7 AI tools for sales : Make more money and your life easier

Sales is hard work: prospecting, follow-ups, content creation… in short, it takes time! ⏳

Fortunately, AI can simplify your life and boost your sales. Not to replace salespeople, but rather to automate time-consuming tasks and optimize every opportunity. 🚀

Here are 7 must-have AI tools for sales to find leads, qualify them better and sell more, faster. 😍

Why use AI into your sales process?

Artificial intelligence is no longer an option, it’s a real game-changer for salespeople. AI sales tools are revolutionizing the way teams approach lead generation by eliminating the need for tedious manual tasks. Gone are the hours spent sorting leads, sending manual follow-ups, or writing prospecting emails. With AI, you can focus on what’s most important: converting and building customer loyalty.😍

Before AI, sales prospecting was often :

• ❌ Searching for prospects one by one on LinkedIn or in databases, with no guarantee of relevance.
• ❌ Rating and ranking leads based on subjective feelings.
• ❌ Send manual follow-ups, hoping to fall at the right time.
• ❌ Create generic LinkedIn emails or messages, lacking the time to personalize them.
• ❌ Track your sales pipeline with Excel files or a poorly exploited CRM.

In short, an approach that works… but takes time and lacks efficiency. We miss out on interesting prospects, we sometimes follow up too late (or too early), and we send messages that are not very engaging due to a lack of accurate information.🙃

With AI, all that changes. 🚀

• 👉 It analyzes tons of data to identify the most interesting prospects.
• 👉 It scans lead behavior (email opens, site visits, LinkedIn interactions) to tell you whom to contact and when.
• 👉 Automates follow-up emails or messages, so you don’t miss out on opportunities.
• 👉 It personalizes each message according to the prospect’s profile to maximize your chances of response.

AI doesn’t just save time, it also improves sales performance, enabling salespeople to focus on what they do best: selling and building rapport with their prospects. ✨

The human element remains essential: it’s the human element that creates the relationship of trust, negotiates and makes the difference at the moment of sale. AI, on the other hand, takes care of sorting, optimizing and automating so they can focus on the essentials.😇

The 7 best AI tools for sales

Now that you understand why AI is a real game-changer for salespeople, let’s get to the tools! 🧰

Whether you’re looking to find prospects, qualify your leads, automate your follow-ups or personalize your interactions, these 7 AI tools for sales will save you time and maximize your results.

1. Crystal Knows – Understand your prospects’ personalities

Have you ever felt that a prospect just wasn’t getting through to you, even though you had a very convincing argument? Crystal Knows analyzes your prospects’ personalities using the DISC matrix and explains how to talk to them to maximize your chances of convincing them. 😎

No need to guess whether your interlocutor prefers a direct speech or a softer approach, AI gives you the keys to capture their attention from the very first message.📝

Its advantages:

• ✔️ You know immediately how to approach each prospect.
• ✔️ Integrates with LinkedIn and CRM for easy access to insights.
• ✔️ Ideal for personalizing emails and calls and increasing conversions.

💰 Pricing : free plan with limited options, $49/month (≈ €46) for more features.

2. Pipedrive – Prioritize hot leads

It’s frustrating to spend time with prospects who will never go on to purchase. Pipedrive uses AI to assign a score to each lead based on their engagement: email opens, clicks, visits to your site… You know right away who’s most likely to buy and when to contact them.👀

Advantages:

• ✔️ Optimizes time by focusing on the most promising leads.
• ✔️ Automates follow-ups and prospect follow-up.
• ✔️ Fluid interface and intuitive dashboard.

💰 Price: Free trial, then subscription from €14.90/month.

3. Chat by Mistral

If you’re looking for an AI assistant capable of answering your questions, generating content and helping you with your prospecting, Le Chat by Mistral could be a real asset. This intelligent chatbot accompanies you in your daily tasks, whether you’re looking for market information, analyzing a document, writing a prospecting email or structuring a sales strategy.🤖

Advantages:

• ✔️ Instant access to precise information to better respond to prospects’ objections.
• ✔️ Rapid content generation for emails, LinkedIn messages or call scripts.
• ✔️ Document analysis to extract relevant insights on sales reports or market trends.
• ✔️ Helps you analyze and improve your sales strategy.

💰 Pricing: A free version provides access to basic functionality. For advanced capabilities, the Pro plan is $14.99/month and gives access to more powerful models.

4. LeadIQ – Find and enrich your prospect database

On to the next AI tool for sales! Searching for prospects and retrieving their contact details is a monumental waste of time. LeadIQ does the job for you: it finds qualified contacts, retrieves their emails and numbers, and populates your CRM directly.

No need to spend hours searching for prospects one by one. In just a few clicks, you’ve got a ready-to-use list 😍

Advantages:

• ✔️ Quickly finds the right contacts.
• ✔️ Integrates directly with CRM and prospecting tools.
• ✔️ Significantly reduces sales force research time.

💰 Price: From $45/month (≈ €42) with a free trial period.

5. Twilio Segment – Centralize and exploit your customer data

Ever had an interested prospect… and forgotten to follow up at the right time? With a Customer Data Platform (CDP) like Twilio Segment, all your prospects’ interactions (emails, visits to your site, past purchases…) are centralized in one place. AI analyzes this data to tell you when and how to relaunch.

Advantages:

• ✔️ All your customer data centralized and accessible in real time.
• ✔️ Integration with 450+ tools (CRM, marketing automation, analytics, etc.).
• ✔️ Advanced segmentation for ultra-targeted campaigns.

💰 Price :

• Free plan: up to 1,000 monthly visitors, perfect for testing.
• Team plan: $120/month (≈ €115), with more capacity.

6. MeetGeek- Your AI assistant

If you’re tired of taking notes during meetings and losing key information, MeetGeek is the tool for you. This intelligent assistant automatically records, transcribes and summarizes your meetings, allowing you to concentrate on the essentials.☎️

Advantages:

• ✔️ Time-saving: No more manual note-taking, MeetGeek does it for you. It records and transcribes your meetings in real time (in 30 languages).
• ✔️ Multiple integrations: Compatible with Zoom, Google Meet, Microsoft Teams and over 7,000 applications.
• ✔️ Easier collaboration: Easily share summaries and recordings with your sales team.

💰 Pricing: Free plan then paid plans starting at $15/month (≈13€).

7. Waalaxy – Automate multichannel prospecting

If you’re looking for a simple, intuitive and effective solution to automate your LinkedIn and email prospecting, Waalaxy is the tool for you! It’s a Google Chrome extension that lets you launch automated prospecting campaigns in total security.🤩

No need:

• ❌ A pre-existing database.
• ❌ Specific technical skills.
• ❌ Specific training or awareness.

It has been designed for all professionals: salespeople, marketers, recruiters, agencies, managers… Beginners and experts alike can use it without any headaches. 😇

Key features :

🟣 Automated campaign launches: up to 200 invitations/week (800/month).
🟣 Integrated LinkedIn messaging: improved conversation management.
🟣 Professional email retrieval with “Email Finder”.
🟣 Automated mass cold emails.
🟣 Automatic import of prospects in list format.
🟣 Use of Waami AI to help you write your messages .
🟣 Compatible with CRM: HubSpot, Salesforce, NoCRM, Zoho, etc.

Need a recap? Here’s a little chart 👇🏻 :

Tool	Main use	Benefits	Rate (monthly)
Crystal Knows	Analyze prospects’ personalities	Personalized interactions, LinkedIn and CRM integration	Free, $49 (≈46€) for more features
Pipedrive	Prioritize leads with intelligent scoring	Time optimization, automated follow-ups, intuitive dashboard	Starting at €14.90
Chat by Mistral	AI assistant for content generation and analysis	Quick access to information, content generation, document analysis	Free, Plan Pro from $14.99
LeadIQ	Find and enrich prospect databases	Time-saving, CRM integration, prospect search	From $45 (≈42€)
Twilio Segment	Centralize and exploit customer data	Data centralization, integration with +450 tools, advanced segmentation	Free, Team Plan from $120 (≈115€)
MeetGeek.ai	Automatically transcribe and summarize meetings	Automated note-taking, compatible with Zoom/Meet/Teams	Free, paid plans from $15 (≈13€)
Waalaxy	Automate multi-channel prospecting on LinkedIn and email	Automated prospecting, email retrieval, CRM compatible	Free, Paid plans from €25

How to choose the right AI tools for your needs?

With all the AI tools available, it’s difficult to know where to start. Should you focus on prospecting automation? Lead scoring? Message optimization? It all depends on your sales process and objectives 🎯

The idea is not to pile on the tools, but to choose those that will really save you time and improve your results. Here are the steps to making the right choice. 👇

1. Identify your business priorities

Before rushing headlong into an AI tool, ask yourself the essential question: what takes up the most time in your sales process?👀

AI is super efficient, but only if it solves a real problem. In other words, you don’t need an ultrasophisticated robot if your bottleneck is just poor internal organization.🥲

The idea is to identify the 2–3 points that are really holding back your sales engagement and overall performance. Because if you have a good flow of prospects but a low conversion rate, it’s not the same problem as if you lack contacts right from the start. 🫠

A good exercise: take a sheet of paper (or your favorite note-taking tool) and write down the stages of your sales cycle. Then ask yourself:

• ⌛️ How much time do you spend on each task?
• 🙃 Where do you feel the most frustration?
• 📈 Which actions generate the most (or least) results?

2. Check integration with your existing sales tools

A good AI tool is great. An AI tool that integrates seamlessly with your existing sales workflow is even better. Because if your new tool doesn’t communicate with your software, it may just add work instead of taking it away 🥲

👉 Can your CRM connect to it easily?
👉 Are your emailing and prospecting tools compatible (Gmail, Outlook, LinkedIn…)?
👉 Will your teams have to juggle several tools?

The idea is to have a fluid ecosystem where data flows effortlessly. If a tool forces you to copy and paste information by hand, or to multiply exports/imports, it risks wasting more time than it saves. 😓 The goal is to help sales teams work smarter, not harder.

3. Test before you commit

Not sure if a tool is right for you? Don’t panic, most offer a free trial. Now’s the time to check if it really delivers what it promises.

🔎 What to look out for during the test phase:

• ✅ Ease of use: Is it intuitive, or do you have to spend 3 hours on a YouTube tuto to understand how it works?
• ✅ Real-time savings: Does the tool make your life easier from day one, or is it more of a hassle than anything else?
• ✅ Concrete results : Does it bring you real hot leads? Does it improve your response rate?

4. Start small, evolve

Don’t try to automate everything at once. It’s tempting, but the risk is to overload your process with too many tools and end up… not using anything properly 🤔

Start with one or two targeted tools that address your biggest current problem. Take the time to integrate them into your workflow. If one tool works well and proves its effectiveness, only then can you consider adding another. This step-by-step approach will help sales professionals adopt AI smoothly without disrupting their workflow.😇

Analyze your results: Did you save time? Have you increased your conversion rate? If so, the tool is worth the effort.📈

How about a recap on AI tools for sales?

As we’ve seen, artificial intelligence is changing the face of sales. No more time wasted searching for prospects, manually nagging, or writing uninviting emails. Thanks to AI technology and sales automation, you can streamline your workflow and focus on what really matters. Tools like these make a difference 👇🏻 :

• Crystal Knows: Understand your prospects’ personalities and adapt your communication (DISC).
• Pipedrive: Prioritize your hottest leads and automate follow-ups.
• Chat by Mistral : Generate content, analyze documents and improve your prospecting.
• LeadIQ: Find and enrich your prospect database with a single click.
• Twilio Segment : Centralize and exploit your customer data for better segmentation.
• MeetGeek : Automatically transcribe and summarize your meetings so you don’t forget a thing.
• Waalaxy : Automate your multichannel prospecting on LinkedIn and email.

But AI doesn’t replace salespeople, it helps them to be more effective. By integrating the right AI tools tailored to your needs, you’ll save time, optimize your process and boost your sales performance.🎯

The watchword? Start small, test, and choose the solutions that bring you real results. 📈

Frequently asked questions

Can You Make Money with AI? 💰

Yes, but not directly… AI tools can automate prospecting, craft high-converting messages, and analyze leads in seconds. The result? Less time wasted, more opportunities, and more sales. 🚀

📈 The trends are clear—those who integrate AI in sales into their strategy see higher conversion rates. Why? Because AI analyzes prospect behavior data and helps you reach out at the right time with the right message. 🎯

💡 Some tools are game-changers for sales teams looking to find qualified leads effortlessly. LeadIQ and Pipedrive help identify hot prospects in just a few clicks, while ChatGPT, for example, is a lifesaver for sales reps struggling to write sales emails or LinkedIn messages. ✍️

🔍 AI doesn’t just do the work for you—it also gives you the best recommendations! It provides the most relevant suggestions, like following up with a lead at the perfect moment, personalizing your outreach to maximize response rates, or automating your follow-ups without being intrusive.

Now you know the top 7 AI tools for sales!