How can Email Warmup Improve Your Results: Best Tools

Before you start sending out cold emails, you need to warm up your email address, this is called doing an « email warmup ». ❤️‍🔥

If you suddenly start sending hundreds of e-mails a day, you’ll be considered spam. 🙊

So to avoid this, this warm-up process helps you build a good sender reputation, allowing you to send more emails without ending up in your prospects’ spam folders. ✔️

What is an Email Warmup? Definition

Doing email warmup or « warming up the IP » is a process of gradually increasing the number of emails sent. 🐌

To have a good reputation, your address needs to be warmed up: in other words, the email address needs to send and receive messages regularly.

This means sending e-mails little by little, to gain the trust of an Internet Service Provider (ISP) and an Email Service Provider (ESP) such as Gmail or Outlook.

As a general rule, automation tools such as Waalaxy include features that allow you to do the email warmup without the need for additional tools 😉

Simply respect the limits set by our prospecting experts, and you’ll be ready to launch your cold email campaigns! ❄️ We even have specific limits for all our channels: LinkedIn + Email.

Indeed, warming up your emails helps you avoid the spam folder and ensures that your prospecting emails are sent to the right people. 👌

Why should you warm up your Email Account?

Perhaps you’re wondering if it’s necessary to warm up your email address and its IP? 🤔 When you can simply open a new email account and start sending cold emailing campaigns to your prospect list.

Sure, you can do it, but here’s the problem: ESP doesn’t like it when you suddenly send large quantities of emails. 🙈

Because they can easily detect whether you’re a new sender or a sender with a good reputation. And, generally, if you’re new, they often put your e-mails in the « spam folder ». 🗑️

So, before you completely ignore the step of heating your e-mail accounts, check your deliverability rate with a mail tester! 🔍

The Best Free Email Warmup Tools

Now that you know the basics of warm emails, let’s take a look at some of the best tools for warming up your email. 📤

With Waalaxy, you won’t need another tool to warm up your email account. 🔥 However, we have created a list of the 10 best warm-up tools available to use in addition.

Some of these tools allow you to warm up multiple accounts at the same time, as well as receive emails response in return, to show email providers that you have a reliable address! 👌

1. TrulyInbox

TrulyInbox is the most affordable email warmup tool that lets you warm up your inbox in just a few simple steps. ✅ You can also warm up several e-mails simultaneously without any problem.

With this email warm-up tool, you can gradually improve your domain’s reputation thanks to an intelligent algorithm to achieve maximum deliverability in no time. 👉 It gradually increases the number of e-mails sent per day to have a positive impact on your domain’s rating.

Features:

• Connect multiple email accounts.
• Fully automated configuration.
• Advanced warm-up email reports.
• Adjust sending volume with a single click.
• Sends highly personalized emails to avoid spam.

Price plans:

• Starter – $29 per month (billed annually).
• Growth – $79 per month (billed annually).
• Scale – $159 per month (billed annually).
• Business – $239 per month (billed annually).

2. Warmy.io

Warmy.io is an innovative e-mail preparation tool designed to improve your e-mail deliverability rates. Using a combination of AI-based algorithms and human-like interactions, it ensures that your emails are considered legitimate by various ESP (email service providers). 🤖

This tool offers integration with popular email platforms such as Gmail, Outlook and SMTP, enabling seamless configuration. 🧊 Its unique approach to preparing your inbox involves interacting with real users within its network, creating a more authentic experience.

Features:

• Realistic interactions with real users.
• Customizable start-up programs.
• Detailed analysis and reporting.
• Integration with the most popular ESP.
• Spam score monitoring and adjustments.
• Easy-to-use dashboard to track progress.

Pricing plans:

• Starter – $49 per month per mailbox.
• Business – $129 per month per mailbox.
• Premium – $189 per month per mailbox.
• Expert – $279 per month per mailbox.
• Platinum – $429 per month per mailbox.

3. Instantly.ai

Instantly.ai is an email warmup software that maximizes your chances of getting dates and deals.

Thanks to Unlimited Warm-Up, your e-mails will never go to spam again, and your reputation is more optimized than ever. 🤩

It has over 200,000 mailboxes, ready to interact with yours to improve your deliverability. 👉 What’s more, you can manage all your cold email marketing campaigns directly within the tool.

Features:

• Instantly.ai validates the e-mail addresses in your database and checks your SPF, DKIM and DMARC domain settings.
• You can personalize your e-mail campaigns by adding variables such as first name, city, or profession.
• Define your sending sequences according to precise time factors and maximize your deliverability.
• To guarantee a wide range of functions, it’s best to opt for the Hypergrowth package.

Price plans:

• The Growth package at $30 per month lets you heat as many mailboxes as you like, up to 5,000 e-mails per month.
• The Hypergrowth package at $77.6 per month lets you send up to 100,000 e-mails per month.
• Instantly.ai does not offer a free package, but a free trial is available for both subscription packages.

4. Warmup Inbox

WarmUp Inbox is another standalone inbox warm-up tool that floods your inbox with « good » emails. 😇

This tool creates and sends intelligent dynamic content for every e-mail. 👉 They use a network of over 15,000 inboxes that communicate with each other to deliver the most authentic user experience.

Features:

• Outlook, Gmail and SMTP integration.
• Domain age tracking.
• Blacklist monitoring.
• Total control of mailings.
• Inbox health scores.

Rate plans:

• Basic – $19 per month.
• Pro – $59 per month.
• Max – $99 per month.

5. Mailreach

Mailreach is a popular email warmup tool that charges per mailbox account and gives you email spam check credits. 💰

With this tool, you can easily set up your mailbox for warm up and check whether its emails land in the inbox or in spam with spam verification credits. 📩

It has a pool of over 20,000 real human inboxes connected to it, used to receive e-mails and warm up your inbox. 👉 It’s easy to set up and use.

Features:

• AI-enabled intelligent warm-up algorithm.
• Over 20,000 real human accounts in the e-mail pool.
• Email spam tester.
• Email reputation tracking dashboard.
• Support for all major ESP and custom SMTP.

Price plans:

• Starting at $25 per month (billed annually).

6. MailFlow

MailFlow by QuickMail, is a tool is integrated with their main cold e-mail automation platform. 🥶 Once you’ve linked your e-mail account to MailFlow, your domain will automatically start sending and receiving e-mail to and from other users.

One of the reasons this tool stands out from the rest is that it’s completely free. 🤑 However, there are some limitations on the number of e-mails sent in a day and the number of inboxes you can connect.

Features:

• Connects to Gmail, Outlook and other inboxes.
• Specially designed for cold mailers.
• Deliverability reports.
• Engage with real people.

Pricing plans:

• Free – 100 e-mail addresses.
• Starter – $49 per month.
• Pro – $99 per month.

7. Warm Up Your Email

Warm Up Your Email by Mailshake is a tool that sets itself apart from the rest by using real team members to generate engagement for your emails. 👋

Features:

• Real people answer, open and read your e-mails.
• Spam scoring and pattern monitoring.
• Human and computer warming combined.
• Connects to Gmail, Outlook, SMTP and other popular inboxes.

Price plans:

• Sole Sender – $29 per month.
• Pro Sender – $49 per month.
• Agency Sender – $99 per month.

8. Saleshandy

With Saleshandy, you can analyze the performance of each of your mailings. 📊 The email warmup service is directly integrated into your Cold-Email tool, so you only pay for one subscription.

All email providers are compatible with this tool. 🤝 The service uses algorithms to improve your company reputation and deliverability.

Features:

• Saleshandy offers just two packages, with a substantial price differential.

Price plans:

• The basic package starts at $27 per month to benefit from warm-up and add up to 2,000 leads.
• The Pro package at $79 per month lets you add up to 25,000 leads and send up to 125,000 e-mails per month.
• No free package, but a 7-day free trial.

9. Folderly

Folderly is an AI-based platform that increases the deliverability of your e-mails. 🧑‍🚀 They offer an all-in-one email deliverability platform enabling you to maximize the deliverability of your emails for any ESP.

Their AI-based machine learning mimics human conversations to successfully warm up your inbox or solve any spam-related problem. 🗣️ This is an expensive tool in this list, their basic plan starts at $120 per month.

Features:

• Integrates with the most popular ESP.
• Deliverability testing.
• Spam checker.
• Email deliverability audit.

Price plans:

• 120 per mailbox / month.

10. Mailwarm

Mailwarm is marketing software that ensures your e-mails reach your recipients’ inboxes. 👉 This tool makes your domain active by gradually increasing its send and response rates to create a positive sender reputation.

This tool uses a network of over 1,000 email accounts that interact with your domain according to the schedule you set. 📅

Of all the inbox warm-up tools listed in this blog, this is by far the most expensive, the starter pack costs $69 (for a single inbox). 🙊

Features:

• Create your own unique reply and send programs.
• Integrates with Gmail, Outlook, SMTP and other popular ESP.
• Easy configuration.
• Daily information.

Price plans:

• Starter – $69 per month (1 inbox).
• Growth – $159 per month (3 inboxes).
• Scale – $479 per month (10 inboxes).

How to do the Warm-up Email?

In order to avoid sending your emails to spam, let’s take a look at how to do the email warmup using an automation tool. 💥

We’ve seen the definition of email account warm up and demonstrated why it’s important to do so. ✍️

Now we’ll use Waalaxy’s lead generation campaign example as a use case, 👽 and detail what you need to do to heat your account properly.

Step 1: Synchronize your E-mail Account (Gmail / Outlook)

Completely free or with paid packages, Waalaxy is omnichannel automation software designed to help you reach potential customers and rapidly grow your business. 🚀

Creating an account is easy, simple, and commitment-free. 💍 Just a few clicks and it’s done!

All you have to do is go to our registration page, connect your LinkedIn account, and you’re all set. 🪄 Then you can synchronize your e-mail to launch automated campaigns.

Find out how to set up your mailbox for cold mailing here! 👈

Step 2: Upload your Prospect List

Now that your account is ready, you can start adding the prospects you want to target. 🎯

Whether you already have a list or want to start from scratch, you can easily import a list of prospects into your Waalaxy account. 🌌

Simply go to « Prospects » and click on « Import » and that’s it! You can launch your campaign immediately afterward. 👏

Step 3: Create your First Campaign and Warm Up your IP

Now you’re at the warm-up stage. 🧨 Before launching your cold email campaign, it’s important to warm up your account slowly. 🍲 And that’s what you can do with Waalaxy!

Please start with a few e-mails; say 10 to 50 mails during the first five days, for example.

Furthermore, you can subscribe to various newsletters to receive a regular stream of emails. 🪶 This allows your email provider to identify your address as safe, since you receive regular replies from your recipients!

Then, thanks to the performance indicators in your interface, you can easily measure the response rates of your campaign and adjust it as you go along. 🧐

Here are some examples of sequences you can use for your warm-up email:

Once you’ve made sure that your e-mails are going into your prospects’ inboxes and not into spam folders, 🚫 you can increase your number of daily mailings.

Here’s a complete guide and analysis of best practices for sending emails via Waalaxy! 👈

Step 4: Enrich your Leads’ Data

To finalize this process, choose one of our many scenarios and customize it according to your prospecting goals. 🧲

We always recommend selecting a multichannel campaign, using at least LinkedIn and e-mail if you’re working in B2B. 🤓 This will enable you to generate more leads.

Once your campaign is ready and your contact list uploaded, all that’s left to do is take care of the email copy! 🪶

What’s more, you can enrich your lead data as soon as your campaign is launched thanks to our Email Finder, by picking the sequences that have this feature. 🔍

Now all you have to do is monitor your dashboard and track your campaign’s performance. 📈

Conclusion: Complete Guide of Email Warmup

In conclusion, although often overlooked in the prospecting process, email warmup is an essential step that can make all the difference to your email campaigns. 🏅

By taking the time to strengthen your IP address, you’ll benefit from higher deliverability rates, avoid being blacklisted and get better results from your campaigns.

You can use one of the various tools we’ve presented in this article to manage the process of warming up your email. 🔥

Or, you can start a free trial at Waalaxy and warm up your accounts today!

Article FAQ

How many emails should I send per day to start the warm-up?

If you’re using a brand-new email address, start by sending 10 to 50 emails a day for the first five days. ✍️

You can then increase the number of emails you send within each provider’s limit, averaging 100 emails per day. 📨

How to calculate a deliverability rate?

The deliverability rate is usually calculated by dividing the number of emails successfully sent by the total number of emails sent: 🤓

(Number of emails delivered / Total of emails sent) x 100.

This ratio gives an idea of ​​the sender’s performance when transmitting messages to its recipients. 📧

What is the sender’s reputation?

Sender reputation is how email providers (like Google with Gmail and Microsoft with Outlook, etc.) view you as a sender. 👀

Sender reputation is a rating your Internet Service Provider (ISP) gives you based on how well you handle your sending. 🌟 This rating is important, as it determines whether your email arrives in the inbox or gets lost in the spam folder.

The better your sender reputation is, the more likely you are to reach the main inbox. 🏹

That’s it! You know all about email warmup to launch your emailing campaigns. 🔥