If you’re hesitating about your next sales outreach tool, or if lemlist has worked well for you but is starting to show its limits (high costs as you scale, complex mailbox management, inconsistent deliverability) —> it might be time to look elsewhere 👀.
In this guide, we break down the best lemlist alternatives to help you compare tools, understand the real differences, and choose the one that fits your volume, budget, and outreach style 🤓.
What is lemlist?
lemlist is a multichannel outreach tool that helps you create, personalize, and automate B2B campaigns across cold email, LinkedIn, and WhatsApp. It’s especially known for its deep personalization options and its built-in warm-up tool, Lemwarm 🔥.
What are lemlist’s key features?
Here’s what the tool offers to structure and automate your prospecting👇
- 🤖 Email campaign automation: Automated sequences with reminders and follow-ups
- 👩🏻🎨 Advanced customization: Variables, images, GIFs, and landing pages
- 🔥 Built-in email warm-up (lemwarm) to improve sender reputation and deliverability
- 🔀 Multichannel outreach: Email, LinkedIn, calls, and more via the lemlist API
- 📨 Unified inbox to manage all replies in one place
- 📋 Ready-to-use templates & sequences
- 📊 Stats & tracking: Open rates, clicks, replies, and more
- 🔗 CRM and external tool integrations
- 📮lemlist’s Email finder and verification (via integrations) to reduce bounce rates
Pros and Cons of lemlist
| Pros | Cons |
|---|---|
| Extensive customization (images, variables, landing pages) | Costs per user and inbox increase quickly as you scale |
| Multichannel outreach (email, LinkedIn, calls) | Deliverability and Warm-up can be harder to maintain at high volume without manual effort |
| Modern prospecting features (sequences, A/B testing) | Can be difficult for beginners to fully master |
| Unified inbox for managing replies | Limited enrichment and contact database; credits must be repurchased |
| Many templates and automations | No native file attachments in emails (based on some user feedback) |
| CRM integrations | Advanced team collaboration and complex workflows are better handled by more robust platforms |
How much does Lemlist cost?
Lemlist pricing sits on the higher end of the market, especially once you start adding multiple users, inboxes, or multichannel campaigns — which can quickly stretch your budget 🥲.
And to answer a common question: yes, Lemlist does offer a free trial, and it’s limited to 14 days.
What do users think about Lemlist?
Here’s a snapshot of real Lemlist user reviews 👇
✅ Overall sentiment is positive: Lemlist holds an average rating of around 4.6/5 on G2, with hundreds of verified reviews. Users often mention that the tool is effective for campaign automation, easy to use for multichannel outreach, and strong when it comes to email personalization for prospecting.
👍 Frequently mentioned strengths: Solid deliverability, responsive customer support (according to many reviews), and a high level of flexibility for email templates.
⚠️ Recurring criticisms: Pricing is often seen as high compared to competitors, some integrations rely heavily on Zapier and can get expensive, and advanced technical support doesn’t always meet expectations.
Why look for a Lemlist alternative?
There are usually two main reasons teams start looking for a Lemlist alternative:
1️⃣ For beginners or lean teams
If you’re a founder, business owner, or part of a small sales team (especially without RevOps or technical support), lemlist can quickly feel like overkill. Its workflows may be more complex than necessary, and you can often find tools that are easier to use, more affordable, and still highly effective.
2️⃣ For more advanced sales needs
As your outreach volume or campaign complexity grows, lemlist may start to feel limiting. Costs increase quickly per user and per mailbox, managing multiple accounts becomes more time-consuming, and maintaining consistent deliverability at scale can be a real challenge.
The 11 best lemlist alternatives
There’s no single “perfect” alternative to Lemlist. The right tool really depends on your use case: sending volume, multichannel needs, data enrichment, team size, and more. Context matters 👇
#1 Waalaxy: best alternative for small teams and LinkedIn+Email outreach
Waalaxy isn’t just a cold-email-focused tool like Lemlist. It combines LinkedIn and email outreach into pre-built multichannel sequences that are easy to launch and easy to manage.
If you’re looking to boost lead generation without juggling three or four different tools, Waalaxy is built exactly for that and you can try it for free.
It lets you send LinkedIn connection requests, messages, emails, and automated follow-ups — all while staying within safe usage limits to reduce the risk of LinkedIn restrictions or bans.
And that’s just the start. Here’s what really makes Waalaxy stand out 👇:
- 🔁 Auto-import via LinkedIn interactions: automatically import prospects based on profile visits or post comments. No need to manually add contacts: a huge time-saver when targeting niche audiences.
- 🧑💼 Team Plan: Waalaxy offers plans designed for teams, with support for multiple users and email addresses. Each team member can manage their own sequences, share message templates, and collaborate on lists — especially useful when scaling, working in pairs, or running prospecting campaigns for clients like agencies.
- 📥 Integrated inbox: All replies land in a single inbox. You can sort, filter, and prioritize conversations, making it easy to respond quickly without missing messages.
- 🤖AI-powered interest scoring: Waalaxy analyzes prospect behavior and interactions to identify who’s most likely to be interested. This helps you focus on hot leads without spending hours reviewing replies.
💪 Waalaxy’s strengths:
- LinkedIn and email automation in one platform
- Super easy to use: Intuitive interface, guided flows, and campaigns live in just a few minutes.
- Team-friendly plans for small sales teams, founders and agencies
- Automatic prospect import via LinkedIn activity
- Unified inbox with filters and prioritization
- AI insights to spot engaged prospects
- Integrations with dozens of CRMs
👉 See the full lemlist vs Waalaxy comparison. Or try Waalaxy today and launch your first campaign in 10 minutes:
⚠️ Limitations:
- Less focused on pure email than Lemlist
- No large built-in contact database: all from LinkedIn or external database (CSV, upload via API)
- Requires Google Chrome to run
How much does Waalaxy cost?
Monthly
Quarterly
Yearly
Without Inbox
With Inbox
Add-on
What do users think?
👍 What people like:
- Easy to use and effective for LinkedIn outreach
- Responsive and helpful customer service
- Major time savings and simple campaign structure
- Well rated by users: 4.6 on G2, 4.5 on Trustpilot, and 4.8 on the Chrome Web Store, based on thousands of reviews
#2 Apollo.io vs lemlist
Apollo.io is a full-fledged prospecting and sales engagement platform that goes far beyond cold email.
Main features:
- 💼 Large B2B database with filters by industry, job title, company size, tech stack, and more
- 📧 Multichannel sequences (email, calls, social touches)
- 🔍 Contact enrichment + Chrome extension to capture emails instantly
- 📊 Built-in CRM and analytics to track conversations and opportunities
How much does Apollo.io cost?
What do users think?
👍 Users love the power of the database, advanced filters, and tight CRM integration.
👎 Some mention a learning curve, a busy interface, and advanced features that can feel complex at first.
#3 Instantly AI: a great alternative for cold email outreach
Instantly is a high-volume cold email outreach tool designed to scale fast while protecting deliverability.
What you can do with Instantly:
- 📊 Unibox CRM to manage prospects and conversations in one view
- 📬 Unlimited email accounts with rotating sending
- 🔥 Automatic warm-up and reputation protection
- 🤖 A/B testing and AI tools to optimize messaging
How much does Instantly cost?
Plans start around $47/month for basic campaigns and go up to $97/month for higher volumes and advanced analytics
User feedback
👍 Great for scaling email outreach and managing many inboxes
👎 Interface still feels rough to some, and multichannel options are limited
#4 La Growth Machine vs lemlist
La Growth Machine focuses on advanced multichannel outreach, combining email, LinkedIn, X (Twitter), and more 👀.
Key features
- 🎯 Customized multichannel scenarios: You can create tailor-made journeys that combine email, LinkedIn (and other channels).
- 🤝 LinkedIn automation and email campaigns.
- 📈 Comprehensive response tracking so you can quickly adjust your actions.
- 🔄 CRM integrations & automations: The tool connects to major CRMs to synchronize your data and automate your workflows.
Pricing & Feedback
La Growth Machine sits on the higher end of the market, especially for complex use cases.
👍 Known for powerful multichannel workflows
👎 Steeper learning curve and higher cost if you don’t need advanced scenarios
#5 HubSpot
HubSpot is first and foremost a CRM platform, designed to manage your entire funnel — marketing, sales, and support — with email marketing built in 📮.
HubSpot’s main features:
- 🧠 CRM with full sales pipelines: easily track your opportunities and your sales cycle from start to finish.
- ✉️ Email marketing & automation by creating campaigns and automating your follow-ups effortlessly.
- 📍 Reporting & analytics with simple dashboards.
- 🔗 Extensive integrations with other tools.
Hubspot pricing plan
The free tier is generous, but costs rise quickly when activating Pro or Enterprise plans 😅
Hubspot user reviews
👍 Excellent all-in-one platform for structured sales teams
👎 Overkill if you’re only looking for cold email, and pricing adds up fast
#6 SalesLoft
Salesloft is often mentioned as a strong lemlist alternative. It’s a full-scale sales engagement platform designed for structured sales teams — from SMBs to scale-ups and enterprises.
Its goal is to manage your entire outreach workflow in one place. Powerful? Yes. Simple? Not always (and it comes at a higher price 😅).
Key features:
- 📧 Multichannel cadences: emails warm-up, calls, and LinkedIn steps in structured sales workflows.
- 🤖 Automation & AI: helps prioritize actions and personalize outreach.
- 📊 Advanced tracking & analytics: full visibility on prospect engagement.
- 🔗 Strong CRM integrations, especially with Salesforce and other sales tools.
How much does SalesLoft cost?
Clearly positioned as a premium solution 💸. Pricing isn’t public and is quote-based, which often makes it less suitable for freelancers or small teams.
What do users think?
👍 Praised for its sales-driven approach and ability to scale across large teams
👎 Often criticized for high pricing, complex setup, and being overkill for simple cold email use cases
#7 MailChimp: an email marketing alternative
Mailchimp is a classic email marketing tool, built for newsletters and marketing campaigns rather than B2B cold outreach 👀 — so it’s not a direct Lemlist alternative for sales outreach.
Key features
- 📫 Email marketing and automation with simple scenarios.
- 📅 Cool, easy-to-use templates that require no technical skills.
- 📊 Basic stats and reporting on essential performance metrics.
Pricing
Mailchimp offers a freemium plan, followed by scalable pricing — but costs can rise quickly as your contact list grows 📨
What are users saying?
👍 Very accessible for beginners and great for marketing use cases
👎 Not optimized for B2B cold emailing, with limited outreach emailing KPIs.
#8 SalesHandy
SalesHandy is a simple and efficient cold email tool, ideal if you want email outreach without overcomplicating your sales cycle — making it a solid Lemlist alternative.
What you can do with SalesHandy
- ✉️ Set up automated sequences.
- 📊 Track open/reply rates.
- 🔥 Warm up with analytics to protect your deliverability while tracking performance.
- 📦 Multi-client support: manage multiple accounts at no extra cost, convenient for freelancers and agencies.
How much does SalesHandy cost?
It is often praised for being affordable and good value for money 👀
User reviews
👍 Easy to use with responsive customer support
👎 Fewer advanced features compared to tools like Apollo or Instantly
#9 Mailshake
Mailshake is a lightweight outreach platform focused on cold email and simple multichannel sequences. It’s ideal if you want effective campaigns without heavy complexity — sitting right between basic tools and enterprise platforms 🧘🏻♀️
Key features
- 📧 Automated email sequences: Schedule campaigns with built-in follow-ups.
- 🔗 Multichannel outreach: Email and LinkedIn (via integration).
- 📊 Tracking & analytics: See opens, clicks, and replies at a glance.
- 🤝 CRM integrations: Works smoothly with your existing stack.
Pricing
Mailshake offers mid-range pricing, making it accessible for startups and sales teams without blowing the budget 💸
What do users say?
👍 Easy to use, affordable, and solid for deliverability: keeping your email reputation.
👎 Advanced features are more limited compared to heavier platforms
#10 Snov.io: final lemlist alternative
Snov.io combines prospect discovery and cold email outreach, making it a solid option if you want data and sending in one tool 🛠️
With Snov.io, you can mainly:
- 🔎 Use the email finder and enrichment feature to easily find and complete your prospect contacts.
- 📧 Set up email sequences.
- 🧠 Perform useful CRM integrations for better follow-up.
What are Snov.io’s prices?
It uses a credit-based pricing model. Plans include a base number of credits, with the option to scale as your needs grow.
What do customers think?
👍 Good balance between data enrichment and outreach
👎 Data quality and reporting depth can be inconsistent
#11 Reply.io
Reply.io is a sales engagement automation platform that lets you orchestrate email, calls, LinkedIn, and more in unified workflows.
Key features:
📧 Multichannel sequences: Email, calls, LinkedIn, and more in automated workflows.
🤖 Automation: Dynamic personalization and workflow optimization with artificial intelligence.
📊 Tracking & analytics: Monitor opens, clicks, replies, and engagement.
🔗 CRM & sales integrations: Sync with your existing systems.
How much does Reply.io cost?
Mid-to-high tier 💸, often seen as a solid balance of power and usability for structured sales teams.
User reviews
👍 Appreciated for multichannel automation and integrations
👎 Some users feel certain advanced features are missing compared to competitors
Lemlist competitors at a glance (comparison table)
Here’s a table summarizing Lemlist competitors
| Tool | Channels | Key strengths | Main limitations | Pricing level | Best for |
|---|---|---|---|---|---|
| Lemlist | Email, LinkedIn (partial), Whatsapp | Advanced personalization, Lemwarm, templates | Expensive at scale, limited data & enrichment | 💸💸💸 | Email-first teams, moderate volume |
| Waalaxy 🌟 | LinkedIn, Email | LinkedIn automation, unified inbox, AI lead scoring, team plan | more LinkedIn-first and less email-only focus | 💸💸 | sales reps, founders, business owners, small sales teams, agencies |
| Apollo.io | Email, Calls, Social | Massive B2B database, enrichment, CRM | Learning curve, can get expensive | 💸💸💸 | Data-driven sales teams |
| Instantly.ai | Unlimited inboxes, warm-up, deliverability | Email-only, limited multichannel | 💸💸 | Email scale & agencies | |
| La Growth Machine | Email, LinkedIn, X | Powerful workflows, true multichannel | Complex setup, high cost | 💸💸💸 | Advanced growth teams |
| HubSpot | Email, CRM | Full CRM, automation, reporting | Overkill for cold email, expensive | 💸💸💸 | Scale-ups, structured sales orgs |
| SalesLoft | Email, Calls, LinkedIn | Enterprise-grade cadences, analytics | Very expensive, complex | 💸💸💸💸 | Large sales teams |
| Mailchimp | Easy to use, templates | Not made for cold outreach | 💸💸 | Newsletters & marketing | |
| SalesHandy | Affordable, easy setup, multi-clients | Fewer advanced features | 💸 | Freelancers & small teams | |
| Snov.io | Email finder + sequences | Data quality varies | 💸 | Solopreneurs, early growth | |
| Mailshake | Email, LinkedIn (via integrations) | Easy to use, solid sequences | Limited advanced features | 💸💸 | SMBs wanting simplicity |
| Reply.io | Email, Calls, LinkedIn | Multichannel automation, integrations | Missing some advanced features | 💸💸💸 | Structured sales teams |
If Lemlist has worked well for you so far, it can start to show its limits as soon as you try to scale: budgets climb fast, inbox management gets more complex, and deliverability becomes harder to maintain.
That’s where Waalaxy really stands out 👀.
If LinkedIn is part of your strategy, the LinkedIn + email combo, team-friendly setup, unified inbox, and AI-powered interest scoring make a real difference. You can scale outreach without scaling tool costs, keep your workflows simple, and stay focused on what actually drives results 💸. Try it for free and launch your first campaign today.
Other alternatives are still very relevant, just for more specific use cases 😉.
Apollo.io is a strong choice if you need a large database and a built-in CRM, while tools like Instantly or Smartlead are great for sending very high volumes of cold emails.
In the end, it’s about choosing the tool that matches your goals, volume, and team setup. Not the other way around 🧚🏻♀️.
FAQ on Lemlist alternatives
What is the best lemlist alternative?
There’s no one-size-fits-all answer. The best Lemlist alternative depends on your goals:
- If you want LinkedIn + email outreach in one tool, with simple workflows and predictable pricing, Waalaxy is a strong choice.
- If you need a large B2B database and built-in CRM, tools like Apollo.io may be a better fit.
- If your priority is high-volume cold email, platforms like Instantly or Smartlead can make sense.
The key is choosing a tool that matches your outreach volume, channels, and team size without overpaying for features you don’t need.
Is lemlist secure?
Yes, Lemlist is generally considered a secure and reliable SaaS tool 🔐
It follows standard security practices such as secure hosting, data encryption, and protected connections to email providers (Gmail, Outlook, SMTP).
On the outreach side, Lemlist also includes best practices like email warm-up, gradual volume increases, and automatic reply detection to help protect your sending reputation.
That said, security and deliverability still depend heavily on how you use the tool. High volumes, poor list hygiene, or misconfigured domains can hurt results with any platform.
Is lemlist GDPR compliant?
Yes, Lemlist is GDPR compliant from both a technical and contractual standpoint. It provides DPAs, secure hosting, and data management features required for legal use in Europe.
However, compliance ultimately depends on your usage. You must verify the quality of your prospect file, legitimate interest, compliance with the right to object, and management of deletion requests. Lemlist, as other outreach solutions, provides the tools — you apply the rules 😉.
Is there a cheaper alternative to lemlist?
Yes. Several Lemlist alternatives offer more predictable pricing, especially as you scale.
Lemlist’s costs tend to increase quickly as you add users, inboxes, or channels. Tools like Waalaxy, Snow.io or Instantly are often more budget-friendly for teams that want to scale outreach without scaling tool costs.
Is Lemlist good for beginners?
Lemlist can work for beginners, but it’s not always the easiest tool to start with. Its advanced customization and workflows can feel overwhelming for founders, non-sales users, or small teams without RevOps support.
If you’re just getting started with outreach, a simpler tool with guided flows — like Waalaxy — can help you launch campaigns faster, avoid unnecessary complexity and get positive replies from your outreach in days.
Can we migrate without losing our contact database?
Yes, migrating from Lemlist (especially to Waalaxy) is straightforward.
Before switching tools, a quick mini-audit helps avoid performance drops:
- 📊 Check your current KPIs: open rate, response rate, and email deliverability rate.
- 🧹 Clean up your contact database: duplicates, invalid emails, and inactive leads.
- 📬 Check your mailboxes: volumes per inbox, domains used.
- 🔐 Check your technical settings: SPF, DKIM, and DMARC properly configured.
Then, you can export your contacts from Lemlist (CSV) and import them directly into Waalaxy, keeping key data like names, emails, and company info.
Even better, Waalaxy lets you re-enrich leads via LinkedIn, automatically add new prospects from profile visits or comments, and plug them straight into LinkedIn + email sequences. You keep your data, improve targeting, and restart with cleaner, more effective campaigns 🕺🏻.
Now you have everything you need to choose the right Lemlist alternative.
Different tools for different needs. Just make sure yours helps you move faster, not slower 🚀.
Lisa
06/02/2026 
