Build complete marketing strategies, create high-value content, and strengthen your brand’s visibility and presence across digital channels.
Between “curious” leads and those who are truly ready to buy, the difference often comes down to one thing: timing…
In many B2B companies, you generate leads on the marketing side… but sales doesn’t process them as expected. Objectives differ,…
Sales Ops software is a bit like the strategic brain behind your sales teams. 🧠 Salespeople are usually out in…
Launching a product without a strategy is a bit like going on a trip without a map or GPS 🧭:…
Adopting a niche marketing strategy is often the best way to differentiate yourself as a freelancer, consultant or B2B startup….
You can feel it, and you don’t need numbers to prove it: marketing has become a question of vibe.Today’s successful…
You scroll through your LinkedIn feed, and hop ✨ a 30-second video catches your eye. You like, comment, maybe even…
You’ve probably heard of digital marketing, omnichannel strategy or 360° communication… But the term holistic marketing often remains vague 🤔….
In B2B, attracting the attention of your prospects is no longer enough: you need to create real demand around your…
Sales Intelligence is the new secret weapon for B2B sales professionals. 🕵🏼♂️ It allows you to spot the right opportunities,…
Customer segmentation. That’s the keyword that can transform your entire marketing strategy. 👀 Talk the same way to a CEO,…
Having a LinkedIn profile is great. But if it’s not visible, it’s not much use.LinkedIn is a search engine: people…
Persuasive marketing is what makes you click, without really knowing why. A LinkedIn post that piques your curiosity, a landing…
Cross selling. I first came across this word when ordering a pizza 🍕 Just before paying, a pop-up offered me…
To stand out from your competitors, you’ll need to research them and compare your company with theirs. So you see,…
Customer data is everywhere, but how do you harness it effectively? Between CRM, analytics and marketing campaigns, it’s often chaos…
Sharing content on LinkedIn without knowing who’s viewing it or how it’s being perceived is frustrating. 😬 With a Smart…
Having a good product or service isn’t enough to sell effectively. What really makes the difference is how you lead…
Feel like you’re wasting your resources on unqualified prospects? 😰 In B2B, attracting leads and doing volume en masse isn’t…
Network marketing is a strategy that divides as much as it intrigues. Often associated with MLM, it’s a strategy that…
What if you could talk to your customers at the exact moment they’re ready to act, thanks to trigger marketing?…
LinkedIn creator mode isn’t something new on the professional social network. 💡 But, if you’re one of those adepts, and…
A LinkedIn profile photo is much more than an image: it’s your first impression, your shop window, your digital business…
There are different types of sales force, and here, it’s the team that leads the company to success. 🏆However, its…
So, you’ve got your product or service all set, but now you need to know how to generate sales leads….
The ICP sales is a strategic tool for optimizing your sales efforts on the most relevant customers. 👀 Here, we’ll…
Black Friday is here again! Whether you’re a professional looking for quality tools, or just want to grab a bargain…
These days, sales support tools have become indispensable if you want to stand out in an increasingly competitive business environment….
UGC (short for « User Generated Content ») is a marketing term that refers to any content created by a…
Looking to enhance customer engagement? You’re in the right place! 💡 Customer engagement is the driving force that powers your…
Do you know how to calculate customer lifetime value or, simply, what is it? 🤔 Successful companies are not those…
You’ve captured your prospects’ attention—they’ve even downloaded your e-book—but since then, crickets… 😅 Don’t worry, this is where remarketing comes…
In the start-up world, ambition runs high, dreams are big, and when it comes to growth—well, it has to be…
The 5W1H method is a tool that enables managers and salespeople to better understand situations and identify problems. In sales…
A sales planning is a bit like the key that unlocks a treasure 🪙 it turns a simple vision into…
SEO is the invisible pillar of a company. Underestimated and often neglected, it is in fact the essential backbone on…
These days, we tend to neglect and/or not focus enough on the value proposition. 🙄 🧠 We don’t realize that,…
Competitive intelligence is essential for anticipating the movements of existing or future competitors. 🔮 In this article, you’ll find the…
Are you unable to reduce your Customer Effort Score? 😟 Or WORSE, you’re not evaluating your customers’ interactions with your…
Today, using social media management tools is essential for building an effective social media marketing strategy and achieving your goals….
