Created in 2002 and launched the following year, LinkedIn had a very unique visual identity in its early days.
Want to see the evolution and download the LinkedIn logo in different formats? You’ve come to the right place! Discover the logo’s history and download different versions in PNG, SVG or JPG for use in your projects.
Get the current LinkedIn logo in high quality and give your content a professional touch! 🚀
Official LinkedIn logos
Since its creation, LinkedIn has evolved a great deal, and so has its logo. Here are all the current official logos. Simply copy the logo of your choice by right-clicking on the image, then saving it. 👇
In PNG format
In SVG format
In JPG format
Creative LinkedIn logos
Tired of seeing the same LinkedIn logos over and over? 🥲
Here’s a selection of LinkedIn logotypes in various formats (PNG, SVG, PSD…) and styles (3D, colored, hand-drawn…). These can be used to add a touch of creativity to your projects.🎨
Colored logos
PNG format
SVG format
JPG format
Logos in various forms
In PNG
In SVG
In JPG
Other LinkedIn logos
In PNG file
In SVG file
In JPG file
In GIF
Want more? No problem. Find other LinkedIn logos by clicking HERE 👀.
The history of the LinkedIn logo
The logo is made up of two keywords : “Linked” = “connected” and “In” = “inside”. 🤝
It’s no coincidence that LinkedIn chose this name. The social network is built on the concept of relationship levels. The idea is to leverage the connections within your network to build and enrich your professional social network.
Thanks to this network, you can forge new partnerships based on professional affinities. 💼
LinkedIn Logo from 2003 to 2011
Since LinkedIn’s launch in 2003, the network displays the word “Linked” in black and “In” in white. The square blue background is still familiar today. A font with straight letters. LinkedIn wanted to assert its seriousness and notoriety. 🤓
Graphic designers created the original logo. It’s simple, yet practical, which immediately conveyed a serious tone. The word “LinkedIn” is written in Myriad Pro font: the clear, semi-greyscale font is the first half of the image. 🌓
With the exception of the first, all letters are lowercase, black and sans-serif to simplify reading. The dot above the “i” and the capital “L” have the same height, and the ends of the letters “k” and “d” have the same length and width. 📐
The “In” element comes last. It’s in a blue square with rounded corners. It stands out and stands out against a cobalt-blue background.
When it's necessary to integrate it into a small space, it's used as a separate symbol. 🟦
Linkedin logo 2011-2019
After eight years, the designers decided to refresh the LinkedIn logo. The reason? The website was listed on the New York Stock Exchange. To mark the occasion, the designers enlarged the letters, just a few millimeters, to make the logotype more visible, even though the changes aren’t immediately obvious. 👁️
They also gave character to the “e” by refining its lower part and adding a little curvature. 🌙
The LinkedIn logo has a distinctive color, referred to as “LinkedIn blue”. 🔵
The logo from 2019 to today
After two years as a Microsoft subsidiary, the network was given a new logo. Adjustments were made to the company’s color palette, resulting in a design that looks ‘monochromatic’ yet contrasting. 🌘
The color blue is present throughout the logo, with blue text on a white background. The second part remains unchanged. 🏅
So, 2019 saw the birth of the LinkedIn logo as we know it today. The choice of blue throughout the logo is intended to inspire confidence. 💯
The LinkedIn logo is ‘simplified,’ using only this color. This trend is seen on many other sites. One might think of the logotypes of the Google suite (Maps, Hangouts, Gmail…), unified and simplified to adhere to the same graphic charter and reaffirm their visual identity. 👌
The LinkedIn logo font
You’re probably wondering what font is used in the LinkedIn logo.
Well, you should know that the font is a variant of Myriad Pro, a typeface that can be purchased online. 💸
Myriad Pro-Light or Myriad Pro-Semibold are two fonts that can be used in the LinkedIn logo. They look similar, but they do have their subtle differences, such as the spacing between letters or the shape of the curves. Both fonts are sans-serif with geometric letterforms. Paul D. Hunt, a typographer, created both variants. 🌌
If you’re a creative soul, you might need the font for a specific design or project. This typeface adapts well to all media. 😎
If you’d like to know more about the history of this typeface, Myriad is a sans-serif font created by Robert Slimbach and Carol Twombly for Adobe Systems. 👩🏻🎨
LinkedIn logo color codes
The color palette of the LinkedIn logo is simple. The three distinct hues that are blue, white and black. ⚫
➡️ The references of the “LinkedIn blue” used for the font and the square of the “mini-logo” is :
⦁ HEX: #0077B5.
⦁ RGB: (10, 102, 194).
⦁ CMYK: (87, 62, 0, 0).
⦁ PANTONE: PMS 7455 C.
Blue is a color commonly used to express an inventive and pragmatic vision. 🔎
➡️ The white references used correspond to :
⦁ HEX: #FFFFFF.
⦁ RGB: (255, 255, 255).
⦁ CMYK: (0, 0, 0, 0).
White is a completely neutral alternative color, representing the elegance and power of the tool. 🛠️
➡️ If you wish to use its black variant, the codes are as follows:
⦁ HEX: #00000.
⦁ RGB: (0, 0, 0).
⦁ CMYK: (0, 0, 0, 100).
Black is there to create contrast and give visibility, while being discreet. 😎
Finally the color gold or gold, which is used in the LinkedIn Premium logo variant, signifies wealth, wisdom and is often used sparingly to add sparkle.⭐️
➡️ Here are its codes:
⦁ HEX: #A08333.
⦁ RGB: (62.75, 51.37, 20).
⦁ CMYK: (0, 18, 68, 37).
How about a recap ?
In a few words, the LinkedIn logo has evolved with the growth of the social network. It’s part of a well-thought-out graphic charter to ensure that it perfectly aligns with their “branding” image. 📧
The logo’s design is simple, serious, and professional. It’s kept clean, with just a few small modifications over time. The font, colors and slogan have remained the same, with only a few adjustments made to facilitate printing or the use of vector images. ⬇️
From the outset, LinkedIn’s iconic blue and logo have been everywhere on the network. Today, there are also black, gold and white versions, but the essence remains the same. 🌟
Frequently asked questions
How do I add a LinkedIn logo to my e-mail signature?
For your corporate communications strategy, add the logos of your social networks like LinkedIn, etc. to your e-mail signature (it’s just as important as a good profile photo on social networks). ✍️
So, if you send cold emailing. This means you’ll be having your first conversation with your contact.
They don’t yet know who you are, and your aim is to establish a relationship with them by sharing your LinkedIn, they’ll be able to learn more about you.❄️
To do this, simply download one of the logos in this article and create your e-mail signature on Canva, for example. Then, inset your logo next to your LinkedIn link. Finally, download your signature and import it into your e-mail provider.
History of LinkedIn
In 2002, Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, Allen Blue and Eric Ly had an idea: to create a professional networking site. They called the site LinkedIn, and it was born in Mountain View, California. ☀️
LinkedIn was born from a simple idea: to help people find the expertise they need, find a job, make professional contacts and form business partnerships. This idea quickly won over the world, and today, over a billion people from 200 different countries are registered on the platform, covering more than 400 business sectors. 👷
The adventure officially began at the end of 2002, with the launch of the logo and the company, but it was in the spring of 2003 that the service really took off.
In 2011, LinkedIn took a major step forward by going public, listed on the New York Stock Exchange. Then, in January 2017, Microsoft acquired LinkedIn, marking a new era for the platform. Each stage of this evolution is symbolized by its iconic logo. 🌱
The LinkedIn logo, with its preposition “In” and the word “Linked”, appeared right from the platform’s beginnings. Although it has been slightly modified twice over the years, its essence has remained the same. The small space between the two words gives the impression that they are connected, reflecting LinkedIn’s mission: to connect the world’s professionals.🌍
How to customize your profile URL?
How to customize your profile URL?
It’s entirely possible to use your profile URL and the official LinkedIn logo to mention LinkedIn on your CV.
Simply copy and paste the address of your personal page in the “Contact details” section. ☝️
Moreover, you can personalize your LinkedIn URL. Just go to your profile and click on “Public profile and URL”.
Remove any extra numbers or letters from your name, leaving only your initials or surname, for example. 👀
Now the LinkedIn logo has no secrets for you! ⭐️
