SearchGPT: ChatGPT’s search engine takes on Google – OpenAI

You’ve probably already heard, but SearchGPT is finally out and it’s going to change the way we use search engines. 👀

Thanks to AI, SearchGPT is on the verge of overtaking Google in terms of innovation and online search.

Are we entering a new era, or is it just a phase? Let’s find out! 👀

Sit back, get out the hot chocolate and let’s get started! (Reading time: 3 minutes) ☕️

SearchGPT: what is it?

How about a search engine so powerful that it guesses your search intentions as soon as you start typing? 👀

Searchgpt is a search technology based on artificial intelligence, designed to outperform traditional search engines thanks to the efficiency and relevance of its results.

Instead of simply matching keywords, GPTsearch considers the overall context of your searches, preferences and browsing habits. By doing so, it refines its answers to offer you instant suggestions, tailored to your needs.

We’ve all spent several long minutes trying to find the answer to our question somewhere, to no avail. Well, SearchGPT brings you what you’re looking for when you need it. 🧩

SearchGPT also takes your interactions into account and evolves accordingly, becoming more intelligent with each query. Let me explain! ⬇️

Need a blog post, a video or a commercial offer? No worries, he’ll assess your requests and direct you to the best available resource. 👀

In short, SearchGPT positions itself as the revolution in online search, understanding and sharing information on the Internet.

At least, that’s their promise, and we’ll delve a little further down the article if that’s really the case. 👀

What’s the difference between SearchGPT and ChatGPT?

Although ChatGPT and SearchGPT both have the same creator (OpenAI), they are not exactly the same, and differ in the way they are used.

ChatGPT is positioned as a conversational assistant, capable of generating text, understanding complex questions and proposing precise, fluid answers. It is especially suited to content writing, customer support and even idea exploration.

SearchGPT, on the other hand, focuses more on search and rapid access to information, like a search engine.

Here’s a small table to explain. ⬇️

Here is a summary table designed for a B2B audience, highlighting the essential differences between ChatGPT and SearchGPT :

Criteria	ChatGPT	SearchGPT
Main role	Conversational model capable of writing content, simulating human interaction and generating ideas	Context-sensitive search tool for fast, accurate and relevant information
B2B benefits	– Creation of marketing materials (emails, articles, scripts) – Natural language customer support	– Strategic information research, competitive intelligence – Decision-making and SEO support
Type of interaction	Continuous, personalized interaction: the “tool discusses” to fine-tune requirements	Punctual query based on user intent: the tool returns a list of targeted results
Key benefits	– Rapid production of consistent texts – Simplified communication with prospects/customers	– Intelligent data filtering for greater efficiency – Enhanced search relevance
Limits	– Can generate approximate answers without human validation – Less suitable for indexing large volumes of information	– Limited conversational interaction – Need for an up-to-date, high-quality database to be effective

How do I access SearchGPT?

Here, you have two choices (a bit like the blue pill or the red pill), but neither has any real impact. You can choose the one that suits you best! 👀

You can :

• 1️⃣ Go directly to OpenAI.
• 2️⃣ Use a dedicated Chrome extension.

The first method is to use Searchgpt directly on OpenAI. After creating your account (or logging in to your account), you can access the SearchGPT interface. The advantage here is that you can customize how SearchGPT interacts with your data and applications. 🌍

Using SearchGPT via the extension

Here, we’re going to install the Searchgpt Chrome extension, which integrates directly into your browser. This option is useful if you want to access information directly, without having to go through OpenAI. 🖥️

However, I must warn you. As soon as you install it, it becomes the default search engine and Google disappears. To find Google again, you’ll need to deactivate or uninstall the extension. 👀

How do I use SearchGPT as a search engine?

As mentioned above, GPTsearch lets you optimize your information search, marketing strategy and content creation.

But it’s all very well having this beautiful technology at your disposal, but if you don’t know how to use it, it won’t be of any use to you.

That’s why here are our 3 tips! ⭣

1️⃣ Formulate precise questions.

The more precise your questions, the better your answers will be adapted to your needs.

Here are some examples of prompts:

• Research B2B marketing trends in 2024 and provide reliable sources.
• Analyze the main competitors in the Saas CRM sector and their strengths/weaknesses.

2️⃣ Look for long tail for content creation.

It’s obvious, but detailed queries allow you to create content that’s relevant to your target audience. For example:

• Find B2B marketing-related long-tail keywords for 2024, with a monthly search volume of over 500 and low competition.
• Long-tail keyword research for a blog aimed at SMEs in the SaaS sector, around the themes of automated prospecting and CRM optimization. Includes suggestions with transactional and informational intent.

3️⃣ Add context for tailored recommendations

Finally, we strongly recommend that you add specific information about your company or market to improve results. For example:

• Finds the main KPIs used in 2024 to measure the ROI of ABM campaigns in the tech industry. Gives recent sources or specific case studies.
• Identifies the best free tools for B2B content marketing in 2024, tailored to the needs of a startup, with supporting articles or comparisons.

Top 3 SearchGPT features to know

Now that you know what it is and how to use it, we wanted to introduce you to 3 features we think are relevant. ⬇️

1) Local search

One of SearchGPT’s flagship features is local search. It allows you to target queries to a specific location. Let me explain!

Based on geographical and contextual data, you’ll get relevant results based on your searches in a given area. For example, if you work in b2b, you’ll be able to quickly identify 🔎 nearby suppliers, potential customers or partners.

Okay, but how does it work? 🤔

Using algorithms, SearchGPT can detect: ⤵

• Languages.
• Cultural particularities.
• The economy of place.

Thanks to this, you’ll be able to improve your competitive intelligence, with a precise overview of your competitors’ activity in your area.📍

To help you, here’s an idea of a prompt to use:

“I’m looking for B2B companies specializing in {{Domain}}, around {{City}}. List their services, rates, hours, strengths and customer reviews.”

2) Interactive dialogue

Talking to SearchGPT is a bit like having a conversation with a human. Instead of having simple results pages, you interact with this artificial intelligence to clarify 💡 your objectives, rephrase your questions or simply, get more specific examples.

In the b2b sector, this can be very practical for :

• 🥇 Compare different providers.
• 🥈 Fine-tuning a specification.
• 🥉 Seek out the best prospects.

Thanks to the interactive dialog, you’ll be able to create a conversation and find what you’re looking for more easily.

Here’s a sample conversation. 💬

3) Intelligent suggestion

One of the many benefits of using SearchGPT is that it offers intelligent suggestions based on your previous searches, browsing history, and algorithms similar to those used by Netflix (ever notice you don’t have the same catalog as your loved ones?) 👀.

Okay, but how does it work? 🤔

If you’ve recently searched for B2B marketing trends, GPTsearch can automatically suggest recent articles on automation, case studies on ABM campaigns or tools related to your research. 💬

How can I get listed on ChatGPT search?

This new search engine can be scary and we may wonder about the future of online presence, especially in terms of SEO, and I understand you! 😔

We’re going to try and unearth a few little tricks to avoid falling through the cracks of SearchGPT’s net. 🥅

1) Create content on different platforms

First of all, you need to be active and omnipresent. To this end, don’t hesitate to publish on platforms such as :

• YouTube.
• LinkedIn.
• X (ex-Twitter).
• Reddit

These platforms are goldmines of interaction. 🤩

For example, a well-optimized LinkedIn post with keywords can appear in the results, increasing your visibility. 📈

2) Integrate reliable sources

Like all search engines, OpenAI’s algorithm values information from reliable sources. For this reason, don’t hesitate to include :

• Official data.
• Recognized studies.
• Authoritative publications (government sites).

For example, in an article where you talk about marketing strategy, back up your words with statistics from sites like Gartner.

3) Add frequently asked questions

FAQs provide direct answers to specific questions asked by users.

For example, if you’re a Saas company, don’t hesitate to include questions like:

• 🥇 How do you choose the best CRM for an SME?
• 🥈 What are the key features of prospecting software.

SearchGPT can use your answers as direct excerpts for its suggestions, and that’s great fun!

How about a quick recap?

As you can see, SearchGPT relies on AI to deliver relevant results in a conversational format. If you’re a B2B professional, competitive intelligence, market analysis or access to targeted information will seem much simpler.

I can’t tell you which search engine is best, because it depends on your strategy, business sector and means. 💸

I can, however, offer you a table listing Searchgpt’s features so you can make up your own mind. 😇

Functionality	Description	B2B benefits
Conversational search	Analyzes natural language queries to generate targeted responses	– Faster access to key information – Simplified interaction for non-technical teams
Advanced customization	Adapts results according to context, preferences and browsing history	– Better relevance of information – Saves time sorting and reading data
Intelligent filtering	Sorts and prioritizes results according to relevance and defined priorities	– Faster decision-making – Simplified competitive intelligence
Integration via API or plugin	Various installation methods (OpenAI direct access, Chrome extension)	– Flexibility of use according to existing infrastructure – Easy maintenance and rapid deployment
Mass volume analysis	Use artificial intelligence to process and cross-reference large quantities of data	– Identification of sector trends – Optimizing market intelligence and analysis
Continuous updates	Continuous algorithm improvement through machine learning	– Constant adaptation to new needs – Scalability for sustained relevance
SEO compatibility	Integrates SEO criteria to better understand and rank content	– Optimized search engine positioning – Increased visibility among target prospects

Frequently asked questions

Wait, don’t go so fast! We still have a few questions in store. 📦

Is SearchGPT free?

If you’d like to try out new technologies without paying a cent, there are trial versions or free packages available, but these are limited in terms of query volumes or functionalities.

In b2b, you’ll probably need a pay-as-you-go plan that offers greater processing capacity and better support.

However, before making any decisions, we advise you to compare the offers available and assess the added value that SearchGPT can bring to your business strategy. 👀

When will SearchGPT be released?

SearchGPT was officially released in December 2024. You can already use it directly on OpenAI or by downloading the chrome extension.

SearchGPT now has no secrets for you! 🤫