9 best sales tools to boost your strategy

These days, there’s a whole range of software tools to help you sell, and we know a list of 9 best sales tools if you want to stand out in an increasingly competitive business environment. 👀

By exploiting the right tools, you’ll not only gain in efficiency, but also increase your chances of converting prospects into loyal customers. 😇

Summary : 👇🏼

• What is a sales tool?
• What are the two types of sales tools?
• Which tool should you choose and why?
• 9 complementary tools.

Fasten your seatbelts, departure imminent! 🚀 (Reading time: about 4 minutes). 🦋

Sales support tool: definition

This is a physical or digital resource designed to facilitate prospecting, offer presentation and prospect conversion.

They are useful for improving the efficiency of each stage of the conversion tunnel, and help to :

• Grab prospects’ attention and generate qualified leads.
• Establish a relationship of trust.
• Turn leads into customers.
• Build customer loyalty.

Which best sales tools should I choose?

Well, that depends on your objective 🎯. If you’re selling an online service or product (a Saas, for example) and want to carry out an acquisition strategy by prospecting, we recommend using a digital sales support tool. 💸

There are plenty of tools on the market. Which one should you choose? 🤔

Well, we recommend Waalaxy for its ease of use and unique features. ✨

If you don’t know what it is, it’s a tool for automation and prospecting on LinkedIn and emails. 👽

Thanks to it, you’ll be able to:

• 🔵 Target new prospects via LinkedIn.
• 🟣 Create prospect lists.
• 🔵 Expand your lists with AI.
• 🟣 Choose from 99 sequences that are 100% customizable.
• 🔵 Draft messages automatically thanks to an AI assistant.
• 🟣 Launch your campaign in 2 minutes.
• 🔵 Analyze results live.

Are you too impatient to wait and want to discover Waalaxy right away? 👇🏼

Search for and generate leads with AI

You can generate leads in a number of ways, including : 👇🏼

• LinkedIn search.
• Sales Navigator search.
• CVS file.
• LinkedIn Group.
• LinkedIn Event.
• Saved search.

Sometimes, a prospect list may be incomplete, but you don’t know what research to do to strengthen your list. That’s where AI Prospect Finder comes in.

For example, you’ve made a list of 100 prospects, but you’d like to add 20 more, so you’ll click on “AI prospect Finder” and add 20 prospects to import.

And, like Merlin the enchanter, you instantly find yourself with 20 more prospects on your list, just as qualified as the others. 🪄

Accelerate your prospecting

I don’t know if you’ve ever prospected by hand, but the amount of time you waste is indecent… ⏱️

That’s why Waalaxy 👽 exists, for its ease and speed of sending personalized messages to prospects on LinkedIn.

In fact, you’ll be able to create automated message sequences, which will enable you to contact prospects progressively, even if your computer is switched off, thanks to the Cloud. ☁️

Waalaxy offers a wide choice of campaigns (over 99 models) to meet all your needs. 😇

Analyze your strategy

Having a finely tuned prospect list 🧅 and a personalized campaign worthy of a Steven Spielberg movie is all well and good, but being able to analyze your strategy simply without having to get out your calculator is even better. 🤓

Directly on the home page, or in your campaign, you have access to your campaign results.

Waalaxy offers several performance indicators relevant to your strategy. 👀

A strategy without analysis is a bit like a car without wheels, it doesn’t work. 🚗

So if I may, continually analyze your strategy and adjust it as needed. 😇

What are the two types of sales tools?

Sales aids fall into two categories:

• 1️⃣ Digital tools.
• 2️⃣ Physical tools.

Come on, let’s find out the difference!

1) Digital sales tools

Digital tools facilitate and optimize the sales process by automating certain tasks and improving prospect and customer management.

These tools include :

• LinkedIn.
• Podcast.
• Case studies.
• Surveys.
• Product demo.
• Landing page.
• White paper.
• Press release.
• Webinar.
• Newsletter.
• Website.

Thanks to these tools, teams can save time, speed up the sales process and improve their conversion rate. 💪🏼

2) Physical sales tools

Physical sales aids are supports used to enhance the presentation of products and services during human interaction.

Here is a non-exhaustive list of supports:

• Business card.
• Product catalog.
• Technical data sheet.
• Brochure.

These tools are particularly useful at trade shows, customer meetings and even sales events. ✨

As you can see, even if they’re not automated, they reinforce your company’s credibility and facilitate exchanges with your prospects. 💪🏼

9 sales tools

There are other tools that allow you to transform the way you manage your prospects, while boosting your efficiency! 🚀

You may, for example, have one or more of the following objectives, and a tool can help you get there:

• Increase qualified lead generation.
• Automate repetitive tasks.
• Improve customer relations.
• Increase conversion rate.
• Analyze sales performance.

Well, enough about sales tools! 🛠️

1) Get your prospects interested

If you don’t grab your prospects’ attention, your sales efforts are likely to go unnoticed, which can reduce your chances of converting a prospect into a customer. 👀

1️⃣ Hootsuite

This is a social media management platform that lets you plan, publish and analyze content across multiple channels (LinkedIn, Twitter, Facebook, Instagram, etc.). With it, you’ll be able to:

• Schedule publications in advance.
• Monitor mentions of your brand.
• Interact directly with your audience.

🟢 The advantage? Hootsuite allows you to centralize all your social activities, making them easy to manage.

2️⃣ Hunter.io

Hunter.io is an email search tool that lets you find business addresses in seconds, simply from a domain name or company. ✨

It’s ideal for quickly identifying 🔎 key contacts within companies.

🟢 The advantage? This tool makes it easy to put you in direct contact with qualified prospects, which is important if you want to initiate an initial email interaction and thus arouse their interest.

3️⃣ ZoomInfo

ZoomInfo is a B2B data platform offering precise, detailed information on companies and professional contacts. 📔

Let me explain. It allows you to find prospects, analyze their needs and adapt your message accordingly. 💬

🟢 The advantage? It provides precise information, such as company size, strategic decisions and current projects, enabling you to personalize your approach.

2) Automate your sales prospecting process

Automating your sales prospecting process helps you save time, improve efficiency and maximize results, while keeping your hands free. 👍🏼

1️⃣ Waalaxy

We’ve already told you about it, but this is a prospecting automation tool on LinkedIn that lets you send personalized messages automatically.

🟢 The advantage? Waalaxy optimizes your time by automating the entire prospecting process on LinkedIn and by e-mail.

2️⃣ Snov.io

Snov.io is a lead generation platform that automates the sending of cold emails. 🥶

Among other things, it finds an email address, sends personalized email sequences and performs automated follow-up based on responses received.

🟢 The advantage? By automating cold emails, you can reach thousands of prospects without too much manual effort.

3️⃣ Monday.com

Monday.cm Sales CRM is a sales management tool that automates repetitive prospecting tasks such as :

• 🥇 Reminder automation.
• 🥈 Interaction tracking.
• 🥉 Task management.

🟢 The advantage? This tool provides an overview of the progress of prospects in the sales pipeline.

3) Negotiate effectively and persuade

To succeed in convincing and closing deals, you need a tool you can rely on, one that facilitates exchanges and boosts prospects’ confidence. 💪🏼

1️⃣ TeamViewer

TeamViewer is a meeting and remote control software that allows : ⬇️

• Share screens.
• Take control of remote computers.
• Present products or services in real time.

🟢 The advantage? It facilitates virtual face-to-face communication, making it possible both to answer prospects’ questions quickly, and to show products in action.

2️⃣ Cedreo

Cedreo is 3D design software specially designed for the architecture, construction and real estate sectors. 🏠 It lets you create realistic 3D visualizations to present projects to prospective customers.

🟢 The advantage? It allows prospects to see the product in concrete terms.

3️⃣ Zoho

Zoho CRM is customer relationship management software that tracks and manages all interactions with prospects. 💬

It offers numerous features to analyze prospect behavior and adjust strategy accordingly. 🦋

🟢 The advantage? It provides important data such as prospects’ preferences, interaction history and needs.

How about a quick summary?

As you can see, equipping yourself with the right sales support tools is essential if you want to maximize your sales performance. 👀

Whether it’s to arouse your prospects’ interest, automate your prospecting or negotiate, every stage of the sales process can be optimized with solutions.

What better way than with a table to list the tools we’ve discussed in this article? 😇

Tool	Description	Advantage
Hootsuite	Social network management platform	Centralizes social activities and optimizes visibility
Hunter.io	Search tool for professional e-mail addresses	Quickly access key company contacts
ZoomInfo	B2B data platform for company and contact information	Provides rich, accurate data for personalized approaches
Waalaxy	Automates prospecting sequences on LinkedIn	Simplicity of use and effortless prospecting
Snov.io	Generation and automation of cold email campaigns	Automates large-scale cold emails with follow-up
Monday.com Sales CRM	CRM for organizing and automating sales processes	Organizes sales tasks and ensures accurate follow-up
TeamViewer	Remote meeting tool for interactive demonstrations	Facilitates real-time and remote demonstrations
Cedreo	3D visualization software for architecture and real estate	Convince prospects with realistic visualizations
Zoho CRM	Comprehensive CRM for managing and analyzing prospect interactions	Provides detailed information for personalized negotiation

Answers to popular questions

Don’t go away so quickly, we still have some information to pass on to you. 😇

What’s the most indispensable sales aid?

That depends on your needs. A CRM is often considered one of the most indispensable, as it centralizes all customer information, automates certain tasks and helps track sales interactions and performance. This is essential for effectively managing prospects and new customers. 👀

What are OVAs for sale?

In sales, VSOs (Sales Support Tools) are physical or digital supports that assist sales teams throughout the sales process. These tools include brochures, data sheets, demonstrations, CRM, automation platforms and any other tool that helps convince prospects.

So, which best sales tools will you choose? 👀