Dropcontact x Waalaxy email enrichment – How does it work?
Waalaxy’ s goal is to make multi-channel prospecting as easy as possible, starting from LinkedIn and going towards cold-email thanks to email enrichment.
But to do cold-email, well… you need the email addresses of your prospects.14 mistakes to avoid in cold emailing 👈
So obviously, LinkedIn gives you the email associated with your prospect’s LinkedIn account, when you are connected with them. But for that, already you have to be connected. 😅
Moreover, these emails are often personal emails. However, the law prohibits prospecting on personal emails… (and nobody likes that).
So we decided to integrate DropContact, the reference tool in terms of email enrichment on the market. ✅
We tell you more…
What is email enrichment?
The enrichment of emails is to find an address from information such as the first name, last name and company of a prospect. The goal being to be able to contact this person directly afterwards. 👇
There are two main types of email enrichment
- Those that work with databases,
- Those based on semantics.
Email enrichment via databases
The way it works is very simple: for years tools have been scouring the web for emails, cross-referencing various databases with the goal of retaining prospect information in order to then resell that contact data. ✅
This technique poses 3 major problems:
- The databases are not always up to date,
- The quality of the data is often questionable,
- Their collection rarely respects the General Data Protection Regulation.
Email enrichment through semantics
The second method, on which Dropcontact works, is based on semantics. In other words, an algorithm will combine the different possible formats of the email from the first name, last name and website of the company and then test if these emails are valid.
So, for Toinon Georget who works at Waalaxy, it will look for combinations like :
email@example.com ; firstname.lastname@example.org ; email@example.com ; firstname.lastname@example.org etc…
Until it finds a valid email that matches your prospect. 😎
This method has several advantages:
- It respects the RGPD,
- It is based on up-to-date data, because it systematically checks that the email exists and is based on the LinkedIn data that we provide to the tool, which are updated by the users themselves.
How does Dropcontact email enrichment with Waalaxy work?
Waalaxy integrates the possibility, in a big part of the available sequences, to go through an enrichment step that will directly call the Dropcontact API based on the LinkedIn info, just retrieved. 👇
The operation is quite simple and does not require any action on your part:
- when the prospect gets to the enrichment stage, we send his first name, last name and company website to Dropcontact, which searches and returns an email if it is found.
- If the email is found, it will go in the “Has email” part of the sequence and if not found, in the “Does not have email” part.
Why do we always have to take an action on LinkedIn before using email enrichment?
*an action = (visit, follow, connect, message…)
As explained in the Dropcontact documentation, the rate of returned emails depends on their ability to find the domain name of your prospect, the email being often in the format email@example.com.
However, by sending only the company name, it may be difficult for Dropcontact to find the corresponding company website. For example, a company named “Infinity” may correspond to thousands of domain names around the world. 😅
By performing an action on LinkedIn (visit, connect, follow, message), Waalaxy will retrieve the detailed information of the company page, including the associated site. Thus, this information will be provided to Dropcontact, which can up to double the rate of emails initially found.
To ensure our users have good rates, we have created only sequences that will involve retrieving the domain name information (if it is available on the company page of course). 😄
Is email search included in my Waalaxy subscription?
Absolutely. Always in the interest of ease, we offer the possibility to enrich emails without having a subscription with Dropcontact. Everything is managed automatically and integrated in your subscription.
On which subscription plan is email enrichment included?
Only the Premium plan gives you access to the Enrichment feature. PRO and ADVANCED plans do not provide access to this feature.
However, it is still possible to retrieve the emails of your contacts on LinkedIn.
For more information, see our pricing.
How many emails can I enrich with Waalaxy?
The Premium plan gives you access to 25,000 monthly credits and each found email is charged at 50 credits. So, you can get up to 500 emails per month included in your Premium subscription on Waalaxy.
Unused credits are accumulated the following month.
Are my credits charged when the email is not found?
Dropcontact charges for each email request and not for each email found.
We believe that it is the success that counts. We have therefore made the opposite choice and you are only charged for emails that are actually found.
You will not be charged for a failed enhancement.
How to get more emails with Waalaxy?
If 500 found emails per month is not enough for you, it will be possible to subscribe to additional credits, either punctually (as a batch of credits obtained once), or recurrently (by increasing your monthly subscription fee according to the additional credits you wish to obtain).
The credit system and associated pricing are not yet available at this time but will be available by the end of June 2021. 😎
Do I need to create an account with Dropcontact to find emails with Waalaxy?
You don’t need to create a Dropcontact account to enrich your emails with Waalaxy. Everything is included in the tool and in your Premium subscription.
Are the found emails professional emails?
Yes, they are. All email addresses found with Dropcontact are business addresses. On the other hand, the email addresses retrieved from your LinkedIn connections are mostly personal emails. ✅
What are the rates of emails found by Dropcontact?
Dropcontact advertises 60-70% of emails found.
On our sample and at this time, we see a rate rather around 50%.
Please note that this rate may vary depending on the sector you are targeting, the type of profession and the type of company. For example it will be easier to find the email of an executive at Edf than that of a craftsman in the Creuse.
What to do when an email is not found?
Unfortunately, not much. When an email is not found, you can try an approach on Linkedin for example. If you’ve already done that and you don’t get a response, then your prospect is kind of lost… 😅
Is email enrichment compliant with the GDPR?
Absolutely. Dropcontact is RGPD compliant because they do not store any data. All emails are found live and are professional contact emails.
Is it risky to do email enrichment?
Enrichment is not risky. It is not associated with your LinkedIn account or email.
There, now you know everything. Now all you have to do is launch your multi-channel prospecting 😎