Which Linkedin premium account is better ?
If you end up on this article, it is because you were wondering: which premium LinkedIn account is right for me?
Indeed, there is a wide choice with a lot of different options.
But don’t panic, in this article, I’ll give you a complete summary of what you need to know to choose your Premium account effectively. Follow the guide ! 👉
LinkedIn is a BtoB social network allowing you to exchanges with professionals. Thanks to LinkedIn, you can, among other things, develop a clientele, reach out to existing clients, develop a useful network and assert your employer brand.
Due to its multiple opportunities, you have to ask yourself the following 3 questions, in order to understand your needs on the network:
- How often do I use LinkedIn?
- What is my goal in using the network?
- What are my targets?
For example: if you are a freelancer and you offer online training, your goals will be multiple: maintain your network, promote your offers, gain new markets … The answers to these questions will allow you to define your needs on the network.
If you use LinkedIn a lot for business purposes, you’re probably going to invest in a good tool. The purpose of this article is to help you find the tool that works best for you.
The limits of the free LinkedIn account
LinkedIn is pretty smart, it limits your use to the free tool in order to entice you to buy the paid version.
With the free offer, you will not be able to:
- Send a message to people beyond your 1st level of relationship,
- Use LinkedIn as you see fit for commercial purposes: search limits per month,
- See who viewed your profile,
- View some key information about the companies or people you are targeting.
Thanks to the premium offers, you have access to all these features and even other “bonus”, depending on the account chosen. In this second part, we’ll talk about paid subscriptions.
The career account, to find a job
To summarize the usefulness of the career account in a few words, if you are looking for a position and you want to put all the odds on your side to find the ideal job, the LinkedIn career is for you.
The 6 features of LinkedIn career are designed to optimize your chances, you can find them here:
The price is $29.99 per month, or $239.88 if you pay for an entire year up front. If you really want LinkedIn career, I advise you to pay monthly. It’s a little more expensive, but I’m more than convinced you’ll find the job of your dreams in less than 12 months. 🤗
In order to stand out among recruiters, you can very well choose other options, I invite you to publish on the network in order to stand out. Some tools like pods can be very effective.
The recruitment account or Recruiter Lite
The LinkedIn recruiter Lite is aptly named, since it allows recruitment experts to have access to a mini sourcing CRM.
Among these options, automatic candidate tracking and integrated recruitment are really great for optimizing your organization.
The price of this option is the highest, Hiring (or Recruiter Lite) is $119.95 per month, or $1,199.40 annually. (17% discount)
I am quite divided about the idea of recommending such a tool, because it is very expensive and lacks essential features. For example, there is no option that allows you to have a online contact book or create appointment reminders.
So if you use LinkedIn a lot for your recruiting and receive more than 10 messages a day, you can quickly get lost. A mini CRM like Piwaa is free and essential if you are an organized recruiter.
The Business account, to develop your network
This Premium account is designed for those who want to develop their network in a qualitative way. For example, by strategically choosing who you want to add to your contacts.
The price is $29.95 per month. To be completely honest with you, LinkedIn business is far from the best option for growing your network. Spending that much per month for this offer is not very profitable. 🥱
If you want to develop your network, I advise you instead, to use tools like the Sales Navigator to do targeted research, then to couple that with an automation tool like ProspectIn, to send your invitation notes.
Do you want to learn more about Sales Navigator? That’s great, I was going to talk to you about it. 😉
The Sales Navigator is our favorite.
Basically, it’s a prospecting tool, but it’s much more useful than that. It has the best options that LinkedIn has to offer, because you can use it to grow your network, to find candidates as a recruiter or to search for a job, but also to grow your sales if that is your goal.
The Sales Navigator is like the Swiss army knife of LinkedIn offers.
LinkedIn prices Sales Navigator at $79.99 per month, or $64.99 per month when paying annually.
In addition to having access to key information on competing companies, knowing who visited your profile and having unlimited profile views, you will be able to segment your searches much more precisely.
If you want to know more about segmentation, I invite you to read this article which will help you to learn how to segment on the Sales Navigator.
In addition, with a normal search you can only access 1000 search results, with the Sales Navigator you go directly to 2500 results!
If your goal is to sell or promote your brand and your services, pair your Sales Navigator with an automation tool to boost your sales actions.
Subscribe to the free trial offer
The first step in your mission to take advantage of LinkedIn’s premium offerings is to sign up for the free trial.
- Go to the “you” tab,
- In “my account” ; click on “1 month free premium trial”,
- Then click on “View all subscriptions”,
- Choose the Sales Navigator account,
- Then click on “start my free month”
- Then you can decide if you want the annual or the monthly: If there is a chance that you decide not to unsubscribe, and therefore to keep LinkedIn premium, I recommend you to take the annual offer to benefit from 20% discount.
There you go, you are ready to move on to step 2.
Use ProspectIn with your LinkedIn account
In order to take advantage of your premium LinkedIn sales account, you will be able to download as many prospects as possible into your ProspectIn CRM.
Whether you are a manager, salesperson, recruiter, or other … This tutorial will really help you segment your searches.
- First of all, go to your ProspectIn account.
If you don’t have one, here are the 4 offers that you will find on the site, 3 of them exist in trial versions.
For setting up our little hack to have the Sales Navigator for free, I invite you to start the trial of Advanced ProspectIn.
- Then, in the “price” tab, click on “start the test”. Of course, you can start a free trial and see for yourself if you like the tool.
Download as many qualified profiles as possible
Are you ready to start winning over new customers?
Once you have an advanced ProspectIn account and the Sales Navigator, you’re a bit like Steve Rogers, when the frail young man from Brooklyn was transformed into a super-soldier and renamed Captain America.
In short, you became super badass in a few clicks.
You will be able to download as many prospects as possible into your CRM using your free month with the Sales Navigator.
Try to segment your searches well to get 2,500 results or less. This will allow you to access as many prospects as possible without losing any along the way.
Then use ProspectIn to download them to your CRM and repeat the operation as much as possible.
You can even use ProspectIn to launch your prospecting campaign using the “scenario” tab.
It allows you to visit profiles, send invitations and messages automatically.
How do you do it ? Simply by watching our nice tutorial to start prospecting.
Bonus: How to use Boolean operators?
No, boolean is neither a country nor a game of petanque. 😂
Boolean operators allow you to refine Sales Navigator searches by keyword to help you find the best results according to the profiles you are looking for.
These are operators such as: AND, OR, NOT and quotes.
Do you want to know our recipe to use it well? 👌
If you are looking for an exact title, quotes are useful. They considerably improve the relevance of the results.
For example, you are a recruiter and you are only looking for web developers:
- Go to the Sales Navigator,
- Click on “Filters” then “Title”,
- Type “web developer” in title.
LinkedIn will only show you people whose titles contain exclusively what you put between quotes.
Add some “OR” and “AND”
These operators allow you to associate items.
Are you looking for profiles who are both developers and UX designers? It’s a bit ambitious, but why not. 😜
You do not know how to link this 2 researches?
Just by using “AND”.
Are you looking for a web developer OR a UX designer? Then type OR between the two words.
Sprinkle everything with NOT
The NOT is used to exclude certain profiles.
Let’s keep the example of the recruiter who wants to hire developers. You do not want to download freelance profiles in your CRM, because your goal is to hire them on permanent contracts.
You must then type on your beautiful keyboard: web developer NOT freelance.
Mix it all and serve hot
Obviously, it’s not just in recruitment that Boolean operators are useful.
There is nothing better if you want to qualify your prospects. For example, are the CEOs and managers of companies your target?
Nothing could be simpler, type in your search Sales Navigator:
These operators will serve you to segment. As I explained to you above, you will have to add more criteria to arrive at 2,500 prospects per search maximum. (this is a limit imposed by LinkedIn Sales Navigator)
Here you go, your magic potion is ready. You can download your results, launch your prospecting actions and repeat the operation. ✨
Do you want to unsubscribe from your Premium account and you don’t know how? The cancel button recently migrated to the new version of LinkedIn.
Don’t worry, I’ll show you.
- First, click on the icon where your photo is located at the top of your LinkedIn home page.
- Then, select “Access my Premium.”
- Next, click on the “Subscriptions and payments” button on the left, then click on “change” on the right, opposite Premium Membership.
- Finally, you arrive on this page. You still have to go back to free mode, click on “Cancel and lose credits”.
Bonus: If you only want to use the free month, you can “Cancel and lose credits” directly after subscribing to the offer. Your trial month will not be interrupted.
And that’s it, you now know how to recognize your target on LinkedIn and find the right premium account based on it.
But on top of that, you now know how to take advantage of LinkedIn Premium Sales (sales Navigator) for free with ProspectIn.
As a bonus, you learned how to properly segment your searches according to your target thanks to Boolean operators.
To conclude, whether you are a salesperson, recruiter, CEO and so on … This article will allow you to get the most out of the premium LinkedIn account that suits you.
Do you want our opinion? Whatever is your activity, we recommend the Sales Navigator, for its search power. 🚀
FAQ article summary
Which premium LinkedIn account to choose?
There are 4 types of premium LinkedIn accounts. Each has different options to meet certain needs.
The career account: to find a job,
The recruitment account: for recruiters,
The Business account: to grow your network,
The Sales account: To research qualified prospects, boost your sales and acquire new customers.
How to take advantage of the premium LinkedIn account for free?
In this first part, I present a easy technique of Growth hacking to benefit from the advantages of premium LinkedIn without paying. Follow the 3 steps:
- First, get a free premium LinkedIn sales trial month,
- Secondly, use the advanced offer of ProspectIn,
- Finally, download as many prospects as possible into your CRM.
How to use Boolean operators to do hyper qualitative research on LinkedIn?
Now that you are ready to retrieve a maximum of profiles corresponding to your target on LinkedIn, I will give you the recipe for advanced searches using Boolean operators.
You will be able to qualify and segment your research thanks to a few magic ingredients: AND, OR, NOT and quotes.
How do I unsubscribe from a premium LinkedIn account?
Finally, I show you how to unsubscribe from your premium LinkedIn account. The unsubscribe button has changed since the LinkedIn updates. I invite you to follow these 4 simple steps to unsubscribe:
- First, go to your LinkedIn page and click on your icon.
- Second, go to your premium account.
- Third, on “Subscription and payment”, then “change “.
- Finally, click on “Cancel and lose credits.”