Black Friday !
- Why use LinkedIn to boost post visibility?
- How does the LinkedIn algorithm work?
- Boost LinkedIn post hack #1: Content quality to increase engagement
- How to boost a post on LinkedIn? 5 other boost LinkedIn post to use
- How can you measure the effectiveness of LinkedIn boost post actions?
- Conclusion—How to boost a post on LinkedIn?
LinkedIn is the ideal social network for positioning your expertise 🧑🏫 on a specific topic and developing your branding.
But with thousands of posts published every day, your personal post can quickly get lost in the flood of information. So how to boost post on LinkedIn and give it more visibility?
By the end of this article, you’ll not only know how to do it, but you’ll also know all the boost LinkedIn post tips and tricks to increase your visibility and engagement in the long term.
Why use LinkedIn to boost post visibility?
LinkedIn is not just a professional network with your online resume. It is a real media outlet, a professional showcase, and a lever for visibility and influence.
Whether you are self-employed, an employee, or a company… Being active, posting regularly, and interacting with your audience allows you to:
- Develop a solid and strategic professional network by connecting with other LinkedIn members (colleagues, employers, clients, partners, etc.) to establish relationships that broaden your professional prospects.
- Find new job opportunities and apply for them, but also develop career or business opportunities.
- Share quality content regularly and give visibility to your personal brand (using the right keywords to be found more easily and paying attention to copywriting).
- Attract the attention of new prospects, partners, or recruiters.
- Increase your profile’s reach in the algorithm (by optimizing it well) and its overall credibility (through reactions, comments shared in the feed, etc.).
- Improve your engagement rate and therefore your reputation.
- Follow trends in your sector by monitoring LinkedIn groups related to your topics, news about certain people or companies, etc.
👉 In summary: the more active you are on LinkedIn, the more likely your posts are to be seen and shared.
But to be valued by the algorithm, you still need to understand how it works…
How does the LinkedIn algorithm work?
The LinkedIn algorithm works similarly to other social networks, using machine learning to personalize search results and posts displayed on each user’s news feed.
It analyzes thousands of signals to determine the reach of your posts in order to show the right content to the right audience at the right time.
It evolves very quickly, but here are the main criteria it takes into account:
- Engagement (likes, comments, shares, reading time, etc.): each interaction increases the reach of the post. It also takes into account the famous dwell time (the more time a user spends on your post, the more LinkedIn considers it interesting; hence the importance of storytelling to maximize this time).
- Regularity of posting on LinkedIn (the more active you are, the more your LinkedIn content circulates): posting 2-3 times a week signals to the algorithm that you are an active user.
- The relevance of interactions (comments, profile mentions, messages, etc.) to the posts in your feed, but also your responsiveness/speed in responding to interactions on your posts (being quick is a good boost for LinkedIn posts).
- Your network: by developing your network, your posts will be seen more by your audience; the more relevant connections you have, the more your post will be shared with a wide audience.
👉 In short, pleasing the algorithm is the only way to increase the visibility of your posts. It values active, engaging, relevant, and regular profiles that have developed a strong LinkedIn audience network and interact frequently.
Understanding these signals is essential for LinkedIn boosting your posts and knowing how to get a post to rise to the top on LinkedIn without resorting to artificial techniques.
Interacting with your audience is the best tip to boost LinkedIn posts.
Don’t hesitate to ask your network, contacts, friends, and colleagues to like, comment, and share your post to gain visibility and help boost your LinkedIn post.
They have access to your activity and are the first to see your posts. If you invite them to comment or react, there is a greater chance that LinkedIn users who are part of their network (but not necessarily yours yet) will see one of your posts in their feed.
Some reactions (whether under your posts or those of others) may even inspire you to create new content, so it would be a shame to miss out!
Boost LinkedIn post hack #1: Content quality to increase engagement
The quality of your content naturally encourages engagement. This is the first prerequisite for success before publishing, as it helps « move up » in the news feed.
A good LinkedIn post has five essential ingredients to comply with the LinkedIn algorithm rules:
- Tone: be authentic and be yourself to build trust and attract comments with content that aligns with your personality.
- Length: a good LinkedIn post is often between 900 and 1,300 characters long, clear, structured, and dynamic (spacing, emojis, storytelling, etc.).
- Value: provide advice, figures, anecdotes, concrete insights, or personal experiences that are useful to your audience.
- Interaction potential: mention (@) relevant or inspiring profiles in your post or comments to trigger a wave of interactions and automatically increase the post’s reach (don’t overdo it or you’ll be perceived as spam).
- Visuals: Images, carousels, or short videos capture attention from the very first seconds.
- Call-to-action at the end of the post (a question, an invitation to comment or share, etc.) to stimulate engagement, either by encouraging readers to react or by eliciting comments. A clear and specific CTA makes your audience more likely to take the action you want, whether that’s commenting, connecting, or visiting your profile.
Test different formats (text only, carousel, storytelling, short post) and analyze which ones work best and bring the most value to your audience. To find ideas, ask yourself what your customer would like to read.
All these best practices will help you stand out from the thousands of other posts that appear in the news feed.
Beyond structure and clarity, remember that authenticity and consistency are the invisible levers of every high-performing LinkedIn post. The algorithm rewards creators who build trust and regularly share insights that generate real conversations, not just reactions.
Try experimenting with narrative formats or behind-the-scenes posts that humanize your message—people connect with stories more than data. This approach not only strengthens your personal brand but also helps boost your LinkedIn organic post, especially when combined with thoughtful engagement in the comments.
By combining them with the boost LinkedIn post method, you naturally increase your chances of appearing in the feed of your contacts and prospects.
How to boost a post on LinkedIn? 5 other boost LinkedIn post to use
Have you posted something online but not gotten as many results as you’d hoped? Don’t worry, losing visibility doesn’t mean all is lost.
Here are 5 powerful boost LinkedIn post techniques to learn how to get your post back on top of LinkedIn:
- Comment on your own LinkedIn post.
- Repost it in a different form.
- Share the post in a story or private message.
- Boost LinkedIn posts through advertising.
- Automate engagement.
4 of them are boost LinkedIn post free techniques. More details. 👇🏼
Boost LinkedIn post hack #2: Comment on your own top posts
One of the simplest and most effective tricks is to add a comment to your post after publishing it.
A relevant comment (e.g., a clarification, update, additional resource, or open-ended question) will boost the post’s visibility in the news feed and reawaken the LinkedIn algorithm.
⚠️ Be careful not to overuse this LinkedIn CFBR method; one comment per day is enough to boost visibility without appearing artificial.
The first comment can also be used to add an external link, a quote, or a statistic without detracting from the main post.
Boost LinkedIn post hack #3: Republish in a different form
If a post has performed well, don’t hesitate to repost it two to three weeks later in a different format:
- Carousel,
- Visual + short text,
- Or even an excerpt from a quote or summary.
This content strategy remains one of the most effective ways to boost an already published LinkedIn post and give it a second life in the news feed.
👉 This allows you to reach new audiences while recycling content that has already been validated by your community.
The Kawaak tool allows you to automatically recycle your old posts by giving them a new hook or format, a new visual. This allows you to increase your reach without wasting time recreating content from scratch.
The tool also allows you to track your performance, identify the most engaging formats, plan the ideal repost, and automatically generate comments under your connections’ posts directly in the LinkedIn feed using the Chrome extension.
Boost LinkedIn post hack #4: Share the post in a private message
For example, you can send your post to specific prospects via a short, personalized private message, using LinkedIn prospecting automation tools such as Waalaxy.
When done well, this can significantly increase the visibility of a LinkedIn post, especially among contacts who haven’t seen it in their feed yet.
Instead of forcing people to read and interact, the goal is to naturally invite them to do so.
Example of a private message to reshare a post:“Hello [First name] 👋 I’ve published a post on that [topic] that might interest you—I share some concrete ideas on [detail]. If you want to take a look, here’s the link 👇
[Link to the post]”
“Looking forward to hearing your thoughts!”💡Avoid generic LinkedIn messages sent en masse.
It’s better to target your contacts based on their potential interest, import them into Waalaxy, then set up your campaign according to your goal and personalize each message to maintain an authentic relationship.
This human approach increases the visibility of the post while generating useful conversations.
Boost LinkedIn post hack #5: Via advertising
LinkedIn Ads allows you to boost an existing post.
This is the fastest way to reach beyond your network to a target audience.
💰 How much does it cost?
- On average, the LinkedIn boost post cost per click (CPC) varies between €2 and €6, depending on the type of audience targeted, competition in your sector, LinkedIn ad account, or ad format selected…
- On Campaign Manager, you can promote LinkedIn posts from $10 per day, from a LinkedIn company page only.
This is particularly effective for highlighting strategic posts: product launches, webinars, or customer testimonials.
By combining LinkedIn advertising with other boosted LinkedIn post tips, you can multiply the organic reach of your best-performing posts.
Boost LinkedIn post hack #6: Automate engagement
There are tools that allow you to integrate LinkedIn engagement pods (groups of users who engage with each other, often around a theme or language) and save time in your LinkedIn communication.
When one of the members posts on LinkedIn, the other users in the pod are notified of the post and invited to respond.
- Pod members automatically like and comment on your posts.
- This artificially increases the engagement rate and therefore the reach.
This can be done automatically or manually. By using an appropriate tool, you can vary the LinkedIn audiences of the pods and thus fool the LinkedIn algorithm, in addition to making yourself known to more people.
Use with caution: the algorithm detects overly artificial behavior. ⚠️
Choose thematic pods that are consistent with your business or goal.
How can you measure the effectiveness of LinkedIn boost post actions?
To find out if your boost LinkedIn post actions are working (or what is actually working), you need to analyze performance data and measure results to adjust your strategy.
Several tools can help you track these metrics for LinkedIn boosted posts.
LinkedIn Analytics is accessible from your LinkedIn profile or LinkedIn page and displays:
- the number of impressions,
- interactions (likes, comments, shares),
- reach, and engagement rate.
Pay particular attention to the engagement rate and average dwell time: these are the best campaign performance indicators on LinkedIn.
If you think LinkedIn Analytics isn’t comprehensive enough, you can also use third-party tools to measure your boost LinkedIn post such as:
- Shield Analytics: An external solution that is very popular with content creators. It allows you to analyze your posts over several months, track the evolution of your visibility, and calculate the average engagement rate per post.
- Waalaxy and Kawaak Dashboard—These two tools go even further: they allow you to automate your LinkedIn actions and centralize engagement data and generated leads to measure their direct impact on your publications/activity at a glance from the dashboards and adjust your campaign runs.
Conclusion—How to boost a post on LinkedIn?
As you can see, knowing how to boost a post on LinkedIn is no magic trick. It’s a comprehensive strategy that combines content with boosting posts on LinkedIn smartly.
Between quality, regular posting, targeted interactions, and performance of your LinkedIn analysis, every lever counts.
In reality, promoting a LinkedIn post is a process of observation, testing, and continuous adjustment.
Each LinkedIn promoted post gives you clues about what your audience likes, shares, or comments on. Use this data to refine your tone, format, and timing: that’s where the real difference lies.
By applying the techniques in this article (comments, reposts, private messages, advertising boosts, engagement pods, etc.), you can maximize the lifespan of your LinkedIn posts and multiply your opportunities.
So, are you ready to (re)give visibility to your posts? 🚀
Frequently Asked Questions (FAQ) about how to boost a post on LinkedIn
Is it better to republish or reshare on LinkedIn?
Without hesitation, always republish rather than reshare. A new post with a different angle will have much more reach.
Shares are not prioritized by the algorithm. The algorithm favors original content, which is considered more engaging and more likely to generate interactions.
“When you repost, rephrase your idea or change the angle with Kawaak: transform an old post into a carousel, a visual, or a mini practical case study “.
You can also quote your initial post in a comment or in the first paragraph to keep the link.
Why can’t I repost a LinkedIn post?
LinkedIn limits the direct reposting of certain content to prevent spam and maintain the relevance of the news feed. You cannot directly repost the following posts:
- If it is a sponsored post,
- If it comes from a company page that you do not administer,
- Or if it contains certain external links (to third-party sites or media).
In these cases, the simplest thing to do is to copy the text and rephrase the idea in a new post.
You can also extract a quote or key visual, then add a different introductory sentence.
This approach is 100% compliant with LinkedIn best practices and allows you to breathe new life into your content without breaking the network’s rules.
Is it a good idea to edit a LinkedIn post after publication?
Yes, if it’s to correct a mistake, add a LinkedIn hashtag, or clarify a sentence.
But ⚠️ avoid doing this too often: each edit sends a contradictory signal to the algorithm and can partially reset the post’s reach in the news feed.
If you need to make a significant update, add a comment below your post (LinkedIn considers this a new interaction). This boosts visibility without impacting the initial distribution.
Plan your posts and proofread them before publishing with tools such as Kawaak, which helps detect typos and automates the reposting of a corrected version at the right time.
Now you know all about the different tips to boost LinkedIn posts and how to bring a post back up in the LinkedIn news feed! It’s up to you. 🕹️
Toinon
07/11/2025 
