Hashtag LinkedIn : List + free tools to find the right one

11/10/2024

Are you getting started with content strategy on LinkedIn and wondering whether a good LinkedIn hashtag really makes a difference and boosts the visibility of your posts?

I offer you the short answer, YES. ✅

But be careful to really know how to use it. 👀

So, shall we get started?

Hashtag LinkedIn

Hashtags are quite similar on the various social networks. They are keywords preceded by a hash sign #. As a reminder, a hashtag on LinkedIn allows you to extend the visibility of a post beyond your own circle.

On paper, we can say that for each publication, we’ll insert as many hashtags as possible to optimize a post’s reach.

Hashtags serve to connect several people who are interested in the same area of interest and alert them that content likely to interest them has been published.

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It’s a bit like a spider’s web that links one branch to another. 🕸

On this professional social network, you can forge links with other B2b players (prospecting, recruitment, partnerships, etc.).

The advantage of hashtags is a two-way street.

Knowing how to use them when publishing content is just as important as knowing how to follow strategic hashtags to stay informed and alert to what’s new in your industry.

So let’s take a look together, in the continuation of this little adventure on the web:

🔲 How to follow the right hashtags.
🔲 How to use a hashtag without messing around.
🔲 How to create your own hashtag.

Okay, I’ll stop the suspense. Let’s get started. 😜

LinkedIn marketing hashtags :

#digitalmarketing – 27.5M subscribers.
#marketing – 20.3M followers.
#contentmarketing – 12.5M subscribers (replaces #advertisingandmarketing).
#economy – 19M subscribers.
#economics – 18.2M subscribers.
#strategy – 5.1M subscribers.
#sales – 5.8M subscribers.
#branding – 18.1M subscribers (added to replace #contentmarketing in this section).

LinkedIn hashtags for human resources

#humanresources – 33.4M followers.
#jobinterviews – 14.5M followers.
#hiringandpromotion – 10.1M subscribers.
#recruiting – 10M subscribers (replaces #workingathome).
#jobsearch – 1.5M subscribers.
#jobseekers – 1.3M subscribers.
#hr – 810k subscribers.
#hiring – 2.1M subscribers.

LinkedIn hashtags for start-ups and project launches:

#entrepreneurship – 23M subscribers.
#startups – 21.4M followers.
#innovation – 39M subscribers.
#venturecapital – 19.4M subscribers.
#fundraising – 5.8M subscribers.
#projectmanagement – 5M subscribers.
#smallbusiness – 800k subscribers.
#success – 540k subscribers.

Other high-volume hashtags:

#markets – 22M followers.
#money – 14.2M followers.
#sustainability – 13.3M subscribers.
#education – 9.6M subscribers.
#productivity – 8.5M subscribers.
#bestadvice – 7.7M subscribers.
#law – 5.5M subscribers.
#health – 1.9M subscribers.

Ready to know all the trending hashtags of the moment? 👀

Let’s get started! 👇🏼

LinkedIn marketing hashtags

#marketingdigital – 1.8M followers
#marketing – 1.5M followers.
#economy – 1.2M subscribers
#advertisingandmarketing – 900k subscribers.
#strategy – 750k subscribers.
#sales – 1M subscribers.
#contenumarketing – 600k subscribers.
#branding – 800k subscribers.

LinkedIn hashtags for human resources

#ressourceshumaines – 1.5M followers.
#hiringinterviews – 800k followers.
#recruitment – 1.1M subscribers.
#jobsearch – 600k subscribers.
#candidates – 500k subscribers.
#offredemploi – 300k subscribers.
#telework – 700k subscribers.
#culturedentreprise – 600k subscribers.

LinkedIn hashtags for start-ups and project launches

#entrepreneurship – 2.2M subscribers.
#startup – 1.5M followers.
#innovation – 3M subscribers.
#capitalrisque – 900k subscribers.
#fundraising – 600k subscribers.
#projectmanagement – 1M subscribers.
#smallbusiness – 500k subscribers.
#success – 400k subscribers.

Other high-volume hashtags

#markets – 1.2M followers.
#money – 800k followers.
#sustainability – 700k subscribers.
#health – 900k subscribers.
#education – 800k subscribers.
#productivity – 500k subscribers.
#consulting – 600k subscribers.

How to follow a Hashtag on LinkedIn?

To follow the right hashtags, you need to take into account the fact that this will strongly depend on your objectives on LinkedIn. Are you using the social network for prospecting ? Are you looking to attract talent?

Once you’ve defined that, ask yourself the following questions:

🔵 Who is your persona (Target the right people).
🟣 What industry are you interested in?

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Example: I do SEO copywriting and I’m looking to expand my network of start-ups that would be interested in my freelance services, so I’m going to boost my presence on social networks. I then want to start publishing content on LinkedIn.

To address my target audience and gain followers, I’m going to use the # :

#startups – 1.7M followers.
#seo – 130,500 followers.
#freelance – 50,000 subscribers.
#redactionweb – 1 000 subscribers.

You’re thinking, “the more people following this hashtag, the more visibility I’ll gain.”

Volume and visibility of a hashtag: explanation

Well, it’s not necessarily more relevant. ❌

If you only use hashtags with high volumes, you’ll end up drowning in the crowd.

However, if you use 3 hashtags per publication, mixing high-volume ones to boost visibility with low-volume but more precise ones, then you’re good.

Now, in concrete terms, how do you follow a # on LinkedIn?

You go to LinkedIn.
In the search bar, you add a #. (AltGr + 3 on your keyboard).
Then type in what you’re looking for, for example: #seo.
There’s a button “Follow”.
Click on it.

You’ll then be notified of all new posts with this hashtag. So make sure you don’t subscribe to 200 different hashtags, but select the ones that interest you most. 5 or 6 are enough to keep an eye on.

LinkedIn hashtag search: find the right hashtags for your posts

With “LinkedIn Hashtag search” or “LinkedIn hashtag search”, you can discover new hashtags, new people or brands to follow.

You should know that, by default, every person you add to your LinkedIn relationships follows you. Of course, in return, you also follow them by default.

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Use hashtags to boost your prospecting on LinkedIn

Now you know what the hashtag is used for on social networks. But did you know that you could use it to perfect your prospecting campaigns? In fact, using them will increase your visibility 💡 with your prospects.

It becomes an indispensable element in your social selling strategy. What’s in it for you?

Track relevant content or show relevant content.
Track a specific event.
Showcase your brand.
Find hashtags in your industry.

1) Use B2B hashtags sparingly

On LinkedIn, which has over a billion users, gaining visibility can be achieved by using hashtags.

As mentioned in the introduction, you shouldn’t fill ✍🏽 your publication with miles of hashtags. There’s no precise number.
However, hashtags should be used judiciously, and a maximum of 3 is the number often given by specialists.

It’s also advisable to put them at the end of the text or within it, as long as they make sense.

As you’ve probably guessed by now, you should also avoid hashtagging every word in your text to avoid looking like spam.

2) Check the relevance of a hashtag on LinkedIn

The truth is, there’s no way to check whether a hashtag is relevant or not. The only thing you can check is the number of followers behind a hashtag.

This data will tell you how many people follow a particular theme. 👀

If you want to check the relevance of a topic, you can simply look to see if using this hashtag on your last publication gave you extra visibility.

3) LinkedIn hashtag generator: what is it?

Sometimes, you just don’t know what to put, and you’re too lazy to look for the hashtags with the highest volume. That’s normal. I would have had the same thought.

That’s where the LinkedIn hashtag generator comes in. You know, at Waalaxy, we’re big fans of automation.

So, when we heard about a # generator that could do the thinking for us, we thought great, we’ll be able to share the info with you.

I’ve tested several, and tucktools is the simplest and most reliable for me.

Simply note the topic, and the country, then validate. 💚

The tool then pulls out all the possible hashtags, ranging from the highest volume of subscribers to the lowest. All you have to do is choose. 😜

How to create hashtags on LinkedIn?

You want to use a #, but you see that it doesn’t yet exist on the network. This can happen, especially if it’s your brand name, your slogan, a word you want to be identified with. It’s a good idea to do it right from the start.

For example, if you’re launching your project, you’re hoping that, over time, people will reuse this hashtag to talk about you and grow your community.

In any case, that’s all I wish for you, it would prove that your business is taking off. 🚀 To create your own hashtag, it’s ultra-simple. There’s no need to go into Google’s settings.

Just choose a keyword or combination of keywords and add in front of the # symbol. And that’s it.

Here’s a narcissistic example to illustrate my point:

I created the hashtag # good for now I don’t have too many subscribers. 😂

But who knows, glory may come one day. 🦋

It might be a good idea to have one with your brand’s name, because when someone clicks on the #, they can then see the entire news feed of posts and articles on which you’ve put #brandname. It’s a bit like a personalized newsletter on LinkedIn 😉

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Increasing the audience will automatically increase the number of followers and also allow you to start conversations with prospects.

How about a recap?

Now you know more about the hashtag on the professional social network. But we’re not going to leave you there, so let’s get down to some frequently asked questions.