Publish a video on LinkedIn is much more than a simple click on “share”. It’s your moment to share a powerful message, make a lasting impression, or else, explode your visibility. 💥
But you still need to know how to go about it…
Which format to choose? When to post? How to attract attention?
Don’t worry, we’ll show you how to post a video on LinkedIn with simple, practical advice.
Ready to make the pros scroll? Let’s get started! 🚀 (Reading time: 4 minutes).
Why publish videos on LinkedIn?
On the world’s leading social network, with no less than a billion users, you’d think video could be a slightly offbeat format.
And yet, it’s emerging as the most powerful format for engaging your audience directly on LinkedIn, and here’s why. 👇🏼
1) Capture attention
On a news feed filled with text, links and articles, the video format acts as a brake on that unfortunate infinite scrolling.
It draws the eye, gives movement to your content and, above all, it’s very visual. In just a few seconds, you’ve shared what a classic post would take several lines. 💬
And as a little bonus, LinkedIn automatically launches video playback in the News Feed.
The result? You gain visibility, even without a click.
2) Reinforce your personal brand
Talking on camera, showing the behind-the-scenes of your video content, sharing an idea that’s close to your heart. It all reinforces and creates a bond with your network.
In video, whether it’s :
- 🔵 Your posture.
- 🔵 Your voice.
- 🔵 The way you express yourself.
It all helps to convey so much more than just words.
It’s easier to remember a video with a set, a person, a mascot, rather than black-on-white text. 🎥
3) Encourage engagement
It’s not us saying it, it’s the numbers: LinkedIn videos generate on average 3 to 5 times more interactions than posts without videos. 📊
I think you’ve suspected this from reading our content, but, on LinkedIn, every interaction counts.
It can connect you to new people: ⬇️
- Prospects.
- Partners.
- Recruiters.
- Freelancers.
- Opportunities.
And it’s free. It would be a shame to pass it up. 🤷🏻♀️
How do I publish a video on LinkedIn?
Even if it’s free, it’s not that easy. That is, of course, if you want your post to succeed. 🙄
1) Prepare your video
Before you even think about posting your LinkedIn post and clicking “Publish”, ask yourself the right questions. 👇🏼
1️⃣ What is the purpose of my video?
Inform, inspire, entertain, sell? A clear message ⭢ an effective video.
2️⃣ Which format to choose?
The square (1:1) or vertical (9:16) format is ideal for mobile playback. Choose a short format, between 30 and 90 seconds maximum. ⏱️
3️⃣ Do I need to subtitle my video?
YES. 85% of users watch videos without sound. So add subtitles to your video to get your message across, even in silent (or ninja) mode 🥷🏽.
4️⃣ Do I need to work on my tagline?
YES. The first 3 seconds are the most important. So make sure your intro makes you want to stay until the end. 😇
2) Publish your video
Once your content is ready and in the box, it’s off to LinkedIn! 🏎️
First of all, I’d advise you to opt for a native video (uploaded directly to the platform), rather than a Youtube link.
The LinkedIn algorithm prefers this format. 😅
Next, add a few lines that explain why you’re posting this video, what’s in it, and who it’s for.
Finally, use between 3 and 5 hashtags maximum, to extend organic reach without drowning your message in a sea of hashtags. 🌊
Avoid tagging 15 people. Too many mentions = loss of credibility.
And to find out how, just follow the tutorial. 👇🏼
The video is ready. But now it has to be published at the right time.
When to publish a video on LinkedIn?
As we all know, publishing at the right time can completely change the reach of a post. 👀
Why? 🤔
Because the audience has a ritual. Professionals log on at certain times, not any time. 👀
What are the best days to publish? 🤔
The studies are clear: Tuesday, Wednesday and Thursday are the most effective days. 📆
These are active days, but not too busy.
What are your preferred working hours? 🤔
On LinkedIn, the best slots are generally around break or transition times:
- Between 8am and 10am ⭢ many consult LinkedIn before starting their day.
- Around 12pm and 1:30pm ⭢ the lunch break, do I need to argue?
- Between 5pm and 6:30pm ⭢ just before wrapping up their working day.
Again, this is a range. 🍴
Ideally, test over several different days and times, and analyze your results.
Some audiences are active early in the morning, others in the evening.
It all depends on your target audience. 🎯
3 tips to maximize the impact of your videos
A good video is good. A video that generates views, comments and shares is even better!
But don’t worry, we’re here to share our top tips with you. 👇🏼
1) Take care of the miniature
On LinkedIn, the video launches automatically, but there can sometimes be a few glitches.
Sometimes it’s the thumbnail that makes you want to click.
For that, here are a few tips:
- Choose a clear, bright, unblurred image.
- Include some text in the thumbnail (e.g. “3 tips for better selling”).
- Avoid frozen faces or overly neutral expressions.
A good thumbnail is like a teaser. It needs to intrigue, to whet the appetite, without giving too much away.
2) Include a clear CTA
At the end of your video, tell your audience what you want them to do:
- A like? 👍🏼
- A comment? 💬
- A visit to your website? 🛜
- A contact? 🫱🏽🫲🏼
A good CTA can be: 👇🏼
- What do you think?
- Share this with someone it might help.
- More info in the link in comments.
A call to action is a video that doesn’t just get seen, but provokes a reaction.
3) Analyze performance
Too many designers publish and move on. Well, that’s a big mistake (don’t worry, I still do it sometimes).
LinkedIn gives you some interesting statistics: ⬇️
- Number of views.
- Click-through rate.
- Engagement.
- Origin of viewers.
Use this to optimize your future content.
Then ask yourself the following questions:
- 🔵 Was my video watched all the way to the end?
- 🔵 Are the comments relevant?
- 🔵 What day and time did I post?
It’s by analyzing that we become better.
How about a recap?
If you’ve read this far, it’s probably already on your mind. Maybe you’ve even got a video ready. 👀
Or maybe you’re thinking, “I’m not comfortable in front of the camera” or “this isn’t for me”.
Remember this, LinkedIn is a network of humans, not resumes. 📝
So publish your video on LinkedIn, try it, test it.
And even if your first video doesn’t get 10,000 views, that’s okay.
What counts is consistency, regularity and, above all, daring. 😇
So hop hop hop, open LinkedIn and the next video in the news feed will be yours. 🎥
Frequently asked questions
We still have a few questions to answer. 👇🏼
Why put a video in a LinkedIn post?
Putting a video in a LinkedIn post is the strategy of the moment, because it’s the most engaging format on the platform.
A video allows you to :
- 🟣 Convey an idea more quickly.
- 🟣 Capture attention in the news feed.
- 🟣 Strengthen your professional credibility.
In short, it humanizes your message where text doesn’t.
Why isn’t my video published on LinkedIn?
If your video isn’t publishing on LinkedIn, here are the possible causes:
- The file is too large (max. 5 GB).
- Unsuitable format (prefer MP4).
- Your Internet connection is unstable.
- LinkedIn is experiencing a temporary bug.
Here’s a tip : try publishing from an up-to-date browser, or via the mobile app, and check that your video complies with LinkedIn’s technical criteria.
What is the video format for LinkedIn?
On LinkedIn, here is the recommended format for video:
- Format: MP4 (H.264).
- Ratio: 1:1 (square), 16:9 (landscape) or 9:16 (vertical).
- Maximum weight: 5 GB.
- Duration: between 3 seconds and 10 minutes, but ideally under 90 seconds to maximize chances of being watched to the end.
Now you know how to publish a video on LinkedIn! 🎥
Sasha
17/06/2025 
