How to sponsor an Instagram post in 8 steps in 2024?

Sasha
12/03/2024

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Wondering how to sponsor a post on Instagram to boost your brand’s visibility? 🚀

You’ve come to the right place!

Whether you’re a small business looking to grow, an influencer looking to increase engagement, or simply an enthusiast looking to share your discoveries, this article is for you.

Contents:

What is it?
Why use sponsorship?
Sponsor an Instagram post in 8 steps.
The price of sponsorship.
3 tips for optimizing your posts.

Sit back and enjoy a latte, and off you go! ☕️

What is a sponsored Instagram post?

A sponsored post on Instagram is a paid publication made by a user or a brand, with the aim of increasing its visibility to a wider or targeted audience. 🎯

Unlike organic posts, which are only seen by an account’s current followers and through Instagram’s natural algorithm, sponsored posts reach people who don’t necessarily follow the account. 👀

These posts appear in users’ News Feed or Stories, accompanied by the words “sponsored” to indicate that it’s paid content. 👇🏼

You can configure your ad to reach users based on criteria such as age, location, interests, behaviors and more, but more on that later.

These days, each scroll can display hundreds of pieces of content, and standing out is becoming increasingly difficult. 🥲

Sponsoring a post is a way of starting a conversation, initiating discovery and engaging a potential dialogue with an audience that shares your values, passions or needs. 💟

It’s a strategy that builds community rather than counting transactions, for whom every like, comment or share is a step towards a deeper, more meaningful relationship with their audience.

The benefits of sponsoring a post on Instagram

Using sponsorship has a few specific features and disadvantages, and we’re going to take a look at them right now! 👇🏼

💚 Benefits	❤️ Disadvantages
Increased visibility and reach	Potentially high financial cost
Precise audience targeting	Risk of dependence on paid advertising
Improved commitment	User saturation and fatigue
Budget flexibility

💡 As you can see, sponsorship allows you to go beyond the limits of your current audience to reach people who don’t follow you, but beware of becoming addicted!

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Okay, now that you understand why sponsoring an Instagram post is essential to your marketing strategy, I won’t keep you waiting and we’ll go through the 8 steps! 👇🏼

1) Have a business account

First and foremost, you need a professional account. It not only allows you to sponsor content, but also to access invaluable analytical tools to quickly and easily track the performance of your publications.

It’s easy: 👇🏼

Go to your account settings.
Select “Account”.
Click on “Upgrade to a professional account”.

You’ll be able to choose between a company profile and a creator profile.

Which one to choose? 🤔

A business account lets you add your opening hours, address and a contact button, while a creator account is made for content producers, influencers, public figures and artists. 😇

2) Connect to Facebook

If you weren’t already aware, Facebook and Instagram are part of the same company, namely Meta. 👀

Linking your Instagram account to a Facebook page is a key step to sponsoring a post, as it makes it easier to manage your advertising campaigns and access Facebook’s advertising tools.

To do this, make sure you have administrator rights on the Facebook page concerned.

Then go to your Instagram account settings, select “Linked accounts”, and choose “Facebook”. 👀

All you have to do is follow the instructions and you’ll be able to make full use of Facebook Ads Manager! 😇

3) Choose the post to sponsor

Selecting the right post to sponsor is crucial to the success of your campaign.

Indeed, it’s important to choose a publication that best represents your brand, product or service and, above all, is likely to resonate with your target audience. 💟

To do this, analyze the performance of your previous posts to identify those that have generated the most engagement, such as :

👍🏼 Likes.
💬 Comments.
️ Shares.

Consider the quality of the image or video (yes, the quality should be impeccable, with sharp, attractive images), as well as the text of your post (it should include a clear call to action).

💡 Choosing the right content to promote is a crucial step in capturing the attention 🧠 of your audience and achieving your marketing objectives. 🎯

4) Access the promotion option

Once you’ve selected the post you’d like to sponsor, you can now access the promotion option.

Under the chosen post, click on the “Booster” or “Promote” button, and you’ll be redirected to a page where you can start creating your advertising campaign.

💡 This feature is designed to be intuitive and easy to use, even for those new to social network advertising.

Know that every choice you make will directly influence the effectiveness of your campaign, so take the time to concoct it carefully 🧪.

5) Choose your campaign objective

Instagram offers several goals to choose from, depending on what you want to achieve: ⬇️

Increase brand awareness.
Increase traffic to your site.
Improve engagement with your content.
Stimulate conversions.

💡 Your choice must be aligned with your marketing objectives.

For example, if the objective is to increase your brand’s visibility with a new audience, then select “Let them view your profile”, while if you’re looking to generate sales on your website, then select “Let them view your website”.

6) Target your audience

On Instagram, you can target on different criteria such as :

⏰ Age.
💟 Sex.
💬 Interest.
📍 Location.
💸 Purchasing behavior.
🗣️ Previous interactions.

You’ll be able to choose between creating an audience similar to the one that’s already following you, or creating a new audience segment based on specific parameters. 😇

💡 Effective targeting ensures that your advertising budget is spent efficiently, reaching users who have the highest potential to engage with your brand.

If I have one piece of advice, it’s to analyze your existing audience and think about who might be interested in your content, in order to maximize the impact of your campaign. 👀

7) Set budget and duration

You can define a daily budget or a total budget for the duration of the campaign.

Consider the cost per result, which will vary depending on the campaign objective and the level of competition for your target audience. 🎯

To do this, start with a modest budget (€5), so you can test the effectiveness of your campaign and make adjustments. 😇

When it comes to duration, a long campaign isn’t necessarily better; some can be short, but well-targeted, as this creates a sense of urgency among your audience.

We talk right after about the price of an Instagram sponsored post. 😇

8) Launch promotion

Once you’ve carefully chosen your post, defined your campaign objective, targeted your audience and set your budget and duration, it’s time to put your work into action. 💪🏼

Come on little bird 🐦, let’s take flight! On a more serious note, before clicking, double-check all the parameters.

Then all you have to do is wait for Instagram to do its quick review of your ad to make sure it complies with advertising policies. 😇

Don’t panic, it’s quite quick, and lasts a maximum of 25 hours.

Then your post will start to be distributed to your target audience! 🥳

What is the cost for Instagram sponsored post ?

The cost of an Instagram sponsored post can vary depending on several factors such as:

🎯 Target audience.
📏 The desired range.
💸 Campaign budget.
⏰ Campaign duration.
📍 Location.
📆 The time of year.

💡 If you didn’t know, Instagram uses an auction system for its advertising space, which means the price can fluctuate depending on demand for the target audience. 👀

However, in general, there’s no fixed rate for sponsoring a post on Instagram, as you can define the budget, which can either be daily or for the entire duration of the campaign. ⏰

You can start with a small budget, and adjust according to the results and objectives of your campaign. 😇

If you choose to run the Instagram ad until you pause it, here are the price ranges for an ad campaign from €1 to €929:

🟣 1€ = 480 – 1,300 (estimated coverage).
🟣 10€ = 2 300 – 6 100 (estimated coverage).
🟣 56€ = 5,900 – 16,000 (estimated coverage).
🟣 186€ = 16,000 – 42,000 (estimated coverage).
🟣 929€ = 74,000 – 200,000 (estimated coverage).

If you decide to define the duration, the price can vary according to the number of days, from 1 to 30 days.

For example, for a budget of €5 per day, you will receive :

🔵 1 day = 1,900 – 5,100 (estimated coverage).
🔵 5 days = 9,600 – 25,000 (estimated coverage).
🔵 10 days = 19,000 – 51,000 (estimated coverage).
🔵 20 days = 38,000 – 100,000 (estimated coverage).
🔵 30 days = 58,000 – 150,000 (estimated coverage).

3 tips for optimizing your sponsored posts

To maximize your advertising campaigns on Instagram, it’s important to grab the attention of your target audience. We’ve got 3 tips to help you do just that! ⬇️

1) Use high-quality visuals

These days, high-quality images and videos are not only pleasing to the eye 👀 they also convey a message about your brand’s professionalism and attention to detail.

Want to know how to increase the impact of your visuals? 🤔

Well, here’s how! ⬇️

Quality first:

🔵 High-definition resolution: make sure your images and videos are in high resolution to avoid blurring or pixelation. Instagram recommends images with a minimum width of 1080 pixels. For videos, favor HD resolutions or higher to guarantee optimal quality.
🔵 Lighting and composition: favor natural light or well-controlled studio lighting. Also take care with the composition of your images, using the rules of photography, such as the rule of thirds, to create a harmonious, balanced visual.

Creativity and originality:

🟣 Stand out from the crowd: use bright marketing colors, unexpected angles or creative design elements to make your post stand out.
🟣 Visual storytelling: whether you want to inspire, entertain or educate, every image must carry a clear message that’s consistent with your campaign’s objective.

Brand consistency:

🔵 Visual identity: a strong visual identity helps reinforce brand recognition and creates a consistent user experience across your campaigns.
🔵 Following a roadmap: this includes guidelines on image style, color palette, the type of content to produce and how your brand should be represented visually.

2) Write captivating texts

If you want to capture the attention of Internet users, I strongly recommend using catchy phrases that make readers want to stop and read your post!

Well, you don’t necessarily have to use putaclic phrases, but enough to make you want to. 🔥

Here are our golden rules: 🏅

1️⃣ Start with a catchy title: use the first few words to immediately capture the audience’s interest with an intriguing question, statement or statistic.
2️⃣ Bring value: offer something useful or interesting to your audience.
3️⃣ Add some storytelling: personal anecdotes or stories can create an emotional connection.
4️⃣ Include a call to action: guide the user on what to expect after reading your post, via a CTA.
5️⃣ Use relevant keywords: even if Instagram isn’t a search platform, still add relevant keywords or hashtags.

3) Test different strategies

Last but not least, use and test different strategies! This approach allows you to understand what works best with your audience, to refine your messages and, above all, to improve the ROI of your advertising campaigns, and we love that! 🥰

For starters, you can use A/B testing, creating two versions of the same post, each with a distinct variable, such as a different image, modified text or varied call to action.

You’ll be able to measure which element works best to achieve your goals. 🎯

Also, don’t forget to analyze post-campaign performance. Instagram offers an analytics tools site that tracks key metrics such as:

🟣 The commitment rate.
🟣 Click-through rate.
🟣 Scope.
🟣 The cover.

By examining this data, you’ll be able to identify 🔎 trends, understand what content attracts 🧲 the audience the most.

Finally, don’t hesitate to change your campaigns according to the results obtained. This could be your target demographic, adjusting your budget or testing new formats.

💡 The idea is to remain agile and responsive, using the information you gather to guide your decisions.

How about a recap?

The success 🏆 of an Instagram sponsored campaign isn’t just in listening carefully to what we’ve told you.

It’s also about telling a story that resonates with your audience, presenting visually captivating content and, above all, engaging authentically with your community. 🔥

Advertising on Instagram is an evolutionary process, meaning that trends change, as do users.
So be on the lookout for new features, listen to your audience’s feedback and test new approaches when necessary! 👀

Combine a little patience, a powder of creativity and a ladle of perseverance and you’ll see your post take off. 🚀

Frequently asked questions

Don’t rush off, we still have a few resources to share with you. 😇

How to boost an Instagram post for free?

Boosting a publication without using paid advertising requires an approach focused on optimizing your content and engaging with your community.

Here are a few tips: 👇🏼

🟣 Optimize your profile: use a clear profile photo and have an informative, engaging bio that uses keywords relevant to your brand or industry.
🔵 Publish high-quality content: use sharp images and captivating videos.
🟣 Use hashtags: popular in your niche to improve the visibility of your publications.
🔵 Publish at the right time: determine when your audience is most active and plan your publications accordingly.
🟣 Engage with your community: react quickly to comments on your posts.
🔵 Use all of Instagram’s features: use stories, real and IGTV to share different types of content and reach your audience creatively.