How to use hastags on LinkedIn the right way & why it still matter?

17/09/2025

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Table of Contents

How to use hashtags on LinkedIn? Quick Tutorial
Find right LinkedIn hashtags fast for your post
Top LinkedIn hashtags
Examples: include hashtags within high-performing posts 🧠
Prospecting and social selling: do hashtags help?
Tools you can use with LinkedIn Hashtags
Conclusion about how to use hashtags on LinkedIn
Frequently asked questions about how to use hashtags on LinkedIn

How to use hashtags on linkedin. The playbook is simple: pick the right hashtags (1–3 max), include hashtags directly at the end of your copy, and track results with hashtag analytics.

This guide shows how to use LinkedIn search to find relevant hashtags, when a free hashtag generator helps, and how to ride trending topics without spamming.

You’ll learn where to add hashtags to your posts, how to mix general and niche tags, and the quick tests that actually grow your reach. 🚀

How to use hashtags on LinkedIn? Quick Tutorial

Ready to ditch guesswork and run a 5-minute experiment that shows which tags actually boost your reach? ⚡

🔎 Open LinkedIn, use the search bar at the top (with or without #) and type your theme (e.g., product launch).
🧭 Filter Post, scan posts containing specific hashtags in your niche; save 5 candidates worth testing.
🧩 Draft your post, include hashtags directly (1–3) that label the content, not fluff.
🚀 Publish, reply fast (first hour), log outcomes (impressions, comments, CTR).
🔁 Next round, swap one tag, keep the rest constant; classic A/B logic.

💡

Tip: Follow specific hashtags if your region still supports it, and align Company page hashtags with your editorial plan.

What changed about LinkedIn hashtags?

LinkedIn continues to evolve discovery. In many regions, the classic “follow hashtag” UX is reduced or looks different.

You’ll still see posts containing specific hashtags via LinkedIn search, and clicking on a hashtag opens related content.

For better targeting, prioritize tags your industry actually uses so your posts surface in the conversations your buyers already follow.
If you still have the ability to follow hashtags or manage page hashtags, use them—but don’t rely on follower counts.

How to use hashtags on LinkedIn:

Add 1–3 hashtags per post—laser-precise labels.
Place them naturally within your post content (often at the end) so they sit naturally within your post.
Mix one broad tag with niche hashtags like #productmarketing to reach the right readers.
Consider branded hashtags on campaigns to collect UGC.

A hashtag on LinkedIn is a context label, not a magic boost. Keep it clean and useful.

Volume and visibility of a hashtag: explanation

Well, it’s not necessarily more relevant. ❌

If you only use hashtags with high volumes, you’ll end up drowning in the crowd.

However, if you use 3 hashtags per publication, mixing high-volume ones to boost visibility with low-volume but more precise ones, then you’re good.

Now, in concrete terms, how do you follow a # on LinkedIn?

You go to LinkedIn.
In the search bar, you add a #. (AltGr + 3 on your keyboard).
Then type in what you’re looking for, for example: #seo.
There’s a button “Follow”.
Click on it.

You’ll then be notified of all new posts with this hashtag. So make sure you don’t subscribe to 200 different hashtags, but select the ones that interest you most. 5 or 6 are enough to keep an eye on.

The repeatable system to pick the right hashtags

How to use hashtags on Linkedin? Build a simple OS for tagging so you never wonder “what should I use today?”, you’ll just run the play and grow.✨

🎯 Topic first, one clear line (e.g., AI onboarding).
🪣 Two-bucket mix, 1 broad (add linkedin marketing if relevant) and 1–2 specific hashtags (e.g., #aiadoption).
📅 Test cadence, weekly rotation; keep winners, retire weak tags.
🗂️ Glossary, maintain a living list of new hashtags to pilot each month.
🧼 Hygiene, 1–3 tags, placed cleanly. Label clearly within your post, no stuffing.
🚀 Momentum, use LinkedIn consistently and label precisely. Hashtags on LinkedIn continue to assist discovery.

How many to add (and where)

Curious whether your hashtags perform best inline, at the end of the post, or in the first comment, and how many you actually need to move the needle? 👇

Aim for 1–3 hashtags per post.
Include hashtags directly within your post footer (last line) for readability; you can also add hashtags in the first comment if your copy is long.
Only add hashtags to your posts that truly label the topic.
Use a mix of general hashtags (#marketing) and precise tags (e.g., #salesops).
You can mirror tags in LinkedIn groups when relevant.

How to use hashtags on linkedin? Reminder: adding relevant hashtags helps categorization, but growing on LinkedIn means strong hooks, clear structure, and real conversations. On LinkedIn, relevance comes first. 💬

To address my target audience and gain followers, I’m going to use the # :

#startups – 1.7M followers.
#seo – 130,500 followers.
#freelance – 50,000 subscribers.
#redactionweb – 1,000 subscribers.

You’re thinking, “the more people following this hashtag, the more visibility I’ll gain.”

Find right LinkedIn hashtags fast for your post

🔎 You’ve got three quick paths to find relevant and new hashtags and track trending topics:

1) How to use hashtags on LinkedIn : Search on LinkedIn

Use the search bar at the top (with or without #).
Filter “Posts” to surface hashtags related to your industry.
Save queries to find inspiration and identify trends.

2) Research what works

Audit hashtags your competitors use and hashtags used by top posts in your niche.
Track outcomes to see which hashtags correlate with comments/clicks.

3) Use a free hashtag generator for how to use hashtags on LinkedIn

🤖 Stuck? A hashtag generator suggests ideas by keyword/country. Try: Hootsuite, Sendible, Mention, ContentStudio, Tucktools (LinkedIn hashtag generator).

Pick useful hashtags, not just popular ones.
Choose hashtags based on intent and ICP, then test.

Analytics that actually improve results

📊 Treat tags like keywords and analyze hashtags:

Export the hashtags you’re currently using.
Focus on understanding how the hashtags you’re choosing influence reach/engagement.
Compare with hashtags you’re currently using on your top posts; re-test weaker ones.

To track your performance by hashtag, use LinkedIn’s built-in analytics tool or use your own dashboard to run LinkedIn hashtags analytics (impressions, CTR, comments) and iterate.

Combine hashtag analytics with LinkedIn analytics on audience for smarter iterations. Advanced teams run LinkedIn hashtags analytics per campaign.

Tag each post in your sheet with the 1–3 hashtags used, then compare medians over 4–6 posts. When a tag consistently beats your baseline, promote it to your “core” list.

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Examples: include hashtags within high-performing posts 🧠

Don’t sprinkle tags, engineer them. Match the topic, then label it so the right people can find you. 🚀

Product launch

Clear benefit and CTA; add hashtags in the last line.
Ex. “…full details in comments.” #saas #productmarketing #ai

👉 Bonus: for a changelog/feature post, swap #ai for a use-case tag like #aiadoption or #customerinsights to attract qualified readers.

Recruiting

Impact and location; add hashtags job seekers actively track. 🧭
Ex. #hiring #productmanager #newyork

👉 Tip: combine role + city + industry (e.g., #fintech) to cut noise and speed up replies.

Events

Date and RSVP; track UGC and use this hashtag on every asset. 🎟️

Ex. #event #webinar #industry

👉 Pre-event, post a teaser with #speaker/#agenda; post-event, share a recap with your branded hashtag. 📅

Thought leadership and case study

Problem, proof, lesson. How to use hashtags on Linkedin?
Ex. #growth #demandgeneration #b2bmarketing

👉 Test: replace one broad tag with a niche tag (#pipelinevelocity) and compare engagement. 📊

Customer story and UGC

How to use hashtags on linkedin: Outcome and thanks.
Ex. #customersuccess #productmarketing #communitybuilding

👉 Launch a branded hashtag (e.g., #YourBrandNews) to centralize feedback and reshare highlights. 🔁

Remember: mix one broad tag and one or two niche tags, measure, then keep the winners. 🏁

Yes, used well, they improve discoverability and place you inside real buyer conversations. 🎯

🔍 Map 5–10 buyer-intent tags (role, use case, industry) and monitor posts in your industry.
💬 Comment with value (summary, example, resource) 2–3 times before sending a DM.
✉️ Move to DM with one short question + no-pitch resource; propose time only if interest is explicit.
📈 Measure replies, comments, and link clicks; replace one tag at a time to isolate impact.
⛔ Avoid off-topic generics, >3 tags, or slapping on unrelated trending tags.

Pro move: align your Waalaxy sequences with the same themes as your hashtags so reach turns into conversations. ⚙️

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Tools you can use with LinkedIn Hashtags

Sometimes, you just don’t know what to put, and you’re too lazy to look for the hashtags with the highest volume. That’s normal. I would have had the same thought.

That’s where the LinkedIn hashtag generator comes in. You know, at Waalaxy, we’re big fans of automation.

So, when we heard about a # generator that could do the thinking for us, we thought great, we’ll be able to share the info with you.

How to use hashtags on Linkedin? I’ve tested several, and tucktools is the simplest and most reliable for me.

Simply note the topic, and the country, then validate. 💚The tool then pulls out all the possible hashtags, ranging from the highest volume of subscribers to the lowest. All you have to do is choose. 😜

Keep it simple: ideate, monitor and analyze.🧰

Ideation (🤖 hashtag generator): Hootsuite, Mention, Tucktools → keyword/country suggestions; keep only 3 that fit your post.
👀 Monitoring: Sendible, ContentStudio, track certain hashtags and hashtags being used by peers; set weekly alerts.
📊 Analysis: native LinkedIn export and lightweight hashtag analytics in a spreadsheet (impressions, CTR, comments). When ready, level up to BI (Looker Studio/Power BI) to spot trends.

💡

Tip: maintain a “Winners” tab (2 broad, ~10 niche) and refresh it monthly.

Conclusion about how to use hashtags on LinkedIn

📅 Today, you can always use LinkedIn hashtags, but supportive.

While discovery leans more on text relevance, LinkedIn hashtags work as context labels that aid search and categorization.

Focus on content, comments, and keywords, then use 1–3 accurate tags to help reach on LinkedIn. Add one broad and one niche tag to balance scale with relevance. ⏱️ Review performance 24–48 hours after posting and swap underperformers next time.

That’s how hashtags in LinkedIn add value now.

Think of them as subtitles, not the headline. 💪 They won’t fix weak copy, but they will help the right readers find strong content.

Frequently asked questions about how to use hashtags on LinkedIn

Wait, don’t go away so quickly, we still have a few resources to share with you. 📦

How do you use hashtags on LinkedIn?

✍️ Write the post first, then include hashtags directly that label the topic. Place them at the end for readability.

You can also add hashtags in a comment for longer posts.

🔤 Keep them lowercase, no spaces, and don’t turn every keyword into a tag. If a tag wouldn’t help a stranger guess your topic instantly, drop it.

What are the best hashtags for LinkedIn?

There’s no universal list. Pick hashtags related to your industry and ICP, validate with a quick LinkedIn search, then check analytics.

🌎 Use one general tag (e.g., #marketing) plus niche tags tied to the post’s use case. Refresh your shortlist monthly with a hashtag generator and keep what performs.

Why are my hashtags not working on LinkedIn?

🚫 Usually a mismatch. If tags don’t match the topic or audience, results drop. Test fewer, more precise tags; review hashtags directly comparable posts used; check your hook and timing.

Also watch posting cadence and first-hour engagement, poor early signals can cap reach. If a tag underperforms three times, replace it.

How do I find trending hashtags on LinkedIn today?

Search topics, review trending topics in your niche, and monitor leaders’ posts. 🤖 Use a hashtag generator to widen options, then test.

Save your best searches and build a mini swipe file of winning tag combos. Recheck trends monthly because popularity shifts by region and season.

Can Company Pages use hashtags?

If LinkedIn allows it in your region, align your page hashtags with the editorial calendar. 🔁 If not, stay consistent in posts and creator keywords.

Mirror the same 1–3 tags across campaign assets for cohesion. Track UGC under any branded hashtags you run and engage from the Page account.

And that’s it, that’s the end of the how to use hashtags on Linkedin article! See you soon. 👋🏽

Elodie 17/09/2025

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