As you probably know, the LinkedIn algorithm favors posts that receive a lot of comments and “likes”. It gives more reach to these contents. So how do you get comments and likes on these posts LinkedIn and reach thousands of views?
Create quality content
Sounds silly right? And yet! No content strategy on LinkedIn will give you thousands of views without producing something qualitative. For that, do not hesitate to test, measure and iterate on your content in order to find what works.
If this is a problem, read our articles on the subject!
This technique is risky but effective. By taking sides on a subject, you appeal to the cognitive bias of “belonging” (among others).
This bias will cause the audience to take sides, for or against you. You appeal to values and beliefs. And all of a sudden, the motivation to express yourself explodes.
But be prepared to pay for the consequences. Do not hesitate to moderate your comments. The goal is not to create hatred. Just take a little more stance to stimulate the reaction.
Set up the right publication methods
As you put titles in an article or a summary in a book, a LinkedIn post must respect a format. A format that can be unique to you but which must remain intelligible and attract attention.
Because what matters is the number of comments and likes per view. However, someone who passes on your post is counted as a view. It doesn’t matter how much time has passed or whether he has “opened” the post.
Likewise, the time of publication has a considerable impact on your publications. Choose it well!
Also be careful with this technique. It is overused and increasingly frowned upon.
It is possible on LinkedIn, as on all social networks, to identify people. They are thus notified.
It’s a good way to get close people to react. But do it intelligently: no one likes being forced to do something (reactance theory). But those you identify know what you expect from them: react.
So identify people you know, close to the subject you are dealing with, different as often as possible, maximum 4-5 in a post and if possible not in each post.
Ask a comment
You have already seen this kind of post on LinkedIn:
“Comment to get my last article”
As basic as it sounds, it works. Personally, I got my view record on this kind of content.
But once again there are criteria to respect to use this technique:
- Maximum 5% of your posts
- The content must be very attractive, with added value that no one else can offer. Otherwise, you will get comments but disappoint your audience. Nothing worse!
Use engagement groups
Born a few years ago, their goal is precisely to increase engagement with your publications.
Manual engagement groups (or “pods”) are often Whatsapp groups on which you can put the link of your LinkedIn posts. The community present in the group will manually engage with your post.
You must obviously do the same when another member publishes a post.
Automated pods, like Podawaa, work on the same principle. The difference is that when you publish content, you choose the comments you want to receive. Via a Chrome extension, they are automatically left by other pod members.
This article is set to evolve. If you have other effective methods of obtaining comments, I am interested! 😊