How to promote your LinkedIn podcast?

Wondering how to promote your LinkedIn podcast? 🤔

Then you’ve come to the right place! 👍 In this article, you’ll find tips for getting started and advertising your podcast on LinkedIn.

Tips for launching your LinkedIn podcast

LinkedIn is riding the podcast trend to boost professional and exclusive content. 🏄‍♂️

They announced the launch of the platform: « LinkedIn Podcast Network » (or « LinkedIn Podcast Network »).

Topics covered in the podcast network span industries such as new technologies, 🤖 understanding the hiring process, mental health management and much more.

Here are our 5 tips for launching your LinkedIn podcast: ⏬

1. Firstly, make sure your LinkedIn profile is optimized (it’s your shop window). For example, add the name of your podcast to your job title: « Founder/Podcast Host». 👀 Or create a LinkedIn business page dedicated solely to your podcast. Then add it to the « Professional Experience » section of your personal page.
2. Choose a topic that interests your core target audience (not just something you feel like talking about). 😅 Also, do some research to find trending topics, see what’s already been done by other content creators, etc.
3. Prepare the format: Decide whether you want to do solo episodes or invite guest speakers. If it’s with speakers, make sure their content and ability to present a topic are qualitative, nothing more annoying than having speakers who don’t say much and stay on the surface… 😴
4. Prepare the guidelines for your exchange, make a first practice or pitch before you launch. 👄
5. Equipment and recording: use a good microphone, like the DJI Mic 2, and editing software like Adobe Enhance, to improve audio quality. 🎤 Then find a quiet spot to record your episode.

Hey there, you’re ready to get started! ✨

How do I announce a new podcast on LinkedIn?

Now that your podcast is recorded, you can upload it and share it on your social networks! 🤩

So, how do you announce your new LinkedIn podcast? 🧐

Here are our 5 tips for promoting your podcast ⏬

1. Start by publishing on LinkedIn with attractive visuals: create several teasers ➝ recording video teaser, cover photo teaser, LinkedIn post teaser, etc. 📸 Plus, if you’ve invited speakers, then you can prompt them to publish.
2. Send automated messages to your target audience to promote the event on LinkedIn and to invite them to follow your podcast. 📅
3. Interact with your audience: encourage comments before and after the publication of your podcast, as well as shares, to engage your network. 👋
4. Add a “call to action” in your promotional posts, to encourage the audience to stay connected (subscribe, book an appointment…) based on your objective. 🎯
5. Track Statistics: Analyze your audience’s feedback and adjust your content according to their preferences. 🥰

Tips for breaking through with LinkedIn podcast

Instead of just announcing that there will be a new episode, use “storytelling” to engage your audience! 👂 Engaging LinkedIn News Feed posts often tell a story, hook readers with a strong opening sentence and add value to the content.

When creating your posts to announce your podcast, consider using guest anecdotes, fun or interesting interactions, 😅 why you invited that speaker or controversial topics….

Keep in mind that these posts should make people want to like, share and comment. 👏 Don’t forget to include a link to your podcast in the text or, preferably, in the comments!

To take it a step further, here’s a sample message you can send to all your LinkedIn and email contacts, inviting them to follow your podcast: 👇

What’s more, with our Waalaxy tool, you can automate these messages and spend more time creating your episodes!

Top 12 Best Podcast Hosts to Follow

LinkedIn Podcasts is a platform from LinkedIn, which is only available in the USA. 🍔 It offers podcasts covering topics related to business, technology and career development.

Among the content offered on the professional social network, we recommend the following podcasts in English: 👇

1. “Big Technology”, hosted by Alex Kantrowitz, takes you behind the scenes of the tech world with interviews with connected insiders and outside agitators.
2. “Rethink Moments”, hosted by Rachel Botsman, explores culturally significant ideas and events that have changed the way we think.
3. “Sparked”, hosted by Jonathan Fields, helps advice seekers discover the work that sustains them, then build their careers around it.
4. “The Anxious Achiever”, revisit the way you think about anxiety and mental health in the workplace, through stories from people who’ve been there and experts who can help you thrive.
5. “The Next Big Idea”, hosted by Rufus Griscom, brings you revolutionary ideas with the power to change the way you see the world.
6. “The Start-Up of You”, as the CEO of your own career, join Reid Hoffman and Ben Casnocha to learn how to realize your greatest career ambitions by applying the best practices of Silicon Valley start-ups to your own life.
7. “Brown Table Talk”, Dee Marshall and Mita Malick share their experiences and offer practical advice on how women of color can navigate and thrive in professional life.
8. “Yes Factor” with Winnie Sun, the experiences you have, the people you meet, the opportunities you seize: what separates those who win and those who are overwhelmed?
9. “Hello Monday”, with Jessi Hempel, explores the changing nature of work and how it transforms us.
10. “In the Arena”, with Leah Smart, conversations with today’s brightest minds and bravest hearts about how to improve our world by transforming ourselves.
11. “This is Working,” join LinkedIn editor Daniel Roth as he chats with leaders who are making a significant impact on the way we work and live.
12. “Get Hired”, with Andrew Seaman, pick up tips on how to get ahead, whether it’s seeking a promotion, looking for a new position or looking to grow in your current role.

What is the LinkedIn Podcast Network?

LinkedIn Podcast Network is a platform launched by LinkedIn to host a variety of podcasts focused on professional and industry development. 💡

This initiative brings together podcasts hosted by influencers, experts and thinkers from various fields, offering advice, ideas and inspiring stories.

Topics range from technology and finance to mental health and leadership at work. 💪 The aim is to enrich the professional experience of LinkedIn users by offering relevant audio content that complements the discussions and content already available on the platform.

How does LinkedIn Podcast Academy work?

LinkedIn Podcast Academy is a LinkedIn initiative designed to train audio content creators in podcasting best practices and techniques. 🧑 ‍🎓

This academy offers 6-month training modules that cover everything from the basics of podcast creation to advanced strategies for increasing your audience and engagement.

Participants can learn how to perfect their storytelling, improve audio production quality and effectively use social networks to promote their podcast. 📣

This is an excellent resource for podcasters of all levels who want to improve their skills and succeed on the LinkedIn platform and beyond. ⏰ Currently, this training is only available in the USA!

Furthermore, if the results of this academy are conclusive, it could arrive to other countries sooner than expected. ⌚ Currently, LinkedIn is pulling out all the stops to promote content creators.

So, let’s make the most of it!

Conclusion & FAQ: LinkedIn Podcast

Can you put a podcast on LinkedIn?

Yes, you can share your podcast on LinkedIn by publishing a link to it in your publications or in your profile. 🔗

You can also embed audio clips directly into your LinkedIn profile, allowing your network to listen to a live preview on the platform.

It’s a great way to promote your podcast to interested professionals! 😉

Should I create a LinkedIn page for my podcast?

Creating a LinkedIn page for your podcast can be an effective strategy for increasing visibility and engagement. ✅

A dedicated page lets you aggregate all episodes, share specific updates and interact with your followers.

It also helps establish a professional presence for your podcast and reach a target audience interested in your topic. 🎯

Who is the CEO of LinkedIn podcast?

LinkedIn Podcast Network is an initiative launched by LinkedIn, which has been owned by Microsoft since its acquisition in 2016. 💰

LinkedIn’s Podcast Network offers original content created by thought leaders and experts in various fields, with the aim of enriching users’ expertise.

Now you know everything you need to know to launch your LinkedIn Podcast! 🎤