LinkedIn is an incredible professional platform. Incredible because it offers you the opportunity to find your dream job, boost your visibility or sell your products. You’re not limited because you can choose from LinkedIn industry list. Don’t know what it is? Then this is the place to find out 🚀!
What is LinkedIn Industry list?
Why are you connecting on LinkedIn? You may have already asked yourself 💣 this question. When you decide to create your account, it is certainly with the aim of :
- Find a job.
- Acquiring new customers ?
- Reach-out a new type of client ?
- Sell your product to a client.
- Improve your sale.
- Increase your visibility for you or your company.
- Show your field of expertise.
- Learn about the different news in a particular industry.
Today, we will focus on the last point of this list. But what is the LinkedIn industry list? Well, the answer is already in the question. It is simply a list that gather a certain amount of industries that exist on LinkedIn (you may sometimes be unable to find an industry in particular but the list is quite exhaustive).
What you need to keep in mind when you decide to choose an industry on LinkedIn is that it will allow you to sell a product and to know in which field you excel 💪. Besides, it is not a coincidence that the professional platform asks you to identify the industry you work in when you create your account. This is the first step in optimizing your profile.
How to change my industry on my profile?
Be careful, of course, your sector of activity is not immutable. You will of course have the opportunity to change it during your professional adventure (no, you won’t be stuck in one sector indefinitely).
By the way, if you already have an optimized LinkedIn profile, and if you want to change your sector of activity, we are going to help you in your search 🔥:
- Click on your portrait in the upper right corner.
- Click on the little pencil at the top of your profile page.
- Scroll down until you see “Industry”.
- Define your industry.
It’s a pretty simple process. As you can see, you can easily change everything at any time. Don’t forget to update your profile, it will help potential customers to find you easily.
Of course, there is a long list of industries on LinkedIn (there are nearly 149), but what are the hottest industries?
List of industries in LinkedIn: Top 7 industries
We could tell you about each of the industries, but unfortunately, time is short. So we’re going to tell you about the 7 industries that are most represented on LinkedIn, the ones with the highest 📊 rank:
- Information Technology and Services.
- Hospital & Health Care.
- Education management.
- Financial services.
These industries are the most represented on LinkedIn. That doesn’t mean that your industry is not good if it doesn’t appear in that list. It simply means that you have more people working in some fields in particular. And if you are targeting new potential leads, you might discover that prospecting in a niche industry is not that bad 😜.
If we take the first four industries, it represents around 29% of LinkedIn users, that is quite hudge and it will mean that your search will be full.
List of industries on LinkedIn: What’s the point?
OK, it’s all well and good to know about the various industries on LinkedIn, but in the end, what does it get us?
I’m glad 💖 you asked that question. In fact, the industries will be used mainly in your prospecting campaigns (it’s not their only use but it’s a good start).
If you want to develop a sales or marketing strategy, you must of course create the famous buyer persona. We talk about it very often, and it’s not by chance. The persona is simply the portrait of your ideal customer, the one who is gonna buy your product or your services.
So you definitely need to spend some time to think about it. You must answer its needs. To elaborate the portrait of an ideal customer, you will need :
- The age of the person.
- Area of expertise.
- Marital status (if needed).
- Position in the company.
- The place you can find your client.
- Any other information that seems relevant to your targeting.
You need to know the industries in which your prospects operate and thus, to help you sell what you have to offer 😉.
How to use the industry sectors on LinkedIn?
As said before, using industry can be really interesting in developing your prospecting. When you want to target an area in particualr, you can put the industry as a criteria in order to identify some needs among your prospects.
Just so you know, LinkedIn is an incredible tool for a marketer. It can help for your branding and stand out from a competitor.
Obviously, this list has changed over time but the use stays the same for your prospecting. Defining it as a main criteria can be crucial if you want to sell a product or a service.
But it can be also a start for a conversation 😀 with someone you want to get in touch with. Sometimes you want to exchange ideas or have partnership with people who work in the same field as you.
Also, maybe you thought about it but optimizing your profile is a priority when you want to develop your visibility on LinkedIn. So if you think about it, chosing the right industry is a good thing when setting up your LinkedIn profile. That will allow people to identify correctly the field you work in.
And if you are looking for a job or if you are a recruiter, you can target the right people who are in the same area as you. It is a fundamental point for your business.
What is the best industry ?
We cannot answer this question because there is no best industry on LinkedIn. The only thing is that if you work in a big industry, well, you will get more visible with your potential b2b prospects. But, obviously, you will have more competition in your sector.
So what do you need to do in order to get clients before others ? First of all, be yourself and do some optimization on your profile. These first steps will help you be more visible from your audience.
Because, in case you didn’t know, LinkedIn is a platform that is all about trust. What does that mean ? When you sell a product on LinkedIn, there is no barrier, you can bypass all the gatekeepers and talk directly with the decision maker when you have a problem or just to say that you are satisfy with a solution. But before that, in order to gain trust, you profile must be complete with all information needed. Once it’s done ✅, you need to publish content. Publishing content is a form of inbound marketing.
You are going to write about a subject that you are an expert in. It can be any sector or industry, as long as you master your subject, people will come to you. They will be messaging you if they trust you.
On LinkedIn, you can have influencers and if you look at they community, you will see that they trust that person.
What can you do on LinkedIn?
We won’t tell you, but LinkedIn is a professional social network that will allow you to connect with people related (or not) to your industry (you already know that, except if you are totally new to LinkedIn, which we doubt).
But this is not its only use. Far from it. You can also sell on LinkedIn, develop a marketing strategy, you can do advertising, identifying new opportunities 💖. Everything is possible on LinkedIn if you are willing to give some of your time to it.
If you want to optimize your business, your sale on LinkedIn, you will need to:
- Define your persona.
- Optimize your profile (we cannot emphasize the importance of having a professionnal profile).
- Have an excellent copywriting.
- Prospect efficiently (with segmentation).
If you do your work correctly, chances are that you will get client one by one.
Conclusion of the article
Throughout this article, you’ve been able to learn about the number 💡 of industries LinkedIn has, which ones are the most represented on the platform and what it’s for. In order to save you time (and therefore more time for your business), let’s go over the main points of this one.
You now know that there are a list of 149 industries on LinkedIn. The 5 main ones are :
- Information Technology and Services.
- Hospital & Health Care.
- Education management.
It is important on this professionnal platform to identify the area of work you are in, in order, for you, to be found more easily by potential recruiters or by people who want to share their work with you.
Also, keep in mind that LinkedIn is very efficient for marketers.
FAQ of the article : List of LinkedIn industries
Now that you know more about industries on LinkedIn, we are going to recap what we’ve said above and add some information that could be useful for you.
The 5 least popular industries
On LinkedIn, there are industries that are less popular than the others. Again, it doesn’t mean that it’s less important than another industry. In fact, it is just a question of number. If you want to expand your network by adding only people from the same industry as you, that might be a bit more difficult but nothing impossible, believe me 😊.
- Alternative Dispute Resolution.
The complete list of industries on LinkedIn
If you desire to know the exhaustive 🔥 list of all the industries (there isn’t any rank on this list) that are on LinkedIn, here they are :
- Alternative dispute Resolution.
- Alternative medecine.
- Apparel & Fashion.
- Arts & crafts.
- Aviation & aerospace.
- Broadcast Media.
- Building materials.
- Business Supplies & equipment.
- Capital Markets.
- Civic & Social organization.
- Civil engineering.
- Commercial Real Estate.
- Computer & Network Security.
- Computer games.
- Computer hardware.
- Computer networking.
- Computer software.
- Consumer Electronics.
- Consumer goods.
- Consumer services.
- Defense & Space.
- Education Management.
- Electrical & Electronic Manufacturing.
- Environnmental Services.
- Events Services.
- Executive Office.
- Facilities Services.
- Financial Services.
- Fine Art.
- Food & Beverages.
- Food production.
- Gambling & Casinos.
- Glass, Ceramics & Concrete.
- Government Administration.
- Government relations.
- Graphic Design.
- Health, wellness & Fitness.
- Higher Education.
- Hospital & Health Care.
- Human Resources
- Import & Export.
- Individual & Family Services.
- Industrial Automation.
- Information services.
- Information Technology & Services.
- Internationnal affairs.
- International Trade & Development.
- Investment Banking.
- Investment Management.
- Law enforcement.
- Law Practice.
- Legal Services.
- Legislative office.
- Leisure, Travel & tourism.
- Logistics & Supply chain.
- Luxury goods & Jewelry.
- Management consulting.
- Market research.
- Marketing & Advertising.
- Mechanical or Industrial Engineering.
- Media production.
- Medical device.
- Medical practice.
- Mental health care.
- Mining & Metals.
- Mobile games.
- Motion pictures & Film.
- Non-profit Organization Management.
- Oil & Energy.
- Online media.
- Paper & Forest products.
- Performing arts.
- Political organization.
- Primary/Secondary Education.
- Professionnal Training & Coaching.
- Program development.
- Public policy.
- Public relations & communications.
- Public Safety.
- Railroad manufacture.
- Real estate.
- Recreational Facilities & Services.
- Religious institutions.
- Renewables & Environment.
- Sporting goods.
- Staffing & Recruiting.
- Think tanks.
- Translation & localization.
- Transportation/ Trucking.
- Venture capital & private equity?
- Wine & Spirits.
- Writing & editing.
LinkedIn Industry list: Has the coronavirus pandemic affected LinkedIn rankings?
With the pandemic we have been going through for over two years, it is normal to ask if things have changed for the industries. There are noticeable changes among the industries that happen during this period of time and that is why business has changed too.
Due to or thanks to (depends on which side you chose) the pandemic, we have witnessed an acceleration 🔥 for the digital. People wanted to work but they could only do it from home, that is why, industries have changed a little bit.
What is inbound marketing ?
We talked about it earlier in this article and we want to explain to you what Inbound Marketing is. It is a methodology that is going to attract customers to you by creating content. You won’t need to chase them because you will be able to attract them thanks to :
- SEO or Search-engine optimization (they will type keywords related to your activity and they might come to your marketing site).
- Publish content-marketing on social networks (like LinkedIn).
Inbound marketing is one of the best marketing strategies to gain valuable client. Because they will be lead to you thanks to what you offer. You already know that they do have an interest about your product or service.
Target LinkedIn industry throught advertising
As you may know, LinkedIn is not made for job-search only anymore. Indeed, you can sell product and gain more visibility. LinkedIn has understood that and has decided to offer to its users the possibility to target people. So you can make many searches in order to find a good list of prospects.
So you have the possibility to find clients throught advertising by targeting their industry. You can include or exclude some industries. This is completely up to you.
In order to do so, you have one of the best marketing tools at your disposal : LinkedIn Sales Navigator. Of course, you need to pay because it is extremely powerful but you get a 30-day free trial before you make up your mind. Use this time to decide whether or not you need it.
Most people using it have found better conversions and ROI in their business.
How to use LinkedIn ads with LinkedIn Sectors?
LinkedIn Ads allows you to target specific audiences based on various criteria, including industry or sector. How to do it ? Stay with us 👇:
- Log in to your LinnkedIn Ads account and create a new campaign.
- Select your campaign objective and choose your ad format.
- In the audience targeting section, scroll down to the “targeting” section and select “demographics”.
- Select “Industries” and then choose “Select from List of industries”.
- Here you can choose the industry sector you want to target.
- Once you have set your targeting, continue to create your ad and launch your campaign.
So now you know everything there is to know about the LinkedIn industry list. So what do you fit into 🚀?