
How much does SalesLoft cost?
Clearly positioned as a premium solution 💸. Pricing isn’t public and is quote-based, which often makes it less suitable for freelancers or small teams.
What do its customers think?
👍 Loved for its sales-driven approach and ability to scale across teams.
👎 Often criticized for being expensive, complex to set up, and overkill for simple cold email use cases.
MailChimp vs. Lemlist alternative
Mailchimp is a classic email marketing tool, geared more towards newsletters and marketing campaigns than B2B cold outreach. 👀
➡️ Mailchimp offers features such as:
- 📫 Email marketing and automation with simple scenarios.
- 📅 Cool, easy-to-use templates that require no technical skills.
- 📊 Basic stats and reporting on essential performance metrics.
Mailchimp pricing
Freemium, then scalable plans, but can quickly become expensive as your list grows. 📨
What are users saying?
👍 Very accessible for beginners, perfect for marketing.
👎 Not optimized for B2B cold emailing, with limitations on emailing KPIs.
SalesHandy vs. Lemlist alternative
SalesHandy is a cold email tool focused on simplicity and efficiency, ideal if you want email without complicating your sales cycle too much.
SalesHandy allows you to:
- ✉️ Set up automated sequences.
- 📊 Track open/reply rates.
- 🔥 Warm up with analytics to protect your deliverability while tracking performance.
- 📦 Multi-client support, manage multiple accounts at no extra cost, convenient for freelancers and agencies.
How much does SalesHandy cost?
Quite affordable with good value for money, often cited by users. 👀
User reviews:
👍 Easy to use and good support.
👎 Fewer advanced features compared to Apollo.io or Instantly.ai.
Lemlist alternative VS Mailshake
Mailshake is a lightweight outreach platform focused on cold email and simple multichannel sequences, ideal if you want effective campaigns without heavy complexity. It sits between basic tools and heavy enterprise platforms 🧘🏻♀️.
It offers features such as:
- 📧 Automated email sequences : Schedule campaigns with built-in follow-ups.
- 🔗 Multichannel outreach : Email, LinkedIn (via integration).
- 📊 Tracking & analytics : See opens, clicks, and replies at a glance.
- 🤝 CRM integrations : Works smoothly with your existing stack.
How much does a Mailshake subscription cost?
Mid-range pricing that’s accessible for startups and sales teams without blowing your budget 💸.
What do its users say?
👍 Users love the ease of use, affordable, solid sequence performance and keep your email reputation.
👎 Some note that advanced features are more limited than in heavier platforms.
Snov.io vs. Lemlist alternative
Snov.io offers a mix of prospect search and cold emailing, an effective way to combine two needs in a single tool. 🛠️
With Snov.io, you can mainly:
- 🔎 Use the email finder and enrichment feature to easily find and complete your prospect contacts.
- 📧 Set up email sequences.
- 🧠 Perform useful CRM integrations for better follow-up.
What are Snov.io’s prices?
It’s a credit-based tool with a starting number of credits, and depending on your needs, you can get more by changing your plan.
What do its customers think?
👍 Good balance between data and outreach.
👎 Data quality is sometimes limited, as are performance indicators.
Lemlist alternative VS Reply.io
Reply.io is a sales engagement automation platform that lets you orchestrate emails, calls, LinkedIn and more in unified, automated cadences. Think of it as a hub to automate your outreach pipeline without juggling multiple tools 📬.
The Key features are :
📧 Multichannel sequences : Email, calls, LinkedIn, and more in automated workflows.
🤖 Automation : Dynamic personalization and workflow optimization with artificial intelligence.
📊 Tracking & analytics : Monitor opens, clicks, replies and engagement.
🔗 CRM & sales integrations : Sync with your existing systems.
How much does Reply.io cost?
Mid-to-high tier 💸, often seen as a solid balance of power and usability for structured sales teams.
User reviews
👍 Users like the multichannel automation and integration options.
👎 Some reviews missing or less advanced features compared to other competitors.
Here’s a table that summarizes Lemlist competitors :
| Tool | Channels | Key strengths | Main limitations | Pricing level | Best for |
|---|---|---|---|---|---|
| Lemlist | Email, LinkedIn (partial) | Advanced personalization, Lemwarm, templates | Expensive at scale, limited data & enrichment | 💸💸💸 | Email-first teams, moderate volume |
| Waalaxy | LinkedIn, Email | LinkedIn automation, unified inbox, AI lead scoring, team plan | Less email-only focus, no large internal DB | 💸💸 | Freelancers, sales teams, agencies |
| Apollo.io | Email, Calls, Social | Massive B2B database, enrichment, CRM | Learning curve, can get expensive | 💸💸💸 | Data-driven sales teams |
| Instantly.ai | Unlimited inboxes, warm-up, deliverability | Email-only, limited multichannel | 💸💸 | Email scale & agencies | |
| La Growth Machine | Email, LinkedIn, X | Powerful workflows, true multichannel | Complex setup, high cost | 💸💸💸 | Advanced growth teams |
| HubSpot | Email, CRM | Full CRM, automation, reporting | Overkill for cold email, expensive | 💸💸💸 | Scale-ups, structured sales orgs |
| SalesLoft | Email, Calls, LinkedIn | Enterprise-grade cadences, analytics | Very expensive, complex | 💸💸💸💸 | Large sales teams |
| Mailchimp | Easy to use, templates | Not made for cold outreach | 💸💸 | Newsletters & marketing | |
| SalesHandy | Affordable, easy setup, multi-clients | Fewer advanced features | 💸 | Freelancers & small teams | |
| Snov.io | Email finder + sequences | Data quality varies | 💸 | Solopreneurs, early growth | |
| Mailshake | Email, LinkedIn (via integrations) | Easy to use, solid sequences | Limited advanced features | 💸💸 | SMBs wanting simplicity |
| Reply.io | Email, Calls, LinkedIn | Multichannel automation, integrations | Missing some advanced features | 💸💸💸 | Structured sales teams |
Here is a small table summarizing all the Lemlist alternative tools 👇🏻:
Let’s recap the Lemlist alternatives
If Lemlist has served you well so far, it can quickly show its limitations as soon as you try to move up a gear: skyrocketing budgets, more cumbersome email management, and deliverability that is more difficult to maintain.
This is where Waalaxy clearly stands out👀. If LinkedIn is part of your strategy, the LinkedIn + email combo, teamwork, the inbox to respond to everyone, and AI that helps identify truly interested prospects make all the difference. You save time, simplify your stack, and stay focused on what pays off 💸.
The other alternatives are still very relevant compared to Lemlist… but for more specific needs 😉. Apollo.io is great if you’re looking for a large database + an integrated CRM, while Instantly or Smartlead are perfect for sending a lot of high-volume emails… 📬.
It’s up to you to assess your needs and choose the best tools for your prospecting! 🧚🏻♀️
FAQ on Lemlist alternatives
Is Lemlist secure?
Yes, Lemlist is a generally reliable and secure tool 🔐. It complies with standard SaaS software requirements: secure hosting, data encryption, and protected connections to your email accounts (Gmail, Outlook, SMTP).
When it comes to prospecting, Lemlist also incorporates best practices to limit risks: warm-up with Lemwarm, gradual ramp-up of volumes, detection of automatic replies… all of which helps to preserve your sending reputation.
👉 However, as with any cold email tool, security also depends heavily on how you use it. Too much volume, poor list hygiene, or poorly configured domains can impact your results, regardless of the tool 😅.
Is Lemlist GDPR compliant?
Yes, Lemlist is GDPR compliant both technically and contractually. The tool provides the necessary elements (DPA, secure hosting, data management) to use the platform within a legal framework in Europe.
However , compliance depends mainly on how you use it. You must verify the quality of your prospect file, legitimate interest, compliance with the right to object, and management of deletion requests. Lemlist gives you the tools, but it’s up to you to apply GDPR best practices 😉.
Can we migrate without losing our contact database?
Yes, there’s no problem with Lemlist, especially if you’re migrating to Waalaxy. Before changing tools, a quick mini-audit will help you avoid any loss of performance 😉:
- 📊 Check your current KPIs: open rate, response rate, email deliverability rate.
- 🧹 Clean up your contact database: duplicates, invalid emails, inactive leads.
- 📬 Check your mailboxes: volumes per inbox, domains used.
- 🔐 Check your technical settings: SPF, DKIM, DMARC properly configured.
Then, you can export your contacts from Lemlist (CSV) and import them directly into Waalaxy, keeping your key data: emails, first names, last names, company, etc.
Better still, Waalaxy then allows you to re-enrich or complete your leads via LinkedIn, automatically add new prospects (comments, profile visits), and integrate them into LinkedIn + email sequences without starting from scratch. You keep your existing database, improve your targeting, and start again with cleaner, more effective campaigns.🕺🏻
Now you know everything there is to know about Lemlist alternatives! 🧚🏻♀️
Cécile PANZANI
18/01/2026 
